I
UNIVERSITY
OT
WOL V E R H AMPT O N
& the Built
Schoolof Engineering
Environment
ET3006
lnnovationandEnterprise
ModuleGuide
ModuleGuide
ModuleTitle:
Innovationand EntErprbe
Modulecode:
ET3006
Pre-requisites: ET2005ManagementStudies
Co.requbites:
None
Semsster/Academic
Year
Ssmgster2 2007/0E
CreditValue:
'15
Levolof study:
ModuleLeadsr:
Graham
Hudson
Room:MAl09b
Phone:019023217'17
E-mail:
G.R.Hudson@wlv.ac.uk
lniernalModerator:
MartinEason
RationalE
is to;
Theprincipal
aimofthismodule
.
teams to set up a
Enablestudentsto work in multi-disciplinary
to design,develop,
manufacture
andmarketa product.
company
. Providea criticalinsightto thetotalityof newproductdevelopment.
. Createopportunities
for innovation
andentrepreneurship.
Loarningoutcomea
By successfulcompletionof the modulestudentswill be ableto show:
2.1 Knowledgeand Understandingof:
Demonstrate
knowledgeand understanding
of the productdevelopment
Drocess.
Demonstratethe applicationof their design skills in the creationof a
proposalfor a newand innovativeproduct.
2.2 SubjectSpecificSkills:
requirements
for the introduction
Establishand plan the manufacturing
and continuedproductionof a new product.
Developthe businessplan for bringingthe productto market and
business
enterprise.
establishing
a sustainable
Developthe marketingplanfor the promotionof the productto its target
customers.
theirabilityto workeffectivelywith others.
2.3 Key Skills: Demonstrate
Weeklytopic guide
The moduleis principallya studentcentredactivity,howeverthe following
topicswill be coveredformallyto supportthe project.
lndicativeModuleProqrammo
models
lnnovation
New productdevelopment
- goals,strategies,integratedapproaches,
technology
management
sustainability,
energy,
waste,re-use,
Environmental
issues- legislation,
recycling,
end-oflife.
practices,
design,moraland ethicalbusiness
Socialissues- inclusive
product
liability
support,
fundingstreams,
venturecapital,
Entrepreneurship
- business
IPR
ershios,
(SeeAcadomic
Calendar
in ModularScheme
Guideandon-line)
4
SpecialistResources(School provided)
.
.
.
.
5
SpecialistResourcss(Studentprovidedwith cost indicated)
.
software
Wordprocessing
andprinting
facilities
CADsoftware
Presentationsoftware
projections
Spreadsheets
forfinancial
Nonapplicable
IndicativeReadingand LsarningSupportList
3rd ed. - Boston,
1. Ulrich,K.f . (2003,Productdesignand development.
Mass.tLondon: lrwin/McGraw-Hill
2. Baxter,M.(2002\ Productdesign : a practicalguide to systematicmethods
of newproductdevelopment.
- London:Chapman& Hall,
3. Ulfman,D.G.(2003)Themechanicaldesignprocess.3'o ed. - NewYork;
London: lvlccraw-Hill,
4. DesignCouncil.(1991)Managingthe financialaspectsof productdesign
of Tradeand lndustry.
London: Department
and development.
Teachingand LearningMethods
teaching
andleafning
TheSchoolof
Engineering
andtheBuiltEnvironment's
youwithchallenging
philosophy
i.e.to provide
thewholestudent
is to develop
you
require
to
develop
and
improve
skillsas
and
assignments
that
activities
andunderstanding
of contractual
andfinancial
wellas increase
knowledge
procedures
context.
withina construction
withthe
approach
means
thatyouneedto beprovided
Thisvalue-added
to developskillsthroughthenatureanddesignof thecasestudy.
opportunity
yourcurrent
is designed
to bridgethegapbetween
Thelectureprogramme
required
bya manager
andlevelof skillsandthose
knowledge,
understanding
environment.
in a construction
youin investigations,
practicals
activity
willinvolve
Tutorials,
andseminar
presentations,
self
and/or
exercises
onsettopicsandmayinvolve
discussions
anopeerassessmenr.
needsasthefocusof thelearning
activity
Thisapproach
seesthelearning
for
thatyouwillneedto takeonsomeresponsibility
withtheunderstanding
yourownrearnrng.
I
A8seasment
8.1 Methodsand Wsightings:
The module will be assessedby lhe submissionof a group repotT,and a group
presentation.An individualcitique is alsorequired.
8.2
AssessmentComponents:
e
=
DESCRIPTION
KU
sss
KS
E
=
Component1. Groupreportand
prcsentation,(60% report, and
'15olo
presentation)
Component2. Indivldualcritical
evaluation.
2.1
2.2
2.2
2.3
SUBMISSION
WEEK
(University
weekl
75To
Week13
250/0
Week13
gradea minimum
gradeof
To passthe moduleyoumustachievea minimum
gagb
ofAssessment.
D5 for
Component
Keyto LearningOutcomes;
KU =
Knowledge
and Understanding
Skills
SSS =
SubjectSpecific
=
KeySkills
KS
8.3 MarkingCriteria
Full details of the marking criteriawill be issued to you as part of the
assignmentbriefat the startof the module.
8.4 Submissionof Coursework
'Here2Help')
(M1024
Theassignments
shouldbe handedin at Registry
anda
receiotobtained.
8.5 Extenaions
Extensions
willonlybe allowedin exceptional
circumstances
andyoumust
havea validcause(normallycovered,for example,by a medicalcertificate).
needto be madeusingtheAU33formobtainable
Applications
for extensions
'Here2Help').
Assignmentssubmittedlats withouta
from(M1024
8anctionedsxtnsionwill be markedF0.
lf youare unableto submityourworkby the deadline
or withinanyextension
granted,or if you consideryourperformance
has beenaffectedby some
youshouldconsider
applying
for
exceptional
circumstances,
Circumstances.
In suchcasesyoushouldconsultyour
Extenuating/Mitigating
foradvice.
Personal
Tutoror a University
Counsellor
8.6 Returnof Couraework
The pinkcopyof the StudentAssessmentformwill normallybe returnedto
you withinthreeworkingweeks.Studentwork is not normallyreturnedand
you are advisedto keepyourown hardand softcopyof anyworksubmitted.
8.7 Retrievalof Failure
governing
Regulations
retrieval
of failurevarydepending
on youraward,in
particularuponwhetheryou are studyingfor a degreeor a highernational
qualification.
Guide'or the University's
Pleasereferto your'Pathway
ModularSchemeGuide'for Students
2004/05.
'Undergraduate
8.8 Moderation
of assessment
withinthe modulewill
A representative
sampleof all elements
be moderatedin accordancewiththe proceduresset out in the School
Assessment
Handbook.
9
Plagiarismand collusion
Plagiarismand collusionare very seriousoffencesthat can resultin expulsion
fromthe University.
This is becausethosefoundguiltyof plagiarismor
collusionwill not onlyhaveattemptedto representsomeoneelse'sworkas
theirown but havealsosoughtto gainan unfairadvantageovertheirfellow
students.
9.1 AvoidingPlagiarismand Collusion
'1. In the caseof groupworkyou are activelyencouraged
to work in a team.
lhat you answermustbe your
Howeverthe sectionsof the assignment
work.
ownindividual
havebeen
2. You shouldmakeit veryclearwhatsourcesof information
quoted
it mustbe
fromthesesourcesis
used;wherematerial/information
System.(Detailscan be
clearlyreferencedusingthe HarvardReferencing
obtainedfrom LearningCentfesor on-linevia the LearningCentreHome
165).
Page:htto://asp.wlv.ac.uULevel5.asp?UserTvpe=4&Level5=3
3. Neverattemptto copyor paraphraseanotherstudent'swork.
10 PathwayGuide and AcadsmicRegulationsfor Students 2006/07
guideshould
withthetermsand
bereadinconjunction
Thismodule
your'Pathway
Guide'
and
theUniversity's
contained
in
conditions
,UNIVERSITY
STUDENT
GUIDE
UNDERGRADUATE
(This
through
200612007'.
can
be
accessed
FORSESSION
sdt quideo().doc)
http://www.wlv.ac.uk/Docs/ww-uq
11 Moduleparticipants
ModuleLeader:
GrahamHudson
Room:MA109b
Phone:01902321717
E-mail:G.R.Hudson@wlv.ac.uk
ModuleTeam:
MartinEason
12 Registration
You are remindedthat onlystudentswho haveformallyregisteredas
participants
on a modulewillbe ableto gaincredits.
13 MobilePhones
In the interestof courtesyto otherstudentsand staffpleaseensurethat
mobilephonesare switchedoff duringlecturesand tutorialclasses.In
the moduleleadertrey allowindividualphonesto
exceptionalcircumstances
be kepton if a validreasonis given.Any studentwho considerstheyhavea
validreasonmustdiscussthiswith the lecturerpriorto the lecturestarting.
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QUESTIONNAIRE
Werre r grotlp-of studotucurently workirg on r d$igtr project rgsrdings
ScubaDivingair presrurcheckdvic.It woutdbegreatlyappreciaieO
itiou
couldanlwer the qustionscorrdly to the bert of your krowiedge,
Ql. Eow long have you betrdoilg scrb, divitrg?
E 1 - 5 ye{rs
E 5 - 10yerri
E 10yean or more(plc$ spclfy)
Q2,Wh.t ir yourscubsdivinSqualiticstion?
Q3.Do you own diving let scce$orir?
E yes
ENo
(No',
If
pleorspcify
Q4.IIow lmport nt i! chcling th air prerlure underwotorto you?
Importara
D
- Vry importsnt
E vital
Q5.Eow ofttrwouldyou c[eck th afuprelsuregauge(utrdrwotr)?
D Every10minuter
n Every20Biruter
D Otbers(ple$especify)
Q6.Eaveyou everencounterdproblem!rgordingsir prsrurecheck
devic?
D yes
ENo
If ys,ples3etick rppropritte borer betow
D L it du. io div.r odig.nca?
E I! it ducro f.utty .qoipm.ntt
n
L lt du. to diving condittorr?
Othel! (plrle rpecify)
Q7,Would I scubrdiving rir warningdvicethot sutomrtically warm you of
rutrling oul of rir, beof itrterert to you?
E Yes
ENo
Q8.What price would yourpctto payfor thir iype ofair warning
devic?
E 3120-3160
tr fl60 - r2oo
E t2O0or more(pleoselpccify)
Q9.Do you havetry ruggrtion!regrrdiry r lcubr diving sir prllure
chockingdevice?
Otr bhlf of the Univerrity of Wolverhsmpton, 8rd our self we would lik to
ihmk !'ou for tsking th tim to completetiis que3tiontrair.
