BIRLA INSTITUTE OF TECHNOLOGY & SCIENCE, PILANI
WORK INTEGRATED LEARNING PROGRAMMES
COURSE HANDOUT
Academic Term
SECOND SEMESTER 2014-2015
Course Title
Product Design
Course ID No.
Instructor(s)
MM ZG541
MUJAHED HUSSAINI SYED
Course Modules (add more rows as per needs)
Module No Module Title
Objectives
Product Development Process, Scoping,
Product and Planning
Product development teams, Product
development planning process and basic tools
Understanding Customer Needs
Establishing Product Function and Bench
marking
Customer Satisfaction, Customer needs, Organize
and prioritizing customer needs. Establishing
System functionality, Augmentation
Product and portfolio architecture
Modularity design, Implications and Product
Portfolio Architecture its types
Design for Manufacturing and Assembly,
Environment
Methods of designing for manufacturing,
assembly and Environment
Text Book(s)
T1
T1.
Otto, Kevin and Kristin Wood, Product Design: Techniques in Reverse Engineering and
New Product Development, Pearson Education, 2001.
Reference Book(s) & other resources
R1
Karl T. Ulrich and Steven D. Eppinger, Product Design and Development, Tata McGrawHill, 2003
R2
David G. Ullman, The Mechanical Design Process, McGraw-Hill, 1992
Self-Study & Contact Session Plan
Module Title: Introduction
Session 1:
Topic No. Topic Title
1.1
Introduction to design, modern product development
process, innovative thinking
Reference
TB, Chap: 1
Module Title: Product Development Process and Product Planning
Session 2
Topic No. Topic Title
2.1
Product development teams, Product development
planning process and basic tools
Reference
TB, Chap: 2
Module Title: Scoping Product Development
Session 3:
Topic No. Topic Title
3.1
What to develop? Mission statement, Technical
questioning, Business case analysis, Design drivers
Reference
TB, Chap: 3
Module Title: Understanding Customer Needs
Session 4:
Topic No. Topic Title
4.1
Customer Satisfaction, Customer needs, Organize and
prioritizing customer needs.
Reference
TB, Chap: 4 (and RB 1 Chap 4)
Module Title: Establishing Product Function
Session 5 :
Topic No. Topic Title
5.1
Functional decomposition, Function Trees, Establishing
System functionality, Augmentation,
Module Title: Product Teardown and Experimentation
Session 6
Reference
TB, Chap: 5
Topic No. Topic Title
6.1
Teardown process, Teardown methods, Product teardown
Reference
TB, Chap: 6
Module Title: Benchmarking and Establishing Engineering Specifications
Session 7
Topic No. Topic Title
7.1
Benchmarking, establishing product specifications
Reference
TB, Chap: 7 (and RB1,Chap 5)
Module Title: Product Portfolios and portfolio architecture
Session 8
Topic No. Topic Title
8.1
Product Portfolio Architecture and its types,
Reference
TB, Chap: 8
Session 9: Review Session
Mid-Semester Test (Closed Book) : Topics in Session 1 to 8
Module Title: Product Architecture
Session 10
Topic No. Topic Title
10.1
Modularity design, Implications
Reference
TB, Chap: 9 (and RB1 Chap 10)
Module Title: Generating Concepts
Session 11
Topic No.
11.1
Topic Title
Reference
Activity of concept generation, Basic and advanced
methods
TB, Chap: 10, (RB1Chap 6 and
RB2 Chap 7)
Module Title: Concept Selection
Session 12
Topic No. Topic Title
12.1
Concept selection process, Basic and advanced methods
Reference
TB, Chap: 11 (and RB1Chap 7)
Module Title: Concept Embodiment
Session 13
Topic No. Topic Title
Reference
13.1
Basic Methods, Advanced methods, Case study
TB, Chap: 12
Module Title: Modeling of Product Metrics
Session 14
Topic No. Topic Title
14.1
Mathematical modeling Vs Physical prototyping
Reference
TB, Chap: 13
Module Title: Design for Manufacturing and Assembly
Session 15
Topic No. Topic Title
15.1
Methods of designing for manufacturing and assembly
Reference
TB, Chap: 14
Module Title: Design for Environment
Session 16
Topic No. Topic Title
16.1
Reference
Methods of designing environmentally conscious products TB, Chap: 15
Module Title: Physical Prototypes
Session 17
Topic No. Topic Title
17.1
Prototype and model basics, Principles of prototyping,
Rapid prototyping
Session 18: Review Session
Details of Lab (Online) If any: NA
Reference
TB, Chap: 17
Evaluation Scheme:
Legend: EC = Evaluation Component; AN = After Noon Session; FN = Fore Noon Session
No
Name
Type
Duration Weight
Day, Date, Session, Time
EC-1
Assignment-I/ Quiz-I
Online
February 1-10, 2015
15%
Quiz-II
March 1-10, 2015
Assignment-II/ Quiz-III
April 1-10, 2015
EC-2
Mid-Semester Test
Closed Book 2 hours
35%
Sunday, 22/02/2015 (FN)
10 AM 12 Noon
EC-3
Comprehensive Exam
Open Book
50%
Sunday, 19/04/2015 (FN)
9 AM 12 Noon
3 hours
Syllabus for Mid-Semester Test (Closed Book): Topics in Session Nos. 1 to 8
Syllabus for Comprehensive Exam (Open Book): All topics (Session Nos. 1 to 18)
Important links and information:
E-learn portal: https://elearn.bits-pilani.ac.in
Students are expected to visit the Elearn portal on a regular basis and stay up to date with the latest announcements and
deadlines.
Contact sessions: Students should attend the online lectures as per the schedule provided on the Elearn portal.
Evaluation Guidelines:
1.
EC-1 consists of either two Assignments or three Quizzes. Students will attempt them through the course pages
on the Elearn portal. Announcements will be made on the portal, in a timely manner.
2.
For Closed Book tests: No books or reference material of any kind will be permitted.
3.
For Open Book exams: Use of books and any printed / written reference material (filed or bound) is permitted.
However, loose sheets of paper will not be allowed. Use of calculators is permitted in all exams.
Laptops/Mobiles of any kind are not allowed. Exchange of any material is not allowed.
4.
If a student is unable to appear for the Regular Test/Exam due to genuine exigencies, the student should follow
the procedure to apply for the Make-Up Test/Exam which will be made available on the Elearn portal. The
Make-Up Test/Exam will be conducted only at selected exam centres on the dates to be announced later.
It shall be the responsibility of the individual student to be regular in maintaining the self study schedule as given in the
course handout, attend the online lectures, and take all the prescribed evaluation components such as Assignment/Quiz,
Mid-Semester Test and Comprehensive Exam according to the evaluation scheme provided in the handout.
