RL operates Reliance Fresh (neighbourhood store), Reliance Mart (all under one roof supermarket) & Reliance Super

(mini-mart), which offer a range of products for daily household usage; specialty formats, such as Reliance Digital (consumer durables & information technology), Reliance Trends (apparel & accessories), Reliance Wellness (health, wellness & beauty), iStore (Apple products), Reliance Footprint (footwear), Reliance Jewels (jewellery), Reliance TimeOut (books, music & entertainment), Reliance AutoZone (automotive products & services); and Reliance Living (homeware, furniture, modular kitchens, furnishings). Format : Specialty store Welcome to Reliance Jewels, the 100% Jewellery Store, where customers are assured of the widest range, stunning designs, guaranteed purity and quality and a pleasant shopping experience. Why shop with us: Reliance Jewels guarantees 100% purity as it offers only BIS Hallmarked Gold Jewellery. Also each and every diamond comes with a certificate of diamond quality by Independent Certification Laboratories. Thereby customers are assured of complete purity of gold and quality of diamonds. All the stores also have a Karat meter through which the purity of any gold jewellery can be accurately checked free of cost. There is a Karigar room where we offer FREE Jewellery Cleaning & Polishing and minor jewellery repairs. We offer the most competitive pricing with complete transparency on every single element of the pricing structure. In case a customer has a specific design in mind, they can also avail of our customized jewellery making services. Reliance Jewels offers 100% range, purity and value in gold, diamond and bridal jewellery with a wide choice of more than thousands of exquisitely crafted designs from across the country to make it a one-stop shopping destination for fine jewellery. Discerning customers will be delighted to find several stunning new designs in Rajasthani Kundan, Delicate Filigree, timeless Nakashi, Temple Jewellery and Junagarhi Polki. Our diamond collection includes Solitaire Illusions, the enigmatic Iris and International Collection, Colour Stone, Pearl & Diamond Collection amongst a large range of diamond jewellery Each piece in our collection is designed to match the beauty and charisma of the one wearing it. It is our privilege to make each of our patrons feel special by giving them the grand collection of Reliance Jewels.

At Reliance Jewels, transparent and ethical policies are practiced every day in every store. Whether it is the exchange policy or the buyback policy, we keep it transparent and open because of our fundamental belief that the customer should know what she/he is paying for. Hence, all jewellery that we sell comes at reasonable and affordable prices backed by quality and trust. We sincerely look forward to your visit and wait to serve you at our stores Knowledge forum diamond cuts/ festive seasons etc discount offered during these seasons. They showcase Kundan, Polki, Vilandi, Ruby Emerald, Amritsari Jadau, Kolkata Filigree, Hyderabadi Polkichakri, Designer Antique and other such exclusive pieces of work. And with efficient use of resources and subsequently lower making charges, Reliance Jewels also ensures affordability. You can check the purity of gold using their Karatmeter. Great ambience, extreme comfort, a multitude of designs and customization options make this place a great hit. Today, it has a pan India presence with outlets in Mumbai, Pune, Nasik, Delhi, Gurgaon, Jallandhar, Ludhiana, Jamshedpur, Jamnagar, Kolkata, Bhubhaneshwar, Cuttack, Ahmedabad, Bangalore, Mangalore, Hyderabad, Warangal, Guntur, Vizag and Vijaywada. Introductory promotion offers to attract customers and build brand awareness. Posted 57% growth rate at revenues of 475 crores loss of 2.23 crore (PAT). Strategic alliance with Gitanjali and Rosy blue group. Organized retail 4% of $13 billion , 100% FDI. Purpose of purchase- Marriage/functions, daily wear, gifting, festivals, investment. Factors affect sales Schemes, advertising, festive demands, location, price of gold. Customer : This jewellery is designed for the woman of today, who is deeply rooted to her traditional self while she takes on the new roles. Factors affecting jewelry - labour, inventory, gold prices, unorganized sector. Government controls, inflation Positioning Competition Tata - Tanishq, joy alukkas, Gili-Gitanjali, Orra Rosy blue
Reliance Jewels Parent Company Reliance group

Category Sector Tagline/ Slogan USP

Jewellery and diamonds Lifestyle and retail To celebrate every special occasion traditional and modern designs STP

Segment Target Group Positioning

Traditional and contemporary jewellery for woman Urban women from upper-middle and upper class Competitive pricing and high quality SWOT Analysis

Strength

1. Strong brand backing of the Reliance group 2. Good brand visibility in the cities in which it has its presence 3. Offers the finest diamonds and the widest range of designs from daily wear to party wear 4. Exclusive stores in the major Indian cities

Weakness

1. Pan-India number of stores and visibility is less compared to other jewellery stores 2. Lacks global presence, which can be a huge potential market segment

Opportunity

1. Large Scope in organized sector of Jewellery in India 2. Plan to focus on competitive pricing and quality to make a presence in the segment 3.Acquiring existing jewellery store to establish brand position

Threats

1. Customer preferences change 2.They buy the products from third party vendors, so new regulation and fluctuation in gold prices can hamper the buying power Competition

Competitors

1.De beers 2.Tanishq 3.TBZ 4.Gitanjali