PRACTICE AND PERFORMANCE OF RETAILERS TOWARDS RELIANCE GSM AND CDMA SERVICES IN NOIDA

Submitted in partial fulfillment of the requirement for the award of the degree of PGDM

By

Pushpendra Pratap Ro ! No. DM1214131 SESSION "#$"%$&

ACC'RATE INSTIT'TE OF MANAGEMENT ( TEC)NOLOG*+PLOT NO &,+-no. ed/e Par0 1+GREATER NOIDA%"#$1#$ 2'P3 Septe45er "#$1

AC-NOWLEDGMENT
Fir t of all ! would li"e to than" the Management at #e thire $on ultant. for gi%ing me the opportunit& to do m& pro'e$t training in their e teemed organi(ation. ! am highl& obliged to Ms!Ananda pandey for gi%ing me to underta"e m& training at #e t )ire $on ultant* +oida. ,nd ! am highl& indebted to m& mentor Pro6! Pradeeep Ver4a and to m& $ollege fa$ult& member for their guidan$e and $on tant uper%i ion a well a for their upport in $ompleting the pro'e$t. Finall&* ! would li"e to than" m& friend and famil& member for gi%ing u $on tant upport and en$ouragement. P'S)PENDRA PRATAP

COMPAN* CERTIFICATE
-hi i to $ertif& that Mr. Pu hpendra Pratap tudent of PGDM of ,$$urate !n titute of Management . -e$hnolog& * Greater +oida ha underta"en the pro'e$t titled Pra$ti$e and performan$e of /etailer toward GSM and 0DM, er%i$e in +oida at #e t)ire 0on ultant From 14th Ma& 2113 to 12th 3ul& 2113 and ha $ompleted the pro'e$t u$$e full&. ! wi h him a u$$e in all hi future $areer endea%or .

!ndu tr& Guide +ame4 De ignation4 5rgani(ation6 Seal

CERTIFICATE

-hi i to $ertif& that Mr. Pu hpendra Pratap of ,007/,-8 !+S-!-7-8 5F M,+,G8M8+- . -80)+595G: ha u$$e full& $ompleted the pro'e$t wor"

titled ;Pra$ti$e and performan$e of /etailer toward GSM and 0DM, er%i$e in +oida< in partial fulfillment of requirement for the $ompletion PGDM a pre $ribed b& the ,!0-8.

Signature .. Prof. Pradeep =arma

Date:

TABLE OF CONTENTS Page No. 0),P-8/ 1 >>>>>>>>>>>>>>>>>>>>>>>>>>.. . 1 !+-/5D70-!5+ 1.1 -ele$om indu tr& profile 1.2 !ntrodu$tion to GSM 1.3 /elian$e 0ompan& Profile 1.4 /elian$e 0ompetitor 1.B !ntrodu$tion to 0DM, 2 9!-8/,-7/8 /8=!8C 0DM, 5perator SC5- ,nal& i of -ele$om !ndu tr& 5b'e$ti%e of /e ear$h S$ope of the Stud& /e ear$h Methodolog& Data ,nal& i and !nterpretation 0on$lu ion ba ed on ur%e& $ondu$ted /e$ommendation 9imitation of the tud& ,nneEure #ibliograph& 32 ? 43 44 ? B1 B1 ? B2 B3 ? B4 BB ? BA B2 ? AB AA ? A2 A2 ? AD 21 ? 21 22? 2B 2A 2 ? 11 11 ? 12 1@ ? 2A 22? 32 33 ? 3A

Introduction

Telecom Industry in India -he tele$om indu tr& i one of the fa te t growing indu trie in !ndia. !ndia ha nearl& 211 million telephone line ma"ing it the third large t networ" in the world after 0hina and 7S,. !ndian tele$om indu tr& ha the growth rate of 2AF. !ndia with it high population and de%elopment potential i ha%ing one of the fa te t growing tele$om networ" in the world. !ndia6 publi$ e$tor tele$om $ompan& #S+9 i the 2 th large t tele$om $ompan& in the world. /elian$e* #harti ,irtel* -ata !ndi$om* =odafone* !dea* =irgin* ,ir$el and 7ninor are other ma'or pla&er in !ndia. )owe%er* rural !ndia till la$" with trong infra tru$ture. -he tele$om
Author8ty o6 Ind8a3!

er%i$e

mar"et i

regulated b& -/,! GTe e7o4 Re/u atory

Telecommunication sector in India can be divided into two segments:

Fi ed Service !rovider "FS!s# $ Cellular Services%

FiEed line

er%i$e

$on i t of ba i$

er%i$e * national or dome ti$ long di tan$e and

international long di tan$e er%i$e . -he tate operator G#S+9 and M-+9H* a$$ount for almo t D1 per $ent of re%enue from ba i$ er%i$e . Pri%ate e$tor er%i$e are pre entl& a%ailable in ele$ti%e urban area * and $olle$ti%el& a$$ount for le than B per $ent of ub $ription . )owe%er* pri%ate er%i$e fo$u on the bu ine I$orporate Se$tor* and offer reliable* high? end er%i$e * u$h a lea ed line * !SD+* $lo ed u er group and %ideo$onferen$ing. 0ellular er%i$e $an be further di%ided into two $ategorie 4 Global S& tem for Mobile 0ommuni$ation GGSMH and 0ode Di%i ion Multiple ,$$e G0DM,H. -he GSM e$tor i dominated b& ,irtel* =odafone and !dea 0ellular* while the 0DM, e$tor i dominated b& /elian$e* -ata !ndi$om and M-S. 5pening up of international and dome ti$ long di tan$e telephon& er%i$e are the ma'or growth dri%er for $ellular indu tr&. 0ellular operator get ub tantial re%enue from the e er%i$e * and $ompen ate them for redu$tion in tariff on airtime* whi$h along with rental wa the main source of revenue. The reduction in tariffs for airtime* national long di tan$e* international long di tan$e* and hand et pri$e ha dri%en demand.

&odern growt' , large population* low telephon& penetration le%el * and a ri e in $on umer J in$ome and pending owing to trong e$onomi$ growth ha%e helped ma"e !ndia the fa te t?growing tele$om mar"et in the world. -he fir t and large t operator i the tate?owned in$umbent #S+9* whi$h i al o the 2th large t tele$om $ompan& in the world in term of it number of ub $riber . #S+9 wa $reated b& $orporati(ation of the er twhile D-S GDepartment of -ele$ommuni$ation Ser%i$e H* a go%ernment unit re pon ible for pro%i ion of telephon& er%i$e . Sub equentl&* after the tele$ommuni$ation poli$ie were re%i ed to allow pri%ate operator * $ompanie till la$" u$h a #harti -ele$om* -ata !ndi$om* =odafone* M-+9* !dea* =odafone and #P9 ha%e entered the pa$e of ma'or operator in !ndia. )owe%er* rural !ndia trong infra tru$ture.

!n 2112* an arti$le b& Business week maga(ine reported that !ndiaJ mobile phone mar"et i the fa te t growing in the world* with $ompanie adding ome A million new $u tomer a month. -he total number of telephone in the $ountr& $ro ed the DD2 million mar" on ,pril 31 2113. -he o%erall tele?den it& ha in$rea ed to @1.21F in ,pril 2113. !n the wirele million ub $riber ha%e been added in ,pril 2113. -he total wirele tood at 31.@D million in ,pril 2113. egment* @.B1 ub $riber GGSM*

0DM, . C99 GFHH ba e i more than DD2 million now. -he wire line egment ub $riber ba e

(rowt' o) mobile tec'nology !ndia ha be$ome one of the fa te t?growing mobile mar"et in the world. -he mobile er%i$e were $ommer$iall& laun$hed in ,ugu t 1DDB in !ndia. !n the initial BA &ear the a%erage monthl& ub $riber addition were around 1.1B to 1.1 million onl& and the total mobile ub $riber ba e in De$ember 2112 tood at 11.B million . )owe%er* after the number of proa$ti%e initiati%e ta"en b& regulator and li$en or* the monthl& mobile ub $riber addition in$rea ed to around 2 million per month in the &ear 2113?14 and 2114?1B. ,lthough mobile telephone followed the +ew -ele$om Poli$& 1DD4* growth wa tard& in the earl& &ear be$au e of the high pri$e of hand et a well a the high tariff structure of mobile telephone . -he +ew -ele$om Poli$& in 1DDD* the indu tr& heralded e%eral pro $on umer initiati%e . Mobile ub $riber addition tarted pi$"ing up. -he number of mobile phone added

throughout the $ountr& in 2113 wa 1A million* followed b& 22 million in 2114* 32 million in 211B and AB million in 211A. -he onl& $ountr& with more mobile phone than !ndia with 24A million mobile phone i 0hina 41@ million. !ndia ha opted for the u e of both the GSM Gglobal & tem for mobile $ommuni$ation H and 0DM, G$ode?di%i ion multiple a$$e H te$hnologie in the mobile e$tor. !n addition to landline and mobile phone * ome of the $ompanie al o pro%ide the C99 er%i$e. -he mobile tariff in !ndia ha%e al o be$ome lowe t in the world. , new mobile $onne$tion $an be a$ti%ated with a monthl& $ommitment of 7SK1.1B onl&. !n 211B alone 32 million hand et were old in !ndia. -he data re%eal the real potential for growth of the !ndian mobile mar"et. !n ,pril 2113 the total GSM and 0DM, mobile ub $riber ba e in the $ountr& wa DD2 million. !n ,pril 211@ the !ndian Department of -ele$om GDo-H ha dire$ted all mobile phone er%i$e u er to di $onne$t the u age of unbranded 0hine e mobile phone that do not ha%e e$urit& !nternational Mobile 8quipment !dentit& G!M8!H number * be$au e the& po e a eriou 31 million mobile phone Gabout @ F of all mobile in the $ountr&H b& ,pril 31. Ne9t /enerat8on net.or0s !n the +eEt Generation +etwor" * multiple a$$e networ" ba ed on !P te$hnolog&. -he e a$$e networ" $an $onne$t $u tomer to a $ore

ri " to the $ountr&. Mobile networ" operator therefore planned to u pend the u age of around

networ" in$lude fiber opti$ or $oaEial $able

networ" $onne$ted to fiEed lo$ation or $u tomer $onne$ted through Ci?Fi a well a to 3G networ" $onne$ted to mobile u er . , a re ult* in the future* it would be impo ible to identif& whether the neEt generation networ" i a fiEed or mobile networ" and the wirele a$$e broadband would be u ed both for fiEed and mobile er%i$e . !t would then be futile to differentiate between fiEed and mobile networ" both fiEed and mobile u er will a$$e er%i$e through a ingle $ore networ". !ndian tele$om networ" are not a inten i%e a de%eloped $ountr&6 tele$om networ" and !ndiaJ teleden it& i low onl& in rural area . A21*111 route "ilometer G41D*111 mile H of opti$al fiber ha been laid in !ndia b& the ma'or operator * e%en in remote area and the pro$e $ontinue . #S+9 alone ha laid opti$al fiber to 31*111 -elephone 8E$hange out of their 3A 8E$hange . Leeping in mind the %iabilit& of pro%iding er%i$e in rural area * an attra$ti%e olution appear to be one whi$h offer multiple er%i$e fa$ilit& at low $o t . , rural

networ" ba ed on the eEten i%e opti$al fibre networ"* u ing !nternet Proto$ol and offering a %ariet& of er%i$e and the a%ailabilit& of open platform for er%i$e de%elopment* %i(. the +eEt Generation +etwor"* appear to be an attra$ti%e propo ition. Fibre networ" $an be ea il& $on%erted to +eEt Generation networ" and then u ed for deli%ering multiple er%i$e at $heap $o t. Sco*e o) Telecom Industry -he tele$om indu tr& i growing at a great pa$e and the growth rate i eEpe$ted to double with e%er& pa ing &ear. -here are man& new de%elopment in the tele$omm e$tor* in$luding the ingre of 3G te$hnolog& that the !ndian mar"et i witne ing at pre ent.

&eaning o) (%S%&(Global System for Mobile) -he Global S& tem for Mobile 0ommuni$ation GGSM4 originall& from Grouped Spe$ial MobileH i the mo t popular tandard for mobile phone in the world. GSM er%i$e i u ed b& o%er 2 billion people a$ro tandard ma"e more than 212 $ountrie and territorie . -he ubiquit& of the GSM %er& $ommon between mobile phone operator * ignifi$antl& international roaming

enabling ub $riber to u e their phone in man& part of the world. GSM differ

from it prede$e or in that both ignaling and pee$h $hannel are Digital $all qualit&* whi$h mean that it i $on idered a e$ond generation G2GH mobile phone & tem. -he GSM tandard i more impro%ed after the de%elopment of third generation G3GH tandard de%eloped b& the 3GPP. GSM networ" will e%ol%e further a the& begin to in$orporate fourth generation G4GH tandard +istory o) (S& -he de%elopment and u$$e of GSM ha been an out tanding eEample of international

enterpri e in a$tion. #elow &ou will find a brief hi tor& of GSM* de $ribing how it all $ome about and how the , o$iation wa born* ha grown and e%ol%ed. Ce al o in$lude the man& people who $ontribute to the a o$iation6 tremendou growth and highlight the ma'or a$hie%ement and mile tone along the wa&. -hi hi tor& i $omplete from 1D@2 through 1DD2* a further update will be a%ailable in due $our e . -he ultimate out$ome of the battle for dominan$e between the e two $ompeting $ellular data tran mi ion te$hnologie ma& lie more in their hi tor& * one need of a foundation in the for$e that $on%erged to pu h one te$hnolog& ahead of their other. 5ne of the mo t $ontention battle being waged in the wirele two method 0ode Di%i ion Multiple ,$$e 0ommuni$ation GGSMH ha%e di%ided the wirele infra tru$ture indu tr& i the

debate o%er the effi$ient u e and allo$ation of finite airwa%e . For e%eral &ear * the world6 G0DM,H and Global S& tem for Mobile world into oppo ing $amp .

Advantages o) (S&: GSM i alread& u ed worldwide with o%er 421 million ub $riber . !nternational roaming permit popular 8uropean de tination . GSM i mature* ha%ing tarted in the mid?@1 . -hi maturit& mean a more table networ" with robu t feature . 0DM, i till building it networ". ub $riber to u e one phone throughout Ce tern

8urope. 0DM, will wor" in , ia* but not Fran$e* German&* the 7.L. and other

GSM6 maturit& mean engineer $ut their teeth on the te$hnolog&* $reating an un$on $iou preferen$e.

-he a%ailabilit& of ub $riber identit& module * whi$h are mart $ard that pro%ide e$ure data en$r&ption gi%e GSM m?$ommer$e ad%antage .

(LOBAL

S,STE&

FO-

&OBILE

"(S&#

TELE!+ON,

SO&E

SALIENT

FEAT.-ES: GSM er%i$e are a%ailable in more than 212 $ountrie networ" . #& 211B* GSM networ" a$$ounted for more than 2BF of the worldwide $ellular networ" mar"et* er%ing 1.B billion ub $riber . !n 211B* the fir t )SDP, $apable networ" al o be$ame operational. -he fir t )S7P, networ" wa laun$hed in 2112 and worldwide GSM ub $riber eE$eeded two billion in 211@. -he GSM , o$iation e timate that te$hnologie defined in the GSM tandard er%e @1F of the global mobile mar"et* en$ompa ing more than B billion people a$ro networ" . !n !ndia* the total number of GSM ub $riber in the $ountr& $ro ed A@D million b& 3une 2113. #),/-! ,!/-89 i the leading GSM operator of !ndia with 1@2 million Sub $riber . more than 212 $ountrie and territorie * ma"ing GSM the mo t ubiquitou of the man& tandard for $ellular

Advantages o) (S&

GSM i matureM thi maturit& mean a more table networ" with robu t feature . 9e ignal deterioration in ide building .

,bilit& to u e repeater . -al"time i generall& higher in GSM phone due to the pul e nature of tran mi ion. -he a%ailabilit& of Sub $riber !dentit& Module allow u er to wit$h networ" and hand et at will.

GSM $o%er %irtuall& all part of the world o international roaming i not a problem. -he mu$h bigger number of ub $riber globall& $reate a better networ" effe$t for GSM hand et ma"er * $arrier and end u er .

-ool for unlo$"ing GSM phone are widel& a%ailable. Meaning it i ea ier to "eep the ame phone and go with another $arrier u ing the ame te$hnolog&.

(S& Overall E))iciency

For Subscriber

For o*erators

9ow $o t 8ntr& )and et Cide 0hoi$e and a%ailabilit& of hand et !nternal /oaming 8a & Sub $ription

8$onomie of $ale due to dominant mar"et hare in !ndia 0hoi$e of multiple %endor 0apeE optimi(ation 9ower ub $riber a$qui ition $o t Seamle interoperabilit&

GSM World Coverage Map

(S& /00 1 (S& 2300 &+4 is used in most parts of the world !urope" #sia" #ustralia" Middle !ast" and #frica. (S& 350 1 (S& 2/00 &+4 are used in the $nited States" %anada" Me&ico and most countries of S. #merica.

(S& (rowt' in India

-he ub $riber growth aw a phenomenal in$rea e from 2112 onward . -hi wa mainl& due to lowered $all tariff and full? $ale implementation of SMS er%i$e all o%er !ndia. De$ember 2112* where !ndia tou$hed the 11 million mar" $ould be defined a a mile tone for !ndian wirele indu tr&.

Sub $riber growth $ontinued from 211D?12 and there were $lo e to 212 million ub $riber a of 3ul& 2113. -wo main element for thi phenomenal growth are 1. 9owered $all tariff . free in$oming $all 0on umer who were on$e relu$tant to ub $ribe to mobile ub $ription founded fea ible and $on%enient to a%ail a now there wa hardl& an& differen$e between the monthl& bill $ompared to fiEed line* and mobilit& wa definitel& a $ru$ial element. -he abo%e phenomenon in !ndia i ta"ing hape be$au e of the pre en$e of huge middle $la population. 5n an e timate there are ome 311 to 3B1 million people belonging to thi group in !ndia. 7nli"e a $ar or a tele%i ion et Gwhere one i enough in the famil&H with the lowered $all tariff it be$ame po ible e%en for famil& member to own a mobile phone ea$h.

COMPAN* PROFILE
Re 8an7e Co44un87at8ons L848ted
/elian$e $ommuni$ation *along with /elian$e -ele$om and Flag -ele$om* i part of /elian$e $ommuni$ation =entureG/05=9H.!t6 an !ndian -ele$ommuni$ation $ompan&. -he 9ate Dhirubhai ,mbani dreamt of a digital !ndia N an !ndia where the $ommon man would ha%e a$$e a earl& a 1DDD. !t wa with thi belief in mind that /elian$e 0ommuni$ation Gformerl& /elian$e !nfo $omH tarted la&ing A1*111 route "ilometer of a pan?!ndia fibre opti$ ba$"bone. -hi ba$"bone wa $ommi ioned on 2@ De$ember 2112* the au pi$iou o$$a ion of Dhirubhai6 21th birthda&* though adl& after hi uneEpe$ted demi e on A 3ul& 2112. /elian$e 0ommuni$ation ha a reliable* high?$apa$it&* integrated Gboth wirele and wire lineH and $on%ergent G%oi$e* data and panning the entire info %ideoH digital networ". !t i $apable of deli%ering a range of er%i$e enterpri e a well a to affordable mean of information and $ommuni$ation. Dhirubhai* who ingle?handedl& built !ndia6 large t pri%ate e$tor $ompan& %irtuall& from $rat$h* had tated

$om Ginformation and $ommuni$ationH %alue $hain* in$luding infra tru$ture and er%i$e N for indi%idual * appli$ation * and $on ulting. -oda&* /elian$e 0ommuni$ation i re%olutioni(ing the wa& !ndia $ommuni$ate and networ" * trul& bringing about a new wa& of life.

)ead :uarter; -ey Peop e; Produ7t; 'SP;

Na<8 Mu45a8+ Ind8a Cha8r4an; Mr! An8 D A45an8 CDMA+ GSM and Broad 5and ser<87es 'n 848ted

COMPAN* BAC-GRO'ND
A5out Re 8an7e Co44un87at8on /elian$e 0ommuni$ation 9imited founded b& the late Shari. Dhirubhai ) ,mbani G1D32? 2112H i the flag hip $ompan& of the /elian$e ,nil Dhirubhai ,mbani Group. !t ha a mar"et $apitali(ation of 7SK 1B billion* net a et 7SK 2 billion. -he ,D,G /elian$e Group ha a bu ine and a$ro pre en$e that eEtend to o%er 24*111 town and A la"h GA11*111H %illage in !ndia* the globe. -he hareholder ba e i o%er 12 million* among the large t in the world.

-he group i pre ent in man& e$tor in$luding -ele$om* 0apital* Power* !nfra tru$ture* 8ntertainment and )ealth. rated among O, iaJ -op B Mo t =aluable -ele$om 0ompanie O* /elian$e $ommuni$ation i !ndiaJ foremo t and trul& integrated tele$ommuni$ation er%i$e pro%ider. -he $ompan&* with a $u tomer ba e of o%er 12B million in$luding o%er 2.B million indi%idual o%er ea retail $u tomer * ran" among the -op B -ele$om $ompanie in the world b& number of $u tomer . /elian$e 0ommuni$ation J $orporate $lientele in$lude 2111 !ndian and multinational $orporation * and o%er 211 global $arrier . /elian$e 0ommuni$ation ha e tabli hed a pan?!ndia* neEt generation* integrated Gwirele and wire lineH* $on%ergent G%oi$e* data and %ideoH digital networ" that i $apable of upporting be t?of?$la er%i$e panning the entire info$omm %alue $hain* $o%ering o%er 1B*111 town and 411*111 %illage . /elian$e 0ommuni$ation own and operate the worldJ large t neEt generation !P enabled $onne$ti%it& infra tru$ture* $ompri ing o%er 1AB*111 "ilometer of fibre opti$ $able & tem in !ndia* 7S,* 8urope* Middle 8a t and the , ia Pa$ifi$ region. -he 9ate Dhirubhai ,mbani dreamt of a digital !ndia N an !ndia where the $ommon man would ha%e a$$e to affordable mean of information and $ommuni$ation. Dhirubhai* who ingle?handedl& built !ndia6 large t pri%ate e$tor $ompan& %irtuall& from $rat$h* had tated a earl& a 1DDD4 ;Ma"e the tool of information and $ommuni$ation a%ailable to people at an affordable $o t. -he& will o%er$ome the handi$ap of illitera$& and la$" of mobilit&.< !t wa with thi belief in mind that /elian$e 0ommuni$ation Gformerl& /elian$e !nfo$ommH tarted la&ing A1*111 route "ilometer of a pan?!ndia fibre opti$ ba$"bone. -hi ba$"bone wa $ommi ioned on 2@ De$ember 2112* the au pi$iou o$$a ion of Dhirubhai6 21th birthda&* though adl& after hi uneEpe$ted demi e on A 3ul& 2112.

/elian$e 0ommuni$ation ha a reliable* high?$apa$it&* integrated Gboth wirele er%i$e

and wire lineH

and $on%ergent G%oi$e* data and %ideoH digital networ". !t i $apable of deli%ering a range of panning the entire info$omm Ginformation and $ommuni$ationH %alue $hain* in$luding infra tru$ture and er%i$e N for enterpri e a well a indi%idual * appli$ation * and $on ulting. -oda&* /elian$e 0ommuni$ation i re%olutioni(ing the wa& !ndia $ommuni$ate and

networ" * trul& bringing about a new wa& of life.

V8s8on o6 Re 8an7e Co44un87at8on Ltd!

By 60257 be amongst t'e to* 8 most valued Indian com*anies7 !roviding In)ormation7 Communication $ Entertainment services7 and being t'e industry benc'mar9 in Customer E *erience7 Em*loyee Centricity and Innovation%

COMPAN* INFORMATION
-&pe Founded )eadquarter Le& People Pu5 87 2BSE; RCOM3 "##& Na<8 Mu45a8+ Maharashtra Ind8a $! Mr! An8 D A45an8 "! Sat8sh Seth+ V87e Cha8r4an !ndu tr& Produ$t Te e7o44un87at8ons CDMA Ser<87es+ GSM Ser<87es+ Broad5and+ Internet Ser<87es /e%enue 8mplo&ee Ceb ite 'S= &!$> B8 8on ",+### ...!r7o4!7o!8n

S'ri% :'irub'ai + Ambani

":ecember 637 2/86; <uly =7 6006#

Few men in hi tor& ha%e made a dramati$ a $ontribution to their $ountr&6 e$onomi$ fortune a did the founder of /elian$e* Sh. Dhirubhai ) ,mbani. Fewer till ha%e left behind a lega$& that i more enduring and timele .

About t'e Founder

'irthplace *ather+s Name Mother+s Name .ife+s Name *our %hildren

(illage of %horwad in Gu)arat ,irachand Govardhandas #mbani -amunaben ,irachand #mbani /o0ilaben 1hirubhai #mbani Two sons" Mu0esh #mbani and #nil #mbani. Two 1aughter" 1ipti Salgaocar and Nina /othari.

ABO.T T+E C+AI-&AN; -C>L

Anil :'irub'ai Ambani Born on: Birt'*lace: Fat'er@s name: <une ?7 2/5/ &umbai7 India :'irub'ai +irac'and Ambani

&ot'er@s name: Ao9ilaben :'irub'ai Ambani Education: Bac'elor o) Science )rom t'e .niversity o) &umbai and &BA )rom t'e B'arton Sc'ool7 .niversity o) !ennsylvania7 .SA Family: &arried to Tina and 'as two sons <ai Anmol and <ai Ans'ul Business address: -eliance Communications Limited7 I Bloc97 6nd Floor7 :'irub'ai Ambani Anowledge City7 Navi &umbai ; ?00C207 India Tele*'one: D/2 66 808C 55667 D/2 66 808C 558?7 Fa : D/2 66 808C 55CC Email: anil%ambaniErelianceada%com

C'airmanFs &essage
A Ne. Re 8an7e 6or a Ne. Wor d !f the la t $entur& wa about meeting human need * the new millennium i about mat$hing human a piration . Ce li%e in a world where the &oung are rea$hing higher* dreaming bigger and demanding moreM a world that i $hallenging the limit of hope and po ibilit&. +owhere i thi more tri"ingl& %i ible than in !ndia?a $ountr& that wa"e up e%er& morning a little &ounger in age* but infinitel& more ambitiou in pirit. !ndia6 demographi$ tran ition i an eEtraordinar& moment in world hi tor&. -oda&* o%er A11 million &oung people* or more than 1 in 2 !ndian are below the age of 2B.!n 1B &ear * thi number i et to tou$h 211 million* ma"ing !ndia the large t $ommunit& of &outh an&where in e$ond to none. -ran portation* $ommuni$ation* energ&* information* the world. +ew !ndia how the !mpatien$e of &outhM the de ire for real and rapid $hangeNfor a qualit& of life that i $la entertainment* te$hnolog&* edu$ation* health$are and per onal finan$e* +ew !ndia want world produ$t and er%i$e . /elian$e ,nil Dhirubhai ,mbani Group embodie the pirit of thi new re urgent !ndia. 5ur goal i not 'u t to build a great enterpri e for our ta"eholder * but more importantl&* to build a great future for our $ountr& and the whole at largeM to gi%e hundred of million of people the power to fulfill their dream * hape their own de tin&* and the mean to reali(e their true and di%er e potential. 8nerg& and $ommuni$ation * finan$ial er%i$e and infra tru$ture* new e$onom& and old???our bu ine will pan the entire %aried land $ape of emerging human a piration . Ce will wor" with $ommitment and re ol%e to $reate pathwa& that $onne$t ambition to a$hie%ement* promi e to performan$e* and potential to realit&. Ce will bridge the gap between quantit& and qualit&4 le%eraging our trength in managing large $ale operation e%en a we deli%er be t of?$la dri%ing %alue . Ce will rethin" e%er& bu ine produ$t and er%i$e to our $u tomer . Fo$u ing on the burgeoning a piration of our &oung $on umer will remain one of our "e& pro$e * produ$t and er%i$e from the tandpoint of the $on umer ?with a $ommitment to enhan$e eEperien$e at e%er& tou$h point. 5ur founder* the legendar& Dhirubhai ,mbani* ga%e u a imple mantra for entrepreneur hip4<-hin" #ig. -hin" Fa t. -hin" ,head<

Ce will thin" bigger. Ce will thin" fa ter. #ut* mo t important of all* we will thin" #etter?to ta& ahead of $ompetition and of our time . Cel$ome to the /elian$e ,nil Dhirubhai ,mbani Group. !t i the +ew /elian$e for the +ew CorldP Anil :'irub'ai Amban (rou* C'airman $ CEO

-ELIANCE CO&!ETITO-

A8rTe : ,ir-el i the large t GSM operator. ,ir-el i the mo t prominent of all the GSM networ" in !ndia. ,ir-el i owned b& #harti Group. ,ir-el number tart with JD@4DJ* JD@AAJ* JDD11J* JDD4DJ* JDD@DJ* JDDBDJ* J@11@J* JD122J* JDDA3J*JDAB2J*JDB23J*JD211J*JD111J*JDA1@J*JDBB1J*JDD1@J*JD214J*JDB33J*JDB12J*JDA2AJ*JDA11J*JD2@DJ* DAB1*D@11*DD11*D212*D22B*223@.

Voda6one: =odafone 8 ar group owned =odafone ha a prett& good u er ba e be$au e of the man& attra$ti%e pa$"age it offer . =odafone number tart with JD@@J or JDDAAJ or JD1A1J or JDB@1J or JD213J or JD1B2J or JDA42J* or JDB11J* or 2@3@.

Idea Ce u ar: !dea 0ellular 9imited i part of #irla 9imited. QPre%iou l& -,-, . ,-.- were al o partner R. !dea number tart with JD@4@J* JDD4@J* JDD12J* JDB1BJ* JDA1BJ* JDA13J*JDAAAJ* JD21BJ*JDA41J*JD111J*JDDB1J*J@1DDJ.

BSNL: #S+9J mobile arm 0ellone ha a %er& good rural and uburban u er ba e. Pre?paid $ard are old a 8E$el. #S+9 number tart with JD441J*JD441J*JD4D1J*JD4D1J*JD4D2J*JD442J.

A8r7e : ,ir$el i 0hennai?ba ed and the leader in -amil +adu. ,ir$el ha %er& good* $heap and inno%ati%e offer . ,ir$el number tart with JD211* @@11* @A@A1.

'n8nor; !+D!,JS 7nite$h Cirele 0ompan& in a o$iation with +orwa&J -elenor 0ompan& laun$hed 7+!+5/ in De$ember 211D.

>irgin: 2=irgin Mobile< brand i !ndia6 Sfir t6 national &outh?fo$u ed mobile er%i$e. ;=irgin Mobile< branded er%i$e are being offered to the !ndian $on umer b& -ata -ele er%i$e through a brand fran$hi e with =irgin Mobile.

V8deo7on: -he =ideo$on -ele$ommuni$ation 9td.* whi$h wa planning to laun$h it tele$om er%i$e in ,ndhra Prade h hortl&* i hutting down it ,P operation e%en a it remain un$ertain whether it would lo e it li$en e a re$omDeli%er a new world of $ommuni$ation to ad%an$e the rea$h and leader hip of our $u tomer. Deli%er a new world of $ommuni$ation to ad%an$e the rea$h and leader hip of our $u tomer .

New Entrants $! V8deo7on ? pro4oted Data7o4 "! 'n8nor -he abo%e mentioned pro%ider will be pro%ided 4.4 M)( pe$trum for tarting the GSM ba ed er%i$e . -he mo%e indi$ate that the 0ommuni$ation mini tr& i all et to allo$ate radio frequen$ie to the new pla&er in other $ir$le a well. +ew operator $ould re ult in lower tariff and better qualit& of er%i$e for $u tomer . -he Go%ernment ha introdu$ed mobile number portabilit& whi$h had made it ea & for eEi ting ub $riber to new operator without gi%ing up on their phone number .

GSM GGlobal S& tem for Mobile $ommuni$ationH Pla&er in +oida

,irtel #S+9

'usiness strategy
#harti -ele?%enture trategi$ ob'e$ti%e i ;-o $apitali(e on the growth opportunitie that the er%i$e pro%ider in "e& mar"et in

$ompan& belie%e are a%ailable in the !ndian tele$ommuni$ation mar"et and $on olidate it po ition to be the leading integrated tele$ommuni$ation trategie to a$hie%e it trategi$ ob'e$ti%e4 !ndia* with a fo$u on pro%iding mobile er%i$e .< -he $ompan& ha de%eloped the following

Fo$u on maEimi(ing re%enue and margin . 0apture maEimum tele$ommuni$ation re%enue potential with minimum geographi$al $o%erage.

5ffer multiple tele$ommuni$ation hop< olution.

er%i$e to pro%ide $u tomer with a ;one? top

Po ition it elf to tap data tran mi ion opportunitie and offer ad%an$ed mobile data er%i$e .

Fo$u on ati f&ing and retaining $u tomer b& en uring high le%el of $u tomer ati fa$tion.

9e%erage trength of it

trategi$ and finan$ial partner M and

8mpha i(e on human re our$e de%elopment to a$hie%e operational effi$ien$ie .

'usinesses
#harti -ele?%enture $urrent bu ine e in$lude Mobile er%i$e

FiEed line

+ational and international long di tan$e er%i$e

=?S,-* internet er%i$e and networ" olution

0ompetiti%e trength 4
#harti -ele?%enture belie%e that the following element will $ontribute to the $ompan&6 u$$e a an integrated tele$ommuni$ation er%i$e pro%ider in !ndia and will pro%ide the trateg&4

$ompan& with a olid foundation to eEe$ute it bu ine

+ationwide footprint a of September 31* 2114* approEimatel& DBF of !ndia6 total mobile ub $riber re ided in the $ompan&6 e%enteen mobile $ir$le . -he e 12 $ir$le

$olle$ti%el& a$$ounted for approEimatel& BAF of !ndia6 landma . Fo$u on tele$ommuni$ation to enable the $ompan& to better anti$ipate indu tr& trend and $apitali(e on new tele$ommuni$ation related bu ine opportunitie .

-he trong brand name re$ognition and a reputation for offering high qualit& er%i$e to it $u tomer .

LITERAT'RE REVIEW

-he report pro%ide a detail tud& of the pra$ti$e and performan$e of retailer toward relian$e g m and $dma er%i$e in noida. ,nd gi%e an anal& i of the $ompetiti%e en%ironment in the tele$om indu tr&. it gi%e an in ide into the g m and $dma er%i$e* retailer feedba$"* $eme and number of $ompetitor and hare in noida. the report al o di $u e the growth dri%er * opportunitie and future outloo" of the pra$ti$e and performan$e of retailer toward relian$e and $dma er%i$e in noida to help retailer growth opportunitie in the mar"et . Cith a population A423@1 la"h *noida i be$ome one of the mo t d&nami$ and promi ing relian$e g m and $dma er%i$e in mar"et in india * in re ent time the $it& ha emerged a one of the fa te t growing tele$om mar"et in !ndia * in the $it& no. of relian$e retailer open outlet -he ma'or "e& i ue and fa$t anal&(ed are follow

-o tud& $omparati%e tud& of relian$e GSM . 0DM, mobile er%i$e in +oida .

,nal& i the po itioning and trateg& of relian$e g m and $dma er%i$e tele$om indu tr& in +oida

er%i$e of

,nal& i the noida* retailer6 feedba$" about relian$e er%i$e of tele$om indu tr& and noida $it&

)ow man& ma'or $ompetitor in g m and $dma er%i$e .

,nal& i the mar"et hare of Ma'or pla&er in g m and $dma er%i$e in +oida and tele$om indu tr&.

 ,nal& i the fa$tor that affe$t in /elian$e er%i$e and retailar .

,nal& i the Sati fa$tion le%el of retailer from there relian$e er%i$e and their future in $it&.

Code d8<8s8on 4u t8p e a77ess 2CDMA3 i a form of multipleEing and a method of multiple a$$e that di%ide up a radio $hannel not b& time* nor b& frequen$& Ga in frequen$&?di%i ion

multiple a$$e H* but in tead b& u ing different p eudo?random $ode equen$e for ea$h u er. 0DM, i a form of O pread? pe$trumO ignaling* in$e the modulated $oded ignal ha a mu$h higher bandwidth than the data being $ommuni$ated. 0DM, al o refer to digital $ellular telephon& & tem that ma"e u e of thi multiple a$$e $heme* u$h a tho e pioneered b& Tual$omm* and C?0DM, b& the !nternational -ele$ommuni$ation 7nion or !-7. 0DM, ha been u ed in man& $ommuni$ation and na%igation & tem * in$luding the Global Po itioning S& tem and in the 5mni-/,0S atellite & tem for tran portation logi ti$ .

)8story o6 CDMA
0ode Di%i ion Multiple ,$$e and multiple a$$e /e ear$he $heme . G0DM,H i both a modulation

tarted e%en from 1DB16

0laude Shannon and /obert Pier$e had pro%ided 0DM, framewor" in 1D4D. De?/o a?/ogoff defined the dire$t equen$e pread pe$trum method in 1DB1. /a"e re$ei%er wa fir t patented b& Pri$e and Green in 1DBA

0ellular pread? pe$trum appli$ation wa ,nd +ettleton in 1D2@.

ugge ted b& 0ooper

!S?DB* the narrow band 0DM, mobile networ"* ha been Standardi(ed in 1DD3 and $ommer$ial networ" were introdu$ed in 1DDB. 3G wideband 0DM, & tem * u$h a 0DM,2111 in 7.S. and 8uropean C0DM, de%eloped from 1DD1 and till ongoing. ,t pre ent* 0DM, $ommer$ial networ" are e tabli hed in about 41 $ountrie . ,lmo t 21F of all u er in the world.

CDMA Se/4ent o<er<8e.

Pre ent Standard4 $dma2111 1E8=?D=. Started in ,pril 2113 9G and Sam ung hold ma'orit& de%i$e Mar"et hare Streaming media option ,lwa& on internet $onne$ti%it& from144 "bp to 3.1mbp .

CDMA /ro.th dr8<ers +ationwide roaming #undled internet fa$ilit& 0DM, phone $ome with a data port where $on umer $an $onne$t to internet at 144 "bp to 3.1mbp . 8a & ub $ription a%ailabilit&* tarting from 8uro 11 onl& )uge %ariet& of $ontent

5nline bill %iew SMS ba ed er%i$e a$ti%ation ,ggre i%e laun$h

-here wa a big debate in !ndia 'u t before the laun$h of 0DM, er%i$e that will it Su$$eed or notU /e$ent trend re%eal that 0DM, i here to ta&* but that doe nJt mean that it i going to o%erpower GSM. +ationwide roaming helped to boo t ub $riber ba e* option of $onne$ting to !nternet u ing a imple data $able pro%ed a a $atal& t in promoting 0DM, er%i$e in !ndia. -he $all tariff o%er 0DM, were initiall& lower a $ompared to GSM but toda& 0DM, and GSM $all tariff are moreo%er ame. -he $all are tariffed again on the di tan$e parameter* whi$h i alread& eEplained earlier. /elian$e !nfo$omm wa the fir t pri%ate operator to tart with the 0DM, er%i$e in !ndia. )owe%er* #S+9 and M-+9 offered 0DM, before /elian$e the& were unable to tap ub $riber . /elian$e6 trategi$ allian$e with 9G and Sam ung to offer their hand et along with their

ub $ription pro%ed to be a $atal& t in the pro$e . -ata !ndi$omm* whi$h wa the e$ond pri%ate operator to offer 0DM, er%i$e initiall&* failed to attra$t $on umer but in$e earl& 2114* it ha re%i%ed it trateg& and ha been able to gain ome mar"et hare.M-S the third pri%ate operator whi$h offer 0DM, er%i$e . M-S !ndia i the -ele$ommuni$ation 0ompan& of /u ian Mobile -ele & tem headquartered in +ew Delhi with 1A million ub $riber in 2111. M-S pro%ide te$hnolog& of 0DM,* 8=D5 to main tate of !ndia. -he owner hip hared to Si tema GBA.A@FH* Sh&am Group G23.D@FH* and /u ian Go%ernment G12.14FH. 0DM, operator hold about 21F mar"et hare of wirele million ub $riber in !ndia at a pre ent. ub $riber in !ndia and ha%ing 114

C:&A O!E-ATO-S

/89!,+08 -,-, D505M5 M-S

CDMA OPERATORS ;%
CDMA Operators ? RELIANCE

#rand +ame4 /!M? /elian$e !ndia Mobile +etwor"4 0DM, 2111?1E +etwor" 0o%erage4 22 -ele$om $ir$le Sub $riber ba e4 V 1B1.AB million Mar"et Share4 @1F Sub $ription 4 Po t Paid* Pre Paid

9ate Dhirubhai ,mbani built /elian$e from $rat$h to be in the re$"oning for a pla$e in the global fortune B11 li t the a$hie%ement i e%en more ignifi$ant due to the fa$t* that the entire growth wa a$hie%ed in an organi$ manner and in a pan of 'u t 2B &ear . Dhuribhai wa not 'u t firml& rooted in traditional !ndian %alue * but wa al o a

quinte entiall& modern man the man of the new millennium. -hi wa $learl& refle$ted in hi pa ion for mega? i(ed pro'e$t * the mo t ad%an$ed te$hnolog& and highe t le%el of produ$ti%it&. -he $orporate philo oph& he followed wa hort imple and u$$in$t? ;-hin" big. -hin"

differentl&. -hin" fa t. -hin" ahead. ,im for the be t.< )e in pired the /elian$e team to do better than the be t not onl& in !ndia but al o in the world. Dhirubhai ,mbani* Founder . 0hairman of the /elian$e Group* had an a$ute en e that edu$ation alone empower people. )e wa the great $ommuni$ator. )e $ommuni$ated to in pire* to guide* to edu$ate and to moti%ate. )e emplo&ed telephone a a powerful tool to a$hie%e the e goal . )e u ed telephone to defeat di tan$e* to $ompre time and to remain abrea t of e%ent . )e wa a$utel& aware of the power

of information and $ommuni$ation. )e would often a&4 ;ma"e the tool of info$omm a%ailable to people at an affordable $o t* the& will o%er$ome the handi$ap of illitera$& and la$" of mobilit&.< )e wanted a telephone $all to be $heaper than a po t$ard. -hi * he belie%ed* would tran form e%er& home* empower e%er& !ndian* remo%e the roadblo$" to opportunit& and demoli h the barrier that di%ide our o$iet&. Dhuribhai ,mbani wa of the $on%i$tion that info$omm would energi(e enterpri e * gal%ani(e go%ernan$e* ma"e li%elihood an en'o&ment* learning an eEperien$e* and li%ing an eE$itement. /elian$e info$omm i a fa $inating out$ome of thi $on%i$tion. !t i a ma'or initiati%e to tran late hi in piring dream into realit&.

-89805M #7S!+8SS /elian$e tele$om will offer a $omplete range of tele$om er%i$e * $o%ering mobile and fiEed line telephon& in$luding broadband* national and international long di tan$e er%i$e M data er%i$e and wide range of %alue added er%i$e and appli$ation that will enhan$e produ$ti%it& of enterpri e and indi%idual . /elian$e !ndia Mobile* the fir t of tele$omW initiati%e wa laun$hed on De$ember 2@* 2112 the 21th birthda& of the /elian$e group founder* Sh. Dhirubhai ). ,mbani. -hi ma"e the beginning of /elian$e6 dream of u hering in the digital re%olution in !ndia b& be$oming a ma'or $atal& t in impro%ing qualit& of life and $hanging the fa$e of !ndia. !t aim to a$hie%e thi b& putting the power of information and $ommuni$ation in the hand of the people of !ndia at affordable $o t . /elian$e tele$om will eEtend it effort be&ond the traditional %alue $hain to de%elop and deplo& tele$om olution for !ndia6 farmer * bu ine e * ho pital * go%ernment and publi$ e$tor organi(ation . -he /elian$e Group founded b& Dhirubhai ). ,mbani G1D32?2112H i !ndiaJ large t bu ine hou e with total re%enue of o%er / DD*111 $rore G7SK 22.A billionH* $a h profit of / 12*B11 $rore G7SK 2.@ billionH* net profit of / A*211 $rore G7SK 1.4 billionH and eEport of / 1B*D11

$rore G7SK 3.A billionH. -he GroupJ a$ti%itie pan eEploration and produ$tion G8.PH of oil and ga * refining and mar"eting* petro$hemi$al Gpol&e ter* pol&mer * and intermediate H* teEtile * finan$ial er%i$e and in uran$e* power* tele$om and info$om initiati%e . -he Group eEport it produ$t to more than 111 $ountrie the world o%er. /elian$e emerged a !ndiaJ Mo t ,dmired #u ine for the third u$$e i%e &ear in a -+S Mode ur%e& for 2113. /elian$e Group re%enue i equi%alent to about 3.BF of !ndiaJ GDP. -he Group $ontribute nearl& 11F of the $ountr&J indire$t taE re%enue and o%er AF of !ndiaJ eEport . ,n in%e tor famil& of o%er 3.1 million ? !ndia6 large t* tru t relian$e. /elian$e !ndu trie 9td. ? !ndiaJ large t pri%ate e$tor $ompan& /elian$e !ndu trie 9imited G/!9H i !ndiaJ large t pri%ate e$tor $ompan& on all ma'or finan$ial parameter with gro . !n 2111 it re%enue $ro ed / . 2*B1*111 $rore mar" G/ . 2*B@*AB1 $rore* 7SK B@.1 billionH* +et Profit $ro ed / . 21*111 $rore mar" G/ . 21*2@A $rore* 7SK 4.B billionH and -otal , et $ro ed / . 2*@1*111 $rore mar" G/ . 2*@4*21D $rore* 7SK A3.@ billionH* unparalleled in the !ndian Pri%ate e$tor. During the &ear 2111* /!9 and #P announ$ed a trategi$ partner hip in the oil and ga bu ine . -hi partner hip $ompri e #P ta"ing 31 per $ent ta"e in 23 oil and ga produ$tion haring $ontra$t that /elian$e operate in !ndia* in$luding the LG?DA blo$"* and the formation of a 'oint %enture GB14B1H for our$ing and mar"eting ga in !ndia. /!9 emerged a the onl& !ndian $ompan& in the li t of global $ompanie that $reate mo t %alue for their hareholder * publi hed b& Finan$ial -ime ba ed on a global ur%e& and re ear$h $ondu$ted b& Pri$e water hou e 0ooper in 2114. /!9 feature in the Forbe Global li t of worldJ 411 be t big $ompanie and in F- Global B11 li t of worldJ large t $ompanie . /!9 emerged a the J#e t Managed 0ompan&J in !ndia in a tud& b& #u ine o%er a B?&ear period in a tud& b& #u ine -oda& ? Stern Stewart in 2114. -oda& and ,.-. Learne& in 2113. -he $ompan& emerged J!ndiaJ bigge t wealth $reatorJ in the pri%ate e$tor )ou e*

5ne out of e%er& four in%e tor in !ndia i a /elian$e hareholder. Cith globall& $ompetiti%e $apital and operating $o t po ition * /elian$e Group dominate the rapidl& growing !ndian mar"et deri%ing o%er @1F of it re%enue from the dome ti$ mar"et.

/!9 alone a$$ount for4 12 per $ent of the total profit of the pri%ate e$tor in !ndia

2 per $ent of the profit of the entire $orporate e$tor in !ndia A per $ent of the total mar"et $apitali(ation in !ndia Ceight age of 1B per $ent in the #S8 Sen eE Ceight age of 12 per $ent in the +ift& !ndeE.

TATA INDICOM #rand +ame4 -,-, or -,-, !+D!05M

+etwor"4 0DM, 2111?1E

+etwor" 0o%erage4 22 -ele$om $ir$le

Sub $riber ba e4 V @3.2 million

Mar"et Share4 @ F

Sub $ription 4 Po t Paid* prepaid

MTS INDIA
X X X X X X #rand +ame4 M-S +etwor"4 0DM, 1E +etwor" 0o%erage4 1B -ele$om $ir$le Sub $riber ba e4 V 1A million Mar"et Share4 1.2@ F Sub $ription 4 Po t Paid* Pre Paid

SWOT Ana ys8s o6 Te e7o4 Industry

SWOT Ana ys8s o6 Te e7o4 Industry

Stren/ths )uge wirele ub $riber potential

Fa te t growing mobile mar"et in the world

0on umer are read& to pa& for $utting edge er%i$e

Go%ernment propo e to hi"e FD! limit in -ele$om to 24F

7nified li$en e regime

Wea0ness 9owe t $all tariff in the world

Mar"et trongl& regulated b& Go%ernment bod& Go%erning #oth !SP and -ele$om e$tor

-oo man& authoritie ruling the e$tor )uge potential for low end and $heap hand et

Cide $ale 0on umer $hurn in -ele$om and !SP

Cide pread =,S deplo&ment i re tri$ted due to language and litera$& problem primaril& a %oi$e ba ed mar"et

Opportun8ty

-o offer %alue added er%i$e on GSM* 0DM, and !P

9anguage independent er%i$e

Mobile Mar"eting $on$ept

0ontent influen$ed bu& lo$al $ulture and Global u$$e

torie

M?0ommer$e

7nified me aging platform

Threats

9ow $o t er%i$e pro%ider no po ibilit& of brea"ing e%en in Short term

Cea" !P/ prote$tion

Software and digital $ontent Pira$&

Politi$al in tabilit&

/egulator& interferen$e

Gro.th o6 GSM ( CDMA T8 "#$1

S'BSCRIBERS GSM AND CDMA BASE DEC "#$1

GSM(CDMA Base % FEB "#$1

COMPARISION CDMA VS GSM

O5@e7t8<es o6 the Resear7h

O5@e7t8<es o6 the Resear7h

-o ma"e a $omparati%e tud& of relian$e GSM . 0DM, mobile er%i$e in +oida .

-o tud& and anal& i the po itioning and trateg& of relian$e er%i$e of tele$om indu tr& in +oida

-o anal& i the retailer6 feedba$" about relian$e er%i$e of tele$om indu tr&.

-o tud& and anal& i the mar"et hare of Ma'or pla&er in er%i$e pro%ider.

-o anal& i the fa$tor that affe$t in /elian$e er%i$e.

-o anal& i the Sati fa$tion le%el of retailer from there relian$e er%i$e

-o $olle$t the ugge tion of retailer regarding their relian$e er%i$e .

S7ope o6 the Study

S$ope define the unit to be $o%ered and the pra$ti$al impli$ation of the tud&. -o get good re ult there mu t be a pe$ifi$ area and a re pondent to whi$h &our -herefore we $o%ered following area for our tud&? Se$ A1 +oida Se$ 1@ +oida Se$ 1A +oida Se$ ?12 +oida tud& i $on$erned.

! met the people of all age group with an& t&pe of demographi$al profile be$au e mobile i toda& a er%i$e whi$h i u ed b& e%er&one for $on%enien$e of the tud&. M& re pondent are relian$e /etailer .

GSM ,irtel #S+9 =odafone

CDMA

/elian$e tele$om -ata indi$om M-S

-he finding of the ur%e& will be u eful for the abo%e mentioned er%i$e pro%ider . -he& will be able to "now about where the& tand in the mar"et and how to repo ition them to gain a differential ad%antaged.

Chapter %&

Resear7h Methodo o/y

Resear7h Methodo o/y Sa4p 8n/ Des8/n Sampling de ign i a definite plan* whi$h i determined before an& data are a$tuall& $olle$ted for obtaining a ample from a gi%en population. ! ha%e u ed $on%enien$e? ampling te$hnique . !n thi t&pe of ampling te$hnique data i $olle$ted a per the $on%enien$e of the re ear$her.

Sa4p 8n/ un8t , de$i ion ha to be ta"en $on$erning a ampling unit before ele$ting ample ampling unit of m& tud& in$lude onl& retailer .

Sa4p e S8Ae Sample i(e refer to the number of time to be ele$ted from the uni%er e to $on titute a ample. !t hould be optimum and mu t lead to the population o that it lead to reliable re ult . !n our tud& the ample i(e of re pondent ! ha%e 111 retailer .

Data Co e7t8on Method

! ha%e u ed primar& a well a e$ondar& data in m& tud&.

Pr84ary Data

!n our tud& the ample i(e of re pondent ! ha%e 111 retailer * to $olle$t retailer6 re pon e.

Se7ondary Data

to tud& the po itioning trateg& of leading pla&er in relian$e tele$om indu tr&! /eport abd publi$ation of tele$om a o$iation 3ournal *Maga(ine and periodi$al Publi hed report of tele$om indu tr& and lo$al retailer /eport ubmitted b& 8$onomi t * tele$om re ear$her

Publi hed wor" of retailer and tele$om indu trie

Data 7o e7t8on Instru4ent

, tru$tured Tue tionnaire wa u ed for primar& data $olle$tion. For e$ondar& data $olle$tion %ariou maga(ine * new paper and !nternet were u ed for tud&.

DATA ANAL*SIS AND INTERPRETATION

FINDINGS AND RES'LTS2ANAL*SIS3

1. Do &ou ha%e new relian$e outletU Sr! No! 1 2 -no. ed/e :8S +5 Respondents 1B @B

-able +o. 4

Graph +o. 1

!nterpretation4 @BF retailer don6t ha%e ha%e new relian$e outlet and remaing 1BF are ha%ing new outlet.

2. Do &ou ha%e late t relian$e po ter 4? aH M+P

bH +et Plan

$H-arrif

Sr! No! 1 2

-no. ed/e :8S +5

Respondents 2B 2B

-able +o. B

Graph +o. 2

!nterpretation4 2BF retailer ha%ing the late t relian$e po ter and remaing 2BF are not ha%ing.

3. Do &ou ha%e fa$ilit& of 8-5PU Sr! No! 1 2 -no. ed/e :8S +5 Respondents A1 41

-able +o. A

Graph +o. 3

!nterpretation4 A1F retailer ha%ing the fa$ilit& of 8-5P and 41F are not ha%ing.

4. Do &ou ha%e all $heme of /elian$e $ommuni$ation in writingU Sr! No! 1 2 -no. ed/e :8S +5 Respondents BB 4B

-able +o. 2

Graph +o. 4

!nterpretation4 BBF retailer ha%ing the written $heme and 4BF are not ha%ing.

B. Do &ou remember all our $heme U Sr! No! 1 2 -no. ed/e :8S +5 Respondents 111 1

-able +o. @

Graph +o. B

!nterpretation4 111F retailer remember all our $heme .

A. ,re &ou ati fied from the F5SI er%i$e U Sr! No! 1 2 -no. ed/e :8S +5 Respondents @1 21

-able +o. D

Graph +o. A

!nterpretation4 @1F retailer

ati f& from the F5SI er%i$e.

2. Do &ou ha%e an& problem relating to /elian$e 0ompan& Idi tributorU Sr! No! 1 2 3 4 B A -no. ed/e Di pla& 0laim Sim ,$ti%ation #alan$e 0ut +etwor" Sale Man Respondents 2B 3B B B 2B B

-able +o. 11

Graph +o. 2

!nterpretation4 2BF retailer

a& problem relating to di pla&* 3BF a& $laim* 2BF

a& networ" and remaining 1B are equall& di tributed between im a$ti%ation* #alan$e $ut and ale man problem.

@. Mar" the point on $ale indi$ating the o%erall ati fa$tion le%elU

Sr! No! 1 2 Good 3

-no. ed/e 8E$ellent

Respondents B B2 22

,%erage 4 Poor B =er& Poor 3 @

-able +o. D

Graph +o. @

!nterpretation4 B2F retailer

a& o%erall good ati fa$tion le%el* BF a& eE$ellent* 22F a&

a%erage* @F a& poor and remaining 3F a& %er& poor.

CONCLUSION
-ele$om e$tor i booming e$tor. !t mar"et i quite $ompetiti%e in +5!D, with o man& $ompanie %enturing here. /elian$e 0ompan& i ha%ing high brand image and large number of ub $riber * but retailer are not ati fied with it di tribution er%i$e. Mo t of the $u tomer are a o$iated with ,irtel due to it good $onne$ti%it& . $o%erage. =odafone . idea ha lo t it mar"et hare due to it low good $onne$ti%it& . $o%erage. Due to the growing need for mobile phone * it6 no wonder that er%i$e pro%ider are going all out to $apture* a mu$h mar"et pa$e a the& $an. , the number of mobile phone u er are e timated to ri e to about DF in 2113* it6 not urpri ing that mo t of the leading er%i$e pro%ider in !ndia ha%e tarted branding and mar"eting their er%i$e more aggre i%el& .!ndia6 tele$ommuni$ation e$tor ha been touted a one of the mo t lu$rati%e mar"et for mobile er%i$e pro%ider and al o for global mobile $ompanie .

RECOMMENDATION
+eed to loo" their $dma and g m retailer in noida to more ell $an be made par da& *utili(ing man?our more effi$ientl&* need to more ad%. -hrough retailer in noida. 9o$ation ba ed er%i$e 4 lo$ation ba ed $dma and g m er%i$e are $apable to pro%iding information to the retailer on their lo$ation..thi would help to relian$e tele$om pro%ide rele%ant and timel& information their retailer in noida a per their requirement. Mo t of the retailer i prefer the be t er%i$e to the relian$e $ompan&* whi$h pro%ide them better er%i$e than other. So it i the big weapon for the retailer to $dma and g m er%i$e that in order to in$rea e their mar"et hare the& ha%e to pro%ide the more a well a better er%i$e than the other 0ompetitor . Mo t of the relian$e retailer ha%e problem relating to deli%er& er%i$e . -he problem i non?time deli%er& and be$au e of that problem it put tre for in$rea ing mar"et hare. ,d%erti ement ha%e a huge effe$t on the per$eption of the retailer about the er%i$e of a relian$e $dma and g m in noida. S$am plan training help in $reating a brand image of the retailer in the mind of the relian$e tele$om o it affe$t their ell to g m and $dma . on retailer to ta"e produ$t of ome other brand . So* /elian$e 0ompan& hould impro%e it di tribution er%i$e

LIMITATIONS OF T)E ST'D*

LIMITATIONS OF T)E ST'D*

-he re pondent ma& be bia ed while gi%ing their %iew .

-he pro'e$t tud& i limited to +oida and hen$e generali(ation of finding $annot be done.

!t i diffi$ult to mea ure* eEa$tl&* the ad%erti ement effe$ti%ene

in quantitati%e term.

ANNEB'RE

:'ESTIONNAIRE FOR RETAILERS /etailer6 +ame>>>>>>>>>>. 0onta$t +o>>>>>>..................... ,rea>>>>>>>>>>>>>> 1. Do &ou ha%e new outlet. :e +o

2. Do &ou ha%e late t po ter 4? aH M+P :e +o

bH +et Plan

$H-arrif

3. Do &ou ha%e all $heme of /elian$e $ommuni$ation in writingU :e +o

4. Do &ou remember all relian$e $heme U :e +o

B. )ow mu$h relian$e im in &our tore. 0DM, GSM

A. Do &ou ha%e fa$ilit& of relian$e 8-5PU 0DM, GSM

2. )ow mu$h relian$e hand et in &our

tore.

>>>>>>>>>>>>>>>>>.

@. ,re &ou ati fied from the F5SI er%i$e U :e +o

D. Do &ou ha%e an& problem relating to /elian$e 0ompan& Idi tributorU Di pla& 0laim Sim ,$ti%ation #alan$e 0ut +etwor" Sale Man

11. Mar" the point on $ale indi$ating the o%erall ati fa$tion le%elU 1. 8E$ellent 2. Good 3. ,%erage 4. Poor B. =er& Poor ,n& feedba$" re$ommended b& &ouU >>>>>>>>>..

BIBLIOGRAP)*

BIBLIOGRAP)*

C8# S!-8S4 ? ? ? ? ? www.telecomtalk.info www.wikipedia.org www.tatateleservices.com www.rcom.co.in www.vodafone.in

+8CS P,P8/4 Economic times * 8. G2113* mar$h 22H. /elian$e er%i$e and tele$om $on er%ationJ . 8$onomi$ time /etrie%ed from http4IIwww.8$onomi$ time .$om

Times of India time pe$ial* 8. G2113* feb 13H. -ele$om indu trie growth and GSM %er e 0DM, er%i$e . -he time of india -ime . /etrie%ed from http4IIwww.time ofindia.$om ?