Britannia Industries Limited

Britannia Industries Limited

Type Private
Founded 1892
Headquarters
Kolkata and Bangalore; R&D Chennai,
India
No. of locations 300 stores 2000!
Area served India
Key people
"#sli $adia, Chair%an
&s' (inita Bali, &anaging Dire)tor!
Industry *ood
Products
Bis)#its Tiger, Britannia,
%ilk
Revenue + Rs 2,200 )rore
!ner Danone, Kala,akan Invest%ents
Parent
$adia B-",
.sso)iated Bis)#its Intl' /oldings
"e#site 000',ritannia')o'in
Cons#%ers voted ,rand 1Britannia2 a%ong the 3o4 10 &ost 3r#sted
Brand a)ross )ategories 5or the 6th s#))essive 7ear in a s#rve7 )ond#)ted
,7 .C "ielsen 8R9:&arg and 4#,lished in a leading dail7'
Britannia 0as rated as ; 2 &ost 3r#sted *ood ,rand in 2008'
3his has ,een ade<#atel7 de%onstrated 0ith the Co%4an7=s to4line
gro0ing 5ro% 8, >?8 &n in 1998 to 23,1?1 %n in 200?, a gro0th o5
1?3@ over the last 10 7ears'
3he net 4ro5it gre0 even %ore signi5i)antl7 at 2?3 @ 5ro% Rs 289 &n in
199?:98 to Rs 1,0?A &n in 200A:0?, giving a C.9R o5 16'?2 @'
.s at 31st &ar)h 200?, the iss#ed and 4aid #4 )a4ital o5 Britannia
a%o#nts to 23,890, 1A3 e<#it7 shares having a no%inal val#e o5 Rs 10
ea)h' 3he shareholder ,ase is a,o#t 2>600 in n#%,er'
3he stor7 o5 one o5 India=s 5avo#rite ,rands reads al%ost like a 5air7 tale'
8n)e #4on a ti%e, in 1892 to ,e 4re)ise, a ,is)#it )o%4an7 0as started in
a nondes)ri4t ho#se in Cal)#tta no0 Kolkata! 0ith an initial invest%ent
o5 Rs' 296' 3he )o%4an7 0e all kno0 as Britannia toda7'
In 19?6, the Britannia Bis)#it Co%4an7 took over the distri,#tion o5
,is)#its 5ro% Parr7=s 0ho till no0 distri,#ted Britannia ,is)#its in India'
In the s#,se<#ent 4#,li) iss#e o5 19?8, Indian shareholding )rossed A0@,
5ir%l7 esta,lishing the Indianness o5 the 5ir%'
3he 5ollo0ing 7ear, Britannia Bis)#it Co%4an7 0as re:)hristened
Britannia Ind#stries Bi%ited BIB!' *o#r 7ears later in 1983, it )rossed
the Rs' 100 )rores reven#e %ark'
Name Designation
Mr Nusli N Wadia Chairman
Ms. Vinita Bali Managing Director
Mr George Casala Director
Mr. Keki Dadiseth Director
Mr Avijit Deb Director
Mr te!han Gerlich Director
Mr. A K "irjee Director
Mr Nimesh N Kam!ani Director
Mr Kelkar Director
Dr. Vija# Kelkar Director
Mr $rata! Khanna Director
Mr %eh Wadia Director
Mr &rancois 'avier (oger Director
Brands
988D D.C
60:60
&.RID 98BD
3RD.3
3I9DR
&IBK BIKI-
"E3RI C/8ICD
3I&D P.--
BI33BD /D.R3-
"ICD 3I&D
9RDD3I"9- : Ba#n)hed d#ring Di0ali, 2006, 0ith 11 assort%ents o5
,is)#its, )ookies and )akes, the ,rand 0as ver7 0ell a))e4ted in its 5irst
7ear itsel5' It is a range o5 4re%i#% assorted ,is)#its and )akes s4e)iall7
designed 5or the 5estive o))asions o5 Di0ali and Christ%as'
PRD&IE& B.KD-, C.KD- ."D RE-K
$%%&
$adia 9ro#4 a)<#ires stake in .BIB, EK and ,e)o%es an e<#al
4artner 0ith 9ro#4e Danone in BIB

$%
%'
(ol#%es )ross 1,00,000 tons o5 ,is)#its

$%
%(
Re:,irth : ne0 )or4orate identit7 =Dat /ealth7, 3hink Better= leads
to ne0 %issionF =&ake ever7 third Indian a Britannia )ons#%er=
BIB enters the dair7 4rod#)ts %arket
$%
%%
GBritannia Khao $orld C#4 HaoG : a %aIor s#))essJ Pro5it #4 ,7
3?@

)*
**
*or,es 9lo,al Ranking : Britannia a%ong 3o4 300 s%all
)o%4anies

)*
*$
BIB ranked one o5 India=s ,iggest ,rands
"o'1 5ood ,rand o5 the )o#ntr7
Britannia Bagaan &at)hF India=s %ost s#))ess5#l 4ro%otional
a)tivit7 o5 the 7ear
&aska ChaskaF India=s %ost s#))ess5#l *&C9 la#n)h
)*
*)
BIB la#n)hes Ioint vent#re 0ith *onterra, the 0orld=s se)ond
largest dair7 )o%4an7
Britannia "e0 Kealand *oods Pvt' Btd' is ,orn
Rated as =8ne a%ongst the 3o4 200 -%all Co%4anies o5 the
$orld= ,7 *or,es 9lo,al
D)ono%i) 3i%es ranks BIB India=s 2nd &ost 3r#sted Brand
P#re &agi) :$inner o5 the $orldstar, .siastar and Indiastar
a0ard 5or 4a)kaging
)*
*&
=3reat D#et=: %ost s#))ess5#l la#n)h o5 the 7ear
Britannia Khao $orld C#4 Hao ro)ks the )ons#%er lives 7et again
)*
*'
Britannia a))orded the stat#s o5 ,eing a =-#4er,rand=
(ol#%es )ross 3,00,000 tons o5 ,is)#its
9ood Da7 adds a ne0 variant : Cho)on#t : in its range
)*
*+
Re:,irth o5 3iger : =-0asth Khao, 3iger Ban Hao= ,e)o%es the
4o4#lar )hantJ
Britannia la#n)hed =9reetings= range o5 4re%i#% assorted gi5t
4a)ks
3he ne0 4lant in Ettaran)hal, )o%%issioned ahead o5 s)hed#le'
3he la#n)h o5 7et another eL)iting sna)king o4tion : Britannia 60:
60 Pe44er Chakkar
)*
*(
Britannia ind#stries 5or%ed a Ioint vent#re 0ith the Khi%Ii
Ra%das 9ro#4 and a)<#ired a ?0 4er)ent ,ene5i)ial state in the D#,ai:
,ased -trategi) *oods International Co' BBC and A6'>@ in the 8%an:
,ased .l -allan *ood Ind#stries Co' -.89'
)*
*,
Britannia la#n)hed Iron 5orti5ied =3iger Banana= ,is)#its, =9ood
Da7 Classi) Cookies=, Bo0 *at Dahi and renovated =&arie9old='
9B8B.B P.R3"DR-
3he $adia 9ro#4 o5 India along 0ith 9ro#4e Danone o5 *ran)e, are
e<#al shareholders in .BIB, EK 0hi)h is a %aIor shareholder in
Britannia Ind#stries Bi%ited' 9R8EPD D."8"D is an International
*&C9 &aIor s4e)ialiMing in *resh Dair7 Prod#)ts, Bottled $ater and
Bis)#itsNCereals' 8ne o5 the $orld leaders in the 5ood ind#str7, these are
so%e o5 the la#rels it 4ossessesF
"o ; 1 0orld0ide in *resh Dair7 Prod#)ts
"o ; 1 0orld0ide e<#all7 4la)ed in Bottled $ater ,7 vol#%e!
"o ; 2 0orld0ide in Bis)#its and Cereal Prod#)ts
"D$ PR8DEC3-
"#triChoi)e 6 9rain : are %ade 5ro% 6 )are5#ll7 )hosen health7 )ereals
Ti-erBanana . Britannia 3iger Banana 4a)ked 0ith IR8" K8R and
goodness o5 Banana is a))essi,le to all, ,eing availa,le in )onvenient
4a)ks 4ri)ed at Rs'2, Rs'> and Rs'10'
"#triChoi)e -#gar8#t : "#triChoi)e -#gar8#t is s0eetened 0ith
G-#)ralose,G derived 5ro% s#gar, 0hi)h 4rovides the sa%e s0eetness as
an7 other ,is)#it, 0itho#t the added )alories o5 s#gar'
Nutri/0oice1i-estiveBiscuit . &ade 0ith 60@ 0hole:0heat and 4a)ked
0ith added 5i,re 10@ o5 o#r dail7 dietar7 needs!, these delight5#ll7 tast7
,is)#its are a%ongst 7o#r healthiest ,ites o5 the da7'
Treat Fruit Roll2 . JJ 3hese tast7 so5t rolls are 5illed 0ith real 5r#its and
4rovide a health7 7et %o#th:0atering treat to the kids' *r#it RollM )o%es
in 5o#r %asti 5r#it 5lavo#rs : H#i)7 .44le, -tra0,err7 -#r4rise, 3ang7
8range and Deli)io#s DatesJ
Ne! Britannia 3il4Bi4is . Re)entl7 re:la#n)hed in its eListing -o#thern
& Dastern %arkets, and eLtended a)ross India, the ne0 &ilk Bikis is all
set to add eL)ite%ent and a44eal to 1n#tritio#s2 5ood
Britannia +*.+* Pepper /0a44ar . 3he tang7 and distin)tive 4e44er
5lavo#red ,is)#it, that=s thin and )ris47 and %ore like a sna)k, )a#ght the
i%agination o5 a 7o#nger a#dien)e )raving so%ething to ni,,le on' 3he
60:60 Pe44er Chakkar la#n)h is tr#l7 a )ase o5 leveraging the %arketing
%iL to ,est advantage'