Case Map
Strategy: A View from the Top
Cornelis A. de Kluyver and John A. Pearce II
Third Edition, 2008
Chapter One What is Strategy?
Cases (Topic):
1. Intel Corp. 1968-2003 (HBS 9-703-427) (Introduction to Strategy)
2. Adolph Coors in the Brewing Industry ((HBS 9-388-014) (Fundamental strategy
concepts)
3. Benihana of Tokyo (HBS 9-673-057) (Defining Strategy and Value to Customers)
Chapter Two Strategy and Performance
Cases (Topic):
1. Wal-Mart Stores, Inc. (HBS 9-794-024) (Business Model)
2. Wal-Mart in 2003 (HBS 9-704-430) (Global growth strategy)
3. Microsoft in 2005 (HBS 9-705-505) (Strategy and Control)
4. Verizon Communications. Inc.: Implementing the Human Resources Balanced
Scorecard (HBS 9- 101-102) (Balanced Scorecard)
Chapter Three Analyzing the External Strategic Environment
Cases (Topic):
1. ZARA: Fast Fashion (HBS 9-703-497) (Competitive economics, sustainability,
globalization, demographics)
2. Global Wine Wars: New World Challenges Old (A) (HBS 9-303-056) (Global
strategy, entry mode, clusters)
3. Chiquita Brands International (A) (HBS 9-797-015) (Trade policy and protectionism)
4. Microsoft in the Peoples Republic of China, 1993 (HBS 9-795-115) (Intellectual
Property Rights)
5. China Facing the 21st Century (HBS 9-798-066) (Chinas potential)
Chapter Four Analyzing an Industry
Cases (Topic)
1. Apple Computer 2006 (HBS 9-706-496) (Importance of Innovation)
2. Robert Mondavi and The Wine Industry (HBS 9-302-102) (Industry
structure/strategic groups)
3. Gucci Group N.V. (A) (HBS 9-701-037) (Industry analysis/corporate positioning)
4. Cola Wars Continue: Coke vs. Pepsi in 2006 (HBS 9-706-447) (Global industry
change)
5. Competitive Dynamics in Home Video Games (A), (B) (HBS 9-701-091 and 9-701092) (Global Home Video Game Industry)
Chapter Five Analyzing an Organizations Strategic Resource Base
Cases (Topic):
1. Starbucks: Delivering Customer Service (HBS 9-504-016) (Meaning of Customer
Service)
2. Southwest Airlines 2002: An Industry under siege (HBS 9-803-133) (Achieving and
maintaining growth)
3. Intel Corporation: 1968-2003 (HBS 9-703-427) (Three stages in Intels history)
Chapter Six Formulating Business Unit Strategy
Cases (Topic)
1. British Satellite Broadcasting vs. Sky Television (HBS 9-794-031) (Competitor
Analysis)
2. Airborne Express (A) (HBS 9-798-070) (Focus Strategy and Cost Advantage)
3. Ingvar Kamprad and IKEA (HBS 9-390-132) (Focus Strategy and Cost Advantage)
4. Saturn: A Different Kind of Car Company (HBS 9-795-010) (Resource based
strategy)
5. Saturn Corporation in 1998 (HBS 9-799-021) (Follow up case)
Chapter Seven Business Unit Strategy: Contexts and Special Dimensions
Cases (Topic):
1. Matching Dell (HBS 9-799-158) (Sustaining Competitive Advantage)
2. Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas 1991
(A) (HBS 9-391-106) (Sustaining Competitive Advantage)
3. eBay (A): The Customer Marketplace (HBS 9-602-071 (Strategy and the Internet)
4. Four Seasons Hotels and Resorts (HBS 9-800-385) (Technology issues)
5. Swissairs Alliances (A) (HBS 9-794-152) (Alliances)
Chapter Eight Global Strategy Formulation
Cases (Topic):
1. Schweizerische Machinenfabrik Zug, A.G. (HBS 9-795-026) (Introduction to global
competition and location, nation-based advantage, firm-based advantage)
2. Honda-Rover (A) Crafting an Alliance (HBS 9-899-223) (Managing International
Alliances)
3. Philips versus Matsushita: A New Century, a New Round (HBS 9-302-049) (Global
Strategy)
4. General Electric Medical Systems-2002 (HBS 9-702-428) (Global Strategy)
Chapter Nine Corporate Strategy: Shaping the Portfolio
Cases (Topic):
1. Cooper Industries Corporate Strategy (A) (HBS 9-391-095) (Portfolio planning)
1. GEs growth strategy: The Immelt Initiative (HBS 9-306-087) (Portfolio Analysis)
2. Asahi Glass Company: Diversification Strategy (HBS 9-794-113) (Corporate
diversification)
3. Portfolio Planning at Ciba-Geigy and the Newport Investment Proposal (Portfolio
planning)
Chapter Ten Corporate Strategy: Managing the Portfolio
Cases (Topic)
1. Vivendi: Revitalizing a French Conglomerate (A) (HBS 9-799-019) (Managing the
multi-business corporation)
2. PepsiCos Restaurants (HBS 9-794-078) (Vertical integration, diversification, synergy,
organizational integration, resource specificity, knowledge transfer)
3. PepsiCo: A View from the Corporate Office (HBS 9-694-078) (Portfolio control and
coordination)
4. Kodak (HBS 9-703-503) (Revitalization of Kodak)
