Davanagere sugar company
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE. 
    CHAPTER 1  
  INDUSTRIAL PROFILE 
It is thought that it cane sugar was first used by man in Polynesia from where 
it  spread  to  India.  In  510  BC  the  emperor  Darius  of  what  then  Persia  invaded  India 
where he found the reed which gives honey without bees. The secret of cane sugar, 
as with many other of mans discoveries, was kept a closely guarded secret whilst the 
finished product was exported for a rich profit. 
  It was the major expansion of the Arab peoples in the seventh century AD that 
led to a breaking of the secret. When they invaded Persia in 642 AD they found sugar 
cane being grown and learn how sugar was made. As their expansion continued they 
established  sugar  production  in  other  lands  that  they  conquered  including  North 
Africa and Spain.  
THE INDIAN SUGAR INDUSTRY 
India  is  the  largest  consumer  and  second  largest  producer  of  sugar  in  the 
world.  The  Indian  sugar  industry  is  the  second  largest  agro-industry  located  in  the 
rural India. It is the second largest agro-processing industry in the country after cotton 
textiles. With 566 operating sugar mills in different parts of the country, Indian sugar 
industry  has  been  a  focal  point  for  socio-economic  development  in  the  rural  areas. 
About  65  million  sugarcane  farmers  and  a  large  number  of  agricultural  laborers  are 
involved  in  sugarcane  cultivation  and  ancillary  activities,  constituting  7.5%  of  the 
rural  population.  Besides,  the  industry  provides  employment  to  about  2  million 
skilled/semi skilled workers and others mostly from the rural areas.  
India is the only country in the world that produces plantation white sugar. All other 
countries are producing either raw sugar or refined sugar or both. Thus the processing 
capacities are quite different and so also is the quality of sugar. 
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
Sugar  production  commenced  in  1920's  but  it  got  industry  status  in  late 
20's/early  30's  when  India  had  29  sugar  mills  producing  just  100,000  tons  of  sugar. 
The  industry  facing  competition  from  imported  sugar  sought  tariff  protection.  Sugar 
production  picked  up  under  the  Sugar  Industry  Protection  Act  passed  in  1932  and 
country became self Sufficient in 1935. Also cane-pricing act was enforced to provide 
good cane price to farmer. This was followed by land reforms putting ceiling on land 
holdings to protect small farmers, formation of cane grower co-operatives and setting 
up  of  sugar  mills  jointly  with  farmers  called  as  co-operative  mills  on  ownership  and 
sharing basis. Today this sector produces 60% of country's production. 
The  industry  not  only  generates  power  for  its  own  requirement  but  surplus 
power  for  export  to  the  grid  based  on  by-product  -  Bagasse.  It  also  produces  ethyl 
alcohol,  which  is  used  for  industrial  and  potable  uses,  and  can  also  be  used  to 
manufacture Ethanol, an ecology friendly and renewable fuel for blending with petrol.  
The  sugar  industry  in  the  country  uses  only  sugarcane  as  input;  hence  sugar 
companies have been established in large sugarcane growing states like Uttar Pradesh, 
Maharashtra,  Karnataka,  Gujarat,  Tamil  Nadu,  and  Andhra  Pradesh.  .  In  Sugar  Year 
(SY) 2006-2007, sugar production in the country is provisionally estimated at 283.28 
lakh  tones  which  were  194.94  lakh  tones  in  the  year  2005-2006.  The  production  of 
sugar was 271 lakh tones during the  year 2006-07. During the current season (2007-
08) the production is 265 lakh tones.  
The  centers  original  sugar  production  estimate  of  220  lakh  tones  for  2008-
09.The  Government  de-licensed  the  sugar  sector  in  August  1998,  thereby  removing 
the restrictions on expansion of existing capacity as well as on  establishment of new 
units, with the only stipulation that a minimum distance of 15 kms would continue to 
be  observed  between  an  existing  sugar  mill  and  a  new  mill.  There  are  566  installed 
sugar  mills  in  the  country  with  a  production  capacity  of  180  lakh  MTs  of  sugar,  of 
which  only  453  are  working.  These  mills  are  located  in  18states  of  the  country. 
Around  315  of  the  total  installed  mills  are  in  the  co-operative  sector,  189  in  the 
private sector and 62 in the public sector.     
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.    
STRUCTURE OF PRODUCTION DEPARTMENT:        
D.G.M. 
MECHANICAL 
CHIEF CHEMIST  ELECTRICAL 
ENGINEER 
CHIEF ENGINEER  SHIFT CHEMIST  SUPERVISOR 
DEPUTY CHIEF 
ENGINEER 
LAB CHEMIST  ELECTRICIAN 
SENIOR 
ENGINEER 
OPERATOR        HELPER 
ASST.SHIFT 
ENGINEER 
     HELPER 
INSTUMENTATION 
       MANAGER  
      HELPER 
TECHNICIAN 
FOREMAN 
OPERATOR 
     HELPER 
  GENERAL       
 MANAGER 
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.   
MARKET PLAYERS   
  The Mysore sugar company ltd. (MYSORE) 
  The Godavari sugar mills ltd. (GODAVARI) 
  Gangavathi sugars ltd.(GANGAVATHI) 
  Bannari Amman sugars ltd. 
  Sri Renuka sugars ltd. 
  Sri Prabhuligeshwara sugars and chemicals ltd. 
  Shamanur Sugars ltd.(DUGGATHI) 
  Sirguppa Sugars and chemicals.(SIRGUPP)   
CURRENT POSTION OF SUGAR INDUSTRY /SCENARIO IN INDIA  
  However  the  likely  sustenance  of  firm  global  prices  would  permit  export  of 
around 20 lakhs MT of sugar P.A for the next two sugar seasons. There by easing the 
pressure  on  domestic  stocks.  Sugar  year  2007-08  on  words  sugar  year  refers  to  the 
period October to September.   
INTERNATIONAL  
  Sugar  prices  likely  to  remain  firm  over  the  medium  term  for  most  of  the  late 
1990s and clearly 2000s sugar prices in the international market remained in the range 
of US$ 200-250MT but 2004 prices have firmed up and are currently at around US$ 
450 MT.  
KEY SUCCEESS FACTORS 
1.  Cane development activities 
2.  Level of integration  
3.  Capital structure 
4.  Regulatory risks   
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.   
PROBLEMS OF SUGAR INDUSTRY   
1.  Weak representative farmers institutions. 
2.  Poor & patronage based management system at all levels 
3.  Lack of accountability 
4.  Excessive deduction and taxation of farmer income 
5.  Delayed payment to farmers 
6.  Inefficiency in service provisions and payment 
7.  Poor accountability systems 
8.  Poor marketing and distribution policy 
9.  Negative effects of regional trading system  
Sugarcane Availability   
Sugarcane  is  the  main  raw  material  for  sugar  production.  Sugar  can  also  be 
produced  by  sugar  beet.  About  70%  of  world  sugar  is  produced  by  sugarcane  and 
the  remaining  by  sugar  beet.  Indian  sugar  factories  production  is  based  only  on 
Sugarcane. Sugarcane is a yearly crop. There are varieties of sugar seeds available to 
farmers which differ from their sugar content and time taken for growing. Sugarcane 
is  a  genus  of  tropical  grasses  which  requires  strong  sunlight  and  abundant  water  for 
satisfactory growth. As growing of sugarcane requires abundant water the major areas 
which grow sugarcane are having sufficient irrigation facilities.  
Sugarcane occupies about 2.7% of the total cultivated area and it is one of the 
most important cash crops in the country. In India, sugarcane is utilized by sugar mills 
as well as by traditional sweeteners like gur and khandsari producers. 
Indian  sugar  companies  have  sufficient  sugarcane  for  production  of  sugar. 
Strongly established companies, facilities of irrigation, less restrictions of government 
on establishment and expansion, market opportunities, strong demand for by-products  
Encouraging  farmers  to  grow  sugarcane.  Today  sugarcane  is  characterized  as  an 
energy crop. 
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
  Brazil and  India are the  largest sugar producing  countries followed by China, 
USA, Thailand, Australia, Mexico, Pakistan, France and Germany. All these countries 
are producing more sugar than they internally consume. The supply of sugar in world 
market is more than the actual demand. 
The  worlds  largest  consumers  of  sugar  are  India,  China,  Brazil,  USA,  Russia, 
Mexico, Pakistan, Indonesia, Germany and Egypt. According to USDA Foreign 
Agriculture  Service,  the  consumption  of  sugar  in  Asian  countries  has  increased  at  a 
faster  rate,  as  a  direct  result  of  increasing  population,  increasing  per  capita  income 
and increased availability of sugar.   
HISTORICAL INDUSTRIAL DEVELOPMENT 
India  has  been  known  as  the  original  home  of  sugarcane  and  sugar.  Indians 
knew the art of making sugar since the fourth century. However the advent of modern 
sugar  industry  in  India  dates  back  to  mid  1930's when  a  few  vacuum  pan  units  were 
established in the sub-tropical belts of Uttar Pradesh and Bihar. 
Until the mid 50s, the sugar industry was almost wholly confined to the states 
of Uttar Pradesh and Bihar. After late fifties or early sixties the industry dispersed into 
Southern India, Western India and other parts of Northern India. 
India  is  the  largest  consumer  and  second  largest  producer  of  sugar  in  the 
world. The sufficient and well distributed monsoon rains, rapid population growth and 
substantial  increases  in  sugar  production  capacity  have  combined  to  make  India  the 
largest consumer and second largest producer of sugar in the world. 
The  Indian  sugar  industry  has  not  only  achieved  the  singular  distinction  of 
being one of the largest producer of white plantation crystal sugar in the world but has 
also turned out to be a massive enterprise of gigantic dimensions. With over 450 sugar 
factories  located  throughout  the  country,  the  sugar  industry  is  amongst  the  largest 
agro processing Industries, with an annual turnover of Rs150bn. It plays a major role 
in  rural  development  and  its  importance  for  India  stretches  far  beyond  the  role  of  a 
sweetener supplier. 
The  sugar  factories  located  in  various  parts  of  the  country  work  as  nuclei  for 
development of rural areas by mobilizing rural resources and generating employment, 
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
transport  and  communication  facilities.  Over  45mn  farmers,  their  dependants  and  a 
large mass of agricultural labor are involved in sugarcane cultivation, harvesting and 
ancillary  activities  constituting  7.5%  of  the  rural  population.  The  sugar  industry 
employs over 0.5mn skilled and unskilled workmen, mostly from the rural areas.  
GLOBAL SCENARIO (INTERNATIONAL TRADE OPPORTUNITY)  
International  trade  is  of  strategic  importance  to  India  as  it  can  help  maintain 
stability  in  the  domestic  market,  despite  the  cyclicality  in  production.  If  there  is  a 
sugar  surplus  either  due  to  excess  production  or  due  to  greater  economic 
attractiveness of cane for ethanol and cogen in the future, exports could be used if the 
surplus  cannot  be  managed  in  the  domestic  market.  Acceptability  as  a  credible 
exporter will provide the Indian sector an alternate set of markets for diverting surplus 
production.  Similarly,  in  case  of  deficits,  raw  sugar  imports  could  help  bridge  the 
supply gap.  
   Globally, in most of the key geographies like Brazil and Thailand, regulations 
have a significant influence on the sugar sector. Perishable nature of cane, small farm 
landholdings and the need to influence domestic  prices; all have been the drivers for 
regulations.  In  India,  too,  sugar  is  highly  regulated.  Since  1993,  the  regulatory 
environment  has  considerably  eased,  but  sugar  still  continues  to  be  an  essential 
commodity  under  the  Essential  Commodity  Act.  There  are  regulations  across  the 
entire  value  chain  land  demarcation,  sugarcane  price,  sugarcane  procurement,  sugar 
production and sale of sugar by mills in domestic and international markets. However, 
fundamental  changes  in  the  consumer  profile  and  the  demonstrated  ability  of  the 
sector  to  continuously  ensure  availability  of  sugar  for  domestic  consumption  has 
diluted the need for sugar to be considered as an essential commodity. According to a 
recently conducted nationwide survey, nearly 75 percent of the total non-levy sugar is 
consumed  by  Industrial,  small  business  and  high  income  household  segments. 
Further,  even  for  a  low  income  household,  10  percent  increase  in  sugar  price  would 
result in less than 1 percent increase in the 3 monthly food expenses.   
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.   
INDIAN SUGAR INDUSTRY SCENARIO 
In  an  era  where  there  is  a  need  for  inclusive  growth,  the  sugar  industry  is 
amongst the few industries that have successfully contributed to the rural economy. It 
has done so by  commercially utilizing the rural resources to meet the large domestic 
demand  for  sugar  and  by  generating  surplus  energy  to  meet  the  increasing  energy 
needs of India. In addition to this, the industry has become the mainstay of the alcohol 
industry. The sector supports over 50 million farmers and their families; and1 delivers 
value  addition  at  the  farm  side.  In  general,  sugarcane  price  accounts  for  2 
approximately  70percent  of  the  ex-mill  sugar  price.  The  sector  also  has  a  significant 
standing  in  the  global  sugar  space.  The  Indian  Domestic  sugar  market  is  one  of  the 
largest  markets  in  the  world,  in  volume  terms.  India  is  also  the  second  largest  sugar 
producing  geography.  India  remains  a  key  growth  driver  for  world  sugar,  growing 
above the Asian and world consumption Growth average.   
INDUSTRY PROFILE  
1.1 INDUSTRY STRUCTURE:- 
Indian  sugar  industry  can  be  broadly  classified  in  to  two  sub  sectors,  the 
organized  sector  i.e.  sugar  factories  and  the  unorganized  sector  i.e.  manufacturers  of 
traditional  sweeteners  like  guru  and  khandsari.  The  latter  is  considered  to  be  a  rural 
industry and enjoys much greater freedom than sugar mills. 
The production of traditional sweeteners gur and khandsari is quite substantial. 
Though  the  trends  indicate  a  progressive  shift  from  traditional  sweeteners  to  white 
sugar over the years, they still account for about 37% of total sweetener consumption 
in India. The breakup of consumption of sugar, guru and khandsari is as given below. 
Since  the  sugar  industry  in  the  country  uses  only  sugarcane  as  an  in  input,  sugar 
companies  have  been  established  in  large  cane  growing  states  like  Uttar  Pradesh, 
Maharashtra,  Tamil  Nadu,  Karnataka,  Punjab  and  Gujarat.  Uttar  Pradesh  leads  the 
tally  by  contributing  24%  of  the  countrys  total  sugar  production  and  Maharashtra 
stands next with 20% contribution. 
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
The farmers co-operatives own and operate the largest chunk of the industry's 
total  capacity.  They  are  concentrated  primarily  in  Maharashtra  and  eastern  Uttar 
Pradesh.  The  largest  number  of  sugar  companies  in  the  private  sector  is  located  in 
southern India, in the states of Tamil Nadu, Andhra Pradesh and Karnataka. 
Out  of  453  sugar  mills  in  the  country,  252  are  in  the  co-operative  sector,  134  are  in 
the  private  sector  and  67  are  in  the  public  sector.  Besides  136  units  in  the  private 
sector  are  in  various  stages  of  implementation.  A  Few  such  units  are  under 
implementation in the co-operative sector as well  
GOVERNMENT POLICY 
Sugar  is  a  controlled  commodity  in  India.  It  is  covered  under  the  purview  of 
the  Essential  Commodities  Act,  1955.  The  government  controls  sugar  capacity 
additions  through  industrial  licensing,  determines  the  price  of  the  major  input  which 
sugarcane, decides the quantity that can be sold in the open market, fixes the prices of 
the levy quota sugar, etc. 
Government  control  over  all  aspects  of  the  production  and  sale  of  sugar 
extends  to  the  level  of  wholesalers  in  the  distribution  chain.  All  sugar  wholesalers 
need  to  obtain  a  license  issued  by  the  government  before  they  can  begin  to  operate. 
Also  they  should  confirm  to  government  notifications  for  the  amount  of  inventories 
they can maintain.  
The  government  policies  for  the  sugar  industry  are  broadly  classified  in  the 
following section for the better understanding.  
Licensing  policies:  Till  recently  sugar  is  used  to  be  amongst  the  9  industries  under 
licensing provision. The major criterion for issuing new licenses were as follows 
New sugar factories should have minimum economic capacity of 2500 TCD with no 
maximum limit on capacity. However in industrially  backward areas, co-operative & 
public  sector  new  units  are  allowed  with  an  initial  capacity  of  1750  TCD  subject  to 
the  Condition  that  the  units  would  expand  their  capacities  to  2500  TCD  within  a 
period of 5 years of going into production.  
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
New  sugar  factories  are  permitted  subject  to  the  minimum  distance  of  15 
kilometers between the proposed new sugar factory and an existing / already licensed 
sugar factory.  
Other  things  being  equal,  preference  in  licensing  is  given  to  proposals  from 
the co-operative sector, public sector, private sector, etc. in that order. 
The  past  policies  have  helped  in  planned  development  of  sugar  industry  taking  into 
account  economic  size  and  availability  of  sugarcane  and  simultaneously  avoiding 
unhealthy  competition.  The  mushrooming  growth  of  co-operatives,  whose 
performance is worsening of late, is also an offshoot of these policies. 
Further,  a  large  number  of  parties  have  obtained  licenses  during  1990s  but  are  not 
implementing them due to several reasons, leading to a blocking of the entry of other 
interested  parties.  To  tackle  this  problem,  the  government  has  reduced  validity  of 
Letter  of  Intent  (LoI)  from  three  years  to  one  year.  The  sugar  industry  is  unlicensed 
since August 1998 and any interested party/person is allowed to set up a sugar mill in 
the  country  provided  they  satisfy  few  conditions.  The  new  sugar  factory  is  at  a 
minimum  distance  of  15  kilometers  from  an  existing  already  licensed  sugar  factory. 
No incentive will be provided and new units have to adhere to levy quota regulation 
from first year of operations.  
Pricing of sugarcane: Government of India regulates & controls the rates of sugarcane 
supplied to the mills by farmers. The Statutory Minimum Price (SMP) announced by 
GOI  year  on  year  is  used  as  a  benchmark  by  the  state  governments  to  fix  their  State 
Advised Price (SAP). The SAP could be a recovery linked average or just a flat rate. 
The  above  said  pricing  procedure  has  been  adopted  so  as  to  protect  the  farmers  & 
ensure  them  a  good  price  for  cane.  Also  it  reduces  the  impact  of  cane  prices  on  the 
cost structure of different mills depending on their location.  
7 S FRAME WORK MODEL 
  The 7S framework for management analysis was developed by Mckensys and 
company. 7S model provides an effective way analyzing an organization, in terms of 
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
dynamic  relationship  among  7  key  elements  namely-  structure  skill,  style,  strategy, 
system, staff, shared value.  
Richard  Pascal  identified  these  factors  in  his  book  The  art  Japanese 
management  according  to  Pascal  it  was  because  of  these  factors  the  Japanese 
companies  excelled  over  American  firms.  A  very  important  feature  of  this  modal  is 
that Mckinseys consultants in their studies of several firms have extensively tested it. 
7S model is very good tool available to the mangers, to study the organizations. This 
study  is  important  from  a  strategic,  marketing,  organizational  behavior  and 
competitive  perspective.  A  major  premise  of  the  model  is  that  many  performances 
related  issues  are  rooted  among  the  7  factors  outlines.  The  7S  are  interconnected, 
aligned and working together in high performing organizations.     
The 7 Ss are  
  Structure     
  Skill 
  Style 
  Strategy 
  System 
  Staff 
  Shared    
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
SUGAR PRICING & DISTRUBITION:  
             Government  enforces  a  dual  pricing  policy  for  the  sugar  industry.  Presently 
10%  of  the  production  is  sold  at  a  fixed  price  to  the  government  which  is  used  for 
PDS  and  other  market  operations.  The  new  &  expanded  sugar  plants  are  exempted 
from  the  levy  quota  for  a  period  of  five  to  eight  years  which  makes  the  new  sugar 
units  more  profitable.  But  mills  under  levy  are  free  to  sell  the  remaining  90  %  of 
sugar (as 10% is supplied to government) in the open market at the market determined 
price.  The  government  controls  supply  of  sugar  in  the  open  market  through  monthly 
sugar  release  notifications  based  on  market  conditions  and  thus  influencing  the  open 
market  prices  to  a  great  extent.  Though,  the  incentive  scheme  has  achieved  the 
objective  of  attracting  more  players,  due  to  better  margin  than  existing  players,  the 
returns  for  older  units  reduces  substantially  due  to  low  increase  in  levy  prices  for 
controlling  fiscal  deficits.  However  new  units  face  the  problem  of  procuring 
sugarcane from the farmers and sometimes end up paying a premium to SAP.  
Import Export Policy: Sugar exports were governed by the Sugar Export Promotion 
Act, 1958, which stipulates that the Government can use 20 per cent of the countrys 
total  production  for  sale  abroad.  Till  a  very  recent  past  imports  and  exports  were 
routed through Indian Sugar and General Industry Export Import Corporation Limited 
(ISGIEC), a consortium of apex organizations of private and co-operative sugar mills 
and government agencies. The imports and exports are mainly resorted to when there 
is  mismatch  in  domestic  sugar  production.  The  government  decimalized  exports  in 
1997  allowing  private  parties  to  export  sugar.  The  government  has  also  put  sugar 
imports on Open General License (OGL) allowing private parties to import sugar. The 
imported sugar has been subjected to a customs duty of 20% from January 1999, so as 
to provide a level playing field to the domestic industry, which supplies sugar at levy 
prices to GOI, for PDS supply.  
Excise and taxes: Some of the state  governments impose purchase on  the sugarcane 
purchases  made  by  the  sugar  mills,  which  varies  from  state  to  state.  The  states  of 
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
Assam,  Nagaland,  Rajasthan,  Orissa,  West  Bengal  &  Goa  which  produce  small 
quantities of cane, however, do not levy cuss on the sugarcane purchases.    
1.1.2 MARKET SHARE:- 
The  policy  of  the  Government  is  to  export  sugar  on  a  continuous  basis  and 
since  1960  India  has  been  mostly  a  net  exporter  of  sugar.  Until  early-1997  the 
decision  to  export  or  not  was  taken  each  year,  based  on  expected  production  and 
domestic  demand,  with  the  surplus,  if  any,  being  allowed  for  export,  irrespective  of 
world  market  conditions.  Until  then  the  Indian  Sugar  and  General  Industry  Export 
Import  Corporation  Limited,  an  organization  of  the  sugar  industry,  was  the  only 
agency appointed by the Government of India under the Sugar Export Promotion Act 
of  1958  to  handle  exports.  The  Corporation  was  authorized  to  recover  from  all 
factories  on  a  proportionate  production  basis  any  losses  suffered  on  exports  when 
world  prices  were  below  costs  of  production.  However,  since  early-1997  trade  has 
been deregulated,  and exporters may register freely for  export quotas. Despite ample 
availabilities  from  the  previous  seasons  peak  output,  exports  in  1996/97  were  not 
expected  to  increase  because  of  relatively  low  prices  in  international  trade  as 
compared to the domestic market. 
Sugarcane area, production and productivity in different States of India for 2001-02 
State   Sugarcane 
area  (000 
ha)  
Sugarcane 
production 
(000 
tonnes)  
Sugarcane 
productivity 
(tonnes/ha)  
Andhra 
Pradesh  
210   17610   82.3  
Assam   30   1010   37.8  
Bihar   120   5820   48.1  
Gujarat   180   12450   70.9  
Haryana   160   9330   57.5  
Maharashtra   530   45140   78.1  
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
Madhya 
Pradesh  
50   2090   48.2  
Karnataka   410   33750   82.5  
Orissa   10   650   53.3  
Punjab   140   8820   61.6  
Tamil Nadu   330   36340   111.4  
Uttar 
Pradesh  
2000   116220   58.0  
West 
Bengal  
20   1580   85.1  
Others   30   1320   -  
INDIA   4400   300100   63.1    
1.1.3 SWOT ANALYSIS 
                Strength  and  weaknesses  are  essentially  internal  to  the  organization  and 
relate to the matter concerning resources, programs and organization in key areas such 
as 
  Sales 
  Marketing 
  Capacity 
  Manufacturing cost etc 
        Opportunity and Threat are external to the organization and can exist or develop 
in the following areas 
  Size & Segmentation  
  Growth pattern and maturity 
   International dimensions 
   Relative attractive of segments 
  New Technologies etc.  
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.         
WEAKNESSES 
Sr.  Key Word  Description 
1  SKILLED LABOR 
Lack  of  skilled  labor  as  the 
company  is  situated  in  rural 
areas 
2  CAPACITY 
The  capacity  of  sugarcane 
crushing  is  less  compare  to 
supply of sugarcane. 
3  INFRASTRUCTURE 
The  infrastructure  is  not  is 
developed 
4  FINANCE  Lack of financial funds 
STRENGTHS 
Sr.   Keyword  Description 
1  AUTOMATIZED 
The  production  of  sugar  plant  is  fully 
automatized 
2  COST  lowest cost producer  
3  EXPERIENCE  36 years of experience  
4  BRAND  Brand name established 
5  SPEED  Faster decision making 
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.      
THREATS 
Sr.No  Keyword  Description 
1  RECOVERY 
The  percentage  recovery  is 
comparatively less than other areas 
in the country. 
2 
GOVERNMENT 
INTERVENTION 
The  price  &  quantity  of  supply  of 
sugar is fixed by Govt. 
3  EXPORT 
The  competition  is  very  high  in 
foreign  market  &  the  cost  of 
production  is  high  than  other 
foreign  companies.  The  global 
price is not favorable. 
OPPORTUNITIES 
Sr. No  Key Word  Description 
1  SUGARCANE  The supply of sugarcane is abundant.  
2  FREE MARKET 
The  ratio  of  free  market  is  increased  by 
90% 
3 
FOREIGN 
MARKET 
The  central  Govt  is  encouraging  for 
foreign market. 
4 
CENTRAL 
GOVERNMENT 
The central Govt is giving subsidy. 
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.    
PEST ANALYSIS:- 
           It  is  very  important  that  an  organization  considers  its  environment  before 
beginning the marketing process. In fact, environmental analysis should be continuous 
and  feed  all  aspects  of  planning.  The  organizations  marketing  environment  is  made 
up of: 
1.  The  internal  environment  e.g.  staff  (or  internal  customers),  office  technology,  wages 
and finance, etc. 
2.  The micro environment e.g. our external customers, agents and distributors, suppliers, 
our competitors, etc.   
3.  The macro environment e.g. political forces, Economic Forces, Socio-cultural Forces, 
and Technological Forces. These are known as PEST Factors.   
The political environment of sugar industry is not stable it keeps on changing 
as  per  the  government  change  because  of  the  production  capacity  and  the  price 
fluctuations  as  per  the  government  changing  pattern.  The  government  polices  affects 
the  industry  because  the  policy  is  framed  by  government  gives  the  guide  line  to  the 
operation  of  the  industry.  The  government  has  restricted  the  open  sale  of  sugar.  The 
sale must be packed so that there will be less amount of wastage.   
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.      
POLITICAL ANALYSIS: 
1)  Pricing Regulation: 
The price and supply of sugar to free market is fixed by the Government. Even 
the  price  of  sugarcane  is  fixed  by  the  Government.  So,  there  is  more  influence  of 
political environment in sugar industry.  
2)  Taxation: 
The taxation policy of the government changes with time & this change effects 
the industry to a larger extent. Any increase in the tax policy will decrease the profit 
margins  of  the  industry  &  vice-versa.  And  sugar  industry  is  enjoying  the  taxation 
policy as there are more tax exemption & reduction in sugar industry. 
3)  Wage Legislation: 
The  government  has  taken  several  initiatives  in  the  welfare  of  the  workers. 
The  government  has  came  with  the  acts  of  Minimum  Wages  Act,  which  regulates  a 
company  to  pay  a  certain  fixed  amount  of  wages  to  their  workers.  The  government 
also has introduced the Work Limit for the manufacturing companies. 
4)  Mandatory employee benefits:  
Political  
PEST  
Social  
Technological   
Economic 
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
The  government  has  made  it  mandatory  for  the  companies  to  provide  their 
employees with certain benefits like Insurance, provident fund, allowances, etc. if any 
company who doesnt follow it will be legally charged. 
5)  Industrial safety regulations: 
It  has  been  made  mandatory  for  the  industry  to  provide  their  employees  with 
the  training  to  handle  the  equipments  &  must  also  provide  some  safety  accessories 
like  eye  gears,  helmet,  shoes,  etc.  to  ensure  the  safety  of  the  employees  &  workers 
and if the sugar company has COGEN plant then the company has more safety policy 
which has to be followed. 
6)  Environmental safety act: 
The  viscose  industry  is  viewed  as  the  one  of  the  polluting  company.  The 
government  has  taken  several  measures  to  prevent  the  industry  from  polluting  the 
environment. Any industry not following the rules of this policy will be closed down 
by government. 
7)  Export-Import policy: 
The  government  has  made  it  very  easy  to  export  the  sugar  to  the  other 
countries. There excise duty is less & in fact Government is promoting the industries 
to export more sugar. 
Economic Analysis: 
1.  Type of economic: 
The performance of an industry depends upon the market & economy in which 
it performs. As sugar is a essential commodity which we use in our daily life. 
2.  Infrastructure quality: 
The  infrastructure  of  the  country  affects  the  performance  of  the  industry.  As 
India  is  lacking  in  infrastructure  the  industry  is  facing  the  problems  like 
transportation, warehousing, etc 
3.  Skill level of workforce: 
We  find  labor  force  abundant  in  India  but  the  majority  of  the  labors  are  not 
skilled,  their  efficiency  level  is  poor  &  must  be  trained  especially  for  this  type  of 
manufacturing activity. 
4.  Labor cost: 
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
The human resource is abundant in India & it is also cheap. This is one of the 
factors which control the cost of the industry. But today we find that as the country is 
developing this resource is also being expensive. 
5.  Economic growth rate: 
The  current  growth  of  the  country  is  9%  which  is  very  encouraging  for  the 
development of these industries.   
Porters Five Force Model: 
              Michael Porter provided with a framework that explains how an industry gets 
influenced  by  the  five  forces.  The  strategic  business  manager  seeking  to  develop  an 
edge  over  rival  firms  can  use  this  model  to  better  understand  the  industry  context  in 
which the firm operates   
Bargaining Power of Suppliers 
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
The  price  of  raw-materials  (sugarcane)  is  fixed  by  the  Government.  The 
suppliers  are  farmers  and  the  total  of  suppliers  is  very  high.  So,  there  is  no  such 
bargaining power of suppliers in sugar industry.  
Bargaining Power of Customers 
 The bargaining power of customers determines how much customers can impose 
pressure on margins and volumes. But in sugar industry the price of sugar is fixed by 
the Government.  So, there is no bargaining power of customers in sugar industry.    
Threat of New Entrants 
The  competition  in  an  industry  will  not  be  so  higher,  as  sugar  is  essential 
commodity; but the Government is encouraging & taking more interest in developing 
&  increasing  the  number  of  Sugar  Company.  So  it  is  easier  for  other  companies  to 
enter this industry. In such a situation, new entrants could change major determinants 
of the market environment (e.g. market shares, prices, customer loyalty) at any time. 
There  is  always  a  latent  pressure  for  reaction  and  adjustment  for  existing  players  in 
this  industry.  The  threat  of  new  entries  will  depend  on  the  extent  to  which  there  are 
barriers to entry.  
These are typically 
  Economies of scale (minimum size requirements for profitable operations), 
  High initial investments and fixed costs, 
  Scarcity of important resources, e.g. qualified expert staff 
  Access to raw materials is controlled by existing players, 
  Distribution channels are controlled by existing players, 
  Existing players have close customer relations, e.g. from long-term service contracts, 
  Legislation  and  government  action-  the  sugar  industry  is  totally  controlled  by  strict 
regulation of government.  
Threat of Substitutes 
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
            A  threat  from  substitutes  exists  if  there  are  alternative  products  with  lower 
prices of better performance parameters for the same purpose. They could potentially 
attract a significant proportion of market volume and hence reduce the potential sales 
volume  for  existing  players.  This  category  also  relates  to  complementary  products. 
Similarly to the threat of new entrants, the treat of substitutes is determined by factors 
like 
  Current  trends-  this  is  most  important  because  the  sugar  industry  do  not  have  any 
trend for consumption of sugar. 
  The substitutes products like gur & khandasri which are substitutes of sugar.  
            But  there  is  no  such  impact  of  substitutes  which  create  a  threat  to  sugar 
industry. 
Competitive Rivalry between Existing Players 
This  force  describes  the  intensity  of  competition  between  existing  players 
(companies) in an industry... Competition between existing players is likely to be high 
when 
  There are many players of about the same size- the sugar industry have many players 
almost  many  are  of  same  size,  so  there  exist  the  competition  between  the  existing 
players. 
  There is not much differentiation between players and their commodities, but there is 
much  price  competition-  the  commodity  sugar  is  similar  but  the  quality  of    are 
different so the prices followed according to the size & quality ex: large size, medium 
size or small size. 
There is no much competition between competitors as sugar is controlled commodity 
& the prices, the quantity of sugar supplied to market is fixed by the Government.   
1.1.4 INDUSTRY COMPETITION:- 
  The international scenario of sugar is highly favorable for another 4to 5 years. 
This is an account of the following reasons. 
  The W.T.O. has banned the dumping of D grade sugar to the world market. 
  The petroleum industries are in need of ethanol  for blending with the petrol hence the 
sugar factories are diverting to ethanol manufacturing gradually. 
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
   On amount of the above reasons the availability of the sugar in the international market 
has been reduced substantially. 
  Demand  in  more  at  international  market,  but  supply  is  deficit  hence  the  prince  has 
sugar an international level is soaring up. 
This trend is giving to be continued for another 4 to 5 years. As   
1.2 COMPANY PROFILE  
1.2.1 COMPANY INFORMTION:  
DAVANGERE  SUGAR  COMPANY  was  started  in  1970s.  The  company  is 
situated  in  kukkuwada  near  DAVANGERE.  Firstly  the  nature  of  the  company  was 
public  limited,  then  in  1996  the  company  became  private  limited  company  i.e.  the 
administration  and  management  of  the  company  came  under  SHAMANUR  GROUP 
OF  INDUSTRIES.  Now  the  company  is  totally  privatized  and  named  as 
DAVANGERE SUGAR COMPANY PRIVATE LIMITED.  
HISTORY:  
 The proposal to set up a Sugar  Factory at  Kukkuwada took a  concrete shape 
with  the  development  of  vast  irrigation  facilities  created  by  network  of  canals  of 
Bhadra Dam in the Taluk of Davangere, Channagiri, Honnali and Harihar and nearly 
1, 20,000 hectares of the land brought under irrigation in 1970-80 within radius of 100 
Km  from  the  present  location  of  DAVANGERE  SUGAR  COMPANY  PRIVATE 
LIMITED,  at  Kukkuwada  village  to  exploit  this  vast  irrigation  potential,  a  Sugar 
Factory  with  a  crushing  capacity  of  1250  TCD  was  established  by  the  name 
DAVANGER  SUGAR  COMPANY  LIMITED,  as  a  Joint  Sector  Government 
Company in the year 1970 at the initiative of the local Farmers, Leaders of the above 
Taluks  with  the  active  financial  participation  and  guidance  of  Karnataka  Agro 
Industries  Corporation  and  KSIIDC,  who  substantially  contributed  to  the  Equity 
Funds of the company. The other financial institutions like IDBI, IFCI and ICICI also 
participated in the Equity of the company to some extent. 
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.        
1.2.2 MISSION AND VISION STATEMENT  
VISION: 
It is proud on the part of the company that about 20000 acres of land has been 
brought  under  sugarcane  cultivation  for  the  ensuring  season  2007-08.  The  company 
could able to achieve this on account of co-operation of the farmers. The management 
has a vision to bring at least 25,000 acres of land under sugarcane cultivation for the 
season in the next coming years. This is with a view to crush at least 8.00,000 tones of 
sugarcane to achieve the prosperity of the company   
MISSION: 
1.  To  provide  guidances  and  early  warnings  to  Cane  and  Sugar  Industry  including 
Sugar-related Industries. 
2.  To  support  Cane  and  Sugar  industry  including  Sugar-related  Industries  to  develop 
their competitiveness capacity and sustainable growth with balances. 
3.  To supervise sustainable growth of Cane and Sugar Industry. 
4.  To increase their sales.  
5.  To achieve the recovery level of 11% at the end of 2009 
6.  During 2009-2010 company has a target to crush a sugar cane of 280000 MT. 
7.  To increase quality of the product & fulfill the needs of the customer.  
1.2.3 GENERAL OBJECTIVES:- 
OBJETIVES: 
  To increase quality of sugar. 
  To increase their sales. 
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
  Increase the sales by conducting many programs like consumer information programs. 
  To increase the members of the union 
  To regularly supply there product all the customers according to customer needs.    
1.2.4 ORGANISATION STRUCTURE:-    
1.1.5 DEPARTMENTAL STUDY:-  
FINANCE    :-      
      MANAGING  
      DIRECTOR    
    FINANCE      
    SALES 
    DEPT    
    H.R.DEPT 
CANE 
DEVELOPMENT             
          VICE      
PRESIDENT  
    CHAIRMAN 
PRODUCTION 
& 
MAINTENANCE 
        DEPT   
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
            The  Financial  Department  is  plays  an  important  role  as  everything  that 
company does is revealed in this matter in the sense of financial statement and reports 
of the company. And this is the department which constitute towards the shareholder 
and  the  investors  of  the  company  so  to  maintain  this  department  prior  concentration 
must  be  there  and  this  must  be  prepared  only  by  the  accountants  who  have  the 
knowledge  or  by  company  secretary  or  by  charted  accountant  appointed  by  the 
company  which  must  be  reviewed  by  the  company  auditor.  This  report  shows  the 
performance of the company and by keeping this department accurate and transparent 
they can attract more investors or can get competitive advantage. 
A  business  concern  means  a  concern,  which  undertakes  trading,  or 
manufacturing  activities  of  goods/services.  The  basic  criteria  for  starting  a  business 
unit are to make profit  from that.  There are so many trading activities in a financial 
year.  There for the company has to make the records of all these activities.  So these 
arises the used for book-keeping. 
  Now  a  day  every  business  has  to  keep  books  of  accounts.  It  is  the 
requirements  of  the  law.    Generally  the  companies  are  required  to  maintain  mainly 
two types of accounts. 
1.  Trading and P&L Account. 
2.  Balance sheet and even cash flow statement. 
The same process is followed in DSCL as mentioned above.  
NEEDS FOR ACCOUNTING SYSTEM: 
  To ascertain the profit and loss of the business.  
  To ascertain the financial position of the business.  
  To providing control over assets and properties of the company.  
  To providing information to tax authorities like, sales tax, income tax, control excise 
etc.\  
  Assistance to management on  
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.   
a)  Decision-making  
b)  Forward planning and budgeting.     
MARKETING:-                      
INTRODUCTION: 
     CHIEF SALES    
          OFFICER 
          CASHIER 
         GODOWN    
        MANAGER 
        GODOWN 
          KEEPER 
       ASSISTANTS 
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
                         DSCL  has  marketing  cum  sales  department.  Sugar  is  controlled 
commodity  &  the  price  of  the  sugar  &  quantity  of  sugar  that  should  be  released  in 
market  is  fixed  by  the  government.  So,  there  is  much  influence  of  government  on 
sugar pricing & releasing.  
                      In  DSCL  there  are  seven  employees  working  in  sales  cum  marketing 
department.      
CURRENT SCENARIO: 
Every sugar industry has a dual policy that is Free & Levy.  
a)  Free market: 
   Free market means the company can sell sugar directly to the market, but the 
quantity of sugar that should be sold is fixed by the government. The government will 
fix the quantity of sugar that should be sold on monthly basis. 
b)  Levy: 
 The  government  will  fix  the  ratio  of  levy  which  means  in  total  production 
some percentage of sugar should be supplied to PDS( Public Distribution System) and 
the percentage is fixed by the government.  
a)  The current ratio is 90:10, which means 90% of sugar can be sold in sugar market & 
10% should be sold to government. 
b)  The current market price of sugar in international market is 229Dollars per metric ton 
that is 900 per quintal. 
c)  The current market price of sugar in domestic market is Rs. 1180 per quintal. 
As  the  international  price  is  not  favorable  the  company  is  selling  its 
commodity in Indian market.  
MARKET SEGMENTATION:    
DSCL has 900 dealers across the country. The company has a market share of 
0.37%. There are mainly 6states where DSCL is concentrating they are: 
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
a)  KARNATAKA 
b)  TAMIL NADU 
c)  ANDRA PRADESH 
d)  WEST BENGAL 
e)   BIHAR 
f)  KERALA        
HUMAN RESOURCES   - 
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.   
INTRODUCTION: 
   The  Human  Resources  Department  is  performing  a  vital  role  in  the 
organization. Human Resources Management is concerned with people dimensions in 
management.  As  every  organization  is  made  up  of  people,  acquiring  their  services, 
developing their skills, motivating them to higher levels of performance and ensuring 
their commitment to the organization.HRM is the qualitative improvement of human 
beings who are considered the most valuable assets of an organization. In DSCL also 
Human  Resources  are  given  more  importance,  cared  &  always  motivated  towards 
organization goal.   
PROCESS OF HR DEPT IN DSCL: 
   The process followed in DSCL as follows 
            HR 
        Manager 
      Deputy HR               
       Manager     
         Officers   
        Assistants 
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.   
a)  Acquisition of Human Resources: 
In DSCL  acquisition process is concerned with securing &  employing people 
who  are  required  by  the  organization,  according  to  the  hierarchy  level  in  the 
organization keeping in mind organizational objectives.  
b)   Development of Human Resources: 
In  DSCL  development  process  is  concerned  with  improving  the  skills  of 
employees, molding their behavior according to organization needs & changing their 
skills, knowledge, aptitude,& values. All this process is done to improve the quality of 
service  which  he  renders  for  the  organization  &  these  qualities  of  employees  are 
improved to achieve organization goal.  
c)  Motivation of Human Resources: 
As DSCL is situated in rural areas where the motivational expenses( expenses 
made on employees to motivate them) are low compare to urban areas.  
For  example:  if  you  increase  salary  or  if  you  give  a  gift/  incentive  of  Rs.250  to  500 
the employee gets motivated. In case of workers if you give a incentive of Rs. 150 to 
250 then he will be motivated. In DSCL most of the employees are self motivated are 
they  are  working  in  the  organization  from  past  15  to  25  years.  Nearly  85%  of 
employees in DSCL are working from past 15 years.   
d)  Maintenance of Human Resources: 
   The  maintenance  function  is  concerned  with  providing  those  working 
conditions  that  employees  believe  are  necessary  in  order  to  maintain  their 
commitment  to  the  organization.  The  HR  dept  is  also  continuously  working  to 
improve the working conditions of the employees.  
For example: 
   As the working conditions were not good in Administration and Management 
block  of  the  organization  &  the  employees  were  disturbed  with  the  working 
conditions.  So,  they  requested  to  HR  dept  to  improve  the  working  conditions  of  the 
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
office.  All  this  happened  2  years  back  &  this  problem  was  solved  by  the  HR  dept 
within a span of 6months. That is, A new building was build were Administration & 
Management block was shifted. Now the employees are happy and HR dept Head said 
that after this action the efficiency of employees is increased by 20%.   
HOW HR DEPT WORKS IN DSCL: 
The  sugar  plant  works  on  seasonal  basis,  so  HR  Dept  has  two  different 
policies & procedures to acquire, develop, motivate & maintain Human Resources of 
the  organization.  There  is  a  committee  named  TRIPRIATE  COMMITTEE,  which 
makes policies & procedures for the welfare of employees in whole Sugar Industry.   
ABOUT TRIPRIATE COMMITTEE: 
   TRIPRIATE  COMMITTEE  is  a  body  which  functioned  for  the  welfare  of 
employees and it is regulated by the: 
a)  Government-(  Sugar  Ministry,  Labor  Ministry,  labor  commissioner,  joint  labor 
commissioner etc) 
b)  Members  of  Co-operative  Sugar  factory  and  Government  Sugar  Factory  (  Few 
selected members) 
c)  Karnataka State Sugar Federation-(President, General Secretary, Treasurer, etc). 
 The  above  committee  is  functioned  for  the  welfare  of  employees  in  sugar 
industry. It solves problems between workers & management in the organization.  
The functions as follows 
a)  The  committee  fixes  the  salaries  of  workers,  employees  and  others  who  rendered 
service for the organization. 
b)    The committee conducts employee welfare & safety programs.  
c)  Over all the committee look after the employees in sugar industry.  
EMPLOYEES WELFARE: 
DSCL  has  conducted  many  programs  for  the  welfare  of  employees.  The 
different  allowances  paid  by  the  company  to  the  employees  according  to  employees 
act as follows; 
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
1.  Provident fund:  
The company pays 12% on Basic + DA as provident fund.  
2.  Gratuity:  
The  company  pays  15days  salary  (per  year)  for  permanent  employees  and 
7days salary for seasonal employees.  
3.  EDLI (Employees Deposit Linked Fund): 
The  present  rate  of  EDLI  is  Rs.67000.  EDLI  means  if  any  employee  expired 
during the course of employment, then Rs. 67000 is paid to his dependents.  
4.  Workmen Compensation Payment: 
The company pays compensation, if any employee met with an accident while 
working and the payment is done according to the act.  
5.  Medical Allowances: 
The  company  pays  Rs  250  per  month  for  all  the  employees  as  Medical 
Allowances.  
6.  Traveling Allowances: 
 The  company  pays  traveling  allowances  according  to  the  distance  traveled  by  the 
employees. 
0.1 to 4.9 kilometers Rs. 175 per month  
  5 to 9.9 kilometers Rs. 225 per month  
  10 to 14.5 kilometers Rs. 275 per month 
  15 and above Rs.325 per month.                   
      The company also has transportation facility for employees.  
7.  Uniform:  
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
The  company  also  provides  uniforms  for  the  employees.  The  company 
provides 3 pairs of uniform for 2years to permanent employees & 2 pairs of uniform 
for  seasonal  employees.  The  company  also  pays  stitching  allowances  and  washing 
allowances. The stitching allowances are Rs.87.5 per pair and washing allowance Rs. 
25 per month.  
8.  Night Shift Allowances: 
The company pays Night Shift Allowances to the employees. (Rs. 5 per night).  
      9. Canteen Facility: 
   The  company  has  clean  &  hygiene  canteen  facility.  The  company  charges 
Rs.0.60 for tea, Rs.1.20 for Tiffin & Rs.3.50 for full meals.   
10. Safety Training Programmers:- 
 The company has conducted many safeties training programmed in both sugar 
plant & cogen plant. In cogen plant the safety training programmed is conducted once 
in  two  months.  The  company  has  done  many  others  programmers  for  the  welfare  of 
employees and there are many other allowances made by the company for the welfare 
of employees.  
TIME OFFICE: 
 As  every  organization  has  Time  Office,  even  DSCL  has  Time  Office  were 
attendance register of the employees is maintained.  
TIME OFFICE PROCESS: 
 The company has three shifts & there are different workers in different shift. 
Each  shift  is  of  8hours.  In  time  office  has  installed  Electronic  Punching  Machine 
where each employee has given a punching card & when an employee enters into the 
organization goes through this process and the data is saved.   
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.     
CHAPTER  2  
2.1 PRODUCTS AND SERVICES MARKETING  
 In  DSCL  the  major  production  is  sugar.  The  company  has  to  produce  two 
types of sugars. They are, 
1.  Brown sugar 
2.  Raw sugar.   
 1. Brown sugar 
In the form of dry, brown sugar crystals (the colour being due to the presence 
of  impurities)  obtained  from  the  evaporation  of  clarified  sugar  cane  juices  imported 
for processing into refined sugar, this product is not sold to customers because it does 
not meet Canadian standards for health and hygiene. 
By products  
 The chief by products of sugar manufacturing are, 
  Bagasse 
  Molasses  
  Press mud  
  Bagasse 
Bagasse is the byproduct left behind after crushing of sugar cane. It is used as 
a  fuel  in  the  sugar  boilers.  Excess  Bagasse  finds  use  as  a  raw  material  in  paper 
manufacture.  
  Molasses 
Molasses is a byproduct of sugar refining  chiefly  used for alcohol production 
the entire molasses output is routed to the distillery unit and acetic acid plant.  
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
  Press mud 
Press  mud  is  the  byproduct  generated  by  cane  juice  filtration  during  sugar 
manufacture  currently  press  mud  is  used  as  a  fertilizer  in  sugarcane  cultivation.  
Distillery effluents are mixed with press mud that comes from sugar factory to make 
bio fertilizers a substitute for chemical fertilizer. 
Full exploitation of these potentials would besides significantly contributing to 
the  energy  of  the  country  and  there  by  immensely  benefiting  sugar  cane  formers. 
Hence central government shows keen interest in setting up many more sugar units as 
it  uplifts  the  rural  masses  and  helps  to  generate  eco-  friendly  renewable  energy.  The 
major product by the company is sugar. Apart from producing sugar the company also 
produces liquor, acetic acid, arrack etc.  
2.2 AREA OF OPERATION  
The  DSCL  area  of  interested/operation  in  the  districts  of  Chitradurga, 
Davanagere,  Shivamoga.  Chikamanglur  and  Bellary  has  brought  considerable 
prosperity to the formers.  For the purpose of maintain the phase of economic growth 
the  promoters  have  setup  a  plant  for  manufacturing  white  sugar  at  Davanagere.  The 
plant  will  also  meet  the  demands  from  the  agricultural  community  for  establishing  a 
sugar factory in the region. The company as accordingly with the active support of the 
state  government  KSIIDC  and  KAIC  the  central  government  to  issue  a  license  to 
setup  the  sugar  factory  at  Davanagere.  The  DSCL  export  white  sugar  to  the  other 
places and countries like Bangladesh and Srilanka.           
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.     
CHAPTER 3 
FINANCIAL ANALYSIS  
3.1 INTRODUCTION:-                           
The  Financial  Department  is  plays  an  important  role  as  everything  that 
company does is revealed in this matter in the sense of financial statement and reports 
of the company. And this is the department which constitute towards the shareholder 
and  the  investors  of  the  company  so  to  maintain  this  department  prior  concentration 
must  be  there  and  this  must  be  prepared  only  by  the  accountants  who  have  the 
knowledge  or  by  company  secretary  or  by  charted  accountant  appointed  by  the 
company  which  must  be  reviewed  by  the  company  auditor.  This  report  shows  the 
performance of the company and by keeping this department accurate and transparent 
they can attract more investors or can get competitive advantage.  
A  business  concern  means  a  concern,  which  undertakes  trading,  or 
manufacturing  activities  of  goods/services.  The  basic  criteria  for  starting  a  business 
unit are to make profit  from that.  There are so many trading activities in a financial 
year.  There for the company has to make the records of all these activities.  So these 
arises the used for book-keeping.  
  Now  a  days  every  business  have  to  keep  books  of  accounts.  It  is  the 
requirements  of  the  law.    Generally  the  companies  are  required  to  maintain  mainly 
two types of accounts.  
1.  Trading and P&L Account. 
2.  Balance sheet and even cash flow statement.  
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
THE SAME PROCESS IS FOLLOWED IN DSCL AS MENTIONED ABOVE.  
  DSCL  expanded  its  cogeneration  capacity  from  3MW  to  24.45MW  during 
March 2008 with a capital investment of INR 6,800 lakhs. 
  DSCL  has  developed  its  own  farm  of  about  30  acres  for  experimentation  & 
development  of  new  varieties  of  high  yield  sugarcane  with  higher  sucrose  content. 
During  2007-08,  DSCL  was  successfully  in  bringing  about  18,000  acres  of  land 
belonging to farmers under sugarcane cultivation. 
  During  2008-09,  as  a  measure  of  upgrading  technology  in  sugar 
manufacturing,  DSCL  has  adopted  syrup  clarifier  technology  imported  from  Tate  & 
Lyle,  London  to  produced  carbonized  refined  sugar.  DSCL  is  envisaging  next  phase 
expansion of this project currently. The objective is to realize higher price for per kg. 
of sugar sold by INR 4 to 5. 
  DSCL is managed by highly experienced team of technical & financial people 
under the strong leadership of Mr. S. S. Ganesh, Managing Director. 
  Managing  Director  Mr.  Ganesh  awarded  with  Best  Business  Leadership 
Cogeneration by the Solar 
Energy Society of  India and Win rock  International for best managed power plant in 
India in 2009.  
 Mr. S S Ganesh is working with 
  DSCL  awarded  with  the  honor  of  Industrial  Excellency  in  technology  & 
management by Institute of Indian Economic Studies, New Delhi 
  Documentary on DSCL co-gen unit by BBC, UK. 
  DSCL  has  entered  into  power  trading  agreement  with  Reliance  Energy 
Trading Limited after grant of permission of open access by the order of CERC. The 
agreement  is  renewable  every  12  months.  Due  to  this  development,  the  average 
realization per unit has improved to INR 7.50 during the current year. 
  DSCL has brought 3,000 acres of land under cultivation of high  yield variety 
of sugarcane by encouraging farmers. 
  DSCL has improved its sugar manufacturing process by implementation of re-
engineering  the  existing  process  and  semi-  atomizing  few  of  the  key  manufacturing 
processes. 
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.   
 DSCL is controlled by Shamanur family. 
 Promoter group holds 96% stake and balance 4% is with public 
  Current  share  capital  of  DSCL  is  INR  3686.85  lakhs  (equivalent  equity    shares
  with  face value of INR 10)  
  DSCL is listed with Bangalore stock exchange, currently trading is suspended DSCL 
Shareholding pattern  
  Shamanur  Group  of  Companies  are  promoted  by  Dr.  S.  Shivshankarappa.  Shamanur 
Group  has  business  interest  in  Education,  Bank,  Sugar,  and  Power,  Commodities, 
Distilleries & food processing.   
  The  group  is  highly  influential  in  Karnataka  particularly  Davangere  region  with  its 
flagship education business under the name & style of Bapuji Educational Association  
  Davangere  Sugar  Company  Limited  (DSCL)  is  under  majority  control  of  the 
Managing    Director Mr S. S. Ganesh.  
  Other sugar & power co-gen unit of the group includes: 
o  Indian Cane Power Limited 
o  Shamanur Sugar Mills Limited 
o  Samson Distilleries Pvt. Limited  
CURRENT RATIO: 
This  ratio  measures  the  solvency  of  the  company  in  the  short  term.    It  is  the 
ratio  of  current  assets  to  current  liabilities.    It  shows  the  firms  ability  to  cover  its 
current liabilities with its current assets. It is expressed as follows;  
  Generally  2:1  is  considered  ideal  for  a  concern  i.e.,  current  assets  should  be 
twice  of  the  current  liabilities  current  assets  are  those  assets  which  can  be  converted 
into cash within a  year.  Current liabilities and provisions are those liabilities that are 
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
payable  within  a  year.  Current  assets  includes  cash  in  hand,  cash  at  bank,  ,  bills 
receivable  ,  sundry  debtors,  inventories,  readily  marketable  securities,  prepaid 
expenses etc., current liabilities includes item such as bills payable, sundry creditors, 
bank  overdraft,  cash  credit,  short  term  loans,  occurred  expenses,  income  received  in 
advance provision for income tax, proposed dividend etc.,   
                                            Current Asset 
Current Ratio     =             Current Liabilities   
Year  Current Asset  Current 
Liabilities 
Ratios 
2008  77726.01    9650.07  8.05 
2009  85393.95  14493.57  5.89 
2010  100167.69  16501.10  6.07    
TABLE NO  3.3  
Interpretation: 
  The  standard  current  ratio  is  2:1.  The  current  ratio  of  the  Davangere  Sugar 
Company is 6.07 in the year 2009 as compared to 8.05 in the  year 2007. This shows 
that the financial position of the Sugar Company is not good; when we observed the 
0
2
4
6
8
10
2007 2008 2009
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
current  ratio  of  all  three  years  we  come  to  the  conclusion  that  the  current  ratio  of 
Davangere  Sugar  Company  is  less  than  2.    It  means  the  company  fined  some 
difficulties in payment of current liabilities and also day to day operations of business 
may suffer  
LIQUID / QUICK / ACID RATIO: 
The  term  liquidity  refers  to  the  ability  of  a  firm  to  pay  its  short  term 
obligations  as  and  when  they  become  due.  This  is  the  ratio  of  liquid  assets  to  liquid 
liabilities.  It  shows  a  firms  ability  to  meet  the  current  liabilities  with  its most  liquid 
assets.1:1  is  considered  as  ideal  ratio  for  a  concern.  The  concern  should  keep  the 
liquid assets at least equal to the liquid liabilities at all the times. Liquid assets are that 
asset  which  are  readily  converted  into  cash  and  includes  cash  balances,  bills 
receivables,  sundry  debtors  and  short  term  investments.  Inventories  and  prepaid 
expenses  are  not  included  in  the  liquid  assets  because  the  emphasis  is  on  the  ready 
availability  of  cash  in  case  of  liquid  assets.  Liquid  liabilities  include  all  the  items  of 
current liabilities except bank overdraft. This is the acid test of a  concerns financial 
soundness.  
             Quick Assets               Current Assets  Inventories Quick 
Ratio  =                                =     
      Quick Liabilities                          Quick Liabilities  
Year  Quick Asset  Current 
Liabilities 
Ratio 
2007  3781.41  9650.07  0.39 
2008  13948.34  14493.57  0.96 
2009  9151.57  16501.10  0.55  
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.   
TABLE NO -3.4 
Interpretation: 
  The  quick  ratio  was  lowest  during  the  year  2007  i.e.,  0.39  and  lowest  during 
the year 2009 i.e., 0.55 the ideal standard quick ratio is 1:1. It means the company is 
in a position to meet its immediate current liabilities.  
DEBT EQUITY RATIO: 
  This ratio is calculated to measure the relative proportions of outsiders funds 
and  shareholders  fund  invested  in  the  company.  This  ratio  is  determined  to  ascertain 
the  soundness  of  long  term  financial  policies  of  that  company  and  is  also  known  as 
external    internal  equity  ratio.  Debt  generally  refers  to  long  term  liabilities  equity 
means  owners  fund.  It  consists  of  capital  reserves  and  profits.  It  is  calculated  as 
follows;  
Debtors Turnover Ratio: 
                                         Sales 
Debtors Turnover Ratio   =         
                                                    Debtors   
0
0.2
0.4
0.6
0.8
1
2007
2008
2009
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
Year  Sales  Debtor  Ratio 
2007  4742.71  3409.54  1.39 
2008  7805.8  2002.95  3.90 
2009  7948.48  2398.48  3.31    
TABLE NO -3.5 
Interpretation:-  
The high Debt Equity Ratio shows that the claim of creditors is more than that 
of  owners.  If  the  ratio  is  very  high  then  it  is  unfavorable  as  per  the  firms  point  of 
view. In the year 2007, 2008 and 2009, the ratio was 1.39, 3.90 and 3.31.   
AVERAGE COLLECTION PERIOD:  
                             Days in a Year 
Average Collection Period =  
                    Debtors Turnover Ratio   
0
0.5
1
1.5
2
2.5
3
3.5
4
2007 2008 2009
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
Year  Days  In  a 
Year 
Debtor 
Turnover 
Ratio  
Collection 
Period 
2007  365  1.39  263 
2008  365  3.90  94 
2009  365  3.31  110   
TABLE NO -3.6 
Interpretation: 
The  average  collection  period  represents  the  number  of  days  worth  of  credit 
sales  that  locked  in  debtors.  Low  average  collection  period  shows  that  companys 
collection is fast and prompt. Form  year 2007  and 2009 there  was  an increase in the 
average  collection  period  but  in  2008  it  was  decreased.  This  is  good  sign  for 
company.     
FIXED ASSET AND CURRENT ASSET RATIO: 
This  ratio  measures  the  efficiency  of  the  assets  use.  The  efficiency  use  of 
assets will generate greater sales per rupee invested in all the assets of a concern. The 
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
2007 2008 2009
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
insufficient use of asset will result in low sales volume coupled with higher overhead 
charges and under utilization of the available capacity. This ratio is important in case 
of manufacturing concerns because the sales are produced not only by use of current 
asset but also by amount invested in fixed assets.  The higher is the ratio better is the 
performance.  On  the  other  hand,  a  low  ratio  indicated  that  fixed  assets  are  not  being 
efficiently utilized.  
  The  firm  may  wish  to  know  its  efficiency  utilizing  fixed  assets  and  current 
assets separately.  
Fixed Asset Turnover Ratio: 
                                            Sales 
Fixed Asset Turnover Ratio    =  
                                                                       Fixed Assets  
Year  Sales  Fixed Asset  Ratio 
2007  4742.71  4870.14  0.97 
2008  7805.8  6060.01  1.29 
2009  7948.48  7206.42  1.10   
TABLE NO -3.7 
0
0.5
1
1.5
2007 2008 2009
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.      
Current asset turnover Ratio       =                   Sales    
                                                                  Current Asset  
Year  Sales  Current Asset  Ratio 
2007  4742.71  3781.41  1.25 
2008  7805.8  13948.34  0.56 
2009  7948.48  9151.57  0.87     
TABLE NO -3.8 
Interpretation:  
The fixed asset turnover of the Sugar Company is faster than the current asset 
turnover.  The  fixed  asset  turnover  ratio  during  the  year  2008  is  highest  i.e.,  1.29 
times. It implies that company generates a sale of Rs. 1.29 for one rupee investment in 
fixed  assets.  The  current  asset  turnover  ratio  during  the  year  2007  was  highest  i.e., 
1.25  times  it  implies  that  company  generates  a  sales  of  Rs.  1.25  for  one  rupee 
0
0.5
1
1.5
2007 2008 2009
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
investment  in  current  assets.  The  high  fixed  assets  and  current  assets  ratio  indicates 
that the overtrading on assets.   
NET PROFIT RATIO: 
  This ratio explains per rupee profit generating capacity of sales.  If the cost of 
sales is lower, then the net profit will be higher  and then we divide it with net sales, 
the result is the sales efficiency. If the lower is the net profit per rupee of sales, lower 
will  be  the  sales  efficiency.  The  concern  must  try  for  achieving  greater  sales 
efficiency  for  maximizing  the  ROI.  This  ratio  is  very  useful  to  the  proprietors  and 
prospective  investors  because  it  reveals  the  overall  profitability  of  the  concern.  This 
ratio  is  differ  from  the  operating  ratio  in  as  much  as  it  is  calculated  after  deducting 
non  operating  expenses  such  as  loss  on  sale  of  fixed  assets  etc  from  operating  profit 
and  adding  non  operating  income  like  interest  or  dividends  on  investments  profit  on 
sales  of  investments  or  fixed  assets  like  higher  the  ratio,  the  better  it  is  because  it 
gives idea of improved efficiency of the concern.    
                       Profit after Tax 
Net Profit Ratio =  
                        Net Sales  
Year  Profit  After 
Tax 
Sales  Ratio 
2007  8612.90  4742.71  1.82 
2008  5218.10  7805.8  0.66 
2009  3586.06  7948.48  0.45    
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.    
TABLE NO -3.9  
Interpretation:  
  The net profit ratio of the Sugar Company during the year 2007 was 11%, this 
is  because  of  low  interest  and  high  operating  profit.  The  net  profit  is  low  during  the 
year  2009  was  4.5%,  this  is  because  of  low  operating  profit.  From  2007  onward  the 
net  profit  has  been    decreases.  This  is  because  the  company  faces  the  adverse 
economic conditions such as price competition, low demand etc.   
WORKING CAPITAL TURNOVER RATIO: 
Working capital of concern is directly related to sales. The current assets like debtors, 
bills  receivable,  cash,  stock  etc.  The  working  capital  is  taken  as;  Working  capital  = 
current assets  current liabilities. 
  Working  capital  turnover  ratio  indicates  the  velocity  of  utilization  of  net 
working capital. This ratio indicates the number of times the working capital is turned 
over  in  the  course  of  a  year.  This  ratio  measures  the  efficiency  with  which  the 
working capital is being used by a firm. A higher ratio indicates efficient utilization of 
working  capital  and  a  low  ratio  indicates  otherwise.  But  a  very  high  working  capital 
turnover ratio is not a good situation for any firm and hence care must be taken while 
interpreting the ratio. 
0
0.5
1
1.5
2
2007 2008 2009
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.   
                                                        Net sales 
Working capital turnover Ratio =        
                                                      Working capital                                                     
Year  Net Sales  Working 
Capital 
Ratio 
2007  4742.71  6807.59  0.70 
2008  7805.8  7090.03  1.10 
2009  7948.48  8038.96  0.99    
TABLE NO -3.10  
Interpretation: 
  The working capital turnover ratio of the Sugar Company during the year 2008 
is high (i.e., 1.10) times while compared to the working capital turnover ratio of other 
years. This high ratio indicates efficient utilization of working capital. 
0
0.2
0.4
0.6
0.8
1
1.2
2007 2008 2009
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.   
PROPRIETORY RATIO OR EQUITY RATIO:  
Proprietary  ratio  or  equity  ratio  is  also  called  as  the  shareholders  to  total 
equities  ratio  or  net  worth  to  total  asset  ratio.  This  ratio  establishes  the  relationship 
between shareholders funds and total assets of the firm. This is an important ratio for 
determining the long term solvency of a firm. The shareholders funds are equity share 
capital. Preference share capital, undistributed profits, reserves and surplus. The total 
asset denotes the total resources of the concern  
            Net worth 
Proprietary ratio =                                                    
                                                     Total Asset  
Year  Net worth  Total Asset  Ratio 
2007  3702.59  1650.11  2.24 
2008  4010.11  1613.51  2.48 
2009  4368.71  1686.00  2.59   
TABLE NO -3.11 
2
2.1
2.2
2.3
2.4
2.5
2.6
2007 2008 2009
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
Interpretation: 
The proprietary ratio was highest during the year 2009 (i.e., 2.59) while compared to 
the  proprietary  ratio  from  2007  and  2008.    The  ratio  of  2.24:  2.48  considered  as  an 
ideal proprietary ratio. The proprietary ratio of Sugar Company is more than the ideal 
ratio.  Therefore,  the  company  financial  position  is  very  good  and  strong.  The  Sugar 
Company also has long term solvency position.                         
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.   
CHAPTER:-4  
Research Methodology of the specific project  
4.1 STATEMENT OF THE PROBLEM:- 
To evaluate the reasons leading to the declining revenue from past three years 
in Davangere Sugar Company Limited (DSCL) in Davangere.     
4.2 THEORETICAL BACKGROUND OF THE STUDY:- 
    The  art  of  making  sugar  was  discovered  in  India  around  4
th
  century. 
Sugar  is  an  important  element  in  mans  food  and  definitely  widely  used  product.  It 
provides  employment  to  nearly  5lakhs  of  people  directly.  Sugar  industry  is  an  agro 
based  industry  it  is  known  to  the  second  largest  industry  in  the  country,  in  spite  of 
being  one  of  the  largest  producer  of  sugar  in  the  world  the  export  ratio  is  the  lowest 
among  sugar  exporting  countries,  hardly  2%  of  the  total  production  is  exported  .It 
plays an major role in the economic development of rural areas in the state. 
The  industry  revolution  introduced  the  concept  of  mass  production  which 
revolutions  the  manufacturing  process  and  technology  of  production.  The  industry 
revolution mechanized the production as processing unit the method of manufacturing 
led  for  the  birth  of  various  concepts  like  process  engineering,  process  management 
and process maintenance. 
Sugar is a sweet white or brown usually crystalline substance obtained cheaply 
from sugarcane or sugarcane beets and used commonly in food products.        
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
4.3 LITERATURE REVIEW:-  
William F. Slater 
(Finance Ratio Analysis): 
  This  research  paper  will  reveal  the  financial  analysis  techniques  used  to 
evaluate  the  financial  performance  of  sample  Company,  and  evaluate  the  companys 
worthiness  as  an  investment.  The  paper  is  divided  into  three  sections.  The  first 
sections  the  memo,  which  is  the  main  body  of  the  paper.  The  second  section. 
Appendix,  includes  as  a  reference  contains  each  of  the  sets  of  the  four  financial 
statements  that  show  Sample  Companys  performance  from  1999  to  2001.  The  third 
section,  Appendix  B,  contains  the  actual  financial  ratio  analysis  techniques,  showing 
the companys performance.  
Rune Stenbacka and Mihkel Jombak: 
  Both the authors developed a model of simultaneous investment and financing 
decisions  made  by  the  owners  of  firms  in  the  presence  of  capital  market 
imperfections.  They  maximize  their  value  by  determining  the  capital  structure 
simultaneously  with  the  magnitude  of  the  investment  program.    Initially  the  authors 
characterize  theoretically  how  the  optimal  combination  of  debt  and  equity  financing 
will  depend  on  the  firms  internal  funds  available  for  investments.  Their  theory 
identifies conditions under which there would be complementarities between debt and 
new equity. Subsequently the authors tested these predictions empirically on financial 
data  for  the  year  1982    1992  on  3119  publicly  traded  manufacturing  and 
Telecommunications Corporation.   
Kashiram Rana: 
  He  describes  that  the  new  challenges  and  opportunities  presented  by  the 
rapidly changing global environment the industry has to become globally competitive 
by  adopting  a  modernization  program.  An  important  factor  inhibiting  the  technology 
up gradation is the high cost of capital required for carrying out such a programmed.   
4.4 OBJECTIVES OF THE STUDY:- 
  For  the  progress  of  any  research,  objectives  are  must,  without  the  objectives 
the tasks cannot be completed. The main objectives of the study are as follows;  
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
   To know the earning capacity of the Sugar company.  
  To analyze the overall financial performance of the Sugar company. 
  To judge the liquidity, solvency and profitability position of the Sugar Company. 
  To examine the working capital position of the Sugar Company. 
  To know the assets and liabilities of the company. 
  To examine the fund flow position of the company. 
  To examine major findings and offer useful suggestions to improve the performance.     
4.5 SCOPE OF THE STUDY:- 
The  study  mainly  conducted  to  attempt  has  been  made  for  analyzing  the  financial 
performance of Sugar Company.   
4.6 AREA OF THE STUDY:- 
  The  study  has  been  made  with  reference  to  Sugar  Company  limited, 
Davangere.  
4.7 LIMITATIONS OF THE STUDY:- 
  The study is based on secondary data such as published annual reports. 
  During  the  study  some  important  and  confidential  matters  are  not  disclosed  by  the 
respective authorities. 
  Due to the changes in the price level of various year comparison of ratio of such years 
cannot give correct conclusion.  
  There is absence of standard ratio, so comparing of the ratio is misleading. 
  As the study period is only for 3 years, so the collected and analyzed belongs to only 
those years  
4.7 DATA COLLECTION:- 
METHODOLOGY USED FOR THE STUDY: 
  The  methodology  occupies  important  place  for  studying  any  problems.  The 
required data may be collected in two ways. They are  
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
a)  Primary Data  
b)  Secondary Data  
a)  Primary  Data:  The  data  which  is  obtained  for  the  first  time  for  the  statistical 
investigation collected in a specified way are known as a primary data.  
b)  Secondary data: If the data already has been collected by some person or institution 
and they made available for statistical investigation is known as the secondary data.   
SOURCES OF DATA:-                 
SOURCES OF DATA 
SECONDARY DATA 
JOURNALS 
ANNUAL REPORTS 
TEXT BOOK 
PERSONAL INTERVIEWWITH 
STAFF MEMBERS 
PERSONAL OBSERVATIONS 
PRIMARY DATA  
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.   
CHAPTER 5  
SUMMARY OF FINDINGS  
5.1 FINDINGS BASED ON RATIO:- 
In  this  chapter  involved  brief  result  of  the  study  in  terms  of  findings  and  some 
suggestions to improve over come the drawbacks.  
Following are the findings identified from the analysis made on the working capital.  
  The company is large scale growth oriented company and it shows a profitable figure 
throughout period of study, among the 3 years.  
  The company has managing its working capital is not more efficiently.  
  Current  ratio  of  the  Davangere  sugar  company  Ltd.,  decrease  but  increased  in  2008-
09. 
  The  firm  is  maintained  in  more  efficient  inventory  of  raw  materials  in  next  future 
production.  
  The  company  has  followed  the  inventory  system  of  the  company  preparing  on  daily 
basis, monthly basis and yearly basis.  
  The quick ratio of Davangere sugar company Ltd. has decreased year to year.  
  Working  capital  turnover  ratio  of  Davangere  sugar  company    Ltd.,  was  decreased  in 
the year 2008-09  
  Company  has  maintained  sufficient  cash  and  bank  balance  during  the  study  period 
except 2008-09. 
  The fixed assets turnover ratio of Davanger sugar company Ltd., has increased during 
the year 2007-08 (but slightly decreased in 2008-09. 
  The company failed to manage inventory turnover ratio in the year 2008-09. 
  The  company  is  ordered  raw  material  by  calling  tenders.  This  is  purely  looked  after 
by the purchase department.  
  The  company  is  following  the  economic  order  quantity  on  ordering  for  the  raw 
materials.  
  The company aim is to increase the production of Sugar and power  in future.   
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
5.2 FINDING BASED ON OBSERVATION: 
  Growth  is  the  main  objective  or  goal  of  any  organization  &  the  organization  will  be 
frequently working on it.  
  The  government  plays  an  important  role  in  framing  policies  &  procedures  for  sugar 
industry. 
  Flow  of  information  &  understanding  between  departments  plays  an  important  role 
for the success of an organization. 
   Each  and  every  department  is  interlinked  &  acts  as  a  source  of  information  to  one 
another. 
  The  effect  of  external  factors  like,  suppliers(farmers),  government,  natural 
environment etc plays an important role in agro-based industries 
  The company is planning to increase its sugarcane crushing capacity. 
  The company is planning to supply its power to TATA Company limited. 
  The company is showing more interest towards foreign market. 
  The  company  has  a  separate  department  called  cane  development  department  where 
farmers are encouraged by giving loans to grow more & more sugarcane. 
  The company has adopted new techniques & procedures to cut the total cost.               
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.    
CHAPTER 6  
SUGGESSIONS, CONCLUSION AND FUTURE LINE OF RESEARCH    
6.1 SUGGESTION:- 
The  following  are  few  suggestion  offered  to  the  Sugar  Company  for 
improving its performance.  
1)  The  company  should  raise  the  funds  through  issuing  the  equity  share  capital, 
preference share capital, debentures, bonds and other sources of finance.   
2)  The  sugar  Company  should  improve  its  short  term  solvency  position  by  investing 
more and more in current assets.   
3)  The  sugar  Company  should  improve  its  production  methods  by  upgrading  the  latest 
technologies so it helps the company to produce the product at lower cost with better 
quality which can attract more and more customers.  
4)  For the day to day operations of the company the working capital is very essential. So 
the company should maintain the high working capital ratio.  
5)  The  company  can  reduce  the  loss  by  reducing  the  certain  position  of  cost  of  goods 
sold.  
6)  While  upgrading  the  technology  the  company  needs  or  require  the  fund  so  the 
government should provide the fund for the development of the company.   
7)  Sugar Company should take the effective barriers to reduce the competition.    
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.   
8)  The Sugar Company should concentrate on to improve the sales. This is possible only 
by adopting the various marketing strategies.   
9)  While  observing  the  balance  sheets  it  clearly  shows  that  there  is  existence  of  sundry 
debtors.  It  means  the  company  sells  the  goods  on  credit  basis.  Credit  sales  are 
inevitable,  but  future  is  uncertain.  So  the  company  should  improve  its  collection 
policy.   
10) It  is  very  important  for  the  company  to  control  and  managed  the  inventory  in  an 
effective  manner.  The  company  should  make  an  investment  in  inventories.  The 
company should try to reduce the holding period of the stock.   
6.2 CONCLUSION: 
Sugar industry a seasonal, agro-based industry occupies an important place in 
the  economy.  It  has  an  immense  potential  for  transforming  the  rural  economy  into 
self-generating  one.  The  industry  can  except  to  grow  and  emerge  as  a  key  player  in 
the international arena.  
 When such is the case, safety and welfare measure observed in the industries have an 
important role to play in the development of the industries.  
DAVANGERE  SUGAR  COMPANY  LIMITED  has  made  great  efforts  after  its 
privatization and succeeded in market from past 36 years and it is frequently working 
on  its  objective  that  is  growth,  as  DSCL  believes  growth  as  the  success  of  the 
organization.       
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.     
BIBLIOGRAPHY 
BOOKS 
Marketing management by Philip kotler, 2005 edition 
Human resource management Ashwathappa k. 2000 edition 
Production and operation management Ashwathappa k.3
rd
 edition 
Company three years annual report 
1.  2007-08 
2.  2008-09 
3.  2009-10                                       
NEWS PAPER       
Nagar vane local news paper on 14/06/2008 
Prajavani news paper on 13-09-2009 
LIST OF WEBSITES  
Www.sugar.co.in 
www.dscl.co.in 
www.indiansugar.co.in 
LINKS 
http://www.processregister.com/Davangere_Sugar_Co_Ltd/Supplier/sid2
2751.htm   
Last Accessed 13-04 2010 
http://business.mapsofindia.com/sugar-industry/karnataka.html  
Last Accessed 06-05-2010 
http://www.karnataka.com/industry/sugar  
Last Accessed 19-05-2010 
http://www.projectsmonitor.com/detailnews.asp?newsid=5869  
Last Accessed 11-06-2010 
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
http://www.business-
beacon.com/kommon/bin/sr.php?kall=wcos&tab=1010&cocode=56459 
Last Accessed 17-06-2010 
http://www.gorecroot.com/hiring/India/Davangere-Sugar-Co-Ltd- 
 Last Accessed 14-08-2010   
PROFIT & LOSS ACCOUNT FOR THE YEAR ENDING 31.3.2008 
INCOME SALE OF PRODUCTS  SCHEDULE   
AS AT  
31.03.2008 
AS AT  
31.03.2007 
1.SUGAR 
  DOMESTIC SALES 
   EXPORTS    
37,45,41,049.66 
9,97,30,250.00  
59,64,74,504.28 
18,41,06,650.00 
2. POWER    47,69,10,124.80  43,17,06,571.00 
3. MOLASSES SALES    3,08,98,630.00  3,54,87,501.00 
4 OTHER INCOME  2.01  55,82,731.50  4,89,82,670.20 
TOTAL    98,76,62,785.96  1,29,67,57,896.48 
EXPENDITURE       
SUGAR UNIT: 
CANE PURCHASED    
52,88,49,841.00  
31,08,59,217.00 
CANE PURCHASE TAX    2,77,13,381  1,40,51,071.26 
CANE  PROCUREMENT  &  DEV 
EXP 
2.02  1,84,46,384.96  1,98,66,885.53 
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
MANUFACTURING  
EXPENSES 
2.03  8,62,42,224.78  6,39,16,100.42 
ADMINISTRATIVE  
EXPENSES 
2.04  1,34,95,787.48  2,50,31,439.15 
RAW SUGAR CON  2.05  0.00  74,77,149.08 
SELLING  &  DISTRUBUTION 
EXPENSES 
2.06  3,44,51,852.75  1,10,45,549.07 
FINANCIAL CHARGES  2.08  5,86,53,665.29  6,13,29,090.64 
FRINGE BENEFIT TAX    1,43,377.00   
CO-GEN UNIT:       
CONSUMPTION OF COAL    19,68,94,627.40  26,61,36,962.05 
FINANCIAL CHARGES   2.08  5,40,59,769.00  5,48,11,390.80 
DECREASE(+) /INCREASE(-) IN   2.07  1,96,70,692.43  1,65,60,384.53 
FINISHED  GOODS  &  BY 
PRODUCTS 
  -21,36,15,036.00  29,01,61,403.00 
TOTAL    82,50,06,567.09  1,14,12,46,642.53 
PROFIT BEFORE TAX    16,26,56,218.87  15,55,11,253.95 
LESS: 
TOTAL DEPRECIATION  
1.05  10,03,79,109.99  10,07,65,618.96 
OPBPT    6,22,77,108.88  5,47,45,634.99 
LESS:       
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
MAT 
FRINGE BEN TAX 
70,55,996.44 
3,13,073.36 
45,82,293.28 
1,32,666.00  
PAT    5,49,08,039.08  5,00,30,675.71 
ADD:  DEFERRED  TAX  ON 
INCOME  
  27,27,007.31  3,60,98,317.26 
NET PROFIT    5,21,81,031.77  8,61,28,992.97 
LOSS B/F PREV YEAR    -5,10,84,345.96  -13,72,13,338.93 
BAL LOSS C/F BALANCE SHEET    10,96,685.81  -5,10,84,345.96  
BALANCE SHEET as at 31.03.2008 
SOURCES OF FUNDS  SCHEDULE  AS AT 31.03.2008  AS AT  31.03.2007 
1)SHAE HOLDERS FUND :                                 
A.  SHARE  HOLDERS 
CAPITAL 
B. RESERVES & SURPLUS    
1.01  
1.02   
36,85,64,570.00  
3,24,46,432.46   
33,89,09,940.00  
3,13,49,746.65 
TOTAL A    40,10,11,002.46  37,02,59,686.65 
2)LOAN FUNDS: 
     A. SECURED LOAN 
      B. UNSECURED LOAN  
1.03 
1.04  
1,20,13,35,441.89 
1,11,72,819.96  
1,30,46,23,164.25 
1,11,19,677.96 
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.   
TOTAL B    1,21,25,08,261.85  1,68,60,02,528.86 
TOTAL (A+B)    1,61,35,19,264.31  1,68,60,02,528.86 
APPLICATIONS OF FUNDS: 
1.FIXED ASSETS: 
  A. GROSS BLOCK 
  B. DEP TO DATE 
   C. NET BLOCK 
    D. CAPITAL W.I.P   
1.05       
1,23,05,00,985.61 
48,29,51,456.50 
74,75,49,529.11 
6,57,57,253.17    
1,04,44,28,682.10 
38,25,72,346.51 
66,18,56,335.59 
19,08,72,768.50 
TOTAL C    81,33,06,782.28  85,27,29,104.09 
1.  INVESTMENTS  
TOTAL D 
1.06  5,35,900.00  5,35,900.00 
4.CURRENT  ASSETS, 
LOAN&ADVANCES: 
A. INVENTORIES 
B. SUNDRY DEBTORS 
C. CASH & BANK BAL 
D. LOANS ADVANCES   
1.07 
1.08 
1.09 
1.10   
43,98,97,606.92 
20,02,95,265.17 
9,59,93,775.54 
11,77,52,950.11   
13,45,69,762.44 
34,09,54,491.46 
2,43,57,261.29 
27,73,78,683.17  
TOTAL E    85,39,39,597.74  77,72,60,198.36 
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
LESS: 
CURENT  LIABILITIES & 
PROVISION: 
PROVISIONS TOTAL F 
NET  CURRENT 
ASSETS(E-F) 
DEFERRED  REV  EXP 
H 
DEFERRED  TAX  ASSET 
H 
PROFIT & LOSS A/C J     
1.11    
14,49,35,718.51 
70,90,03,879.23 
5,73,01,392.85 
3,33,71,309.95 
0.00    
9,65,00,714.66 
68,07,59.483.70 
6,47,95,377.85 
3,60,98,317.26 
5,10,84,345.96 
TOTAL ( C+D+G+H+I+J)    1,61,35,19,264.31  1,68,60,02,528.86     
PROFIT & LOSS ACCOUNT FOR THE YEAR ENDING 31.3.2009 
INCOME SALE OF PRODUCTS  SCHEDULE   
AS AT  
31.03.2009 
AS AT  
31.03.2008 
1.SUGAR 
  DOMESTIC SALES 
   EXPORTS    
72,58,62,806.20 
  6,89,86,550.00  
37,45,41,049.66 
  9,97,30,250.00 
2. POWER    42,07,02,266.40  47,69,10,124.80 
3. MOLASSES SALES    1,27,39,836.00  3,08,98,630.00 
4 OTHER INCOME  2.01  63,86,448.95     55,82,731.50 
TOTAL    1,23,46,77,907.95  98,76,62,785.96 
EXPENDITURE       
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
SUGAR UNIT: 
CANE PURCHASED    
58,17,00,763.00  
52,88,49,841.00 
CANE PURCHASE TAX         57.40,710.00          2,77,13,381 
CANE  PROCUREMENT  &  DEV 
EXP 
2.02  1,73,62,738.31  1,84,46,384.96 
MANUFACTURING  
EXPENSES 
2.03  10,06,19,886.51  8,62,42,224.78 
ADMINISTRATIVE  
EXPENSES 
2.04  1,56,56,050.91  1,34,95,787.48 
RAW SUGAR CON  2.05    0.00 
SELLING  &  DISTRUBUTION 
EXPENSES 
2.06  58,71,146.53  3,44,51,852.75 
FINANCIAL CHARGES  2.08  8,42,08,069.22  5,86,53,665.29 
FRINGE BENEFIT TAX      1,43,377.00 
CO-GEN UNIT:       
CONSUMPTION OF COAL    18,07,26,782.00  19,68,94,627.40 
FINANCIAL CHARGES   2.08  4,40,41,807.00  5,40,59,769.00 
DECREASE(+) /INCREASE(-) IN   2.07  2,47,81,260.49  1,96,70,692.43 
FINISHED  GOODS  &  BY 
PRODUCTS 
  +3,58,79,023.00  -21,36,15,036.00 
TOTAL    1,09,92,88,236,97  82,48,63,190.09 
PROFIT BEFORE TAX    13,53,89,670.58  16,26,56,218.87 
LESS: 
TOTAL DEPRECIATION  
1.05  10,54,31,593.83  10,03,79,109.99 
OPBPT    2,99,58,076.75  6,24,20,485.88 
LESS: 
MAT 
FRINGE BEN TAX    
34,57,848.06 
4,22,265.35  
70,55,996.44 
3,13,073.36 
PAT    2,60,77,963.34  5,49,08,039.08 
ADD:  DEFERRED  TAX  ON 
INCOME  
  97,82,681.49  27,27,007.31 
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.  
NET PROFIT    3,58,60,644.83  5,21,81,031.77 
LOSS B/F PREV YEAR    10,96,685.81  -5,10,84,345.96 
BAL LOSS C/F BALANCE SHEET    3,96,57,330.64  10,96,685.81  
BALANCE SHEET as at 31.03.2009 
SOURCES OF FUNDS  SCHEDULE  AS AT 31.03.2009  AS AT  31.03.2008 
1)SHARE HOLDERS FUND :                                 
A. SHARE HOLDERS CAPITAL 
B. RESERVES & SURPLUS    
1.01  
1.02   
36,85,64,570.00  
6,83,07,077.29   
36,85,64,570.00  
3,24,46,432.46 
TOTAL A    43,68,71,647.29  40,10,11,002.46 
2)LOAN FUNDS: 
     A. SECURED LOAN 
      B. UNSECURED LOAN   
1.03 
1.04  
1.20,21,19,191.27 
     1,11,19,677.96  
1,20,13,35,441.89 
1,11,72,819.96 
TOTAL B    1,21,32,38,869.23  1,21,25,08,261.85 
TOTAL (A+B)    1,65,01,10,516.52  1,61,35,19,264 
APPLICATIONS OF FUNDS: 
1.FIXED ASSETS: 
  A. GROSS BLOCK 
  B. DEP TO DATE 
   C. NET BLOCK 
    D. CAPITAL W.I.P    
1.05    
1,32,25,99,159.77 
58,83,83,050.33 
73,42,16,109.44 
1,74,16,362.28    
1,23,05,00,985.61 
48,29,51,456.50 
74,75,49,529.11 
6,57,57,253.17 
TOTAL C    75,16,32,417.72  81,33,06,782.28 
3.  INVESTMENTS  
TOTAL D 
1.06  5,35,900.00  5,35,900.00 
Davanagere sugar company                                                  
SAMBHARM ACADEMY OF MANAGEMENT STUDIES, BANGLORE.                                
4.CURRENT  ASSETS,  LOANS  & 
ADVANCES: 
A. INVENTORIES 
B. SUNDRY DEBTORS 
C. CASH & BANK BAL 
D. LOANS & ADVANCES   
1.07 
1.08 
1.09 
1.10   
45,21,28,310.14 
23,98,48,063.29 
4,63,02,992.81 
26,33,97,549.85   
43,98,97,606.92 
20,02,95,265.17 
9,59,93,775.54 
11,77,52,950.11 
TOTAL E    1,00,16,76,916.09  85,39,39,597.74 
LESS: 
CURENT  LIABILITIES  & 
PROVISION: 
PROVISIONS TOTAL F 
NET CURRENT ASSETS(E-F) 
DEFERRED REV EXP H 
DEFERRED TAX ASSET H 
PROFIT & LOSS A/C J     
1.11    
19,77,81,345.58 
80,38,95,570.51 
5,08,92,582.85 
4,31,53,991.44    
14,49,35,718.51 
70,90,03,879.23 
5,73,01,392.85 
3,33,71,309.95 
0.00 
TOTAL ( C+D+G+H+I+J)    1,65,01,10,516.52  1,61,35,19,264