Investment Kit-Silver Gold Bull
Investment Kit-Silver Gold Bull
OF PRECIOUS METALS
a guide for investors and buyers
clear, logical purchase processes that uphold everyone’s best interests • satisfying, expedient transactions that build relationships and trust
The Logic and Wisdom
of Precious Metals
a guide for investors and buyers
Our mission is to be your trusted source for precious metals. We have a long-term, well-capitalized business model.
We maintain strong relationships with the worlds’ mints and other suppliers to help our customers through stability and
change.
Our customers find us reliable and responsive: your order will ship within five days of payment clearance from our
distribution center in Calgary, Canada.
INCLUDING
3 Gold is REAL Money
14 Purchase Processes
15 Next Steps
15 Learn More
16 Who We Are
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The Logic and Wisdom Gold is REAL Money
of Precious Metals Throughout history, no paper Have you ever wondered where the
a guide for investors and buyers
currency has survived the test of credit card company or the bank
time. Paper currencies have always gets the money to give you to buy
been inflated until they eventually a house or groceries? They openly
become worthless. The purchasing acknowledge that they do not have
power of the US dollar has declined that money before you spend it.
by 98% since 1913 and, unfortunately, They do not use deposits from savers
the situation is similar for all other (if here is anyone left trying to
currencies. People bought homes save money in a bank). Instead, you
in 1913 for a few thousand dollars spending the money allows them to
– or a few hundred ounces of gold. type it into existence. It is surprising.
Now people spend hundreds of Not only can governments create
thousands or millions on a home or money out of thin air by printing or
the same few hundred ounces of typing it, banks can too. In fact,
gold. Why? Whether it be for war or most of the currency in existence
just excessive spending, governments was not created by central banks
and central banks can never resist but by regular, everyday commercial
printing currency – or these days banks. They are not supposed to
“typing it into existence” – to pay for make too much, but the only thing
debts. No one can print gold. really stopping them is convention
and some oversight from colleagues.
There is also the threat that people
will catch on and decide to trade one
currency is money inflated currency for a better form
that has lost its ability of money. Yet for the first time in
to store value history, all the currencies are inflating
at once.
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Gold is the only currency which has a currency-dependent form is at risk
no liability attached to it. While all of losing it all. Anyone who holds
paper currencies now come from physical precious metals can benefit
debt, the value of gold comes from from the largest wealth transfer in
the natural limits on its supply. No history.
matter what collapses, nothing can
make your physical gold wink out Gold has at all times represented real
of existence the way savings and wealth as well as being a medium of
investments can. exchange. “Old money” has always
maintained a portion of its wealth in
gold because it is one of the safest
and most attractive investments for
the supply of storing and preserving wealth.
physical gold is finite
Our way of expressing this is to
as long as it is pure, its “build your wealth in ounces”.
value cannot be diluted
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A Time for Gold
Low Interest: A Problem for Savers High Currency Supply Global Entanglements
The risk of storing wealth in any Currency supplies are increasing The world monetary system used
kind of account – 401ks, RRSP’s, exponentially. Central banks and to be backed by gold. If you had
mutual funds, stocks, bonds or governments of the world subscribe enough currency, there was a way
savings accounts – is dwindling to the belief that they should for you to redeem it for gold. If you
value. As Savers became Investors, encourage the creation of massive felt your currency was losing its
they learned that they have to amounts of their currencies for purchasing power to inflation, you
earn enough on their account-type economic stability and growth. The could exchange it for another more
investments to compensate for amount of gold and silver that exists stable currency in a neighboring
inflation. For some time, it has felt in the real world is much more stable country or for gold or silver. In the
like the necessities are getting more than the amount of currency that mid 1900s, the nations of the world
expensive despite positive news exists electronically. Gold is a more agreed to tie their currencies’ value
reports to the contrary. It feels like reliable point of comparison for to the US dollar. Why? After their war
our accounts are losing value faster value than currencies when currency spending, no nation had a significant
than their increases can compensate. supplies are high and volatile. amount of gold left. They didn’t want
We are not Wall Street speculators. each other’s worthless currency
Our dreams are to retire well or own Traditional investments however, they did want to trade with
a business – to be with, enjoy and haven’t turned out as each other. In contrast, the US dollar
help our friends and family. We want people thought. was backed by gold. The US had
more fulfilling lives. We want to feel accumulated the biggest share of the
safe in the face of an unknown future. 401ks, RRSP’s, Mutual world’s investment gold during World
Storing wealth securely is the way Funds, Stocks, Savings War II. Tying to gold through the US
we can choose the time and place to Accounts – wherever we dollar was a compromise that helped
invest in what matters: people. When try to accumulate and nations feel confident about doing
the purchasing power of account- store our wealth, people business together again. Until quite
type investments is eroding in a low lose value to inflation recently, it has been necessary to use
interest economy, people turn to while incurring fees the US dollar to buy oil. Even after
gold. the US disconnected the dollar from
and the increased risk
gold in the early 1970s, every country
of an unexpected loss.
still needed the US dollar to buy oil.
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This is where we get the phrase artificial economy. This makes
“the US dollar has been the world’s predicting its daily movements
reserve currency” and the term both impossible and moot. Owning
“petrodollar”. Unfortunately, we are gold for the longer term is a way to
profoundly effected by that which disentangle from unfavorable global
we do not influence. Respectively, changes.
Russia, China, India, Brazil, South
Africa and others are developing
ways to trade for oil and to do other Price Manipulation
business easily without the use of the
US dollar. It is easy to make a decision about
buying precious metals without
BRICS necessarily being convinced about
stands for Brazil, Russia, price manipulation. Why?
India, China and South If there is a manipulation (and there
Africa which are probably is), it favors buyers of
industrialising countries, precious metals. Some argue that
distinguished by large, precious metal prices are artificially
fastgrowing economies suppressed. Others argue that they
are not meaningfully manipulated.
with significant
But few argue that precious metal
influence (3 billion
prices are higher than they should be.
people and $16 trillion
The range is from prices being too
annual GDP)
low
to being at expected levels. That’s
It seems likely that the US dollar why one can be curious about
is about to lose popularity and all whether precious metal prices are
the currencies tied to it will have artificially suppressed and still decide
their value questioned. Gold offers to invest in them. At worst, they are
a basis for storing and comparing unfettered. At best, their value will
value when no one knows what will get an extra boost at the end of any
happen next. The world economy is manipulation.
so entangled that it is arguably an
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An Even Greater Time for Silver of these factors will drive the price of For much of history, it took roughly
silver up. 16 ounces of silver to by one ounce
of gold. Recently, it takes 60 ounces
Silver is more undervalued than gold. Silver is used in industries at a or more of silver to buy an ounce
Like a more tightly coiled spring, it greater rate than gold, and is more of gold. Why? This would suggest
is expected to make more dramatic often unrecoverable. While there that the prices are artificially
gains than gold. Silver is especially is gold in electronics, there is even influenced. Whatever the cause,
attractive to those who want more silver. There is no substitute when the difference is corrected, this
ambitious gains to magnify and to for the many new uses of silver adjustment will add to the value of
protect their wealth. The differences in medicine, solar energy, water silver as an investment. With other
between silver and gold work in purification, food packaging and types of money unavailable and
favor of silver suddenly gaining clothing. There is also unprecedented gold being so valuable, this makes
unprecedented purchasing power. pressure on mints to handle record it more difficult to imagine using it
Here are some of the reasons why. high orders for Silver Eagles and for everyday transactions. It is easier
Silver Maple Leaf coins. At some to imagine using silver. After all, the
Surprisingly, less silver is available point, it appears likely that these and dimes and quarters in use in North
than gold. While gold is more rare related factors will also drive prices America were mostly silver only
below ground, there are far fewer up. a few short decades ago. As with
ounces of silver available above the price manipulation, it is possible to
ground. Silver is getting used up prefer silver without agreeing with
faster than we are mining it. New every assertion about why silver
deposits are not being located and is so within reach and easy to buy
the surpluses that have been used to presently. Although gold is probably
Silver to Gold Ratio
meet demand are decreasing. Low less volatile and more traditional
A ratio was stable at
precious metal prices are slowing than silver, for hundreds of years,
16 ounces of silver to
mining production, therefore further the value of a whole days’ labor has
1 ounce of gold
reducing available silver. The United been about 1/10 of an ounce of silver.
for thousands of years For now, a minimum wage worker
States Geological Service (USGS)
and yet now it is 60 to 1. can buy that much silver working
has reported that silver may be the
first element to go extinct due to fewer than 30 minutes. Silver attracts
the difficulty accessing the world’s young, incremental investors who are
remaining sources of silver. At some excited by the apparent enhanced
point, it seems unavoidable that each potential of silver over gold.
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The Wisdom of Diversifying They are accruing fines for improper Small Investor Strategies Worldwide
Beyond “Account” Investments behavior. Too many people find the
purchasing power of account-type Individuals and families all over the
investments dwindling over time even world, not just in North America, have
One reason people keep their wealth if their size increases. We want recently been buying considerably
– the stored value of their hard work to believe that our pension accounts more silver and gold. They are not
– in an account instead of in their have been protected, but question gambling for short term gain or
personal control is protection from whether those in control of the “speculating” as it is often called.
theft. But there is still a risk with any accounts are taking undue risks with While there are reasons to believe gold
“account”, no matter how trustworthy our money to make gains despite low and silver are about to gain historically
the institution and no matter how low interest rates. unprecedented purchasing power,
the fees and taxes. This risk is known these small investors are buying
as “dwindling value”. It is a good time for physical assets. precious metals to store their wealth
Real estate is great when it is for the long term. They own precious
When people lose faith in accounts affordable and local conditions are metals so they can choose a time and
of all kinds to store their wealth, stable. If a home suddenly loses place in the future to use their wealth
they tend to invest in actual, physical “market” value, it is still good for living for themselves.
assets like real estate, precious metals, in. Storing wealth in gold and silver
equipment, and natural resources. is wise as well. Unlike real estate, you A Safe Haven
When what you buy or invest in has can take precious metals with you.
real value in your life regardless of how If you need to wait out a tumultuous Gold and Silver are inversely
much currency it can be sold for, that time, you can store wealth as silver correlated with traditional assets. In
value has some immunity to inflation and gold. Then, you can either use it a stable market, when other types
and transitional times. The one asset directly or convert the gold and silver of investments go down in value,
class that has held its value against to a new currency and reestablish a precious metals tend to go up. When
inflation and economic uncertainty is good life once conditions improve. asset bubbles burst, gold and silver
precious metals – especially gold and tend to go up rapidly, too fast to
silver. respond.
With account-type investments, there That is why the main strategy around
are some causes for concern. Fees are precious metal investing is the “safe
high. The various companies involved haven” strategy. It’s not “buy low and
seem unstable requiring “bailouts”. sell high”. It is “buy low and keep.”
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Forms and Pricing of Precious case one wants to break off a small,
Precious Metals help Metals for Investment precise amount of precious metal for
protect wealth in a transaction. Jewelry has some
uncertainty, in times of overlap with precious metal
low interest rates and Forms of Precious Metals investment, as does the practice of
high currency supply. selecting coins for their rarity
Investment in gold and silver can be value beyond their bullion
made by purchasing bars, rounds, and mintage. This is known as
coins, wafers or jewelry. Bars and numismatics, seminumismatics
Using the language of the economic wafers can be produced by any mint: or coin collecting.
news media, more and more respected makers generally stamp
people believe there is unavoidable their identity and the purity of the
trouble ahead before we will metal right on the bar or wafer. Selecting a Form that Suits You
have a “recovery”. That trouble is Rounds can also be made by any
often referred to by experts as an mint and are typically stamped with Generally, the larger the size of bar,
“adjustment”. They sometimes say beautiful and meaningful designs. wafer, round or coin, the less you
you can reduce your “exposure” Given that they are similarly shaped, pay per ounce. The manufacturing
to the “adjustment” by increasing what is the difference between a of 20 bars/rounds/coins weighing
your “position” in gold and silver. round and a coin? The difference is 1/20th of an ounce each is more
In other words, you can disengage that coins are only made or “minted” expensive than making a single one-
from the turmoil by switching to under the auspices of a national ounce bar, round or coin. Precious
gold and silver. We are passionate government. Besides being bullion- metals are sometimes measured in
about helping individuals protect quality precious metals, coins are grams but more often in troy ounces.
and keep their hard earned savings. also legal tender. The face value on A troy ounce is 31.1 grams instead of
While we do sell bullion, our business a coin is generally much lower than the ounce we are used to in other
could also be considered safe haven the value of the bullion it is made contexts (the avoirdupois system)
strategy support. with. Coins, rounds and bars are all which is 28.3 grams. Bars, rounds
considered bullion. There are other and coins are available in sizes as
innovative forms of precious metals. large or larger than 1 kg or 100 oz or
There is a credit-card-sized wafer of in sizes as small as a gram or 1/20th
gold, silver, platinum or palladium of an ounce. Many people like to buy
that breaks apart neatly into 50 smaller sized bars, rounds and coins.
one-gram pieces. This is useful in Some people can imagine wanting to
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trade or cash in smaller amounts of Numismatics or Coin Collecting
precious metals when it comes time
to use them. People who select larger A numismatic coin is a limited coin
bars, rounds and coins generally aim American Gold Eagles intended to be collected. A much
to get the best value. We are a good contain a full troy ounce greater portion of the looked-for
match for those who want either or of gold as well as some value in a numismatic coin comes
both. silver to make them from its popularity based on its rarity
more robust and less and other qualities unique to the
We reveal our prices and our coin. Compare that to a bullion coin,
prone to damage.
knowledge of the nuances of mark- the value of which relates mainly to
ups to help everyone find his or her its precious metal content. While
own best strategy. We love small it may require more specialized
orders too. We have no minimums. knowledge, experienced collectors
Relationships are what matter and Bullion Jewelry take great pleasure and can enjoy
starting them well is worthwhile. great returns independent of market
Much of the value of a piece of movement.
jewelry is in its design, not just the
Coins versus Rounds amount of gold or silver it contains.
Worldwide, gold and silver are gifted
Coins tend to cost slightly more than and treasured as a store of wealth.
rounds of the same size and purity Some people feel they can travel COPPER
made by private mints. Many people wearing their wealth more easily and While copper is not a
choose coins anyway. Some people discreetly. For this reason, there is precious metal, it is
enjoy even greater confidence a new category of jewelry gaining beautiful. We offer it in
in bullion coins because several popularity: 22 karat gold bullion response to customer
government mints have high quality jewelry. It is of high purity, simple demand and we feel it
standards. (We only deal with the design and created to cost as little as
should be regarded as
world’s finest mints, both public and possible over the price of the gold it
collectable rather than a
private.) Simultaneously, those who contains. Many people prefer jewelry.
store of value.
choose coins over rounds believe Some people feel more comfortable
that their recipient will also feel crossing international borders with
confident when the coins change jewelry as well as (or instead of)
hands again. bullion or money.
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Inventory is Reliable comparison. For example, a shopper Why do we buy and buy back?
might keep in mind the spot price
Our business model includes having of an ounce of gold when shopping We offer a two-way market. We have
a large stock of inventory on hand for a coin containing an ounce of gold happily accepted every request to buy
so that we can ship orders quickly (like a gold Maple Leaf). bullion from anyone. When we are
– no matter the size. As buyers, we selling bullion, we are always explicit
understand wanting shipments to about whether a product has been
come quickly from a supplier who has “spot” prices owned before or is straight from a
the precious metals in stock. are the acknowledged mint. When we buy bullion back,
base lines for market our processes for determining its
Pricing of Precious Metals pricing of each of the authenticity are rigorous.
precious metals and
How can you see how much a product they change constantly Our customers do sometimes want
or an order will cost? We show the to trade us one form for another, for
up-to-theminute prices on our website example larger bars for a variety of
for the products we offer with a The difference between the spot price smaller bars/wafers/rounds/coins
shopping cart system to collect your for an ounce of gold and our price for that someone feels might be
order and review your total. We offer a gold Maple Leaf, in this example, more easily used. A “trade” is two
an all-in best price guarantee so you is called the “premium”. By clearly transactions: a sell and a buy.
have confidence that your research revealing these prices, we add stability
is sufficient and effective. There are and predictability to the decision- Another reason we are willing to buy
no hidden fees nor commissions. The making processes of our customers. back the bullion we have sold is to
price you see is the price you pay. help our customers trust that they
The only additional charges are for have a reliable place to trade their
shipping. Orders over $5000 ship fully precious metals for currency should
insured for free. A premium is the need come up or the timing be
the mark up or the cost right.
To offer maximum clarity and ease of above the market price
price comparison, we reveal both the (or “spot price”) of the
“spot” price and our products’ price precious metal content
on the same page. When people shop of a bullion product
for precious metal products, they
often use the spot price as a point of
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Security, Privacy, Authenticity, (except perhaps via identify theft). but are not prepared to house
Storage Storage in a bank safety deposit box them all (for example, in a safe at
causes doubt, too. It exposes one to home). It is possible to store bars,
the risk that an insolvent bank or a rounds, coins and wafers at a private
Security
depository, nearby or further away.
bank during a run or “bank holiday”
Working with top industry partners
The first question of security is “what will confiscate or fail to give you
whose customers can easily keep
is the threat?” Owners of precious timely access to your property. What their wealth in multiple locations
metals enjoy a natural immunity from are the optionsavailable to mitigate on multiple continents helps us
many threats, especially “counter- these threats? extend our reach. In a case where
party risks,” but have to take steps to people find the stability of their
secure them from others. geographical area to be uncertain,
Common Sense Measures it could be appealing to ship to a
foreign depository. When you are
Counter-Party Risk People who want to keep their ready, you can have the depository
There are so precious metal and valuables ship your precious metals directly to
many companies, in their physical control have to you. Under financial and political
consider where to keep them. They duress, banks or governments
departments and have been known to be tempted to
may consider safes, obscuring the
institutions that must location of valuables, waterproof illegally take the contents of bank
function in order for you storage, the deterring of metal safety deposit boxes. An advantage
to get the value of or detectors, do-it-yourself to a private depository over a bank
the benefit from your installations, fire-proofing, decoy safety deposit box is the expectation
investment, pension or safes, etc. They consider whether to that, in case of instability, your
tell anyone and, if so, whom. They property will be secure and available
account. The risk that to you.
use their common sense, perhaps
one of these will fail and choosing multiple options. People
alienate you from your are quickly getting reacquainted
money is known as with the need to think along these Privacy
“counter-party risk”. lines.
Three common topics related to
privacy are information security,
Something that can be said for Depository Storage sanctity of contact information and
reporting compliance. Effective use
accounttype investments is they
Storage is an option for those who of technology is one of our strengths.
cannot be destroyed in a house fire
are ready to own precious metals We store our information on servers
or stolen by a break and enter thief
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we physically control. We continually and harder to fake. Our verification to be sure you are more than satisfied.
prepare to meet data security processes when we buy precious We want to know people are loving
challenges, recently deploying metals from the public are rigorous. As building their ounces with us. Here
advanced security measures including mentioned, we are always explicit on is how we know. We have earned a
extended validation SSL and perfect our website about whether a product Better Business Bureau A+ rating.
forward secrecy. When it comes to has been owned before or is straight Also, we receive and publish enormous
marketing communication, we may from a mint. amounts of customer feedback to stay
communicate with you with your receptive and responsive. We would
permission. Reporting requirements be delighted for you to read this
on bullion transactions are modest. The Advantages to You feedback to see what you can expect
Bullion transactions would be reported out of a relationship with us.
if they involve cash over $10,000. No Our vision is of an alliance with our
report on transactions involving single customer to help you build your
checks or bank wires is required. As ounces and love doing it. Key elements
regulations change, we plan to be of that experience are our attention
compliant with compulsory reporting. to detail, best prices and diversity
We will contest any government of selection. We are fanatical about
request for your data that is outside getting your order right so you can
their legal authority. For your privacy, have peace of mind. We keep margins
any shipments we send are obscurely low with efficiency making our best
labeled to give the least possible price guarantee easy to offer so you
indication of their contents. We get the best price. The breadth of
actively engage in privacy protection. our products and our responsiveness
to our customers’ requests will make
your decisions fun. On our website,
Authenticity you can make an order any time, day
or night, when you are at your best
The primary way we ensure for shopping. The growth we have
authenticity is through trusted experienced has been satisfying.
partnerships with mints who have We take it as a good sign that our
impeccable reputations to uphold. customers are happy. And yet we want
Because of the qualities of precious to be as receptive and responsive to
metals, they are easier to verify our customers as possible. We want
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1 3
Purchase Processes Selecting Your Products Remitting Payment
Most people begin at our website. Once an order is locked in, we
You can use it to build your order need to receive your payment
A typical first purchase involves the in an online shopping cart to see your in a timely fashion (sent within two
following steps in this order: total and get a quote for shipping business days). There are several
costs. Our site makes comparisons choices for paying for your order.
1. Selecting your products easy. We are happy to talk with you
on the phone to help think everything Worldwide:
2. Locking in an order to confirm the through and also to accept and lock
price in your order. Please consider the • wire transfer
3. Remitting payment shopping cart to be an estimate until • Bitcoin
the order is locked and the price
4. Awaiting payment processing and confirmed. Additional Choices in North America:
clearance
• PayPal
2
5. Receiving shipment notice(s) with
Locking In an Order to Confirm • mailing check, draft, or money
tracking information
the Price There are two ways to order
6. Receiving your shipment lock in an order:
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4
Awaiting Payment Processing Next Steps Learn More
and Clearance Most forms of
payment reach us quickly and There is a step you can take any time It is true the best investment anyone
clear in one to three days although to make an upcoming purchase easier. can make is in his or her own
mailed payments and direct deposits You can establish a free account (user education. We invite you to pursue
take longer. There is a chart online name and password), perhaps even your own research. If you need
with up-to-date information at: allowing us to email you from time to someplace to start, you are welcome
https://silvergoldbull.com/payment time about events and opportunities. to visit our Facebook page where we
You can set this up on our website. link to informative articles and posts
5
as they become available.
Receiving Shipping Notice with Another step that you can take if you
Tracking Information are banking at a Canadian bank is to It can be daunting to re-evaluate the
Our commitment is to ship your establish Silver Gold Bull as a payee at fundamentals of handling money and
order within five days of your payment a teller or online. investment. Give yourself the
clearing. Most of the time we ship opportunity to look deeply at global
quicker than that. You will receive a We look forward to connecting with monetary policy and let your own
shipping notification (provided we you. Please call, visit our website and/ understanding guide your investment
have your correct, working email or write us an email. Let’s get our shifts and new life strategies.
address) so you can be prepared relationship started.
for the arrival of your order.
6
Receiving Your Shipment
Your shipment is fully insured
until you sign for it. Please ex-
amine the box for signs that it has
been opened or tampered with before
signing for your shipment. Sometimes
with larger or heavier orders, the car-
riers (Fedex, UPS, etc.) require us to
break orders down into separate ship-
ments.
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Who We Are
Change is the only constant: we know We chose our name to be upfront And that brings us to today. We
that the world will look different in about our stance on owning and are glad that you are reviewing our
five, ten, thirty and a hundred years. keeping significant physical precious materials and we are looking forward
All we have to do to know that’s true metals for protection. We have been to exploring together how we can
is look back in history. It seems likely committed to this idea for over a help you. We have highlighted
that there will be dramatic changes in decade, since long before we started some of the key points we trust you
the world economy that bode well for the company in 2009. When we wanted to know more about and we
owners of physical precious metals. named ourselves, we decided to love questions. We hope you will
We plan to be here through it all, be clear and forthcoming that we contact us soon and at your earliest
participating in our community, help- are permanently enthusiastic about convenience.
ing each other and offering people the silver and gold: in the language of
chance to buy, sell and own precious investment, we are “silver gold bulls”.
metals. We expect we too will need We started by accumulating precious
to adapt to a new world monetary metals ourselves, at the same time
system. To protect ourselves and our influencing and supporting our friends
people is what we truly want. We hope and families to also look more deeply
everything turns out better than ex- into what is happening within the
pected and we will be here for our global economic landscape. After
customers for decades to come. years of that, we decided to formalize
our help into a business and seek a
wider circle of customers.
LONG TERM
YOU + = MUTUAL SUCCESS
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