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Questionnaire

The document appears to be a questionnaire about a consumer study on the influence of promotional strategies on shopping behavior at D-Mart stores in Solapur City, India. The 15 question survey asks respondents for demographic information and gathers data on shopping preferences, awareness and perceptions of D-Mart's promotional activities, factors influencing purchase decisions, satisfaction with services, and receptiveness to offers and whether it impacts purchasing patterns. The goal seems to be understanding the effectiveness of D-Mart's promotions on consumer shopping behavior.

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Mayur Mhetre
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4K views3 pages

Questionnaire

The document appears to be a questionnaire about a consumer study on the influence of promotional strategies on shopping behavior at D-Mart stores in Solapur City, India. The 15 question survey asks respondents for demographic information and gathers data on shopping preferences, awareness and perceptions of D-Mart's promotional activities, factors influencing purchase decisions, satisfaction with services, and receptiveness to offers and whether it impacts purchasing patterns. The goal seems to be understanding the effectiveness of D-Mart's promotions on consumer shopping behavior.

Uploaded by

Mayur Mhetre
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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A Study of influence of promotional strategy on consumer with reference to D-Mart in Solapur City Questionnaire

Personnel InformationName: __________________________________________

Address: - __________________________________________ Contact no:-________________________________________ E-mail:Gender: a)Male Age:- (years) a)20-30 c) 40-50 Occupation:a)Student c) Self employed e)Professional Monthly Income:- ( Rs.) a) Below 10000 c) 20000-50000 QUESTION 1) Which store first comes to your mind when you think of purchasing a product? a) D-Mart c) Lokmangal Super Bazaar b) Sai Super Market d)Other b) 10000-20000 d) 50000-Above b)Employed d) Business man f)Other b) 30-40 d) 50-Above b)Female _________________________________________

2) How frequently do you visit a store? a) Daily c) Monthly b) Weekly d) Yearly

3) What kind of services to you purchase to go to the store? a) Food c) Accessories e) Other 4) Which stores advertisement is more powerful? a) D-mart c) Lokmangal Super Bazaar b) Sai Super Market d)None b) Clothe d) Stationary

5) A) Are you aware of promotional activities conducted by store? a) Yes b) No

B) Which of the following promotional activities are you aware of D-Mart? a) Buy-1 get 1 free c) Future card [5% discount] b) Gift voucher d) other

6) Which offer do you like the most of D-Mart? a) Buy-1 get 1 free c) Future card [5% discount] b) Gift voucher d) other

7) Rank the factor that attracted Please choose from below the factor which attracted you most while purchasing. a) Offer c) Quality e) Other b) Service d) Availability of products

8) How would you choose the product from the store? a) By Advertisement c) By Experience e) By Quantity b) By Reference d) By Quality f) By Service

9) What is Main reason for coming to the store? a) Value of money c) Saving of time b) Discount d) Wide product range available

10) Which section of the D-Mart store do you like the most? a) Food Mart c) Kids b) Household d) Jewel mart

11) Are you agree with the tagline of D-Mart Daily Discounts, Daily Savings!? a) Yes b) No

12) Whether the advertisement affects your shopping behavior? a) Yes b) No If Yes 13) Are you satisfied with service provided by store? a) Yes b) No

14) Would you like to make your purchase under unexpected offers? a) Yes b) No

15) Do your purchase pattern changes, looking at the promotions? a) Yes 16) Any valuable suggestion b) No

....

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