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Observation Report

The document contains store observation reports from multiple stores of Sigma It Super Store (P) Ltd that were observed on August 6th and 7th. The reports note details about interactions between sales associates and customers, cleanliness, product availability, pricing accuracy, and other metrics. Overall performance varied between associates and stores, with some providing excellent customer service and others needing improvement in areas like taking customer contact information.

Uploaded by

Santosh Kumar
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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198 views32 pages

Observation Report

The document contains store observation reports from multiple stores of Sigma It Super Store (P) Ltd that were observed on August 6th and 7th. The reports note details about interactions between sales associates and customers, cleanliness, product availability, pricing accuracy, and other metrics. Overall performance varied between associates and stores, with some providing excellent customer service and others needing improvement in areas like taking customer contact information.

Uploaded by

Santosh Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Sigma It Super Store (P) Ltd

STORE OBSERVATION REPORT


Name of the Sales Person:
Contact No:
Time:
Date:
Store
Observed by:
Query Regarding product:

1 First Interaction
2 Providing proper Information
3 Behavior
4 Take the Contact no. of customer for follow up
5 Approach
6 Helping for making decision
7 Providing new gadgets information
8 Communicates clearly and accurately/ voice modulation.
9 Demonstrates Flexibility and Responsiveness
10 Offer water
11 Providing any Offer to make call mature
12 Proper Presentable
13 Display standards
14 Customer Walkin
15 Correct pricing
16 Associate standards: availability, badge, presentation
17 Availability & stock levels
18 Product Quality
19 Hygiene & cleanliness
20 Everything in its place

Shazeb
8182837122
2:45 PM
6-Aug-14
Lalbagh/Sigma Store
Santosh Kumar
Dell laptop
Good
Average

Average

Excellent

Comments

Good
Good
-

Not take No of customer

Good
Average
-

No

Good
Excellent
Good
-

Yes
Excellent
Excellent

Average
-

Yes

Average
Good
Excellent
Excellent
Excellent

Sigma It Super Store (P) Ltd


STORE OBSERVATION REPORT
Name of the Sales Person:
Contact No:
Time:
Date:
Store
Observed by:
Query Regarding product:

Amit Singh
9305829692
4:45 PM
6-Aug-14
Gomti Nagar/Sigma Store
Santosh Kumar
Dell Computer
Average

1 First Interaction
2 Providing proper Information
3 Behavior
4 Take the Contact no. of customer for follow up
5 Approach
6 Helping for making decision
7 Providing new gadgets information
8 Communicates clearly and accurately/ voice modulation.
9 Demonstrates Flexibility and Responsiveness
10 Offer water
11 Providing any Offer to make call mature
12 Proper Presentable
13 Display standards
14 Customer Walkin
15 Correct pricing
16 Associate standards: availability, badge, presentation
17 Availability & stock levels
18 Product Quality
19 Hygiene & cleanliness

Good
Good
Good
Good
-

Excellent

Good
Good
Good
Good

Average
-

Average
Good
Average
-

Average
Good
Excellent
Excellent

20 Everything in its place

Excellent

Comments

Not take No of customer

No
Yes

Yes

Sigma It Super Store (P) Ltd


STORE OBSERVATION REPORT
Name of the Sales Person:
Contact No:
Time:
Date:
Store
Observed by:
Query Regarding product:

Pawan
8182837282
4:55 PM
6-Aug-14
Gomti Nagar/Sumsung Store
Santosh Kumar
Android Phone
Average

1 First Interaction
2 Providing proper Information
3 Behavior
4 Take the Contact no. of customer for follow up
5 Approach
6 Helping for making decision
7 Providing new gadgets information
8 Communicates clearly and accurately/ voice modulation.
9 Demonstrates Flexibility and Responsiveness
10 Offer water
11 Providing any Offer to make call mature
12 Proper Presentable
13 Display standards
14 Customer Walkin
15 Correct pricing
16 Associate standards: availability, badge, presentation
17 Availability & stock levels
18 Product Quality

Good
Good
Good
Good
-

Excellent

Good

Average
Good
Excellent
-

Good
Excellent

Average
Average

Good
Good
Excellent

19 Hygiene & cleanliness


20 Everything in its place

Excellent
Excellent

Comments

Not take No of customer

No

No Availablity of water
No

Sigma It Super Store (P) Ltd


STORE OBSERVATION REPORT
Name of the Sales Person:
Contact No:
Time:
Date:
Store
Observed by:
Query Regarding product:

1 First Interaction
2 Providing proper Information
3 Behavior
4 Take the Contact no. of customer for follow up
5 Approach
6 Helping for making decision
7 Providing new gadgets information
8 Communicates clearly and accurately/ voice modulation.
9 Demonstrates Flexibility and Responsiveness
10 Offer water

Anurag
9305829692
4:45 PM
6-Aug-14
Gomti Nagar/Lenovo Store
Santosh Kumar
lenovo laptop
Average
Average

Good
Good
Good
-

Good

Average
Good
Average

11 Providing any Offer to make call mature


12 Proper Presentable
13 Display standards
14 Customer Walkin
15 Correct pricing

Excellent

Good
Good

Average
-

16 Associate standards: availability, badge, presentation


17 Availability & stock levels
18 Product Quality

Average

19 Hygiene & cleanliness

Average

Good

Average

20 Everything in its place

Good

Comments

Not take No of customer

No

No
No

Yes

Sirnath Ji Infos

STORE OBSERVATI
Name of the Sales Person:
Contact No:
Time:
Date:
Store
Observed by:
Query Regarding product:
Point Noticed
1 First Interaction
2 Providing proper Information
3 Behavior
4 Take the Contact no. of customer for follow up
5 Approach
6 Helping for making decision
7 Providing new gadgets information
8 Communicates clearly and accurately/ voice modulation.
9 Demonstrates Flexibility and Responsiveness
10 Offer water
11 Providing any Offer to make call mature
12 Kind of Offer
13 Price offer of product
14 Proper Presentable
15 Display standards
16 Customer Walkin
17 Correct pricing
18 Associate standards: availability, badge, presentation
19 Availability & stock levels
20 Product Quality
21 Hygiene & cleanliness
22 Everything in its place

Sirnath Ji Infosolutions
STORE OBSERVATION REPORT

Vivek
9369020340
4:10pm
7-Aug-14
Lalbagh
Santosh Kumar
Insprion 3542 Laptop/i3 4th Generation Dos 4 GB Ram
Average
Average

Good

Excellent

Good
Good
Good

Excellent
Good

Average
Average
Average
Average
Excellent
Good
Good

Comments

No
Yes
No

No
Yes
Rs 1299- Dell Offical offer Back to College
Rs 33490
No

Yes
Not Satisfactory

Computer House

STORE OBSERVATION REPO


Name of the Sales Person:
Contact No:
Time:
Date:
Store
Observed by:
Query Regarding product:
Point Noticed
1 First Interaction
2 Providing proper Information
3 Behavior
4 Take the Contact no. of customer for follow up
5 Approach
6 Helping for making decision
7 Providing new gadgets information
8 Communicates clearly and accurately/ voice modulation.
9 Demonstrates Flexibility and Responsiveness
10 Offer water
11 Providing any Offer to make call mature
12 Kind of Offer
13 Price offer of product
14 Proper Presentable
15 Display standards
16 Customer Walkin
17 Correct pricing
18 Associate standards: availability, badge, presentation
19 Availability & stock levels
20 Product Quality
21 Hygiene & cleanliness
22 Everything in its place
23 After Sales

Computer House
STORE OBSERVATION REPORT
Anuj
8953776622
4:30 PM
7-Aug-14
lalbagh
Santosh Kumar
R015TU-HP laptop
Average

Good
Good

Excellent

Comments

Average
Good
No
Good

No. Try to sell HP most & said Dell doing


No
Excellent
Average

No
Yes
Head phone+Mouse+8 GB Penrive+Cilin
Rs 31990
No

Average
Average
Average

Yes
Average
Average

Not Satisfactory
Excellent
Good
Good

Found a Customer very much unsatisfied

ost & said Dell doing their after sales services on third party this days

e+8 GB Penrive+Cilining Kit + Key Guard+ 1 Year Full damage warranty

very much unsatisfied with the Sold Model

Nesco Info System (P) Ltd

STORE OBSERVATION REPO


Name of the Sales Person:
Contact No:
Time:
Date:
Store
Observed by:
Query Regarding product:
Point Noticed
1 First Interaction
2 Providing proper Information
3 Behavior
4 Take the Contact no. of customer for follow up
5 Approach
6 Helping for making decision
7 Providing new gadgets information
8 Communicates clearly and accurately/ voice modulation.
9 Demonstrates Flexibility and Responsiveness
10 Offer water
11 Providing any Offer to make call mature
12 Kind of Offer
13 Price offer of product
14 Proper Presentable
15 Display standards
16 Customer Walkin
17 Correct pricing
18 Associate standards: availability, badge, presentation
19 Availability & stock levels
20 Product Quality
21 Hygiene & cleanliness
22 Everything in its place

esco Info System (P) Ltd


STORE OBSERVATION REPORT
Kavita
9336184571
2:45pm
7-Aug-14
Lalbagh
Santosh Kumar
Inspiron 3537/Dell
Average

Good

Excellent

Comments

Excellent
Excellent
Good
No
Excellent
No
Good
Excellent
Excellent

No
Yes
Scrach & Win (Assured Gifts),Dell back t
30990/- + 5 % Vat Extra,Actual amount
Good
Excellent
Excellent
Good
Good
Excellent
Excellent
Excellent
Excellent

red Gifts),Dell back to college Offer,lenovo 2 years exented warranty Offer


Extra,Actual amount (32500/-)

lenovo S

STORE OBS
Name of the Sales Person:
Contact No:
Time:
Date:
Store
Observed by:
Query Regarding product:
Point Noticed
1 First Interaction
2 Providing proper Information
3 Behavior
4 Take the Contact no. of customer for follow up
5 Approach
6 Helping for making decision
7 Providing new gadgets information
8 Communicates clearly and accurately/ voice modulation.
9 Demonstrates Flexibility and Responsiveness
10 Offer water
11 Providing any Offer to make call mature
12 Kind of Offer
13 Price offer of product
14 Proper Presentable
15 Display standards
16 Customer Walkin
17 Correct pricing
18 Associate standards: availability, badge, presentation
19 Availability & stock levels
20 Product Quality
21 Hygiene & cleanliness
22 Everything in its place

lenovo Store
STORE OBSERVATION REPORT
Reetesh
9889199907
3:00 PM
7-Aug-14
Lalbagh
Santosh Kumar
S510P 59-411377/lenovo
Average

Good

Excellent

Good
Good
Good
Average
Average
Good
Average

Good
Good
Average
Average
Good
Good
Excellent
Good
Good

Comments

No
No

Yes
Yes
Head Phone + Rs5000 Coupan ladies Saloon+ (1+2) Warranty
46,800/- With licence & Without licence 41,800/-

Need some Improvement

Reliance Digital Store


STORE OBSERVATION REPORT
Name of the Sales Person:
Contact No:
Time:
Date:
Store
Observed by:
Query Regarding product:
Point Noticed
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17

First Interaction
Providing proper Information
Behavior
Take the Contact no. of customer for follow up
Approach
Helping for making decision
Providing new gadgets information
Communicates clearly and accurately/ voice modulation.
Demonstrates Flexibility and Responsiveness
Offer water
Providing any Offer to make call mature
Kind of Offer
Price offer of product
Proper Presentable
Display standards
Customer Walkin
Correct pricing

18
19
20
21
22
23

Associate standards: availability, badge, presentation


Availability & stock levels
Product Quality
Hygiene & cleanliness
Everything in its place
After Sales

Reliance Digital Store


STORE OBSERVATION REPORT
Dinesh
8445913549
3:45 PM
7-Aug-14
Hazratganj
Santosh Kumar
G 5070 ( 3724)2405- lenovo Laptop
Average

Good

Excellent

Good
Excellent
Good
Excellent

Excellent
Excellent

Good
Excellent
Average
Good
Excellent
Excellent
Excellent
Excellent

Comments

Yes
Yes
Yes

No
Yes
Providing Canon printer Worth Rs 4000/- cost on Rs 2000/- & Rs 2750 additional warranty 3 Years war
35490/Yes

Responsible srevice center

nal warranty 3 Years warranty

Jumbo Store

STORE OBSERVATION REPOR


Name of the Sales Person:
Contact No:
Time:
Date:
Store
Observed by:
Query Regarding product:
Point Noticed
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23

First Interaction
Providing proper Information
Behavior
Take the Contact no. of customer for follow up
Approach
Helping for making decision
Providing new gadgets information
Communicates clearly and accurately/ voice modulation.
Demonstrates Flexibility and Responsiveness
Offer water
Providing any Offer to make call mature
Kind of Offer
Price offer of product
Proper Presentable
Display standards
Customer Walkin
Correct pricing
Associate standards: availability, badge, presentation
Availability & stock levels
Product Quality
Hygiene & cleanliness
Everything in its place
After Sales

Jumbo Store
STORE OBSERVATION REPORT
Dinesh
8445913549
3:45 PM
7-Aug-14
Hazratganj
Santosh Kumar
Laptop
Average

Good

Excellent

Average
Good
Average

Good
Average

Excellent
Excellent
Good
Average
Good
Average
Excellent
Excellent
Excellent

Comments
Need Improvement

No
No
No
Not Shown Much Interst
No
No

Yes

Responsible srevice center

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