INTRODUCTION

Toyota Motor Corporation

is a Japanese automotive manufacturer headquartered in Toyota, Aichi, Japan.
In 2013 the multinational corporation consisted of 333,498 employees
worldwide and, as of January 2014, is the fourteenth-largest company in the
world by revenue. Toyota was the largest automobile 0manufacturer in 2012 (by
production). In July of that year, the company reported the production of its
200-millionth vehicle. Toyota is the world's first automobile manufacturer to
produce more than 10 million vehicles per year. It did so in 2012 according to
OICA, and in 2013 according to company data. As of November 2013, Toyota
was the largest listed company in Japan by market capitalization (worth more
than twice as much as #2-ranked SoftBank and by revenue.
The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his
father's company Toyota Industries to create automobiles. Three years earlier, in
1934, while still a department of Toyota Industries, it created its first product,
the Type A engine, and, in 1936, its first passenger car, the Toyota AA. Toyota
Motor Corporation produces vehicles under 5 brands, including the Toyota
brand, Hino, Lexus, Ranz, and Scion. It also holds a 51.2% stake in Daihatsu, a
16.66% stake in Fuji Heavy Industries, a 5.9% stake in Isuzu, and a 0.27% stake
in Tesla, as well as joint-ventures with two in China (GAC Toyota and Sichuan
FAW Toyota Motor), one in India (Toyota Kirloskar), one in the Czech
Republic (TPCA), along with several "nonautomotive" companies. TMC is part
of the Toyota Group, one of the largest conglomerates in the world.









STRENGTH

Innovative culture. Toyota is one of the most innovative auto companies and
has a strong culture that is focused on constant innovation. The company was
the first to introduce Kaizen, Kanban and Total quality Management systems
widely in their organization. The company was the first to mass-produce and
sell hybrid vehicles too.
Brand reputation valued at $30 billion. Toyotas brand is the most valued
automotive brand in the world. The business is known for its environmentally
friendly, safe and durable cars that are sold in more than 170 countries.
Industry leader in production and sales. Toyota was the first company to
introduce lean manufacturing and total quality management practices in
manufacturing process. For some time, the company was the only practitioner
of these practices and had the lowest manufacturing and production costs
worldwide. Although many manufacturers were able to replicate Toyotas lean
manufacturing system, the company is still one of the most profitable
manufacturers in the world.
Strong brand portfolio. Toyota currently sells about 70 different models of
cars under its namesake brand. This does not only increase brands awareness
but also satisfies nearly every consumer group needs. Toyotas flagship models
are Corolla and Prius.
The leader in green cars development. Toyota understands that
environmental friendly cars are the necessity nowadays. Consumers are more
selective in terms of CO2 emissions and fuel-efficiency of the cars they buy and
Toyotas early move towards selling hybrid and efficient cars is the strength few
competitors can match.










WEAKNESS

Large-scale recalls. Toyota had quite a few large-scale vehicle recalls over
the past few years. The business recalled 9 million vehicles in 2009-2010 and
7.43 million cars in 2012. Such recalls does not only hurt the firm financially
but significantly damages firms brand.
Weak presence in the emerging markets. Toyotas main markets are
Japan, US and Europe, while such emerging economies as China or India
make only a small percentage of all Toyotas sales. Due to poor presence in
the largest automobile market (China), Toyota will find it hard to compete with
GM that has huge market share there.


OPPORTUNITIES
Positive attitude towards green vehicles. Today consumers are more
aware of the negative effects (air pollution) caused by cars. Large
quantities of CO2 emissions intensify greenhouse effect and negatively
impact the life on earth. Thus, consumers are more likely to buy new
hybrid and electric cars that emit less CO2.
Increasing fuel prices. Increasing fuel prices open up large markets for
Toyotas hybrid cars as consumers shift towards efficient cars.
Changing customer needs. By introducing new car models, Toyota
could satisfy varying consumers tastes and needs and access wider
customer group.
Growth through acquisitions. Toyota has successfully acquired other
car companies in the past and should continue doing so to grow, gain new
skills, assets and access to new markets.







THREATS
THR
New emission standards. New emission standards introduced by the
government would require more investments into producing cleaner
engines. More investments mean less profit for Toyota.
Rising raw material prices. Rising raw material prices are especially
important to automobiles manufacturers. Higher prices mean higher costs
and less profits for Toyota as the raw metals are the main components in
car manufacturing.
Intense competition. Toyota faces more intense competition from other
auto manufacturers more than ever. Volkswagen group is strongly
growing and GM steps up after its reorganization to become more
competitive than ever.
Natural disasters. Toyotas has manufacturing facilities in Japan,
Thailand, China and Indonesia. These countries, including others, are
often subject to natural disasters that disrupt manufacturing in the
facilities and decrease Toyotas production volumes.
Appreciating yen exchange rate. Most of Toyotas revenue comes from
foreign countries. The profits earned abroad must be sent back to Japan
and converted to yen. Appreciating yen exchange rate against other
currencies means lower profits for Toyota.










SWOT ANALYSIS OF MYSELF


STRENGTHS
Hardworking,good communication skills,cooperative,leadership
qualities.

WEAKNESSES
Need motivation,lack of confidence.


OPPORTUNITIES
Pursuing MBA,job placement.


THREATS
Competition,less employment opportunities.