Presentation on IPTV and Mobile TV
IPTV India Forum
Vision Statement
The IPTV India Forum has been set up to
enhance, expand and communicate Broad
band’s true potential for value addition , so that
common citizen of India take the advantage of
the service in his day to day life with ease and
affordability in line with National Broadband
Policy,2004.
Ministry of I&B
2 19th Oct.,07
Goal and Objective
Become the primary advocate for:
developing an eco system for the delivery of IP based TV
Platform for encouraging e-commerce and m- commerce
facilitating content development and aggregation
networks
Provide a platform to discuss and evolve strategies to achieve
the shared aspirations of the industry
Prove and promote the effectiveness of IP and Mobile TV.
Educate the communities about the core strengths and
competencies of the Broadband Wireless Access Technologies.
Expand the breadth and depth of IPTV INDIA FORUM
membership while increasing direct value to its members
Ministry of I&B
3 19th Oct.,07
IPTV
IPTV India Forum
What is IPTV
Internet Protocol Television
Compared to ordinary analogue broadcast, Internet Protocol is
a delivery and control technique that provides tremendous user
flexibility with a constant high quality of video on a normal TV set
through a set top box
Unique feature of IPTV is a interactive mode wherein viewer
demands and gets TV channel of his choice as against limited
channels delivered through a conventional cable TV medium.
Ministry of I&B
5 19th Oct.,07
What is IPTV
IPTV uses Internet Protocol and point to point
connections with multicasting techniques to give
broadcasting effect
IPTV provides a point to point connection with
interactivity facility - as in the case of voice
communications and data communications
IP technology leads to converged service of voice, video,
and data - triple play - through a single medium
Ministry of I&B
6 19th Oct.,07
Why IPTV
Conventional method of TV broadcast delivery is by
analogue signals and has bandwidth restriction for
multiple channels, so signals from all channels are being
simultaneously broadcast and delivered through MSO and
cable distribution .
IP-based delivery of TV being digital requires a few MHz
of bandwidth per customer who can select any one out of
large number of channels of choice through set-top box.
Interactivity is the key features of IP-based TV Network.
Time Shift TV provides freedom to view it at the viewers
own convenience
Ministry of I&B
7 19th Oct.,07
Why IPTV at this stage?
Technology is ready
Market is ready
Acceptance by Consumer – low
entry barriers, Cost comparable
Ministry of I&B
8 19th Oct.,07
Utility for Operators
Why IPTV and Mobile TV are important new segments for
the Telecom provider
For telecom service providers, voice continues to be the
dominant source of revenue despite increasing use of
data services. Falling ARPU is a concern
Broadband services will not mean much unless a killer
application is found.
Therefore current Buzz word is VAS. IP based
applications are very promising and industry is
tending to get around to the view that delivery of
entertainment through IP Technology may be the
killer application they have been waiting for.
Ministry of I&B
9 19th Oct.,07
Utility of IPTV to the
Consumer
Vast variety of value-added services
Time Shift TV feasible only on IPTV and not on
conventional systems.
Transactions for utility services can be made easily.
Triple play and Quad play are realizable.
CPE can be a standard TV set or a PC.
Customers benefit with increased alternatives and
increased competition through a telephone broadband
cable or a cable TV cable
Ministry of I&B
10 19th Oct.,07
Regulatory and Policy Framework
TRAI has come out with a position paper on the
issues connected with IPTV.
As per TRAI suggestion, any operator who possesses
a cable television license or a UASL license ( or ISP
license) and meets the proposed guidelines should
be able to offer the services
Ministry of I&B
11 19th Oct.,07
Regulatory Issues on IPTV
Provision of IPTV service by telecom operators using telecom
network does not fall within the ambit of Cable Television
Networks (Regulation) Act, 1995 and therefore, provision of
this Act will not be applicable to telecom operators.
Applicability of FDI norms should be uniform for all the
operators.
The down linking guidelines have to be suitably modified to
permit broadcasters / content providers to provide their
content to IP TV service providers also, as per TRAI position
paper.
Ministry of I&B
12 19th Oct.,07
Regulatory Issues on IPTV
Contd….
Standardization of the interface and protocols will be
necessary for promoting competition, consumer’s
affordability and convenience
The pricing, quality of service and tariff issues needs to be
handled separately under the respective licensing
regimes. This clarification will be important to clear the
doubts regarding implementation of IPTV services by
different stakeholders. This will facilitate provision of IPTV
service and encourage competition, which will ultimately
benefit the consumers.
Ministry of I&B
13 19th Oct.,07
Other Key Issues
Content Protection & IPR
Quality of Service
Make services and consumer devices
affordable to the user. This implies
subscriber terminal equipment cost
reduction.
Ministry of I&B
14 19th Oct.,07
Mobile TV
IPTV India Forum
What is Mobile TV
A mobile broadcast platform that provides a
digital television experience.
Includes free to air and subscription based
multimedia content.
Allows clip casting and interactivity.
Ministry of I&B
16 19th Oct.,07
What is Mobile TV
A mobile broadcast platform that provides a digital
television experience
Since same handset can be used for normal mobile
telephony, this leads to quadruple play involving a four-
way convergence
Includes free to air and subscription based multimedia
content
Supplemented by clip casting and interactivity
Ministry of I&B
17 19th Oct.,07
Why Mobile TV
Mobile TV – most efficient way to deliver video
Broadcast technology conserves spectrum effectively
Cell phones provide the best possible way to reach out
to users
Mobile TV can provide better ways of
Information access on-the-go
Emergency information dissemination
Overcoming literacy barrier
Interactivity
Entertainment for the users
Ministry of I&B
18 19th Oct.,07
Mobile TV – Consumer Benefits
Wide variety of real-time content at much better quality
Information and entertainment follows consumer
Compelling new experience via Interactivity and
Integrated VOD (Video on demand)
Ability to receive real-time streaming data such as
weather, news updates, stock quotes, scores, etc.
Ministry of I&B
19 19th Oct.,07
Benefits to Industry
Convergence creates unique opportunities to
telecom operators
New opportunities for differentiated content,
applications and services
Potential to create a whole new industry in India
The learnings can be leveraged elsewhere in the world
Ministry of I&B
20 19th Oct.,07
Regulatory & Policy Issue on
Mobile TV
The current policy of not permitting terrestrial
broadcast by private operators will have to
change for the introduction mobile TV
Increase the pace of policy making
Allow technology trials to private operators
Quickly create technology neutral framework (on the
lines of Telecom Policy 99)
TRAI Consultation is right step
Ministry of I&B
21 19th Oct.,07
Regulatory & Policy Issue on
Mobile TV Contd…
Provide equal opportunity to all stake
holders
Allow private operators to conduct trials
before Doordarshan embarks upon
expanding its ad-hoc network without any
policy framework
Make spectrum available for trials by private
operators
Ministry of I&B
22 19th Oct.,07
Conclusion
In conclusion, given the rapid maturity of the
mobility and entertainment markets in India, the
stage is set for both IPTV and mobile TV
technologies to be introduced to enable efficient
spectrum usage and to enhance customer
delight.
Therefore, there is an urgent need for the
quick establishment of an enabling
regulatory and policy framework.
Ministry of I&B
23 19th Oct.,07
Thank You!
