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The document discusses different factors that can influence impulse buying in retail stores. It focuses on exterior elements like store signage and window displays as well as interior elements such as mannequin styling, lighting, music and promotional signage. The document also presents questions in a survey about which of these elements most attract customers into a store and influence their purchasing decisions once inside.

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Rahul Seth
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219 views4 pages

Questionaire

The document discusses different factors that can influence impulse buying in retail stores. It focuses on exterior elements like store signage and window displays as well as interior elements such as mannequin styling, lighting, music and promotional signage. The document also presents questions in a survey about which of these elements most attract customers into a store and influence their purchasing decisions once inside.

Uploaded by

Rahul Seth
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Impulse Buying Influence of Window Display Influence of In-Store Form/Mannequin Display Influence of Floor Merchandising Influence of Promotional Signage

1. What is the most influencing feature driving you inside the store? * Store Exterior Graphics and Signage Window Display Setting Outer Glimpse of Store Kind of Merchandise on display Brand Name and Logo Promotional Offering at the entrance ( Sale / Discounts)

2. What is the most noticed feature inside store display? * Bold Graphics Music and Lighting Mannequin Styling Creative Product Display

3. You choose to enter in a store because of Attractive Mannequin and Window display? *

Strongly Agree Agree Neutral Disagree Strongly Disagree

4. You choose to shop in an outlet with good layout, moving /browsing space and ambiance? * Strongly Agree

Agree Neutral Disagree Strongly Disagree

5 . Do you feel the design and layout of a store affect your overall shopping experience? Yes No

6 Exterior Store Signage and graphics compel you to enter a store? *

Strongly Agree Agree Neutral Disagree Strongly Disagree

7. Promotional offerings at store entrance is driving force to enter a store? *

Strongly Agree Agree Neutral Disagree Strongly Disagree

8. In store lighting and music enhances your shopping experience?*

Strongly Agree Agree Neutral Disagree Strongly Disagree

9. . What do you think should be improved in stores? *

Window display Mannequin styling Footwear display Apparel display technique Denim display Area

10. In store Merchandise and Mannequin display promotes impulsive buying? *

Strongly Agree Agree Neutral Disagree Strongly Disagree

11. Do you notice price talkers near merchandise and mannequin displayed at the entrance window while entering the store? *

Strongly Agree Agree Neutral Disagree Strongly Disagree

12. Do you feel price talkers promote impulse buying? *

Strongly Agree Agree Neutral Disagree Strongly Disagree

13. Do you think in store communication elements like tent cards, banners, floor vinyl, graphics enhance merchandise display and affect customer purchase decision? *

Strongly Agree Agree Neutral Disagree Strongly Disagree

14. Which 3 out of below according to you is the most effective silent selling tool and has strongest impact on customer purchase decision? *

Store Exterior Graphics and Signage Window Display Kind of Merchandise on display Brand Name and Logo Promotional Offering Point of Sale Display

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