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B2B Case Study of Sigma Telecom

Sigma Telecom was once the largest manufacturer of EPABX systems in India. It had two modern manufacturing units in Mumbai and Bangalore. Sigma Telecom invested heavily in infrastructure, R&D, and training facilities. It had regional offices and over 45 branch offices across India. Sigma Telecom's marketing strategy included advertising, trade shows, exhibitions, and magazines. The total EPABX market size was Rs. 220 crore, with Sigma Telecom facing competition from Accord, Syntel, L&T, and Star in the low-end segment and Alcatel, Siemens, and BPL in the middle and high-end segments. Sigma Telecom's profits grew over the years but it

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Devdutta Palai
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1K views12 pages

B2B Case Study of Sigma Telecom

Sigma Telecom was once the largest manufacturer of EPABX systems in India. It had two modern manufacturing units in Mumbai and Bangalore. Sigma Telecom invested heavily in infrastructure, R&D, and training facilities. It had regional offices and over 45 branch offices across India. Sigma Telecom's marketing strategy included advertising, trade shows, exhibitions, and magazines. The total EPABX market size was Rs. 220 crore, with Sigma Telecom facing competition from Accord, Syntel, L&T, and Star in the low-end segment and Alcatel, Siemens, and BPL in the middle and high-end segments. Sigma Telecom's profits grew over the years but it

Uploaded by

Devdutta Palai
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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BYVikash kumar (10/MBA/39) Jitendra kumar(10/MBA/52)

SIGMA TELECOM PUBLIC LIMITED MANUFACTURINF AND INSTALATION OF TELECOM EQUIPMENTS ONECE OUPON A TIME LARGEST MANUFACTURER OF EPABX(Electronic Private Automatic Branch Exchange)

BEFORE
Collaboration with MIKI of Japan for manufacturing of EPABX systems Joint venture with Alfa Communication Technologies for business communication systems, key telephone systems, multimedia systems and response system. Collaboration with Japanese company for transmission products This was an advantage for the supply of broad range of telecom products and services.

2 Modern Manufacturing Units- Mumbai and Bangalore. Mumbai unit modern and fully equipped machines and testing facilities (ISO 9001). Bangalore- Mass production of Terminal Equipments and mini EPABXs. World Class Telephone Manufactures(ISO 9002) R&D Heavy investment in Infrastructure and R&D It include Harnessing the Foreign Tech. Features like Plug-on feature development, new product design, and switching software development.

Four Regional Offices- Delhi, Calcutta, Mumbai,& Chennai. 45 Branch Offices and service centres 24 hour service. Heavy Investment on In House Training & own Residential Centre Near Mumbai.

Planned at Corporate office Mumbai Elements included- Advertising, trade shows, and Exhibition Personal Selling Business Magazines and Trade Journals.

Total Market Size EPABX- Rs 220 crore Low-End Market Segment-48 lines configuration- market size Rs 40 crore Competitors- Accord, Syntel, L&T, & Star Middle-End Market Segment- 48-100 lines configurationmarket size Rs 80 crore Competitors- Alcatel, Siemens, BPL telecom High-End Market Segment- More than 100 lines configuration- market size Rs 100 crore Competitors- Alcatel, Siemens, BPL telecom, Usha Electronics

Chart Title
60

50

40 Axis Title

30

YEAR PROFIT (Rs in Million)

20

10

0 0 1 2 3 Axis Title 4 5 6 7

% Of Total Market

40 35 30 25

20
15 10 5 0 Govt. & Public Sector Corporate Sector Hospitality Industry Others % Of Total Market % Of Total Market

80

70

60

50 Respondents(%)

40

30

20

10

0 0 1 2 3 4 5 6 7

Focus on new product development Should be maintain floor price and selling price . Tele-marketing should be enforced as a part of after sale support. Should be introduce new promotional activity. More then one Service centers should be open in large area. Training can be outsourced irrespective of inhouse training. Govt. sector is risky deal so the company should focus on new segments. New distribution channel should be introduced.

THANK YOU

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