ADVANCED
MASTER
IN
CREATIVITY & MARKETING
Preparing you to redesign the world
WWW.AREYOUREADYFORCHANGE.BE
The creative process is structured and its
techniques are incredibly powerful. Beyond
brainstorming, creativity is a set of attitudes,
habits and practices.
MARK RAISON, Scientic Director of the Advanced
Master in Creativity & Marketing
Insightful advice and
support to nd the
perfect job for you.
And always with a smile.
JENNA LOUBRIS,
Participant 2013-2014
REGISTRATION
REQUIREMENTS
Eligible applicants must hold one of the following:
A Masters degree (four or ve years of study)
A Postgraduate degree
A Bachelors degree followed by one to three years of work experience
Any other degree equivalent to the above (please consult us for more information)
Admissions will be based on the candidates prociency in English and
on their background, professional potential and motivation.
HOWTO APPLY?
To join the Advanced Master in September 2014, please follow the four steps of the admission
procedure:
1. Complete and submit the online pre-enrolment form together with your CV.
2. Receive feedback from the Academic Director on your eligibility.
3. Receive the instructions for a written assignment for completion of your application.
4. Have a personal interview with the Academic Director.
PRACTICAL INFORMATION
Starting date September 2014
Language English
Location Brussels
Tuition 12,500 euros (contact us for nancial aid possibilities)
Contact Aurlie Messina
Programme Coordinator
t: +32 (0)2 650 39 15
e: advancedmaster@solvay.edu
More information can be found on our website: www.areyoureadyforchange.be.
You can also attend one of our regular information sessions in Brussels and online, where you can communicate
directly with the Academic Director.
Advanced Masters are designed as full-time day courses for one academic year. They confer a Postgraduate university
certicate in focused areas for Masters students with no or limited professional experience.
SOLVAY BRUSSELS SCHOOL OF ECONOMICS & MANAGEMENT
SBS-EM is the Faculty of Economics and Management of the Universit libre de Bruxelles (ULB), one of the largest
universities in Belgium. Each year the School, which is EQUIS- and AMBA-accredited, welcomes more than 4,000
students, participating in over 30 programmes, including Bachelors, Masters, Complementary Masters, Executive
Education Programmes and PhD Programmes. It also ofers a full-time MBA in partnership with Paris Ecole des Ponts,
and a part-time MBA, both in English. Our alumni represent a network of more than 20,000 and are present in all
sectors of activities in more than 65 countries worldwide.
WHAT MAKES SBS-EMDIFFERENT?
SBS-EM nurtures certain core values, which constitute the foundation of our vision for education and research
missions. They also inspire our philosophy in terms of internal governance, strategic planning and pedagogical
methods.
Free inquiry we challenge our students and stakeholders to open their minds to a wide range of perspectives
Excellence we all strive towards the highest standards of performance in our respective elds
Entrepreneurial spirit we expect all our stakeholders to demonstrate initiative and leadership
Integration we build on the multidisciplinarity of our University and our expertise in Economics and Management
Equal opportunity we meet the educational needs of students from all socio-economic backgrounds
Democratic governance practitioners, academics, researchers, students and staf all have a voice in our
governance
Societal relevance we nurture a long tradition of contributing expertise to public policy and the business world
BRUSSELS, BELGIUM: THE REST OF EUROPE LESS THAN TWO HOURS AWAY
Capital of both Europe and Belgium
Host to both the European Union and NATO headquarters
European base for a large number of international corporations (more than a thousand from the United States alone)
Retains a human scale coupled with a relaxed and welcoming atmosphere
Bachelors
degrees
2
Masters
degrees
6
Executive education
programmes
20+
Students
per year
4,200
Practitioners
350+
Alumni
20,000
Full-time
faculty members
56
Foreign faculty
members
36%
Exchange
programme partners
105
Recruiters favorite
1
st
In Europe
FT EUBusiness Schools
49
th
Worldwide
FT Master in Management
31
st
A totally unique Master
in marketing, expanding
the boundaries of
your creativity and
imagination.
VALENTINE REUSE,
Participant 2013-2014
Nobody knows what the worlds going to look
like in ve or ten years. If you cant predict the
future, invent it!
CHRISTIAN BLMELHUBER, Professor in the AM in
Creativity & Marketing, Speculate: Managing the
Future
WHO IS THIS MASTER FOR?
Any Postgraduate student with:
An open mind, loving new approaches to life and culture
A strong motivation, not afraid of working day and night like a true professional
A exible intelligence, able to think strategically while having a strong sense of down-to-earth implementation
PROGRAMME CONTENT
FACULTY
The faculty is composed of academics with professional expertise and practitioners:
ADVANCED MASTER IN CREATIVITY & MARKETING
Today, creation of value - the base for developing a
competitive advantage - requires creativity at all levels:
strategic, operational and in communication. Newproblems
require new solutions and new opportunities call for new
approaches.
This coursepresents, discusses andteaches newmarketing
alternatives to the classic demand-based approaches. Its a
truly unique approach that focuses on the marketing of the
future rather than the past.
The Advanced Master in Creativity & Marketing will turn you
into a superior creative mastermind. You will learn radically
new ways to imagine, promote and sell products, services,
ideas and experiences.
OBJECTIVES
The Advanced Master in Creativity & Marketing will teach you howto understand and master the creative process. You will
discover totally new marketing approaches that break free from the traditional models. You will understand how creative
industries create, manage and control markets. You will also learn howto become a day-to-day idea generator.
By the end of this Advanced Master, you will be able to:
Understand the creative process and apply it to a number of marketing situations
Create and design innovative and attractive concepts adapted to new market conditions
Use new marketing tools suited to new business dynamics
Start a career in innovative businesses, communication agencies, new media companies, etc.
All recent marketing successes
(Apple, Nespresso, eBay, etc.) come
from superior creativity, whether
in market creation or radically
new ways to imagine supply
chains. SELL
your crazy ideas
EXPLORE
product experience
workshop
PERFORM
the marketing show
DREAM
creativity workshop
DESIGN
business & marketing
models
SPECULATE
managing the future
Creativity & Strategy
Creative Marketing
Toolbox
CREATE
outperforming
campaigns
DEVELOP
digital marcom
INFLAME
sensorial
communication
Creative Marcom
MEET
creative encounters
You dont need multivitamin fruit juice, cookies with
magical bres or a yoga mat to get creative. Five
minutes, a sheet of paper ( even better: your ideas
note book) and a pen is all you need.
MARK RAISON, Scientic Director of the Advanced Master in
Creativity & Marketing
JEAN-PIERRE BAEYENS
Academic Director of the
Advanced Master in
Creativity & Marketing
Jean-Pierre Baeyens
Christian Blmelhuber
Laurent Bouty
Xavier Clabots
Nicolas Debray
Fabian Delahaut
Claire Gruslin
Manuela Hollanders
Babak Hosseiny
Mark Raison
Jean Tondeur
Luc Vandeputte
JOB OPPORTUNITIES
After graduation, job opportunities are unlimited. Some of the careers that participants could
undertake are:
Become a creative product, brand or advertising manager in creative industries,
third generation companies and marketing agencies
Launch your own start-up in marketing or communication services
Enter a consulting company as a creative specialist
Or... any creative idea you may have
However, to successfully grow in your working life and make the right
choices for your career, you must dene your goals and have the tools
to obtain them. Solvay Brussels Schools career service will help you in
building your career thanks to its network within the business world and
to its professional team who will help each participant by providing:
Coaching seminars
Workshops
CV book
Networking events
Solvay Alumni service & network
SWING
Marketing
across cultures
SNIFF
Marketing
intelligence
MANAGING
International
marketing
programmes
APPETIZER
Strategic
marketing boot
camp
Shadow
Exploreship 1
Shadow
Exploreship 2
Shadow
Exploreship 3
ONLINE
PRE-COURSE
MARKETING BASICS
CREATIVITY IN ACTION FINAL PROJECT
The courses of the programme are subject to marginal changes without notice
We will teach you the
methods of the future,
while most masters in
marketing are actually
focusing on the methods
of the past.
The future belongs
to a diferent kind of
person with a diferent
kind of mind.
Studying at Solvay
is an extraordinary,
lifelong experience.
HAN TAO JIA,
Participant 2013-2014
