Rule
Flags
Red
... and its impact on you.
Red Flags Rule Expert
Bruce Nelson
Vice President
SearchAmerica, A part of Experian
bruce.nelson@searchamerica.com
At the end of todays presentation, the speaker will be available for a Q&A 
session. Please send your questions to us using the WebEx question function.
Agenda
 Red Flags Rules Background
 Compliance Requirements for Healthcare
 Program Enforcement and Sample Policies
 Best Practices in a Risk Based 
Approach
 Risk Based Reconciliation of 
Address Discrepancies
 Q&A
Red Flags Rule Background
 On November 9, 2007, the FTC, FDIC, OCC, Board, OTS 
and NCUA issued its final rules and guidelines for 
implementing section 114 and section 315 of the of the Fair 
and Accurate Credit Transactions Act of 2003 (FACT Act) 
Section 114  Rule on duties regarding the detection, 
prevention, and mitigation of identity theft (i.e., Red 
Flags Rule)
Section 315  Rule on duties of users of consumer 
credit reports regarding address discrepancies
Final Rules:  http://ftc.gov/opa/2007/10/redflag.shtm
What is the Red Flags Rule?
 Definition: Red Flag is a pattern, practice, 
or specific activity that indicates the possible 
risk of identity theft.
 Purpose: To detect and stop identity thieves 
using someone elses identifying information 
at your institution to commit fraud.
Who Must Comply?
Rules apply to creditors with covered accounts.
 A creditor is any entity or any assignee of an original creditor 
that regularly extends, renews, or continues credit OR any entity 
that regularly arranges for the extension, renewal, or 
continuation of credit.
 Examples:  Finance companies, automobile dealers, 
mortgage brokers, utility companies, and telecommunications 
companies
 A covered account is an account used mostly for personal, 
family, or household purposes involving multiple payments or 
transactions. 
 Examples:  Credit card accounts, mortgage and automobile 
loans, cell phone accounts, utility accounts, checking and 
savings accounts.
What about Hospitals?
 Most believe hospitals fall under the rules 
broad definition of creditor and have patient 
accounts that would fall within the broad 
scope of covered accounts.
 The definition of creditor drawn from the 
Equal Credit Opportunity Act (ECOA) 
includes anyone who defers payment for 
services rendered.
Healthcare Scenario
A patient comes to an HCP. The HCP 
collects information, including medical 
history, billing, and insurance info. The 
patient pays a co-pay, but is ultimately 
responsible for payment for services. The 
HCP provides services, later the patient 
receives a bill (due upon receipt) for 
amounts unpaid by insurance. The patient 
never comes back to the HCP again.
What do I need to do?
 The Red Flags Rule and regulations require 
financial institutions and creditors to develop 
and implement a written identity theft 
prevention program
 The program must be approved in writing by 
the board of directors, an appropriate 
committee of the board, or a designated 
senior manager.
How much time do I have?
The original enforcement deadline of 
November 1, 2008 was suspended until 
November 1, 2009. 
3 Days from Today!
Building Your Red Flags Policy
Your program must contain reasonable
policies and procedures to:
 Identify relevant Red Flags for covered accounts and 
incorporate those Red Flags into the Program
 Detect Red Flags that have been incorporated into the 
Program
 Respond appropriately to any Red Flags that are 
detected to prevent and mitigate identity theft
 Ensure the Program is updated periodically, to reflect 
changes in risks to customers or to the safety and 
soundness of the financial institution or creditor from 
identity theft.
Identify Red Flags
Final ruling includes 26 examples (Supplement A)
of Red Flags that fall into these 5 categories:
1. Alerts, notifications or other warnings received from 
consumer reporting agencies or service providers
2. Presentation of suspicious documents
3. Presentation of suspicious personal identifying 
information
4. Unusual use of, or other suspicious activity related to a 
covered accounts
5. Notice from customers, victims of identity theft, or law 
enforcement agencies
Example:  Consumer Reporting Agency Warning
Warning from consumer reporting agencies:
 Fraud Alert
 Credit Freeze 
 Notice of address discrepancy 
 Unusual pattern of activity such as:
 Significant increase in the volume of inquiries 
 An unusual number of recently established credit 
relationships
 A material change in the use of credit
Example:  Suspicious Documents
 Patient provides altered or forged documents
 Patients appearance does not match the 
photograph or physical description on their ID
 Information on the documents is not 
consistent with information provided by 
patient or information you already have on file
Example:  Suspicious Personal Identifying 
Information
 Patient provided info is inconsistent when compared 
against external information sources
 SSN or address does not match what is listed in the consumer 
report
 SSN has not been issued, or is listed on the SSAs Death Master 
File. 
 Patient provided info is associated with known fraudulent 
activity as indicated by internal or third-party sources 
 The SSN, address or phone number on an application is the same 
as provided on a fraudulent application or submitted by other 
persons
 The address on an application is fictitious, a mail drop, or a prison
 The phone number is invalid, or is associated with a pager or 
answering service. 
Example:  Unusual Use of Account
 Unusual account activity: 
 Nonpayment when there is no history of late or missed 
payments 
 A material increase in the use of available credit 
 A material change in purchasing or spending patterns
 New credit accounts used in a manner commonly associated with 
fraud:
 Majority of available credit is used for cash advances or 
merchandise that is easily convertible to cash (e.g., electronics 
or jewelry)
 Customer fails to make the first payment or makes an initial 
payment but no subsequent payments.
 You are notified of unauthorized charges or transactions in 
connection with a customers covered account. 
Example:  Notice From Consumer
You are notified by a customer, a victim 
of identity theft, a law enforcement 
authority, or any other person that it has 
opened a fraudulent account for a 
person engaged in identity theft.
Detect Red Flags
Your programs red flag detection procedures
may include:
 Verify identity of new customers
 Authenticate existing customers
 Monitor transactions
 Verify validity of address changes
Respond to Red Flags
Appropriate responses may include:
 Monitor accounts
 Contact customer
 Change passwords
 Close and reopen account
 Refuse to open account
 Dont collect on or sell account (against the true 
consumer)
 Notify law enforcement 
 No response is warranted
Red Flags Program Updates
You will need to update your program 
periodically based on factors such as:
 Your institutions experiences with identity theft
 Changes in methods of identity theft
 Changes in methods to detect, prevent, and 
mitigate identity theft
 Changes in your patient population and types of 
accounts
 Business arrangement changes such as mergers, 
acquisitions, alliances, joint ventures, and service 
provider arrangements.
Program Adaptability
The Program must be appropriate to the 
size and complexity of the financial 
institution or creditor and the nature and 
scope of activities.
Non-Compliance Penalties
 Compliance is monitored by FTC and there 
are currently no criminal penalties for failing 
to comply with the Red Flags Rule.  
 However, financial institutions or creditors 
that violate the Rule may be subject to civil 
monetary penalties. 
 $3,500 per violation
Sample Policy
 See Red Flags Rule White Paper - Co-
authored by Experian and Hudson Cook, LLP
 http://www.bulldogsolutions.net/ExperianDeci
sionAnalytics/knowledgebase/RedFlagRule_
FullWhitePaper.pdf
Address Discrepancy Rule
 Section 315 of the Fact Act  Rule on duties 
of users of consumer credit reports regarding 
address discrepancy notices received from a 
nationwide consumer reporting agency (i.e., 
Credit Bureau)
 This rule only applies to financial institutions 
or creditors that use consumer reports (i.e., 
credit reports)
Address Discrepancy Rule Contd
 Requires CRA to send a notice of address 
discrepancy when it determines that the 
address provided substantially differs from 
the address the CRA has in the consumers 
file. 
 Requires Creditor to put in place reasonable 
policies and procedures users of a consumer 
report should employ when the user receives 
a notice of address discrepancy.
Address Discrepancy Rule Contd
Requires users to develop and implement reasonable 
policies and procedures to furnish a confirmed address 
for the consumer to the NCRA when the user meets 
these criteria:
 Can form a reasonable belief that the report relates to 
the consumer
 Establishes a continuing relationship with the 
consumer 
 Regularly, and in the ordinary course of business, 
furnishes information to the NCRA that provided the 
notice of address discrepancy.
Helpful Technology
SearchAmerica automatically flags significant
address, SSN, and name discrepancies.
Helpful Technology
SearchAmerica automatically flags fraud alerts.
Helpful Technology
SearchAmerica offers Red Flags Rule reports 
and analytics.
FTC Contact Info
Naomi Lefkovitz
Federal Trade Commission
redflags@ftc.gov
(202) 326-3058
http://www.ftc.gov/redflagsrule
Red Flags Rule Experts
Bruce Nelson
Vice President
SearchAmerica, A part of Experian
bruce.nelson@searchamerica.com
At the end of todays presentation, the speaker will be available for a Q&A 
session. Please send your questions to us using the WebEx question function.
Thanks for your time and attention.
Questions or comments?