UNIT OUTLINE AND PLAN
Creative Platforms
http://creative!platforms.tumblr.com/
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Creative Platforms ! Unit outline
This unit integrates negotiated professional projects
with professional liaison and self!promotion
enabling the student to build from their body of work with
direct relevance to their career aspirations.
Your work ! pitched to your industry (your
love)
Unit outline
Extensive collaborative work is encouraged enabling
students to develop an advanced level of experience
and competence in promoting their skills.
Work with others to make stronger content.
Unit outline
The curriculum content is based on the premise that those
seeking a career as creatives in the industry require a
comprehensive understanding of its structure and the
requirements for employment.
Aims
1. To enable students to present a coherent account of their
professional work and experience enabling them
to demonstrate their skills to prospective
employers or other educational establishments.
2. To clarify the key elements of good layout, management
of work and design.
Aims
3. To develop students understanding of their project
management processes for the module.
4. To introduce the element of documentation of
processes in the form of blogs.
Learning Outcomes
On successful completion of this unit, students will be
expected at the threshold level, to be able to....
1. Exhibit project management skills in the context of the unit !
how to manage workload and organise material effectively.
2. Create a platform (in journals online/ofine) showcasing
their skills and examples of work.
Learning Outcomes
3. Evaluate the quality and effectiveness of their work with reflective reviews
and evaluation.
4. Document their processes for each assignment in a professional cohesive
way.
ALSO VITAL ! Identify and critically evaluate accumulated professional skills
in support of their showreel.To understand an awareness of the audience and
pitch a showreel, CV and other promotional material to this.
Learning & Teaching Strategy
Students will be introduced to the processes of presenting work through a
variety of formats through practical workshops.
Students will develop their individual Showreels and CVs through a series of
show and tell sessions.
Towards the end of the semester students will have a critical presentation
which will enable them to gauge reaction and evaluation from their peers.
Assessment
Students individually will produce a CV and Showreel & Business
Card in an agreed, pitched and appropriate format to highly professional
standards.
They will also be required to back up working processes in an
accompanying blog.
Assessment
100% Coursework:
1 ! Artefact 70% Showreel/Working Journal (blog) ! Individual
students will PRODUCE a portfolio of work in an appropriate medium.
2 ! Artefact 30% CV/Business Card / Working Journal (blog)!
Individual students will PRODUCE an industry pitched CV and Business
Card intended for their career path after graduation.
Topics Covered
1. Strategies for enabling students to demonstrate their work in a Showreel.
2. Strategy for shaping portfolios to meet the requirements of a variety of
prospective employers.
3. Strategy for presentations/packaging/other promotional material for
prospective employers.
4. Understanding how to identify and pitch to the target audience, namely
the employer.
Portfolio/Showreel
A strong portfolio opens doors, a weak portfolio closes them.
Your portfolio is often the only thing a person sees before deciding whether
or not to contact you, and in many cases you may not be present to explain
it (particularly on!line portfolios).
There are fundamental qualities that all outstanding portfolios share, and a
variety of principals and techniques that can help take your portfolio from
average to excellent.
Portfolio/Showreel
If at all possible, your portfolio should be appropriate to the situation
and reviewer, and all portfolios should show creativity, skills, range,
thought, and ambition.
Know who your audience is ! RESEARCH
It is the overall combination of these, plus that "special something," that makes
you stand above the others.
CLEAR MESSAGE.
HIGH QUALITY CONTENT.
FIT FOR PURPOSE.
RESEARCH YOUR SECTOR.
Practical module.
You have to do the groundwork.
Advice on RIGHT content / appropriate.
Start early to gain valuable CONTACTS!
Getting industry feedback ! make or break.
Getting industry experience ! VITAL.
Schedule
Students will develop their individual showreels and CVs
through a series of show and tell sessions.
Towards the end of the module students will have a critical
presentation which will enable them to gauge reaction and
evaluation from their peers.
Planning is critical. Important to get industry
feedback.
Schedule
Lecture ! every 2 weeks
Drop!In Session ! every 2 weeks
In some lecture sessions there will be talks from industry.
I will be organising these over the next few weeks ! check
the blog for details.
How you showcase your
work is not just about the
content on your website,
cd/dvd ! the whole
package.
Presentation quality is
important ! be consistent.
Examples of work
Needs to be consistent and have all
avenues covered ! online/offline
Examples of work
Examples of work
Examples of work
A3 Magazine was
produced showcasing
a selection of work
Examples of work
Examples of work
Examples of work
Examples of work
Examples of work
Blog examples
http://creativeplatforms.nickdownie.com
http://algrehan1989.tumblr.com/
Research
Researching your industry requirements is vital.
Do not leave this until last minute.
Establish industry contacts from early on in the module.
Build a relationship and ask for feedback and advice on your showreels,
CV, cards.
Also get jobs / experience if you do not already have any ! again VITAL.
!
24 weeks to complete - Organise your time
!
Research industry - examples / feedback - Plan
!
Mock-Ups - sketches
!
Software evaluation - editing, design, different platforms, social media
!
Develop material - build your elements / printer details (pricing etc) / editing
!
Test / Feedback - browser / platforms / end user (industry)
!
DOCUMENT ALL OF THE ABOVE AS MUCH AS POSSIBLE - AGAIN PLAN AHEAD.
!
Hand-In
Planning
www.mandy.com
Websites to help you
CV/CAREER
Luke Skinner
Give your rsum a face lift
Creative Hotlist
The Surrey Institute of Art & Design, University College - Creative CV Guide
Graduate Portfolios :: Graduate and New Media professional recruitment
Graduate Career Handbook
Designrms.org
Creative Media Student Projects
work placement guide
The Surrey Institute of Art & Design, University College - Managing Your Career
lm-tv.co.uk - lm crews, jobs, facilities, production companies, getting into the lm and
television industry
1000 journals - Journal Expanded Detail
DMC :: Digital Media Collaboratory
portfolio planning
Careers and Student Development - Canterbury Chirst Church University College
Publicity and Press Packs at Vocalist.org.uk
record company web sites recording companies record producers indie labels record
producers studios
productionbase
Digital Music Research Network
Concept farm
Career Corner Job Posting - Environmental Artists (UK)
skillsformedia - home
TrendWatch Graphic Arts Creative Forecast 2002
The Network of Arts Marketing Agencies and Audience Development
StartinTV.com The best way into TV - Television Experience - Jobs and Careers in TV - CV
Help
artism.com, online media recruitment.
Simon Cockerill
A Digital Dreamer The resource for becoming a graphic designer
adstars
Career Guide for Broadcast Media and Journalism
CyberCollege Index for Free, Comprehensive Audio and Video Course
Design Directory
Expression Center for New Media - Alumni + Job Placement
ideasfactory - Careers Search
ideasfactory - Video proles
interactive creativity by joakim borgstrm
Media UK - directory, schedules, news and more
startinTV.com - The best way into TV
The Essential Guide to a career in the music industry
Vault Broadcast & Entertainment
Welcome to JobinfoSE
CREATIVE PLATFORMS WEB RESOURCES
PAGE 1 OF 3
PDF of Web Resources can be
downloaded from the unit blog:
http://creative!platforms.tumblr.com/
The Best of
Business Card Design
and an excellent website:
http://creativebits.org/cool_business_card_designs
moo.com for business cards,
sticker books etc
Start to get accounts on the following...
not all might be relevant to your industry
www.flickr.com or similar
Twitter
Tumblr etc for blogging
Instagram
www.vimeo.com
www.youtube.com
get as much feedback on your work as possible &
start to build online networks
Books
The Art of Promotion: Creating Distinction Through
Innovative Production Techniques
By Lisa Cyr
Edition: illustrated
Published by Rockport, 2003
ISBN 1592530109, 9781592530106
160 pages
Designs That Stand Up, Speak Out, And Can't Be
Ignored : Promotions
Author: Lisa Hickey
Format: Hardcover
Publish Date: November 2004
ISBN-10: 1592531040
to get you started - more coming
soon
Session NEXT Week
!
What Industry?
!
What content do you have?
!
Join unit blog & start your own blog to
document
!
SEND ME YOUR CURRENT CV as soon as
possible
Next lecture 2 weeks time
! CVs and examples of work from last year.
http://portsmouthstudentshowcase.tumblr.com/ SHOW VIDEOS
