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International Marketing Overview

International marketing involves planning and executing the conception, pricing, promotion, and distribution of goods and services across national borders to create exchanges that satisfy organizational and individual objectives. It has several key features, including large-scale operations that reduce costs, the dominance of multinational companies, trade barriers that vary between countries, trading blocs that facilitate exports, the need for international market research that accounts for differences between regions, the importance of advanced technology, and foreign exchange regulations that fluctuate over time. International marketing also presents special problems like long distances, high risks and uncertainties, complex documentation and customs processes, trade barriers, intense competition, payment difficulties, diverse languages and cultures, unstable political environments, currency instability, and high costs associated with adapting

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275 views3 pages

International Marketing Overview

International marketing involves planning and executing the conception, pricing, promotion, and distribution of goods and services across national borders to create exchanges that satisfy organizational and individual objectives. It has several key features, including large-scale operations that reduce costs, the dominance of multinational companies, trade barriers that vary between countries, trading blocs that facilitate exports, the need for international market research that accounts for differences between regions, the importance of advanced technology, and foreign exchange regulations that fluctuate over time. International marketing also presents special problems like long distances, high risks and uncertainties, complex documentation and customs processes, trade barriers, intense competition, payment difficulties, diverse languages and cultures, unstable political environments, currency instability, and high costs associated with adapting

Uploaded by

Bary Patwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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International Marketing

Question

#1:

Define

International

Marketing.

Enumerate

its

features.
Answer: International marketing is vast concept that includes many
concepts and ideologies; export marketing is one of those concepts
and ideologies that make international marketing. Selling products
and services in one country and producing and manufacturing it in
another is known export marketing.
According to AM Association the definition of international marketing
is a process of planning and executing the conception, pricing,
promotion and distribution of ideas, good and services to create
exchanges

between

nations

that

satisfy

individual

and

organizational objectives is known as international marketing.

Features of international Marketing:


(a) Large Scale Operations and huge amount of transaction
among countries reduce transaction cost of the export and utilizes
all source of installed capacity that ultimately reduce price of the
product and increase profit of the business.
(b) Dominance of multinational companies have occupied most
the developed contents of the world like united state of America,
Europe and UK, those companies have invested in huge amount.
(c) Trade barriers are the restriction of countries that varies from
country to country due to different governmental policies, rules and
regulations to keep their industries and people profitable. There are
two types of Barrier; 1: Non tariff barriers and tariff barriers. Non-

tariff barriers are in the form of quotas and licenses, and tariff
barrier are in the form of custom duties and taxes.
(d) Trading Blocs are the associations that facilitate the exporters
to export to different countries by bringing things to common
understandings.
(e) International Marketing Research differs from country to
country, region to region and is important to know about the end
consumer demand and supply of the product and services
(f) Importance of Advanced Technology has always had an edge
upon almost every aspect of the business especially in competitive
strength of the company. Most of the companies that have covered
developed countries posses advanced technology.
(g) Foreign Exchange Regulations differs time to time and is a
subject of fluctuations, different countries have different set of rules
for exchange rates.
Question #3: Brief, explain the special problems of international
marketing?
Answer: its a complex job, international marketing it has many ups
and down and pretty much time consuming process because its is
effected by the importing and exporting countrys rules and
regulations, at the same time there are other problems like longs
distance, high risks and uncertainties, customs formalities, trade
barriers, competition with other exporters of their own country and
competition

with

exporters

from

other

countries,

payment

difficulties, documentation formalities, diverse languages, customs,


traditions, unstable governments, exchange instability, corruption,
technology pirating, and high cost of product due to communication

adaptation. These are some of the problem faced by international


marketing.

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