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Yelp Inc (Yelp-N) : Average Score

YELP's current score of 3 places it among the bottom quartile of stocks scored. The Company's users have contributed a total of approximately 52. Million cumulative reviews. As of September 30, 2014, the company was active in 61 YELP markets in the United states.

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0% found this document useful (0 votes)
238 views12 pages

Yelp Inc (Yelp-N) : Average Score

YELP's current score of 3 places it among the bottom quartile of stocks scored. The Company's users have contributed a total of approximately 52. Million cumulative reviews. As of September 30, 2014, the company was active in 61 YELP markets in the United states.

Uploaded by

Invest Stock
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 12

YELP INC (YELP-N)

DETAILED STOCK REPORT

Cyclical Consumer Services / Media & Publishing / Advertising & Marketing

Report Date: April 20, 2015


Last Close

Avg Daily Vol

52-Week High Trailing PE

Annual Div

ROE

LTG Forecast

1-Mo Return

48.30 (USD)

2.3M

86.88

102.8

--

6.8%

--

2.3%

April 17, 2015


NEW YORK Exchange

Market Cap (Consol)

52-Week Low

Forward PE

Dividend Yield Annual Rev

Inst Own

3-Mo Return

3.6B

42.10

326.4

--

99.4%

-6.0%

378M

AVERAGE SCORE
Score Averages

NEGATIVE OUTLOOK: YELP's current score of


3 places it among the bottom quartile of stocks
scored.

Media & Publishing Group: 4.4


Cyclical Consumer Services Sector: 5.0

Average Score Trend (4-Week Moving Avg)


Positive
Neutral
Negative
APR-2012

APR-2013

APR-2014

APR-2015

HIGHLIGHTS

Mid Market Cap: 6.0


S&P 500 Index: 6.4

Peers

-6M

-3M

-1M

-1W

OUT

NR

Current
6

CRTO

LAMR

YELP

MDCA

1Y Trend

THOMSON REUTERS I/B/E/S MEAN

- The score for YELP INC improved slightly this week from 2 to
3.
- The recent change in the Average Score was primarily due to
an improvement in the Price Momentum component score.

Buy

Mean recommendation from all analysts covering


the company on a standardized 5-point scale.

39 Analysts

Sell

Reduce

Hold

Buy

Strong
Buy

PRICE AND VOLUME CHARTS


1-Year Return: -25.5%

5-Year Return: --

BUSINESS SUMMARY
Yelp Inc. connects people with local businesses. The Company's users have contributed a total of approximately 52.8 million cumulative reviews of
almost every type of local business, from restaurants, boutiques and salons to dentists, mechanics and plumbers. Its platform provides local businesses
with a range of free and paid services, which help them to engage with consumers at moment when they are deciding where to spend their money. As
of September 30, 2014, the Company was active in 61 Yelp markets in the United States and 66 Yelp markets internationally. The Company's business
revolves around three constituencies: the communities of contributors who write reviews, the consumers who read them and the local businesses that
they describe. The Company's products include Free Online Business Account, Enhanced Listing, Search and Other Ads, and Call to Action.

Page 1 of 12
2015 Thomson Reuters. All rights reserved.

YELP INC (YELP-N)

DETAILED STOCK REPORT

Cyclical Consumer Services / Media & Publishing / Advertising & Marketing

Report Date: April 20, 2015

INDICATOR COMPONENTS
The AVERAGE SCORE combines the quantitative analysis of six widely-used investment decision making tools: Earnings,
Fundamental, Relative Valuation, Risk, Price Momentum and Insider Trading. A simple average of the underlying component ratings is
normally distributed to rank stocks on a 1-10 scale (10 being awarded to the most favorable). These factors may be evaluated
differently using alternative methodologies and the importance of individual factors varies across industries, market capitalization and
investment styles. Additional criteria should always be used to evaluate a stock.
Earnings

Fundamental

Relative Valuation

Risk

Price Momentum

Insider Trading

OPTIMIZED SCORE
Historically, companies with an optimized score
of 3 have tended to moderately underperform
the market over the following 12-month period.

As an alternative approach to equally weighting each of the six factors, independent


research firm, Verus Analytics, conducted a backtest to empirically determine the
optimal factor blend. Results and weighting vary across four different market
capitalization categories. For large cap stocks, price momentum and insider trading
historically provided the most explanatory power among the six factors and are
weighted heavily in the current optimized score. Among the small cap universe, the
earnings and fundamental factors joined with insider trading and price momentum to
explain returns.

PEER ANALYSIS

Currency in USD
PRICE MOMENTUM

Average
Score Ticker

Price
(04/17/15)

1-Mo
Return

3-Mo
Return

VALUATION

FUNDAMENTAL

1-Yr
Return

Market
Cap

Trailing
PE

Forward
PE

Dividend
Yield

Net
Margin

ANALYSTS
LTG I/B/E/S
Forecast Mean

OMC

76.94

-0.3%

4.6%

8.1%

18.9B

18.1

17.6

2.6%

8.2%

NLSN

44.21

2.6%

3.5%

-1.4%

16.4B

44.2

16.4

2.3%

9.9%

14.1% Buy

19

IPG

20.83

-4.0%

5.4%

23.0%

8.6B

18.6

18.5

2.3%

14.0%

8.9% Buy

20

LAMR

59.66

1.9%

8.3%

14.8%

4.8B

22.4

23.3

4.6%

61.7%

3.0% Hold

11

OUT

28.88

-3.3%

7.4%

-5.1%

4.0B

11.4

36.8

4.7%

7.0%

4.0% Buy

YELP

48.30

2.3%

-6.0%

-25.5%

3.1B

102.8

326.4

--

29.8%

-- Buy

39

CRTO

42.05

-3.1%

5.4%

11.3%

2.6B

70.3

38.3

--

7.4%

20.0% Buy

10

MDCA

27.22

-0.4%

18.3%

12.2%

1.4B

--

44.8

3.1%

-9.3%

8.0% Buy

10

SALE

18.97

11.3%

30.3%

-38.9%

1.0B

37.9

20.0

--

16.1%

20.0% Buy

COUP

12.41

19.2%

-29.0%

-35.8%

1.0B

--

51.7

--

-2.9%

20.0% Hold

NCMI

15.52

6.9%

3.3%

2.6%

954M

67.5

36.7

5.7%

6.6%

8.0% Buy

Average

35.91

3.0%

4.7%

-3.2%

5.7B

43.7

57.3

3.6%

13.5%

11.2% Buy

14.4

3.6

5.7% Hold

# of
Analysts

PEER COMPANIES
OMC
NLSN
IPG
LAMR
OUT

OMNICOM GROUP
NIELSEN NV
INTERPUBLIC GROUP
LAMAR ADVERTISING CO
OUTFRONT MEDIA INC

Page 2 of 12
2015 Thomson Reuters. All rights reserved.

CRTO
MDCA
SALE
COUP
NCMI

CRITEO SA
MDC PARTNERS
RETAILMENOT INC
COUPONS.COM INC
NATIONAL CINEMEDIA INC

19

YELP INC (YELP-N)

DETAILED STOCK REPORT

Cyclical Consumer Services / Media & Publishing / Advertising & Marketing

Report Date: April 20, 2015

EARNINGS

Currency in USD
Earnings Score Averages

POSITIVE OUTLOOK: Strong earnings with


recent analyst upgrades or a history of
surpassing consensus estimates.

Media & Publishing Group: 5.6


Cyclical Consumer Services Sector: 5.4

Earnings Score Trend (4-Week Moving Avg)


Positive
Neutral
Negative
APR-2012

APR-2013

APR-2014

APR-2015

Mid Market Cap: 5.9


S&P 500 Index: 6.4

Peers

-6M

-3M

-1M

-1W

CRTO

10

10

Current
10

OUT

10

10

YELP

10

10

10

LAMR

MDCA

1Y Trend

EARNINGS INDICATORS
Earnings Surprises

Estimate Revisions

Recommendation Changes

(33.3% weight)

(33.3% weight)

(33.3% weight)

CRTO
YELP

OUT

OUT
LAMR

CRTO
LAMR
YELP

MDCA

MDCA

YELP

LAMR

CRTO
MDCA
OUT

Last 4 Quarters
# Positive Surprises (> 2%)
# Negative Surprises (< -2%)
# In-Line (within 2%)
Avg Surprise

Last 4 Weeks
4
0
0
37.2%

# Up Revisions
# Down Revisions
Avg Up Revisions
Avg Down Revisions

HIGHLIGHTS
- YELP currently has an Earnings Rating of 10, which is significantly
more bullish than the Advertising & Marketing Industry average of 6.2.
YELP scores a bullish 7 or greater for two of three component ratings:
Earnings Surprise (10) and Broker Recommendation (10).
- YELP's current quarter consensus estimate has decreased notably
over the past 90 days from 0.03 to 0.01, a loss of -60.6%. This trails
the average Advertising & Marketing Industry move of -10.0% during
the same time period.
- Over the past 90 days, the consensus price target for YELP has
decreased notably from 81.20 to 65.80, a loss of -19.0%.

Page 3 of 12
2015 Thomson Reuters. All rights reserved.

Last 120 Days


0
4
0.0%
-10.3%

# Broker Upgrades
# Broker Downgrades

4
3

PRICE TARGET
The chart indicates where analysts predict the stock price will be within
the next 12 months, as compared to the current price.
12-Month Price Target

120
100
HIGH

80.00
60.00

48.30

40.00
20.00

MEAN

65.00

High

90.00

Low
Target vs. Current

LOW

Current Price

Mean

Price Target

# of Analysts

36.50
34.6%
34

YELP INC (YELP-N)

DETAILED STOCK REPORT

Cyclical Consumer Services / Media & Publishing / Advertising & Marketing

Report Date: April 20, 2015

EARNINGS PER SHARE


Actuals

Estimates
0.080

0.090

Earnings per share (EPS) is calculated


by dividing a company's earnings by the
number of shares outstanding. Analysts
tend to interpret a pattern of increasing
earnings as a sign of strength and flat
or falling earnings as a sign of
weakness.

0.060

0.040

0.050

HIGH

0.030

MEAN

0.000

LOW
-0.040

-0.030
-0.060

The charts provide a comparison


between a company's actual and
estimated EPS, including the high and
low forecasts.

03-14

06-14

09-14

Actuals

12-14

06-15

0.013

0.029

High

0.040

0.060

Low

0.000

0.000

24

23

03-15

06-15

Estimates

1.200

0.300
-0.000
-0.300

Annual

2015

2016

Mean

0.156

0.561

MEAN

High

0.330

0.880

LOW

Low

0.070

0.290

25

22

HIGH

0.600
0.140

# of Analysts

-0.150

2013

2014

2015

MEAN ESTIMATE TREND

2016

ANALYST RECOMMENDATIONS

Q
03-15
0.013
0.008
0.033
-60.6%

03-15

Mean

# of Analysts

0.900

Current
30 Days Ago
90 Days Ago
% Change (90 Days)

Quarterly

Q
06-15

Y
2015

Y
2016

Thomson Reuters I/B/E/S Mean: Buy (39 Analysts)

Price
Target

Strong Buy

0.029
0.156
0.561
65.80
0.024
0.138
0.535
66.00
0.098
0.399
0.887
81.20
-70.4%
-60.9%
-36.8%
-19.0%
Next Expected Report Date: 04/29/15

Buy

20

Hold

12

Reduce

Sell

EARNINGS SURPRISES
Comparing a company's actual earnings to the mean expectation of
analysts results in a difference referred to as a 'positive' or 'negative'
surprise. Research has shown that when a company reports a
surprise, it is often followed by more of the same surprise type.

Surprise Detail (Last 6 Periods)

Surprise Summary (Last 12 Quarters)


Surprise Type
Positive Quarters (> 2%)
Negative Quarters (< -2%)
In-Line Quarters (within 2%)

Amount

Percent

7
5
0

58.3%
41.7%
--

Surprise
Type

Announce
Date

Period End
Date

Actual
EPS

Mean
EPS

Surprise
(%)

POSITIVE
POSITIVE
POSITIVE
POSITIVE
NEGATIVE
NEGATIVE

02/05/15
10/22/14
07/30/14
04/30/14
02/05/14
10/29/13

12/31/14
09/30/14
06/30/14
03/31/14
12/31/13
09/30/13

0.080
0.050
0.040
-0.040
-0.030
-0.040

0.070
0.029
-0.033
-0.061
-0.025
-0.014

14.3%
72.4%
221.2%
34.4%
-20.0%
-185.7%

ANNUAL REVENUE
A pattern of increasing sales in
conjunction with a rising EPS may
influence a buy recommendation, while
flat or falling sales and faltering
earnings may explain a sell
recommendation. A rising EPS with flat
or falling sales may result from
increased cost efficiency and margins,
rather than market expansion. This
chart shows the sales forecast trend of
all analysts and the highest and lowest
projections for the current and next
fiscal year.

Page 4 of 12
2015 Thomson Reuters. All rights reserved.

Actuals

Estimates

1.2B
1.0B
HIGH
MEAN
LOW

800.0M
600.0M

200.0M

782.7M

High

604.6M

863.6M

Low

569.0M

748.7M

53.4%

107.3%

34

32

# of Analysts

233.0M

2013

2016

579.2M

Forecasted Growth

377.5M

400.0M

2015
Mean

2014

2015

2016

YELP INC (YELP-N)

DETAILED STOCK REPORT

Cyclical Consumer Services / Media & Publishing / Advertising & Marketing

Report Date: April 20, 2015

FUNDAMENTAL
Fundamental Score Averages

NEUTRAL OUTLOOK: Fundamentals relatively


in-line with the market.

Media & Publishing Group: 4.3


Cyclical Consumer Services Sector: 5.0

Fundamental Score Trend


Positive

Mid Market Cap: 6.1


S&P 500 Index: 6.6

Peers

Q2
2014

Q3
2014

Q4
2014

Q1
2015

YELP

NR

Current

LAMR

NR

Neutral

CRTO

NR

Negative

MDCA

NR

OUT

NR

Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
2012
2013
2014

3Y Trend

FUNDAMENTAL INDICATORS
Profitability

Debt

Earnings Quality

Dividend

(25% weight)

(25% weight)

(25% weight)

(25% weight)

YELP
LAMR

OUT
CRTO
MDCA

LAMR
YELP

LAMR
YELP

MDCA

CRTO
MDCA
OUT

CRTO
MDCA
OUT

LAMR
OUT
CRTO
YELP

Revenue Growth
For year over year
ending 12/14
Gross Margin
For trailing 4 qtrs
ending 12/14
Return on Equity
For trailing 4 qtrs
ending 12/14
Net Margin
For trailing 4 qtrs
ending 12/14

62.0% Current Ratio


For year over year
ending 12/14
88.6% Debt-to-Capital
For trailing 4 qtrs
ending 12/14
6.8% Interest Funding
For trailing 4 qtrs
ending 12/14
29.8% Interest Coverage
For trailing 4 qtrs
ending --

12.4

Days Sales in Inv.


For period ending
-0.0% Days Sales in Rec.
For period ending
12/14
0.0%

--

--

27.5

Div. Growth Rate


For year over year
ending -Dividend Funding
For trailing 4 qtrs
ending 09/14
Dividend Coverage
For trailing 4 qtrs
ending -Current Div. Yield
For trailing 4 qtrs
ending 04/15

--

0.0%

--

--

HIGHLIGHTS
- YELP currently has a Fundamental Rating of 7, which is significantly
more bullish than the Advertising & Marketing Industry average of 3.0.
- The company's gross margin has been higher than its Industry
average for each of the past five years.
- The company does not currently pay a dividend. Of the 33 firms within
the Advertising & Marketing Industry, it is among the 22 companies
without a dividend.

Page 5 of 12
2015 Thomson Reuters. All rights reserved.

- Of the 21 firms within the Advertising & Marketing Industry that have
reported debt-to-capital, YELP is among the 16 firm(s) whose balance
sheet is free of long-term debt.
- The company's days sales in receivables is at its five-year low.

YELP INC (YELP-N)

DETAILED STOCK REPORT

Cyclical Consumer Services / Media & Publishing / Advertising & Marketing

Report Date: April 20, 2015

RELATIVE VALUATION
Relative Valuation Score Averages

NEGATIVE OUTLOOK: Multiples significantly


above the market or the stock's historic norms.

Media & Publishing Group: 4.7


Cyclical Consumer Services Sector: 4.1

Relative Valuation Score Trend (4-Week Moving Avg)


Positive
Neutral
Negative
APR-2012

APR-2013

APR-2014

APR-2015

Mid Market Cap: 5.1


S&P 500 Index: 5.1

Peers

-6M

-3M

-1M

-1W

CRTO

Current
3

LAMR

OUT

MDCA

YELP

1Y Trend

RELATIVE VALUATION INDICATORS


Forward PEG

Trailing PE

Forward PE

(50% weight)

(25% weight)

(25% weight)

OUT

Forward PEG
5-Yr Average
Rel. to 5-Yr Avg.
S&P 500 Index
Rel. To S&P 500

CRTO

LAMR

LAMR

MDCA
LAMR
OUT

CRTO
YELP

CRTO
MDCA
OUT
YELP

YELP

MDCA

--

Trailing PE

4.6 5-Yr Average


--

Rel. to 5-Yr Avg.

2.1 S&P 500 Index


--

Rel. To S&P 500

102.8

Forward PE

326.4

--

5-Yr Average

100.0

--

Rel. to 5-Yr Avg.

25.7

S&P 500 Index

>100% Premium Rel. To S&P 500

>100% Premium
22.8
>100% Premium

HIGHLIGHTS
- Compared to the Advertising & Marketing Industry, YELP is currently
trading at a significant premium based on both Trailing P/E and
Forward P/E.
- YELP's Forward P/E of 326.4 represents a >100% Premium to its 5year average of 100.0. If the Forward P/E returned to historical form,
the stock would trade at 14.80.

Page 6 of 12
2015 Thomson Reuters. All rights reserved.

- Based on Trailing P/E, YELP currently trades at a >100% Premium to


its Advertising & Marketing Industry peers. On average, the company
has traded at a -- over the past five years.
- YELP currently has a Valuation Rating of 1 which is significantly below
the S&P 500 COMPOSITE index average rating of 5.1.

YELP INC (YELP-N)

DETAILED STOCK REPORT

Cyclical Consumer Services / Media & Publishing / Advertising & Marketing

Report Date: April 20, 2015

PRICE TO SALES

TRAILING PE

The most recent week's close price divided by the revenue per share.
Price to Sales:
5-Year Average:
S&P 500 Index Average:
Advertising & Marketing Industry Average:
30
27
24
21
18
15
12
9
6
3
0

8.3
12.4
3.0
2.4

2011

Trailing PE:
5-Year Average:
S&P 500 Index Average:
Advertising & Marketing Industry Average:
>50
45
40
35
30
25
20
15
10
5
0

5-Yr Average

2010

The most recent week's close price divided by the sum of the four most
recently reported quarterly earnings.

2012

2013

2014

FORWARD PE

JUN
2014

AUG
2014

OCT
2014

DEC
2014

FEB
2015

APR
2015

FORWARD PEG

The most recent week's close price divided by the sum of the four
upcoming quarterly consensus estimates.
Forward PE:
5-Year Average:
S&P 500 Index Average:
Advertising & Marketing Industry Average:
>50
45
40
35
30
25
20
15
10
5
0

The Forward P/E divided by the five-year forecasted growth rate.


326.4
100.0
22.8
32.2

Forward PEG:
5-Year Average:
S&P 500 Index Average:
Advertising & Marketing Industry Average:
>5.0
4.5
4.0
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0

2010

APR
2014

102.8
-25.7
36.6

2011

2012

Page 7 of 12
2015 Thomson Reuters. All rights reserved.

2013

2014

5-Yr Average

2010

2011

2012

2013

2014

-4.6
2.1
3.1

YELP INC (YELP-N)

DETAILED STOCK REPORT

Cyclical Consumer Services / Media & Publishing / Advertising & Marketing

Report Date: April 20, 2015

RISK
Risk Score Averages

NEUTRAL OUTLOOK: Moderate risk (medium


volatility).

Media & Publishing Group: 5.2


Cyclical Consumer Services Sector: 5.6

Risk Score Trend (4-Week Moving Avg)


Positive
Neutral
Negative
APR-2012

APR-2013

APR-2014

APR-2015

Mid Market Cap: 7.1


S&P 500 Index: 8.4

Peers

-6M

-3M

-1M

-1W

LAMR

10

10

10

Current
10

OUT

10

10

10

MDCA

CRTO

YELP

1Y Trend

RISK INDICATORS
Magnitude Of Returns

Volatility

Beta (1-year)

Correlation

(25% weight)

(25% weight)

(25% weight)

(25% weight)

OUT
LAMR

LAMR
OUT

LAMR

LAMR
MDCA

MDCA
CRTO

MDCA
YELP
CRTO

OUT
CRTO
YELP
MDCA

CRTO
YELP

YELP

OUT

Daily Returns (Last 90 Days)


Best
5.9%
Worst
-21.5%
Monthly Returns (Last 60 Months)
Best
48.1%
Worst
-26.9%

Standard Deviation
Last 90 Days
3.55
Last 60 Months
17.90
Intra-Day Swing (Last 90 Days)
Last 90 Days Avg
3.4%
Last 90 Days Largest
7.3%

HIGHLIGHTS
- YELP currently has a Risk Rating of 4, which is significantly
below the S&P 500 COMPOSITE index average rating of 8.4.
- On days when the market is up, YELP tends to underperform
versus the S&P 500 COMPOSITE index. Also, on days when
the market is down, the shares generally decrease more than
the S&P 500 COMPOSITE index.
- In both short-term and long-term periods, YELP has shown
average correlation (>0.2 and <0.4) with the S&P 500
COMPOSITE index. Thus, this stock would provide only
average levels of diversification to a portfolio similar to the
broader market.
- Over the last 90 days, YELP's Standard Deviation has been 3.6
while that of the S&P 500 COMPOSITE index has been 0.8.

Page 8 of 12
2015 Thomson Reuters. All rights reserved.

Beta vs. S&P 500


Positive Days Only
Negative Days Only
Beta vs. Group
Positive Days Only
Negative Days Only

1.84
0.72
1.79
1.63
0.08
1.77

Correlation vs. S&P 500


Last 90 Days
Last 60 Months
Correlation vs. Group
Last 90 Days
Last 60 Months

38%
39%
39%
--

RISK ANALYSIS

Peers

Best
Daily
Return

Last 90 Days
Worst
#
# Largest
Daily Days Days Intra-Day
Return
Up Down
Swing

Last 60 Months
Best
Worst
Monthly Monthly
Return
Return

YELP

5.9% -21.5%

34

29

7.3%

48.1%

-26.9%

CRTO

5.4%

-5.3%

31

32

11.5%

52.0%

-24.2%

LAMR

2.0%

-2.5%

40

23

3.2%

32.1%

-22.7%

MDCA

6.1%

-3.4%

34

26

7.4%

36.5%

-20.1%

OUT

2.6%

-2.5%

36

27

3.8%

10.8%

-12.9%

S&P 500

1.5%

-1.7%

30

33

2.2%

10.8%

-8.2%

YELP INC (YELP-N)

DETAILED STOCK REPORT

Cyclical Consumer Services / Media & Publishing / Advertising & Marketing

Report Date: April 20, 2015

PRICE MOMENTUM

Currency in USD
Price Momentum Score Averages

NEGATIVE OUTLOOK: Weak recent relative


price performance or entering historically poor
seasonal period.

Media & Publishing Group: 4.7


Cyclical Consumer Services Sector: 6.0

Price Momentum Score Trend (4-Week Moving Avg)


Positive
Neutral
Negative
APR-2012

APR-2013

APR-2014

APR-2015

Mid Market Cap: 6.1


S&P 500 Index: 5.7

Peers

-6M

-3M

-1M

-1W

LAMR

Current
8

MDCA

CRTO

OUT

YELP

1Y Trend

PRICE MOMENTUM INDICATORS


Relative Strength

Seasonality

(70% weight)

(30% weight)

LAMR
MDCA

CRTO

MDCA

OUT
YELP

CRTO
OUT
YELP
LAMR

Relative Strength Indicator (scale 1-100, 100 is best)


YELP
Industry Avg
Last 1 Month
51
52
Last 3 Months
46
52
Last 6 Months
47
51

Average Monthly Return (Last 10 Years)


APR
MAY
JUN
Company Avg
-9.8%
0.4%
21.7%
Industry Avg
3.5%
-2.0%
-2.2%
Industry Rank
54 of 116 107 of 116
84 of 116

PRICE PERFORMANCE
Daily close prices are used to calculate the
performance of the stock as compared to a
relevant index over five time periods.

S&P 500
1.4%

1-Week

-1%
2.3%
0.3%

1-Month

3.1%
-11.7%

YTD

1.1%
-25.5%

Page 9 of 12
2015 Thomson Reuters. All rights reserved.

YELP

S&P 500

Close Price (04/17/15)

48.30

2081

52-Week High

86.88

2117

52-Week Low

42.10

1862

- On 04/17/15, YELP closed at 48.30, 44.4% below its 52-week


high and 14.7% above its 52-week low.
- YELP shares are currently trading 2.8% above their 50-day
moving average of 47.00, and 19.1% below their 200-day
moving average of 59.71.
- The S&P 500 COMPOSITE is currently 1.7% below its 52week high and 11.7% above its 52-week low.

-6%

3-Month

1-Year

YELP

11.6%

YELP INC (YELP-N)

DETAILED STOCK REPORT

Cyclical Consumer Services / Media & Publishing / Advertising & Marketing

Report Date: April 20, 2015

INSIDER TRADING

Currency in USD
Insider Trading Score Averages

NEGATIVE OUTLOOK: Recent or longer-term


trend of selling by company insiders.

Media & Publishing Group: 4.8


Cyclical Consumer Services Sector: 5.0

Insider Score Trend (4-Week Moving Avg)


Positive
Neutral
Negative
APR-2012

APR-2013

APR-2014

APR-2015

Mid Market Cap: 4.5


S&P 500 Index: 3.8

Peers

-6M

-3M

-1M

-1W

OUT

NR

NR

10

Current
9

MDCA

LAMR

YELP

CRTO

NR

NR

NR

NR

1Y Trend

NR

INSIDER TRADING INDICATORS


Short-Term Insider
(70% weight)

Name
Donaker, Geoffrey L
Krolik, Robert J
Stoppelman, Jeremy

Long-Term Insider
(30% weight)

OUT

YELP

LAMR
YELP

LAMR
MDCA

CRTO
MDCA

CRTO
OUT

Most Recent Buys and Sells (Last 90 days)


Role
Tran Date
Tran Type
CO
04/15/15
S
CFO
04/15/15
S
CEO
04/14/15
S

HIGHLIGHTS

MONTHLY BUYS AND SELLS

- YELP currently has an Insider Rating of 1, which is significantly more


bearish than both the Advertising & Marketing Industry average of 4.93
and the Media & Publishing Industry Group average of 4.79.
- Since the beginning of the current quarter, sales by YELP INC
executives have totaled $4,105,881. Over the past five years, the
average sell total for Q2 has been $22,804,544.

40

TOP INSTITUTIONAL HOLDERS


Shares
Held
6.63M
6.49M
3.61M
3.42M
2.41M

Reported
Date
02/28/15
12/31/14
12/31/14
03/23/15
12/31/14

Updated daily as of 04/19/15

2015 Thomson Reuters. All rights reserved.

Excludes
derivative
and option
exercises

0
20
SELLS
M J
J

TOP EXECUTIVE HOLDERS

Inst.
%
Type
O/S
Inv Mgmt 10.2%
Inv Mgmt 10.0%
Inv Mgmt 5.5%
Inv Mgmt 5.3%
Inv Mgmt 3.7%

Page 10 of 12

$ Market Value - Millions

BUYS

20

40

Institution
Jackson Square Partners
Wellington Management
The Vanguard Group Inc
Tybourne Capital
Fidelity Management

Insider Summary (Last 6 Months)


Total Shares Acquired
2,438,859
Total Shares Disposed
655,862
Net Shares
1,782,997
Sector Average
-279,880

Shares
60,000
15,000
8,000

Insider Name
Levine, Jeremy S
Irvine, Diane M

Role
D
D

Direct
Shares
98,412
2,500

Reported
Value Date
4.75M 02/24/14
0.12M 09/06/13

Updated monthly as of 04/19/15

YELP INC (YELP-N)

DETAILED STOCK REPORT

Cyclical Consumer Services / Media & Publishing / Advertising & Marketing

Report Date: April 20, 2015

DETAILED STOCK REPORT TIPS


The Thomson Reuters Stock Report is a comprehensive, company-specific analysis
that includes a proprietary Stock Rating along with underlying component indicators
and supportive data elements. The report is updated daily, although some of the
data elements and the ratings are updated weekly.
Average Score
The Average Score combines a quantitative analysis of six widely-used investment
decision making tools - Earnings, Fundamental, Relative Valuation, Risk, Price
Momentum, and Insider Trading. First, a simple average of the six underlying
component ratings is calculated. Then, a normal distribution is used to rank each
stock across the market on a scale of 1 to 10, with 10 being most favorable. A
score of 8 to 10 is considered positive, 4 to 7 is neutral, and 1 to 3 is negative. These
six factors may be evaluated differently using alternative methodologies, and the
importance of individual factors varies across groups, market capitalization and
investment styles. Additional criteria should always be used to evaluate a stock.
A company must have sufficient data available for at least four of the six component
indicators in order to receive an overall Average Score. Approximately 85% of the
stocks within the coverage universe meet the criteria to generate a score.
Optimized Score
As an alternative to the average score, the Stock Report includes an Optimized Score
generated by independent research firm, Verus Analytics. It uses the same six
component ratings, but rather than equally weighting each of the factors, the
weighting varies by market capitalization of the underlying security based on
backtesting research. These scores are also updated weekly and distributed
normally on a 1 to 10 scale, with 10 being best. The variable size is assigned
monthly by ranking the market capitalization and assigning the appropriate category
as follows:
Large
Mid
Small
Micro

Top 5.55%
Next 13.87%
Next 34.68%
Remaining 45.9%

Indicator Components
The six indicators that comprise the stock rating are displayed. Like the stock rating,
the component rating scale is 1 to 10, with 10 being best. A company will receive
an NR for No Rating if the required data elements or criteria are not met. A
detailed section for each component is included in the report.
Indicator Trends
Within each component section, historical score trends are displayed, typically using
a 4-week moving average over a timeframe of the past three years. The dotted
orange line indicates the average of the scores over those three years. The most
recent occurrence of the best and worst scores are also displayed on the chart in
grey boxes to put the current score into historical context.
Next to the trend chart for the company, current score averages are included, along
with peer company comparisons of values from 6 months ago, 3 months ago, 1
month ago, the most recent value from 1 week ago, and the current score. The four
closest industry peers are presented based on similar market capitalization.
Peer Analysis
The Thomson Reuters Business Classification (TRBC) system is used for
industry comparisons. It is designed to track and display the primary business of
a corporation by grouping together correlated companies that offer products and
services into similar end markets. The system includes 10 Economic Sectors, 28
Business Sectors, 54 Industry Groups, and 136 Industries.
The Peer Analysis section of the report compares the company to its ten closest
peers. The peers are selected from the industry based on similar market
capitalization. The peer listing may have fewer than ten companies if there are
fewer than ten companies classified within that industry.
Highlights
The Thomson Reuters proprietary automated text-generation system creates
highlights summarizing the most noteworthy data. The bullets will vary by company
and will change from week to week as different criteria are met.
Earnings
The Earnings Rating is based on a combination of three factors: earnings surprises,
estimate revisions, and recommendation changes. Each factor is equally weighted.
Then, equal deciles are used to rank each stock across the market on a scale of 1
to 10, with 10 being most favorable. A stock needs to have at least two of the three
earnings factors in order to receive a score.

Page 11 of 12
2015 Thomson Reuters. All rights reserved.

Earnings Surprises - The number of positive and negative surprises within the

last 4 quarters.
Estimate Revisions - The number of up and down revisions and the average

percentage change of those revisions within a 4 week period.


Recommendation Changes - The number of broker upgrades and downgrades in

the last 120 days.


Price Target
The price target is based on the predictions of analysts covering the stock and
shows the high, low and mean price expected within the next 12 months.
Earnings Per Share
The quarterly and annual earnings per share are presented when available, along
with the mean, high and low. Quarterly data is displayed for the past 4 quarters
(actual) and the next 2 quarters (estimated). Annual data is displayed for the past 2
years (actual) and the next 2 years (estimated).
Mean Estimate Trend
The mean estimates show how the consensus has changed over the past 30 days
and 90 days for the upcoming two quarters and two years. The percentage change
is calculated for the company as a means for comparison by measuring the
difference between the current consensus estimate and that of 90 days ago.
Analyst Recommendations
The Thomson Reuters I/B/E/S Mean is the mean recommendation of all analysts
covering the stock. The recommendations are presented on a five-point
standardized scale: strong buy, buy, hold, reduce, and sell.
Earnings Surprises
The surprise summary includes the total number of quarters (and percentage) in
the past 12 quarters in which earnings surprises were positive, negative, or inline. In order to be recognized as a positive or negative surprise, the percent
must be greater than 2% above or 2% below the consensus, respectively.
The surprise detail section includes a listing of the company's quarterly earnings
reported for the most recent 6 quarters. The consensus analyst estimate is
provided to determine if the actual earnings report represented a positive
surprise, negative surprise, or in-line result.
Fundamental
The Fundamental Rating is based on a combination of four factors: profitability,
debt, earnings quality, and dividend. Companies that do not pay a dividend are not
penalized. Each factor is equally weighted. Then, equal deciles are used to rank
each stock across the market on a scale of 1 to 10, with 10 being most favorable. A
stock needs to have at least three of the four fundamental factors present for a
given fiscal quarter in order to receive a score.
Profitability is comprised of four data elements.
- Revenue Growth: (Net Sales Previous Net Sales) / Previous Net Sales
- Gross Margin: Gross Profit / Net Sales
- Return on Equity: Net Income / Total Equity
- Net Margin: Net Profit / Net Sales
Debt is comprised of four data elements.
- Current Ratio: Current Assets / Current Liabilities
- Debt-to-Capital: Total Debt / Total Capital
- Interest Funding: Interest Expense / Operating Cash Flow
- Interest Coverage: (Pre-Tax Income + Interest Expense) / Interest Expense
Earnings Quality is comprised of two data elements.
- Days Sales in Inventory: 365 / (Cost of Goods Sold / Inventory)
- Days Sales in Receivables: 365 / (Net Sales (Revenues) / Receivables)
Dividend is comprised of four data elements. The company must have a current

dividend yield.
- Dividend Growth Rate: (Dividends per Share Previous Dividends per Share)
/ Previous Dividends per Share
- Dividend Funding: Dividends / Operating Cash Flow
- Dividend Coverage: (Pre-Tax Income + Interest Expense) / (Interest Expense
+ Dividends)
- Dividend Yield: Annual Dividends per Share / Current Market Price per Share
Indicator Trend
The fundamental indicator trend displays quarterly scores over the past three years.
The best and worst scores over that timeframe can be easily determined from the
values shown on the chart for each quarter.

YELP INC (YELP-N)

DETAILED STOCK REPORT

Cyclical Consumer Services / Media & Publishing / Advertising & Marketing

Report Date: April 20, 2015


Relative Valuation
The Relative Valuation Rating is based on a combination of three factors: Forward
PEG (50% weight), Trailing P/E (25% weight), and Forward P/E (25% weight). After
the weightings are considered to combine individual factors, equal deciles are used
to rank each stock across the market on a scale of 1 to 10, with 10 being most
favorable. These common valuation metrics are evaluated against the overall
market, the index, and the company's own historic 5-year averages. A stock needs
to have at least one of the three relative valuation factors in order to receive a score.
Trailing P/E: Close Price / Most Recent 4 Quarters of Earnings
Forward P/E: Close Price/ Upcoming 4 Quarters of Earnings
Forward PEG: Forward P/E / Long-Term Forecasted Growth Rate

Valuation Averages
Negative values are excluded when calculating the averages. A maximum value of
100 is placed on Trailing P/E and Forward P/E, a maximum value of 5 is placed on
Forward PEG, and a maximum value of 20 is placed on Price to Sales when
calculating the averages. Higher values are rounded down to the maximum for the
averages.
Valuation Multiples
The valuation multiples provide the Trailing P/E, Forward P/E, Forward PEG, and
Price to Sales for the company and the S&P 500 index average. In addition, a
comparison of the current companys values to its 5-year average and an industry
average are presented. A discount occurs when the companys ratio is valued more
favorably (lower) than that to which it is compared.
Risk
The Risk Rating displays stocks on a scale of 1 to 10 with 10 being awarded to the
least risky stocks. It is derived by looking at a series of long-term (5-year) and
short-term (90-day) stock performance measures including volatility, magnitude of
returns, beta, and correlation. Each factor is equally weighted. Then, equal deciles
are used to rank each stock across the market. A stock needs to have at least two
of the four risk factors in order to receive a score.
Magnitude of Returns The best / worst daily returns in the past 90 days and the

best / worst monthly returns in the past 60 months.


Volatility The standard deviation of the stock price over the last 90 days and

Long-Term Insider Looks at buying, selling and option exercise decisions over

the past six months relative to other stocks within the same business sector. The
net shares are presented alongside the business sector average as a means of
comparison.
Monthly Buys and Sells
The total market value of open-market buying and selling is displayed by month in
the chart for easy comparison. Transactions by trusts and corporations are
excluded, along with buys greater than $10 million and sales greater than $50
million. Transactions for the exercise of derivatives and option exercises are
excluded from the totals.
Institutional Holders
The top five institutional holders of the company are listed in descending order,
based on their total share holdings. Possible values for the institution type include
Brokerage, Funds, Inv Mgmt, or Strategic.
Executive Holders
The top five executive insiders of the company are listed in descending order, based
on their total direct common share holdings (options are not considered). Indirect
holdings are excluded, as the owner may not actually have investment discretion
over these shares. This table is updated monthly. Insiders who have not filed any
transactions or holdings over the past two years are excluded as this may indicate
that the individual is no longer associated with the company. Additionally, direct
shares held must be greater than 1,000 to be considered.
Insider Roles
AF - Affiliate
B - Beneficial Owner
CB - Chairman
CEO - Chief Executive Officer
CFO - Chief Financial Officer
CM - Committee Member
CO - Chief Operating Officer
CT - Chief Technology Officer
D - Director
EVP - Exec Vice President
GC - General Counsel

O - Officer
OH - Other
P - President
R - Retired
SH - Shareholder
SVP - Senior Vice President
T - Trustee
TR - Treasurer
VC - Vice Chairman
VP - Vice President

last 60 months, along with the average and largest intra-day stock swing.
Beta Measures the tendency of a securitys returns to respond to swings in the

market, based on the beta of the company versus the relevant index.
Correlation Determines how closely the returns of the stock and the relevant

index move together, measured over the last 90 days and last 60 months.
Risk Analysis
Price analysis for the company and the S&P 500 is provided over two time periods.
Daily analysis is provided for the last 90 days, whereas monthly statistics are used
for the last 60 months.
Price Momentum
The Price Momentum Rating is based on a combination of two technical
performance factors: relative strength (70% weight) and seasonality (30% weight).
After the weightings are considered to combine individual factors, equal deciles are
used to rank each stock across the market on a scale of 1 to 10, with 10 being most
favorable. A stock needs to have data for the relative strength factor in order to
receive a score.
Relative Strength The relative strength of the company for the last 1 month, 3

months, and 6 months on a scale of 1 to 100.


Seasonality The average monthly return (price performance) for the current

month and next 2 months for the company and industry, over the past 10 years.
A lower industry rank indicates a higher return.
Price Performance
Daily close prices are used to calculate the price performance of the stock. The
performance of the S&P 500 is also displayed as a means of comparison.
Insider Trading
The Insider Trading Rating is based on short-term (60% weight) and long-term (40%
weight) legal insider trading behavior. After the weightings are considered to
combine individual factors, a function similar to a normal distribution is used to rank
each stock across the market on a scale of 1 to 10, with 10 being most favorable. A
stock needs to have at least one of the two insider trading factors in order to receive
a score.
Short-Term Insider Uses insider buy and sell transactions within the past 90

days. This factor is based on the Thomson Reuters quantitative insider trading
model that considers the insider's role, consensus, number of shares, market
capitalization of the company, and the historic stock performance following trades
by the given insider.

Page 12 of 12
2015 Thomson Reuters. All rights reserved.

DISCLAIMER
All information in this report is assumed to be accurate to the best of our ability.
Past performance is not a guarantee of future results. The information contained in
this report is not to be construed as advice and should not be confused as any sort
of advice. Investors should consider this report as only a single factor in making
their investment decision.

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