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Conclusion and Recommendation

The research aimed to explore the issue of attrition in the BPO industry in India. Key findings include: 1) A "vicious circle" of attrition exists in the BPO industry driven by low perceived value leading to reduced motivation and lower efficiency. 2) Primary data analysis identified six dimensions of attrition including dispirited perceptual factors, unfavorable working conditions, and hostile organizational culture. 3) Regression analysis found substandard job nature, discontented personal factors, uncongenial organizational support, and dispirited perceptual factors are the main determinants of attrition in the BPO industry.

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0% found this document useful (0 votes)
129 views17 pages

Conclusion and Recommendation

The research aimed to explore the issue of attrition in the BPO industry in India. Key findings include: 1) A "vicious circle" of attrition exists in the BPO industry driven by low perceived value leading to reduced motivation and lower efficiency. 2) Primary data analysis identified six dimensions of attrition including dispirited perceptual factors, unfavorable working conditions, and hostile organizational culture. 3) Regression analysis found substandard job nature, discontented personal factors, uncongenial organizational support, and dispirited perceptual factors are the main determinants of attrition in the BPO industry.

Uploaded by

swami4uj
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as RTF, PDF, TXT or read online on Scribd
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Chapter 6

CHAPTER 6

CONCLUSION AND FURTHER RESEARCH


6.1 Introduction
The tart!in" ur"e o# attrition at a!! !e$e! in the %PO indu tr& ince the &ear '(() opened up an une*p!ored arena #or re earch. It +oti$ated +an& re earcher to ,or- on %PO . and re!ated area !i-e tre and attrition in the indu tr&. "ro,th o# the indu tr& and e+p!o&+ent opportunitie that it

,a /reedin". 0ariou ,or- done on %PO unearthed detai! a/out attrition. pre$ai!in" e+p!o&ee ati #action. e*i tin" tre and a! o a/out the "ro,th o# the indu tr&. On c!o e!& +onitorin" a!! the

,or- done and a!! the re!e$ant !iterature in thi #ie!d. it ,a #ound that not +uch o# an e*hau ti$e and tructured ,or- ,a done co!!a/oratin" attrition and retention ,ith re pect to e+p!o&ee +oti$ation. e+p!o&ee in$o!$e+ent. e+p!o&ee ati #action etc in the %PO indu tr&. O,in" to thi !acuna. the re earch ai+ed at inten e!& e*p!orin" the i ue o# attrition and contri/utin" to retention in the %PO indu tr& in India. It endea$ored to #ind out the cau e o# attrition throu"h econdar& and pri+ar& data. identi#& #actor #or retention and propo e a +ode! #or e+p!o&ee retention. The tud& ,a carried out in the NCR re"ion on a pan o# t,o &ear ,hich inc!uded data co!!ection a ,e!! a ana!& i . The #indin" o# the tud& are 1uite re+ar-a/!e and ha$e i++en e i+p!ication #or the %PO indu tr&. Thi chapter hi"h!i"ht the re earch +ethodo!o"&. u++ari2e the conc!u ion . tate the i+p!ication o# the re earch. en!i t the reco++endation . and put #or,ard the #uture cope o# the re earch.

6.' Re earch 3ethodo!o"&


The re earch had three co+ponent and thu . a & te+atic and or"ani2ed +ethodo!o"& ,a o/tained #or the a+e. A ur$e& in tru+ent ,a The popu!ation #or thi peci#ica!!& de i"ned to o/tain the re1uired in#or+ation.

tud& co+pri ed o# e+p!o&ee ,or-in" in $ariou %PO in the Nationa! tud&. Si+p!e rando+ a+p!in" techni1ue

Capita! Re"ion. A a+p!e i2e o# 4(( ,a ta-en #or thi

,a u ed to "ather data #ro+ the re pondent . The 1ue tionnaire ,a intricate!& de i"ned to tap the de+o"raphic $aria/!e inc!udin" a"e. education. "ender. +arita! tatu . and tenure o# the re pondent . It a! o "athered in#or+ation a/out the #actor re pon i/!e #or attrition. the #actor that can /e e+p!o&ed to retain the e+p!o&ee in a %PO. their o$era!! !e$e! o# ati #action. +oti$ation.
Ph. D. The i

1)(

Conc!u ion and Further Re earch

in$o!$e+ent and !i#e intere t and ,or- co+pati/i!it&. 3ain data co!!ection /e"an in the +onth o# 5u!& '((6. Stati tica! Pac-a"e #or the Socia! Science 7SPSS8 $er ion 19.( ,a re!i"iou !& u ed #or the tati tica! ana!& e . 0ariou tati tica! too! ,ere u ed to ana!&2e data !i-e de cripti$e tati tic

to 1uantitati$e!& u++ari2e the data: #actor ana!& i to e*tract #actor o# attrition and retention: t; te t and Duncan< +ean te t to co+pare +ean o# the di+en ion acro $ariou cate"orie :

corre!ation to #ind out the re!ation hip /et,een t,o $aria/!e : re"re ion to #ind out the deter+inant o# a dependent $aria/!e. =ith the he!p o# the e te t . the data ,a ana!&2ed. ucce #u!!&

6.> Su++ar& o# Conc!u ion


The o/?ecti$e o# the re earch ,ere the #o!!o,in"@ 1. To identi#& and ran- the #actor o# attrition in %PO /a ed on accu+u!ati$e !iterature re$ie, and econdar& data. '. To e*p!ore and ana!&2e the di+en ion o# attrition in %PO /a ed on pri+ar& data co!!ected #ro+ #ie!d ur$e&. >. To identi#& and e*p!ore the di+en ion o# e+p!o&ee retention in %PO /a ed on pri+ar& data co!!ected #ro+ #ie!d ur$e&. ). To de$e!op a re"re ion +ode! #or e ca!atin" the ta& o# e+p!o&ee in %PO and "i$e reco++endation #or the a+e. 4. To a e the e*i tin" !e$e! o# e+p!o&ee +oti$ation and $a!idate the +ode! /& tud&in" the

i+pact o# reco++endation on a +a!! patch In the pur$ie, o# the e o/?ecti$e . an e*tre+e!& crupu!ou and con cientiou re earch ,a carried out in the %PO ector. A#ter the in;depth and co+prehen i$e tud&. the #o!!o,in" conc!u ion ,ere arri$ed at. 6.>.1 0iciou Circ!e o# attrition in %PO indu tr& O/?ecti$e 1. To identi#& and ran- the #actor o# attrition in %PO /a ed on accu+u!ati$e !iterature re$ie, and econdar& data. In order to "ain a deeper under tandin" a/out the pheno+enon o# hi"h attrition. and identi#ication o# the #actor /ehind it. a !ot o# !iterature on %PO. particu!ar!& ,hat "ot pu/!i hed durin" '(() and '((4 ,a in thi tudied in detai!. 3a?or cau a! #actor #or hi"h attrition in Indian %PO indu tr& identi#ied
Ph. D. The i

tud& ,ere /a ed on 1ua!itati$e re earch u in" econdar& data. The e ,ere co+pared ,ith 1)1

Chapter 6

cau a! #actor #or attrition identi#ied throu"h per ona! inter$ie, ,ith a nu+/er o# %PO e+p!o&ee in the NCR. There ,a a c!o e i+i!arit& /et,een the t,o re u!t . authenticatin" the 1ua!itati$e re earch on cau a! a"ent #or attrition identi#ied in thi tud&. The tud& ran-ed !o, percei$ed $a!ue hared /& hi"h a!ar&

and +onotonou ,or- a nu+/er one #actor attrition. Ran- t,o ,a

e*pectation and unu ua! ,or-in" hour . Ne*t #actor ,a di i!!u ioned e+p!o&ee : ran- #our ,a hared /& tre and /urnout. pre ure to per#or+ on +etric . and !ac- o# +oti$ation. Fina!!& ran-

#i$e ,a ?oint!& hared /& !ac- o# ecurit& and ocia! interaction. On the /a i o# the e ran- and #actor . an intere tin" in#erence ,a dra,n. Lo, percei$ed $a!ue tand out a the +o t i"ni#icant #actor #or attrition. Increa ed di ati #action !ead to reduced +oti$ation. ,hich in turn re u!t in !o,ered e##icienc&. =hen the e##icienc& i !o,ered. e+p!o&ee are not a/!e to de!i$er their e*pected output ,hich re u!t in their !ea$in" the ?o/. =hen e+p!o&ee 1uit. the percei$ed $a!ue i #urther !o,ered. Thu a $iciou circ!e i #or+ed. 3oreo$er. it "i$e ri e to the pre$a!ent "ap in +oti$ation in thi indu tr&. %PO indu tr& i "ro,in" at a ,e!terin" pace /ut the "ap /et,een the actua! and e*pected !e$e! o# e+p!o&ee +oti$ation in the indu tr& i increa in" due to the #or+ation o# a $iciou circ!e. Ne, e+p!o&ee ?oin the indu tr& ,ith e*cite+ent 7/ecau e o# /i" /uc- and $i/rant ,or- cu!ture8 re u!tin" in hi"her !e$e! o# +oti$ation. Ho,e$er. the& oon "et di i!!u ioned a the rea!itie tri-e in. E+p!o&ee +oti$ation "et a /eatin" at a #a t pace. Aap /et,een the actua! and

e*pected !e$e! o# e+p!o&ee +oti$ation increa e a the e+p!o&ee pend !on"er ti+e in %PO indu tr&. The o/?ecti$e conc!uded o+e #indin" a/out attrition throu"h the ,a& o# +oti$ation. 3oti$ationa! +ea ure appropriate #or %PO e+p!o&ee need a c!o e e*a+ination and i+p!e+entation on a hi"h priorit&. Thu . the #ir t o/?ecti$e ,a e##ecti$e!& achie$ed a it re u!ted in the #or+ation o# $iciou circ!e o# attrition and a! o "a$e a c!ear picture o# the "ap in +oti$ation pre$a!ent in the %PO indu tr&. The ne*t o/?ecti$e ai+ed at e*p!orin" the di+en ion o# attrition /a ed on the pri+ar& data co!!ection. 6.>.' E*p!orin" the di+en ion o# attrition in %PO O/?ecti$e '. To e*p!ore and ana!&2e the di+en ion o# attrition in %PO /a ed on pri+ar& data co!!ected #ro+ #ie!d ur$e&. The #ir t o/?ecti$e ,a #u!#i!!ed ,ith the he!p o# a nu+/er o# tati tica! ana!& e that inc!uded #actor ana!& i . re"re ion. t;te t. Duncan< +ean te t. and corre!ation. In order to identi#& and e$a!uate the #actor /ehind attrition /a ed on pri+ar& data. #actor ana!& i ,a done. Principa! co+ponent ana!& i ,a the +ethod o# e*traction. The Bai er ru!e #or nu+/er o# #actor to e*tract ,a app!ied.
Ph. D. The i

1)'

Conc!u ion and Further Re earch

6 #actor ,ere e*tracted $i2. di pirited perceptua! #actor . un#a$ora/!e ,or-in" condition . ho ti!e or"ani2ationa! cu!ture. di contented per ona! #actor . u/ tandard nature o# ?o/. uncon"enia! or"ani2ationa! upport. !o, e!#;#u!#i!!+ent. and +& ti#ied career path. The ne*t tep in$o!$ed co+putin" the corre!ation /et,een the independent $aria/!e and the dependent $aria/!e in order to #ind out the re!ation hip /et,een the t,o. Su/ tandard nature o# ?o/. di pirited perceptua! #actor . di contented per ona! Factor . uncon"enia! or"ani2ationa! upport. and ho ti!e or"ani2ationa! cu!ture ha$e i"ni#icant corre!ation ,ith the dependent $aria/!e that i pro/a/i!it& o# 1uittin" the or"ani2ation. A!! the corre!ation are po iti$e. It hou!d /e noted here that the dependent $aria/!e in the e1uation i the e+p!o&ee< pro/a/i!it& o# 1uittin" the or"ani2ation and a!! the independent $aria/!e are po iti$e!& corre!ated ,ith it. That +ean the e pe i+i tic di+en ion !i-e u/ tandard nature o# ?o/. di pirited perceptua! #actor . di contented per ona! #actor etc are po iti$e!& corre!ated ,ith the e+p!o&ee < pro/a/i!it& o# 1uittin" an or"ani2ation. The on!& three $aria/!e ,hich do not ha$e a i"ni#icant corre!ation are !o, e!# #u!#i!!+ent #actor . +& ti#ied career path and un#a$ora/!e ,or-in" condition . That +ean it cannot /e aid ,ith tati tica! i"ni#icance that pro/a/i!it& o# 1uittin" increa e ,ith the increa e o# uncertaint& o# career "ro,th or poor +entorin" or e$en achie$e+ent not /ein" reco"ni2ed. Re"re ion ana!& i ,a a! o done in order to #ind out the contri/ution o# the e #actor to the ta& o# an e+p!o&ee. Su/ tandard nature o# the ?o/. di contented per ona! #actor . uncon"enia! or"ani2ationa! upport. di pirited perceptua! #actor and ho ti!e or"ani2ationa! cu!ture are the +ain deter+inant o# attrition in the %PO indu tr&. The $a!ue o# +u!tip!e R i (.6( and the $a!ue o# r 1uare i (.>6 in the e1uation. It tate that >6C o# the attrition in a %PO i e*p!ained /& the e #actor . An e+p!o&ee tend to !ea$e the or"ani2ation /ecau e o# the u/ tandard nature o# the ?o/. di contented per ona! #actor . uncon"enia! or"ani2ationa! upport. di pirited perceptua! #actor and ho ti!e or"ani2ationa! cu!ture. The e di+en ion ,ere then co+pared acro a!! the per ona! characteri tic i.e. a"e. "ender.

+arita! tatu and education. In the "ender di+en ion. #actor !i-e di pirited perceptua! #actor . un#a$ora/!e ,or-in" condition . di contented per ona! #actor . +onotonou nature o# ?o/. and !o, e!# #u!#i!!+ent #actor had i"ni#icant di##erence in the +ean $a!ue o# +a!e and #e+a!e . Di pirited perceptua! #actor . di contented per ona! #actor . and !o, e!#;#u!#i!!+ent #actor ,ere ran-ed hi"her /& +a!e e+p!o&ee .

1)>

Ph. D. The i

Chapter 6

In the +arita! tatu di+en ion. i"ni#icant di##erence ,a #ound in the +ean $a!ue o# di pirited perceptua! #actor . un#a$ora/!e ,or-in" condition . di contented per ona! #actor . ho ti!e or"ani2ationa! cu!ture. uncon"enia! or"ani2ationa! upport and !o, e!# #u!#i!!+ent #actor . Uncon"enia! or"ani2ationa! upport. ho ti!e or"ani2ationa! cu!ture. !o, e!#;#u!#i!!+ent #actor . di contented per ona! #actor . and di pirited perceptua! #actor a #actor re pon i/!e #or attrition ,ere ran-ed hi"her /& +arried e+p!o&ee a co+pared to un+arried e+p!o&ee . In the education di+en ion. a!! the #actor e*cept #or +& ti#ied career path had i"ni#icant di##erence in +ean and tandard de$iation $a!ue /et,een "raduate and po t;"raduate re pondent . Factor !i-e ho ti!e or"ani2ationa! cu!ture. uncon"enia! or"ani2ationa! upport. and di pirited perceptua! #actor ,ere hi"h!& i"ni#icant a co+pared to other . Ho ti!e or"ani2ationa! cu!ture. uncon"enia! or"ani2ationa! upport. +onotonou nature o# ?o/. di contented per ona! #actor . and un#a$ora/!e ,or-in" condition ,ere a!! ran-ed hi"her /& "raduate a co+pared to po t "raduate . Po t "raduate e+p!o&ee ran-ed perceptua! #actor and e!#;#u!#i!!+ent #actor a i+portant rea on #or !ea$in" an or"ani2ation. In the a"e di+en ion. di pirited perceptua! #actor and +onotonou nature o# ?o/ ho,ed hi"h!& i"ni#icant di##erence in +ean and tandard de$iation $a!ue . 3& ti#ied career path. un#a$ora/!e ,or-in" condition and ho ti!e or"ani2ationa! cu!ture ,ere other i"ni#icant #actor . Or"ani2ationa! cu!ture. ,or-in" condition . nature o# ?o/ ,a ran-ed hi"he t /& e+p!o&ee !e than '4 &ear o#

a"e. Di pirited perceptua! #actor a!on" ,ith +& ti#ied career path ,ere ran-ed hi"he t /& e+p!o&ee +ore than >4 &ear o# a"e than other !e =hen the di+en ion ,ere co+pared acro a"ed e+p!o&ee .

the three tenure "roup . uncon"enia! or"ani2ationa!

upport. ho ti!e or"ani2ationa! cu!ture. !o, e!#;#u!#i!!+ent #actor . and di contented per ona! #actor ho,ed i"ni#icant di##erence in +ean and tandard de$iation $a!ue . Un#a$ora/!e ,or-in"

condition . di pirited perceptua! #actor and u/ tandard nature o# ?o/ did not ha$e an& i"ni#icant di##erence in the +ean $a!ue or tandard de$iation . F $a!ue ,a hi"he t in ca e o# or"ani2ationa! upport. Thi #actor ,a ran-ed hi"he t /& re pondent ,ith !e than 1 &ear o# ?o/. Ho ti!e

or"ani2ationa! cu!ture. di contented per ona! #actor . and +& ti#ied career path ,a ran-ed hi"he t /& re pondent ,ith +ore than > &ear o# e*perience. E+p!o&ee ,ith 1 to > &ear o# e*perience ran-ed !o, e!# #u!#i!!+ent #actor a the hi"he t.

Ph. D. The i

1))

Conc!u ion and Further Re earch

6.>.> E*p!orin" the di+en ion o# e+p!o&ee retention O/?ecti$e >. To identi#& and e*p!ore the di+en ion o# e+p!o&ee retention in %PO /a ed on pri+ar& data co!!ected #ro+ #ie!d ur$e&. For the #u!#i!!+ent o# the third o/?ecti$e. a erie o# tati tica! ana!& e ,ere done. It /e"an ,ith #actor ana!& i . #o!!o,ed /& +ean te t to co+pare the di+en ion acro $ariou characteri tic

and ended ,ith the co+putation o# corre!ation . In order to identi#& and e$a!uate the #actor /ehind retention /a ed on pri+ar& data. #actor ana!& i ,a done. Principa! co+ponent ana!& i ,a the +ethod o# e*traction. The Bai er ru!e #or nu+/er o# #actor to e*tract ,a app!ied. A!! tota! ) #actor ,ere e*tracted $i2. intrin ic +oti$ation #actor : h&"iene: !i#e intere t and ,or- co+pati/i!it& #actor : and in$o!$e+ent #actor . The di+en ion o# retention o #or+u!ated a#ter the #actor ana!& i ,ere then co+pared acro $ariou per ona! characteri tic o# the re pondent cho en #or the tud&. On the /a i o# "ender co+pari on. e*trin ic h&"iene #actor . in$o!$e+ent #actor and !i#e intere t and ,or- co+pati/i!it& #actor had their +ean $a!ue i"ni#icant!& hi"her in ca e o# #e+a!e a co+pared to +a!e . On the the

/a i o# +arita! tatu co+pari on. the +ean $a!ue o# in$o!$e+ent #actor ,a hi"her in ca e o# +arried e+p!o&ee than un+arried one . On the /a i o# education. a!! the #actor e*cept in$o!$e+ent #actor had i"ni#icant di##erence in +ean and tandard de$iation $a!ue /et,een "raduate and po t;"raduate re pondent . Li#e intere t and ,or- co+pati/i!it& #actor . intrin ic +oti$ation #actor and e*trin ic h&"iene #actor ,ere a!! ran-ed hi"her /& po t "raduate a co+pared to "raduate . On the /a i o# a"e co+pari on. e*trin ic h&"iene #actor . !i#e intere t and ,or- co+pati/i!it& #actor and intrin ic +oti$ation #actor ho,ed hi"h!& i"ni#icant di##erence in

+ean and tandard de$iation $a!ue . E*trin ic h&"iene #actor : !i#e intere t and ,or- co+pati/i!it&: and intrin ic +oti$ation #actor ,ere ran-ed hi"her /& e+p!o&ee +ore than >4 &ear o# a"e than other !e a"ed e+p!o&ee . On the /a i o# tenure "roup . intrin ic +oti$ation #actor and !i#e

intere t and ,or- co+pati/i!it& ,a ran-ed hi"he t /& the re pondent ,ith +ore than > &ear o# tenure. In$o!$e+ent #actor ,a ran-ed hi"he t /& the econd tenure "roup i.e. ,ith 1;> &ear o# tenure in the pre ent or"ani2ation. Re!ation hip ,ere a! o #ound out /et,een the $ariou retention #actor and the percei$ed attitude o# the e+p!o&ee . A!! the corre!ation had po iti$e and i"ni#icant coe##icient . thu tatin" the #act

that i# an or"ani2ation i a/!e to e*p!oit the retention #actor . $i2. +oti$ation #actor . h&"iene 1)4
Ph. D. The i

Chapter 6

#actor . in$o!$e+ent #actor . and !i#e;intere t and ,or- co+pati/i!it&. the e+p!o&ee can readi!& and $o!untari!& e*pre 6.>.) their ,i!!in"ne to continue.

Re"re ion 3ode! #or retention

O/?ecti$e ). To de$e!op a re"re ion +ode! #or e ca!atin" the ta& o# e+p!o&ee in %PO and "i$e reco++endation #or the a+e. For the #ourth o/?ecti$e. re"re ion ana!& i ,a done. The dependent $aria/!e ,a u tenance in an

or"ani2ation. and the independent $aria/!e ,ere per ona! characteri tic $i2. a"e. "ender. education. +arita! tatu . and retention #actor $i2. +oti$ation #actor . e*trin ic #actor . in$o!$e+ent #actor . and !i#e intere t and ?o/ co+pati/i!it& #actor . A!! the e ei"ht #actor ,ere put in the +ode! a independent $aria/!e and ,i!!in"ne to continue in the or"ani2ation ,a put a the

dependent $aria/!e. Intrin ic +oti$ation #actor . e+p!o&ee in$o!$e+ent #actor . a"e and education are the +ain deter+inant o# retention. The $a!ue o# +u!tip!e R i (.6( and the $a!ue o# r 1uare i (.>6 in the e1uation. It tate that >6C o# the retention in a %PO i e*p!ained /& the e #actor . An e+p!o&ee< u tenance in an or"ani2ation can /e ri"ht#u!!& e*p!ained /& the e #actor . A#ter to ta& in the or"ani2ation

#or+in" the re"re ion +ode!. $a!ue #or each re pondent< ,i!!in"ne

,a ca!cu!ated. The e predicted $a!ue ,ere then co+pared to the actua! $a!ue a "i$en /& the re pondent . There ,a a tron" corre!ation /et,een the actua! and predicted $a!ue . The corre!ation ca+e out to /e (.64DEE ,hich ,a i"ni#icant at (.(1 !e$e!. Thu . on the /a i o# the

re"re ion +ode! it can /e conc!uded that intrin ic +oti$ation #actor : and in$o!$e+ent #actor are 1uite in tru+enta! in retainin" the e+p!o&ee in an or"ani2ation and at the a+e ti+e. a"e and education ne"ati$e!& contri/ute to the u tenance o# the e+p!o&ee in the or"ani2ation. E+p!o&ee in$o!$e+ent i a pro$en too! to +oti$ate and retain e+p!o&ee and accordin" to the re u!t here. it can /e con tructi$e in the Indian %PO too. In the =e t. there ha /een on"oin" intere t in "ettin" ,or-er +ore in$o!$ed in $ariou proce e . uch a deci ion;+a-in" and in#or+ation harin". E+p!o&ee participation add to e+p!o&ee < "ro,th need and en e o# achie$e+ent throu"h a hea!thier dep!o&+ent o# their de*terit& and potentia!. E+p!o&ee participation in p!annin" and deci ion +a-in" and in articu!atin" ne, po!icie a! o act an i+portant too! to i+pro$e e+p!o&ee +oti$ation. Findin" ,a& to intrin ica!!& +oti$ate e+p!o&ee to i+pro$e e##ecti$ene per#or+ance can ha$e !on" !a tin" i+pact on their u tenance too. and

Ph. D. The i

1)6

Conc!u ion and Further Re earch

6.>.4

3ode! 0a!idation the e*i tin" !e$e! o# e+p!o&ee +oti$ation and $a!idate the +ode! /&

O/?ecti$e 4. To a e

tud&in" the i+pact o# reco++endation on a +a!! patch. For the #ina! $a!idation o# the re"re ion +ode!. a +a!! patch te t ,a done on a a+p!e o# 4( e+p!o&ee in Inte!net Pri$ate Ltd. Fe, concrete reco++endation ,ere +ade to the proce +ana"er o# thi %PO and he ,a a -ed to trin"ent!& app!& the e reco++endation . The e+p!o&ee cho en #or thi tud& ,ere the one ,ho had aid the& ,ou!d !ea$e the or"ani2ation i# the& ,ere

o##ered ,or- ,ith the a+e pa& e! e,here. Data ,hich ,a co!!ected. a#ter three +onth o# i+p!e+entation. ,a ana!&2ed tati tica!!&. The re pon e core ,ere put in the re"re ion e1uation a deri$ed #ro+ the #ourth o/?ecti$e and the re u!tant ,i!!in"ne to ta& in the or"ani2ation ,a

ca!cu!ated. The co+pari on ,ith their ori"ina! core c!ear!& re$ea!ed that there ,a an e ca!ation in the core . A! o. the predicted core and the actua! core o# the ,i!!in"ne to continue in the

or"ani2ation ,a put under corre!ation. It ,a #ound that /oth the $a!ue ,ere tron"!& and i"ni#icant!& corre!ated ,ith each other. ,ith coe##icient a (.66EE. Fina!!&. e+p!o&ee ,ere c!a i#ied under #our /road cate"orie /a ed on their !e$e! o# in$o!$e+ent and +oti$ation $i2. detached. di "runt!ed. tru""!er and tar .

6.) Ana!o"& ,ith e ta/!i hed theorie


The re"re ion +ode! #or the retention o# e+p!o&ee in a %PO e*p!ain t,o i+portant #actor i.e. intrin ic +oti$ation #actor and in$o!$e+ent #actor . Thi re u!t i ro/u t!& ana!o"ou ,ith a!! the pre$a!ent and e ta/!i hed theorie o# +oti$ation $i2. Her2/er"< theor&. 3a !o,< theor&. A!der#er< Theor&. 3cC!e!!end< Theor&. Accordin" to a!! the e theorie . the hi"her order need re$o!$e around e!# e tee+. or e!#;actua!i2ation in one ,a& or the other. Accordin" to 3a !o,< theor&. the hi"her;!e$e! need are e!#;e tee+ and e!#;actua!i2ation. On!& ,hen one need i ati #ied. another hi"her;!e$e! need e+er"e and +oti$ate the per on to do o+ethin" to ati #& it. A ati #ied need i no !on"er a +oti$ator. On!& the ne*t !e$e! o# need in the hierarch& ,i!! act a +oti$ator . Once a !e$e! o# need ha /een ati #ied the& no !on"er act a +oti$ator and the indi$idua! then direct attention to,ard the ne*t !e$e! o# need in the hierarch&. Her2/er" dra, a para!!e! ,ith 3a !o,< theor& /ut ,ith a u/t!e di##erence. Accordin" to hi theor&. +oti$ator #actor are #actor that are intrin ic to the ?o/. uch a the content o# the ,or- it e!# and the a$ai!a/i!it& o# opportunitie #or re pon i/i!it&. ad$ance+ent and reco"nition #or achie$e+ent. The 1)9
Ph. D. The i

Chapter 6

+oti$ator #actor . ,hich Her2/er" de cri/ed a Fco+p!e* #actor !eadin" to thi

en e o# per ona!

"ro,th and e!#;actua!i2ationG. ,ou!d then /e a/!e to act on that e+p!o&ee and increa e ?o/ ati #action and producti$it&. Thu . accordin" to thi theor&. in order to +oti$ate ,or-er to,ard hi"her producti$it&. it i i+portant to en ure that the +oti$ator are uti!i2ed to arou e the in tinct o# the e+p!o&ee . Her2/er"< +oti$ator and h&"iene #actor can /e +apped onto 3a !o,< hierarch& o# need ,ith the +oti$ator #actor corre pondin" to the hi"her order need o# e"o and e!#; actua!i2ation. Ne*t. accordin" to A!der#er< ERA theor&. "ro,th need in$o!$e the intrin ic de ire #or per ona! de$e!op+ent and inc!ude the intrin ic e!e+ent o# 3a !o,< e tee+ cate"or& a ,e!! a e!#;actua!i2ation need . Fina!!& accordin" to 3cC!e!!end< theor&. peop!e ,ith a hi"h achie$e+ent need ha$e a co+pe!!in" dri$e to ucceed. The& tri$e #or per ona! achie$e+ent rather than re,ard and ha$e a de ire to do o+ethin" /etter or +ore e##icient!& than it ha /een done /e#ore. The& eeituation ,here the& can attain per ona! re pon i/i!it& #or #indin" o!ution to pro/!e+ . ,here the& can recei$e rapid #eed/ac- on their per#or+ance o the& can te!! ea i!& ,hether the& are i+pro$in" or not. and ,here the& can et +oderate!& cha!!en"in" "oa! . The e ta/!i hed theorie corre!ate +oti$ation ,ith per#or+ance and producti$it&. The tud& done here #ind the corre!ation /et,een +oti$ation and ,i!!in"ne to continue in the or"ani2ation. It i

an e ta/!i hed truth. that i# the e+p!o&ee #ee! intrin ica!!& +oti$ated to ,or- and a! o en"ender en e o# /e!on"in"ne and in$o!$e+ent ,ith hi ,or-. he i !i-e!& to ta& !on"er ,ith the

or"ani2ation. The intrin ic +oti$ation #actor ta-e account o# the #ee!in" o# e!#;#u!#i!!+ent. pre ti"e in ide the or"ani2ation. opportunit& #or ad$ance+ent. opportunit& #or "ro,th. authorit& connected. #ee!in" o# e!#;e tee+. ro!e at the current ?o/ po ition and opportunit& to he!p other . Factor !i-e e!#;#u!#i!!+ent. e!#;e tee+. pre ti"e. ad$ance+ent. "ro,th and authorit& are c!o e!& connected ,ith the hi"her order need o# 3a !o, and Her2/er" and "ro,th need or need #or achie$e+ent /& A!der#er and 3cC!e!!end re pecti$e!&. Fi"ure 19 "i$e a pictoria! repre entation o# the c!o e corre pondence o# the $ariou need;/a ed theorie and the intrin ic +oti$ation #actor re pon i/!e #or retention o# %PO e+p!o&ee . Thu . in a %PO ?o/. in order to retain e+p!o&ee it i i+portant to in#u e the en e o# #u!#i!!+ent and e tee+. /& "i$in" reco"nition. independence. ?o/ $ariet&. e*pandin" the pan o# their contro!. Their career "raph ha to /e ?udiciou !& +ana"ed o a to pro$ide the+ ,ith a !ucid picture o# their "ro,th and u taina/i!it& in the or"ani2ation. Authorit& render e+po,er+ent and e+po,er+ent in pire a po iti$e #ee!in" #or the ?o/ and or"ani2ation to the e+p!o&ee. A!! the e #actor . a!on" ,ith in"rainin" a pirit o# in$o!$e+ent in the e+p!o&ee. can actua!!& /e uti!i2ed to retain the e+p!o&ee #or a #air!& !on"er ter+.
Ph. D. The i

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Conc!u ion and Further Re earch


Retention in %PO =a& throu"h 3oti$ation Her2/er"< 3oti$ation;H&"iene Theor& 3a !o,< Hierarch& Need A!der#er< ERA Theor& 3cC!e!!end< Theor& o# Need

Intrin ic 3oti$ation
Fee!in" o# e!#;#u!#i!!+ent Pre ti"e in ide the or"ani2ation Opportunit& #or ad$ance+ent Opportunit& #or Aro,th Authorit& connected

3oti$ation Factor Achie$e+ent =or- It e!# Re pon i/i!it& Ad$ance+ent H Aro,th

Se!#;Actua!i2ation Need

Need #or Achie$e+ent Aro,th Need

Fee!in" o# e!#;e tee+ Ro!e at the current ?o/ po ition Opportunit& to he!p other

Reco"nition

Se!# E tee+ E"oIE tee+ Need Re pect o# other Socia! Need

Need #or Po,er

H&"iene Factor Super$i ion Interper ona! re!ation hip

Socia! Need

Need #or A##i!iation

5o/ Securit& Co+pan& Po!icie

Interper ona! Securit& Sa#et&ISecurit& Need Ph& ica! Securit& E*i tence Need

Pa& =or-in" Condition

Ph& io!o"ica! Need

Fi"ure 6.1@ Su++ar& o# the re u!t ana!o"ou ,ith the e ta/!i hed theorie

1)D

Ph. D. The i

Chapter 6

6.4 I+p!ication o# the Stud&


%a ed on the conc!u ion deri$ed a#ter the in;depth and co+prehen i$e tud&. #e, i+p!ication can /e +ade a/out e+p!o&ee retention. E+p!o&ee retention i $ita! to the !on" ter+ hea!th and ucce o# an& /u ine or"ani2ation. e pecia!!& in ca e o# %PO ,here the or"ani2ation pend

o +uch in the recruit+ent and their initia! and on "oin" trainin" o# the e+p!o&ee . Or"ani2ationa! i ue uch a ti+e and in$e t+ent in$o!$ed in trainin": -no,!ed"e !o t due to

attrition: +ournin" and in ecure co,or-er and a co t!& rep!ace+ent o# candidate co t a !ot to the or"ani2ation. E+p!o&ee retention doe +atter. The concept o# e+p!o&ee retention hou!d /e $er& di tinct!& under tood and rea!i2ed /& or"ani2ation . It i not ?u t a/out retainin" one in"!e or a "roup o# e+p!o&ee /ut it i a/out the #uture o# retainin" co+petiti$e u taina/i!it& o# +o t e##ecti$e +anpo,er;-e& a et o# an& or"ani2ation. 3an& or"ani2ation ha$e under tood the $a!ue o# hu+an a et o# an or"ani2ation. /ut on!& #e, ha$e ,or-ed to,ard it. In +o t or"ani2ation retention trate"ie are paper truc- /ut neither are the& app!ica/!e in the pur$ie, o# e+p!o&ee de - nor are the& tran !ated into action . The rea on can /e +an&. Such trate"ie are o+eti+e not co++unicated appropriate!& to the e+p!o&ee : the& are o+eti+e unachie$a/!e. and o#ten non;e*ecuta/!e. The retention trate"ie de i"ned hou!d /e uch that the retenti$e #orce are +a*i+i2ed and the de/i!itatin" #orce +ini+i2ed. Atte+pt hou!d /e +ade not to orche trate the retention trate"ie in i o!ation /ut en urin" that it #or+ a part o# the o$era!! trate"ie #or #orti#&in" the pu!! on the hu+an ta!ent. ,hich inc!ude ourcin". ta##in" and de$e!op+ent trate"ie in addition. It hou!d a! o /e noted here that retention po!icie hou!d /e hi"h!i"hted at par ,ith other po!icie o a to

a certain that the e+p!o&ee #ee! the& are hi"h!& $a!ued. Once the e+p!o&ee ,or-in" in the or"ani2ation are +ade to #ee! that the or"ani2ation ho!d hi"h de"ree o# attach+ent to,ard the+. it ha!! /e ea & to incorporate retention trate"ie . The or"ani2ation hou!d incu!cate the $a!ue o# peop!e a et and the dut& o# retention acro a!! !e$e! .

3an& %PO are adoptin" o+e #unda+enta! action to retain e+p!o&ee . inc!udin" a!ar& ur$e& to ta& hou!der to hou!der o# the +ar-et. cu!ture;/ui!din" e*erci e #or e+p!o&ee . e*it inter$ie, . coun e!in". e+p!o&ee de$e!op+ent pro"ra+ . re,ard and reco"nition. a ,e!! a increa ed pa& and /ene#it . So+e o# the o#t,are and IT;/a ed co+panie ha$e ta-en peci#ic tep to increa e e+p!o&ee retention. A an HR +ana"er o# a U.S.;/a ed o#t,are co+pan& tate in a tud& J6)K@
Ph. D. The i

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Conc!u ion and Further Re earch

=e do ha$e $ariou

che+e and incenti$e . etc. One i that ,e u e F#a t trac-

pro"ra+ .G Here the potentia! per#or+er . "ood per#or+er . "et +o$ed on to a #a t trac-. and #a t trac- e entia!!& +ean that &ou +a& ?u+p !e$e! . &ou +a& "et hi"her re pon i/i!itie than +an& other . Another i ,hat ,e ca!! the Fhot -i!! pro"ra+.G Here peop!e ,ith -i!! ,hich are $er& +uch in de+and in the +ar-et "et paid /etter than other . and the !i t o# the -i!! "et pu/!i hed e$er& &ear. peop!e can ac1uire tho e -i!! and +o$e into that e"+ent. The e pro"ra+ ha$e he!ped u a "reat dea!. Incu!catin" the retention cu!ture The +o t i+portant a pect o# incu!catin" the retention cu!ture i to e+pha i2e upon the e+p!o&ee that the or"ani2ation $a!ue the+. Cu!ture o# retention hou!d prioriti2e the I;I;I +ode! i.e. Introduce;Incu!cate;In$o!$e. The detai! are a #o!!o, @ L Introduce to the e+p!o&ee that the or"ani2ation ho!d hi"h de"ree o# attach+ent to,ard the+ $a!ue the+ and /e!ie$e in u tainin" the+. L Incu!cate the cu!ture in the or"ani2ation co++unicatin" to the e+p!o&ee that retention o# e+p!o&ee i not ?u t a e"re"ated ta - o# the H.R. /ut i the re pon i/i!it& o# the ,ho!e #a+i!&. Sea on the ,or- cu!ture that i in &nc ,ith the phi!o oph& o# retainin" the e+p!o&ee . L In$o!$e e+p!o&ee +ore in p!annin" retention trate"ie a co,or-er under tand /etter than uper$i or . Fe, ,a& to create a cu!ture o# retention hou!d inc!ude ta-in" care o# the intrin ic +oti$ation need o# the e+p!o&ee . and in$o!$e+ent #actor . For creatin" a cu!ture o# retention in the or"ani2ation the #o!!o,in" hou!d /e -ept in +ind@ E$en the ordinar& ha o+ethin" e*traordinar&@ No ro!e ,ithin the or"ani2ation hou!d /e

$ie,ed a Mordinar&M. E$er&one hou!d /e "i$en the opportunit& and the "oa! o# /ein" e*traordinar&. Create a +i ion. act upon it. and #ee! proud a/out it@ A +i ion ,hich a tea+ can ta-e pride in hou!d /e created. 141
Ph. D. The i

Chapter 6

Shape up a #ree at+o phere: /rea- a,a& redundant po!icie @ Peop!e hou!d not /e tran"!ed /& +icro;+ana"in" or /& /ur&in" the+ in po!icie and procedure . On!& the nece ar& "uide!ine and too! hou!d /e "i$en. A #ree and !i/erated at+o phere hou!d /e "i$en to the e+p!o&ee . hou!d a! o /e ce!e/rated hou!d /e

Ce!e/rate acti$itie . not ?u t per#or+ance. S+a!! !itt!e pro"re e

and reco"ni2ed. Acti$itie . e##ort . and +ode t i+pro$e+ent in tead o# /i" re u!t noted and prai ed.

Create. Inno$ate. and De i"nate@ E+po,erin" e+p!o&ee #or deci ion +a-in". inno$ation and creati$it& i the -e& to #o ter a po iti$e at+o phere and enhance e+p!o&ee in$o!$e+ent. A!!o,in" the e+p!o&ee to p!a&. ha$e #un and e*peri+ent ,ith ne,ne : encoura"in" the+ to contri/ute to other 7e+p!o&ee . cu to+er and the co++unit&8 in e*traordinar&. inno$ati$e and no$e! ,a& : de i"natin" e+p!o&ee ,ith e*pan ion o# their re pon i/i!itie hori2onta!!&. and e+po,erin" the+ can ha$e +u!tip!&in" e##ect on the !o&a!t& o# the e+p!o&ee .

6.6 Reco++endation @ De$e!opin" Retention Strate"&


Or"ani2ation hou!d ha$e a proacti$e retention trate"& ,hich he!p in reducin" e+p!o&ee hou!d /e di##erent #or di##erent !e$e! o# e+p!o&ee . /ecau e

turno$er. Retention p!an trate"ie

their ro!e are di##erent: their need are di##erent: ,hat +oti$ate the+ are di##erent and ,hat +a-e the+ !ea$e are a! o di##erent. %a ed on the tud& it ha /een een that di+en ion o# ati #action and +oti$ate are i"ni#icant!& di##erent #or e+p!o&ee on the /a i o# a"e. "ender. +arita! tatu and education. Then. the re"re ion +ode! re$ea!ed that intrin ic +oti$ation and in$o!$e+ent #actor . a ,e!! a a"e and education !e$e! contri/ute to the u tenance o# e+p!o&ee in the or"ani2ation. Thu /a ed on the #indin" . it can /e aid i# the e+p!o&ee are +oti$ated and in$o!$ed in the ,or- the& can /e retained. The ea e o# retention ,ou!d depend on their de"ree o# +oti$ation and in$o!$e+ent. It i de ira/!e to p!an e+p!o&ee retention trate"& /& an or"ani2ation. ,hich hou!d co$er #o!!o,in" a pect @ L Reciprocit& i the -e&. E+p!o&ee are in$e tor in the co+pan& and e*pect a return on in$e t+ent. The return can /e in the #or+ o# reco"nition. e+po,er+ent and authorit&. L Retention +u t /e part o# the or"ani2ation< DNA. Succe #u! or"ani2ation ha$e ,o$en retention and en"a"e+ent deep!& into their tructure.

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Conc!u ion and Further Re earch

Lo&a!t& i ne$er "i$en. Lo&a!t& +u t /e earned: e$en ati #ied e+p!o&ee There#ore. de$e!op en e o# !o&a!t& a+on" the e+p!o&ee .

o+eti+e !ea$e.

Or"ani2ation +u t /e een a e+p!o&er o# choice. One ha to co+pete on co+pen ation and /ene#it . /ut ,in on cu!ture. !earnin" and de$e!op+ent.

Star inc!ude +ore than ?u t the top 1(C ;; or 1CN Star are peop!e at an& !e$e! ,ho u tain in the or"ani2ation and /rin" $a!ue to it.

Each "eneration o# e+p!o&ee ha di##erent rea on #or ta&in". For the #ir t ti+e in +odern hi tor&. there are $aried "eneration ,or-in" ide;/&; ide in +o t co+panie o# thi indu tr&. Aenerationa! di##erence continue to po e ne, cha!!en"e to toda&< e+p!o&er . Thu . retainin" the+ need a "eneration;centric approach.

3entor ,ide!& and in /oth direction . %ui!d !earnin" re!ation hip in a!! direction and ho!d a!! partner re pon i/!e #or the ucce .

Train inte!!i"ent!&. Pro$ide on;"oin" retention trainin" in +ana"ea/!e /ite O +a-e it a continuou e##ort and #ind ,a& to i2e the retention p!an to the peci#ic de+o"raphic o# the or"ani2ation.

Create a de$e!op+ent cu!ture. FCareer de$e!op+ent i the ri"ht thin" #or the or"ani2ation 7identi#&in" and de$e!opin" #uture !eader 8. the ri"ht thin" #or the e+p!o&ee 7creatin" a de$e!op+ent en$iron+ent8. and a -e& retention co+ponent.G

Reco"ni2e +ana"er ,ho -eep e+p!o&ee . 3eanin"#u! reco"nition re+ain a potent ener"i2er #or e+p!o&ee and +ana"er a!i-e.

Ta!-in" a/out concrete retention trate"ie . a ,in;,in +ode! can /e propo ed #or retainin" e+p!o&ee in a %PO. The e trate"ie are /a ed on the #indin" o# our current tud&. O,in" to the t,o $er& i+portant #actor i.e. intrin ic +oti$ation and e+p!o&ee in$o!$e+ent. a ,in;,in +ode! can /e cha!-ed out that cater to /oth the e+p!o&er a ,e!! a e+p!o&ee. Need o# the e+p!o&er inc!ude "ettin" +a*i+u+ return #ro+ each e+p!o&ee. reco$erin" trainin" and de$e!op+ent co t . +ini+i2in" co t in ter+ o# ti+e in trainin" ne, ,or-#orce. and en urin" proper +anpo,er p!annin". Need o# the e+p!o&ee inc!ude "ettin" an enriched ?o/ pro#i!e. a

14>

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Chapter 6

/etter career path. cha!!en"in" ,or- en$iron+ent. #uture pro pect o# the ?o/: in a nut he!! a ?o/ that ati #ie hi o$era!! need a di cu ed ear!ier. The =in;=in 3ode! The =in;=in +ode! i conceptua!i2ed on the uppo ition that the e+p!o&ee need to /e +ana"ed and retained at each !e$e! uch that pro/a/i!it& o# their 1uittin" i reduced to the +ini+u+. P!an +a& di##erentiate on the /a i o# tenure into hort and !on" ter+ a ,e!! a on the /a i o# u a"e into +iti"ation and contin"enc&. Short Ter+ 3iti"ation P!an %rea- E$en Period One o# the o/?ecti$e at thi !e$e! hou!d /e on retention #or a peci#ied period o# ti+e 7/reae$en period8 o a to reco$er the co t incurred on the e+p!o&ee. Thi inc!uded a a proce hou!d /e #or+a!!&

uch that the or"ani2ation inc!ude thi in con ideration ,hi!e recruitin"

candidate . %rea- e$en period here re#er to the +ini+u+ tipu!ated ti+e #or ,hich an e+p!o&ee +u t /e retained o a to reco$er the co t o# trainin" and e*penditure incurred on the e+p!o&ee. Thi +a& inc!ude #actor !i-e hi a$era"e a!ar&. trainin" co t. e*penditure +ade on the e+p!o&ee. co++i ion paid to recruitin" a"encie . re$enue "enerated /& each e+p!o&ee. Si+i!ar!&. +an& other head can a! o /e inc!uded in the ca!cu!ation o# the /rea- e$en period. Thi ,i!! en ure that the e+p!o&ee ta& ,ith the or"ani2ation at !ea t #or the ti+e o a to reco$er the a+ount pent on hi+. S+a!! Tenure %ond Once thi period i ca!cu!ated. trict action can /e ta-en to en ure that e+p!o&ee do not !ea$e the or"ani2ation /e#ore co+p!etion o# thi +ini+u+ ti+e#ra+e. One uch +ea ure i "ettin" a /ond i"ned /et,een the e+p!o&ee and the e+p!o&er and +a-in" the e+p!o&ee pa& an e*it pena!t& i# he o ,ithdra, /e#ore the e*pir& o# the contract.

Ph. D. The i

14)

Conc!u ion and Further Re earch

Short Ter+ Contin"enc& P!an Thi p!an ,i!! #ocu on the ,or- en$iron+ent that enhance e+p!o&ee +oti$ation #or the ?o/. It inc!ude ,or- conduci$e and #un #i!!ed en$iron+ent. in#or+a! ,or- cu!ture uitin" to the need o# the &oun" e+p!o&ee . Thi i e entia! #or co+pen atin" the a##ected ocia! !i#e o,nin" to the nature o# the ?o/. Certain +ea ure that can /e inc!uded are ha$in" crPche in ,or-p!ace ,ou!d a! o he!p #or the a+e. #!e*i/!e a!ar& tructure. $aria/!e pa& pac-a"e /a ed on per#or+ance. ,or-in" #ro+ ho+eQ ,hen re1uired #or a hort ter+. pro$idin" ?o/ rotation a+on" t depart+ent uch a 1ua!it&. operation etc on a periodic /a i +onotonou ,or-. Lon" Ter+ 3iti"ation P!an The !on" ter+ +iti"ation p!an are tep ta-en /& the +ana"e+ent to +ini+i2e the i+pact o# attrition uch that the #ir+ doe not #ace !o e on the !on" ter+ /a i . De#inin" ?o/ ro!e ,ou!d he!p in +iti"atin" the e##ect o# attrition. C!ear docu+entation o# the proce per#or+ed o that the proce and the ?o/ uch that e+p!o&ee "et /ored ,ith the a+e

i not dependent upon an e+p!o&ee. Succe ion p!annin" #or the

critica! po ition in the or"ani2ation #or #a ter rep!ace+ent i &et another ,a& to en ure +ini+u+ i+pact o# attrition. An a e +ent and certi#ication can a! o /e he!p#u! in creatin" an e+p!o&a/!e ta!ent poo! ,ith /ench+ar-ed;re1ui ite -i!! #or #ront!ine +ana"e+ent. Lon" Ter+ Contin"enc& P!an The !on" ter+ contin"enc& p!an are atte+pt /& the indu tr& to reduce the attrition a a ,ho!e. To +ini+i2e the trainin" co t . the indu tr& need to ,or- ,ith the "o$ern+ent to introduce cour e at pri$ate !e$e! . ,hich are in !ine ,ith the re1uire+ent o# the ITES;%PO indu tr&. To reduce poachin" o# e+p!o&ee ,ithin the indu tr& /i!atera! a"ree+ent /et,een co+panie hou!d /ein" i"ned. %a ic nor+ are /ein" put in p!ace and code o# ethic i /ein" tre ed upon /& indu tr&. A co++on data/a e hou!d /e +aintained /& a!! the p!a&er o# the indu tr& to en ure that the& are not canni/a!i2in" each other re ource . The indu tr& hou!d !oo- at Tier II and Tier III citie . ,here it can +o$e it operation . The e ,ou!d increa e the re ource poo! a ,e!! a ,ou!d +ini+i2e the attrition. A,arene indu tr& throu"h ad$erti e+ent . Focu need to /e pread in the e citie a/out the

hou!d /e on ha$in" education and on"oin" !earnin" #or

144

Ph. D. The i

Chapter 6

the ,or-#orce. pon orin" e+p!o&ee on po t;"raduate pro"ra+ and treatin" app!icant and e+p!o&ee in the a+e ,a& a one treat cu to+er .

6.9 Li+itation and cope #or #urther re earch


The re earch tud& i !i+ited to a #e, a pect . Fir t!&. the tud& ha con idered on!& !i+ited $aria/!e ,hi!e a e in" attrition. retention. and other percei$ed attitude o# the e+p!o&ee . Second!&. +ea urin" attitude o# re pondent i 1uite u/?ecti$e. A!thou"h "reat care ,a ta-en #or preci ion. &et there +a& /e certain "ap ,hich need to /e recti#ied. Third!&. the +ode! need to /e te ted on a !ar"er data et. A!thou"h do2en o# !etter ,ere ent out to co+panie a -in" ,hether the& ,ou!d /e ,i!!in" incorporate the reco++endation and ta-e part in the re earch. on!& a #e, +a!! ca!e or"ani2ation ha$e o #ar a"reed to do o. Perhap +an& #e!t that the do+ain o# attitude !i-e in$o!$e+ent. +oti$ation and ati #action o# their ,or-#orce 7or perhap !ac- o# it8 ,a a en iti$e area and /e!ie$ed that it ,ou!d re#!ect poor!& on the or"ani2ation. Ho,e$er. i# +ore $aria/!e are ta-en into con ideration. and i# the 1ue tion u ed to +ea ure the re pondent < attitude to,ard ,or- are re;e$a!uated and ad?u ted. a /etter re u!t can /e attained. It hou!d /e noted that the tud& ,a conducted in the Nationa! Capita! Re"ion 7NCR8 o# India. Further re earch can /e conducted /& addin" a coup!e o# #acet to it. The tud& can /e rep!icated in other ector ,here attrition ha /eco+e a co++on pro/!e+. IT indu tr& ha c!o e i+i!aritie ,ith that o# a %PO indu tr& ,ith an e1ua!!& a!ar+in" rate o# attrition. Si+i!ar tud& can a! o /e done in ector !i-e ho pita!it&. in#ra tructure. retai!. education etc. a intrin ic +oti$ation /eco+e a pi!!ar #or per#or+ance. !o&a!t& and e$entua! u tenance a!+o t e$er&,here.

Ph. D. The i

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