SUMMER PROJECT REPORT
ON
MARKET SURVEY & PRODUCT PROMOTION OF RELIANCE
COMMUNICATION
Prepared and Presented to
UNDER THE GUIDANCE OF
KRISHNA MALVIYA
(HR Manager)
Reliance Communication
SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF
DEGREE OF
MASTERS OF BUSINESS ADMINISTRATION FROM GAUTAM
BUDDHA TECHNICAL UNIVERSITY
BY
PRADEEP KUMAR
ROLL NO.-1212470098
INSTITUTE OF CO-OPERATIVE & CORPORATE MANAGEMENT,
RESEARCH AND TRAINING LUCKNOW
Phone: 2716431, 2716092
Fax: (0522) 2716092
E-mail: info@iccmrt.ac.in
Website: www.iccmrt.ac.in
Institute of Co-operative & Corporate
Management, Research and Training
467, Sector-21, Ring Road, Indira Nagar, Lucknow-226 016
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CERTIFICATE
This is to certify that Pradeep kumar student of Master of Business
Administration (MBA ) Programme (Batch 2012-14) at this Institute has
undergone a Summer Training in the Reliance Communication, Varanasi (6 week)
and carried out a study titled “Market Survey & Product Promotion of Reliance
Communication”. He has prepared a report on the study carried out by him in the
organization. The student has also made a presentation before a panel of experts at
the Institute.
Mrs. Kirti Verma
ASST. PROF.
Faculty Mentor
Certified
(Prof. Ajay Prakash)
Principal, ICCMRT
DECLARATION
I, Pradeep Kumar , hereby declare that I have carried out my project in
title “Market Survey & Product Promotion of Reliance
Communication” I further declare that this is my original work and no
part of this report has been published or submitted to any body or
University for award of Degree/Diploma.
Date
Place (Pradeep Kumar)
ACKNOWLEDGEMENTS
I owe a great many thanks to a great many people who helped and
supported me during the writing of this project. . My deep sense of
gratitude to Mr. krishna Malviya (H.R.)”, Reliance Communication”
support and guidance. Thanks and appreciation to the helpful people at
“Reliance Communication”, for their support. for extending his
support .My deepest thanks to Ms. Kirti Verma the guide of the project
for guiding and correcting various documents of mine with attention and
care. He has taken pain to go through the project and make necessary
correction as and when needed. I express my thanks to the Principal of,
“Institute Of Co-Operative And Corporate Management, Research &
Training”, I would also thank my Institution and my faculty members
without whom this project would have been a distant reality. I also extend
my heartfelt thanks to my family and well wishers
Pradeep Kumar)
PREFACE
It’s a think of massive gratification for me to present this summer training
project report on the subject of “MARKET SURVEY & PRODUCT
PROMOTION” Completing in a fast growing organization “Reliance
Communication”, Varanasi.
I feel obliged to Mr. Krishna Malviya, HR Manager, “reliance
communication ltd.
Kuber A.C.Market D-Rathyatra Crossing Sigra Varanasi” for motivating
and guiding me to complete the project. Practical training is to be an
essential part of the professional institute. This is done in the field of
Marketing.
As aspect of management education, which is receiving attention in the
evaluation of the practical training, is to bring actual environment in touch
of business management. It is rigidly accept that the theory widens one’s
thinking viz. concept of marketing philosophies but practice indicates the
modern marketing and used in wide variety of setting of products. The
report gives the true picture of the potential customers of the “Reliance
Communication” and their buying behavior.
TABLE OF CONTENTS
S.NO. TOPIC PAGES
1. Certificate I
2. Declaration II
3. Acknowledgment III
4. Preface IV
5. Introduction
6. Company Profile
7. Objective of study
8. Research Methodology
9. Data analysis and interpretation
10. Findings
11. Recommendation
12. Conclusion
13. Limitation
14. Bibliography
15. Annexure
Questionnaire
16. Abbreviations
