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Air Bus Company Profile: 1. Customer Segments

The document provides an overview of Airbus company profile. It discusses that Airbus launched several successful aircraft families starting from the A300 in 1974. This included the A310, A320 family, A330/A340, and the large A380 that began operations in 2007. Airbus continues to invest in new models like the A350 and A320neo. It has significantly expanded its international production network over the years with facilities in China and the US. The vision is to be a global pioneer in aeronautics, space, and defense through innovation and talent from its multinational workforce.

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Hakim Ali
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0% found this document useful (0 votes)
157 views5 pages

Air Bus Company Profile: 1. Customer Segments

The document provides an overview of Airbus company profile. It discusses that Airbus launched several successful aircraft families starting from the A300 in 1974. This included the A310, A320 family, A330/A340, and the large A380 that began operations in 2007. Airbus continues to invest in new models like the A350 and A320neo. It has significantly expanded its international production network over the years with facilities in China and the US. The vision is to be a global pioneer in aeronautics, space, and defense through innovation and talent from its multinational workforce.

Uploaded by

Hakim Ali
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Air bus company profile

The A300 became the worlds first twin-engine wide body jet with its commercial service entry during
1974. It was followed in the early 1980s by Airbus shorter-fuselage A310 derivative, then later that
decade by the companys single-aisle A320 which has developed into one of the most successful
aircraft families in history with the A318, A319, A320 and A321.
The 1990s saw Airbus introduce its long-range A330/A340 jetliner Family, and a new era of airline
travel started in 2007 when the 525-seat A380 began commercial operation. Responding to market
requirements, Airbus also launched its A350 XWB twin-engine jetliner which brings together the very
latest in aerodynamics, design and advanced technologies during the 21 st centurys opening
decade, with initial deliveries scheduled to begin in 2014.To maintain its competitive edge, Airbus
continues to invest in improvements across the product line including development of the A320neo
(new engine option) version, its A330 Regional variant for domestic use and more.
The companys international production network also has been significantly expanded over the years,
highlighted by its single-aisle final assembly line in Tianjin, China, along with the A320 Family final
assembly facility in Mobile, Alabama, USA the construction of which began in 2013. Click on the
image to play the video.

Vision

A global pioneer in aeronautics, space and defence-related services, creating cutting-edge


technology. Combining European heritage with global outreach, the diversity of our talent and
technology drives innovation, integration and internationalisation. This shapes the company we
are today and our vision for the future, helping the world cope with the challenges it faces.

Mission

Airbus Group aims for leadership of the commercial aeronautics and defence and space
markets, based on its strong European heritage. To do this, were driving innovation,
globalisation, services and value- chain optimisation, all of which will result in improved
profitability and performance.

1. Customer segments

- Qatar airways, the low cost carriers

2. Customer relationship
- Strong governance
- Innovative products and process
- developing and engaging our people
- Building supplier participant
- Corporate citizenship

3. Key activities
- Large spares center
- Maintenance training

4. Value proposition
- When Airbus launched A3020 family of aircraft it created a family of airplanes
(A319, A320 and A321)

5. the key resources


Human capital skills

6. Channels
- acknowledging that people come to twitter to find out whats happening in the
moment ,Airbus working with agency @ good relation

7. Revenue streams

Normal
8. Cost structure
- Natural cover & nature exposure

9. Key partnership
- In 2015 Air bus signed agreement with super ox to help develop ultra-light
super conducting cables
- outsourcing office in India, china, Korea
- Korean Air Aerospace Division in Busan South Korea is the sole

Boeing

1. Customer segments
-

2.

The mature economic in north America will increase the demand .The
trend will occur to chine in coming 20 years

Customer relationship
-

Provide timely on-site


Technical advice and help assure a smooth introduction
Provide quick access to technical information

3. Key activities
-

Human resources are the most resource for them


Using robots to create Airplane

4. Value proposition
-

Boeing use business shared services group, they deliver value every
day, deliver information technology and supply chain services.

5. Channels

Boeing created network that called reach their reach has a network more than
7000 employees at thirteen sites around the world, employees find great
opportunities for professional growth community involvement, leadership
development and social networking.

Developments
Opportunities to meet and discussions with Boeing executives who
teach and inspire
Forum that discuss topics like career development ,leadership and
thrives

Community involvement
Service that make impact to the community
Volunteerism to build leadership
Work on environmental and humanitarian service projects

Social get connected


Create events to help build network
Know more about local restaurant

6. Cost structure
The life-cycle cost approach to design looks at the total cost picture for design options by examining all of
the factors that affect an airplane over its lifetime. Traditionally, the value of a given design solution has
been measured using factors such as:

Drag

Weight

Noise (cabin and community)

Schedule reliability

Development cost

Build cost

7. Revenue streams

Rising deliveries are critical as Boeing looks to convert its sizable backlog into steady
revenue streams

8. Key partnership
-

Boeing reinforced its partnership with Mubadala Aerospace with the


announcement of agreements with Mubadala subsidiaries Strata and Advanced
Military Maintenance Repair and Overhaul Centre (AMMROC) to progress the

commercial and military aviation .


Boeing enjoyed a highly successful Dubai Airshow 2011, highlighted by
strengthened alliances with partners in the Middle East, landmark commercial
airplane orders, high-level customer engagement and an unprecedented display
of technologically advanced aircraft.

9. Strategic partnership
-

BOEING & JAPAN: A STRATEGIC PARTNERSHIP FOR 21STCENTURY AEROSPACE LEADERSHIP

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