INDEX
FROM THE CHAIRMAN S DESK
ABOUT MCHI-CREDAI
HIGHLIGHTS OF THE PAST EXPO
THE BIG LEAP AT THE MCHI-CREDAI PROPERTY EXPO OCT 2013
MEDIA EXPOSURE
LAYOUT + EXHIBITOR & SPONSOR PACKAGES
TERMS & CONDITIONS
COMMITTEE MEMBERS
FROM THE CHAIRMAN S
DESK
Hello Friends,
Greetings from MCHI CREDAI
Exhibition Committee!
We are proud to announce
the 22nd edition of MCHI
CREDAI s most awaited property
e x p o s t a r t i n g f r o m
October 17th to 20th 2013.
Mumbai has always been looked
upon as a city with great dynamism
and resilience. As a city called by
various names like The City Of
Bandish Ajmera
Chairman, Exhibition Committee MCHI-CREDAI
As per estimates, total housing
demand across major seven cities in
India from 2013-2016 is expected to
be 1.28 million units. The gap in Tier I
cities is likely to remain substantial
with demand exceeding supply by
at least 30% in the next 4 years.
Being the festive season of
Apart from the recurrent word - of - mouth
publicity, a widespread promotional campaign, covering the
length and breadth of Mumbai & MMR (Mumbai, Thane, Navi
Mumbai, Kalyan
Dombivili, Mira Virar, Raigad) will
flood the city.
Along with varied forms of advertising, this year
sees a whole new dimension of communication by using
never-before technology. This edition of the Expo also
sees the launch of a unique CSR initiative which promises to
raise goodwill towards our industry.
Bigger than ever before, the event explores each
facet of the real estate and infrastructure industry,
promising great value and benefits for our fraternity. The
exhibition will span across all sectors of real estate
incorporating all major realty players across the industry.
Not limited to home buyers, the event is focused to facilitate
commercial, retail, second homes, plots and plethora of
property selling options for our participants.
We hope that this Property Expo will set a new benchmark
for our industry with various unique first-time initiatives
ABOUT
US
Founded in 1982
The only recognized body of Real Estate Developers in Mumbai and
MMR.
Recognized by the Government of Maharashtra and the Central
Government of India
Premier platform for members dealing in Real Estate Development
1000 + strong membership of leading developers in Mumbai and
A CREDAI Member
the
apex
body for private real estate
developers in India: also
affiliated with leading
Industry associations such as
CII, FICCI, IMC and others.
MMR
MCHI
CREDAI has also expanded across MMR, having its own
units in Thane, Kalyan
Dombivili , Mira
Virar City , Raigad and
Navi Mumbai
Accounts for over 80% of the organized development and shaping the
landscape of Mumbai
Industry interface on a national level
Voicing concerns and finding
solutions by
taking up various issues related to real estate and infrastructural
development with government and semi
Government organizations
A friend and philosopher to policy makers, thus actively assisting in
shaping policies
that are favourable to both consumers and real estate developers
Provides relevant information and updates to all stakeholders of the
industry
Raises awareness amongst the general public, real estate and the
HIGHLIGHTS OF THE PAST
EXPO
21ST EDITION OF MCHI-CREDAI PROPERTY APRIL 2013
The 21st Mega Edition of MCHI-CREDAI s Flagship
Real Estate and Housing Finance Exhibition,
commenced from 11th April 2013 and ran successfully
till 14th April 2013, at the MMRDA Grounds,
Bandra Kurla Complex
Home buyers could visit the Exhibition on the auspi
More than 100 developers including Nahar
Group,Ajmera Realty, Ekta World, India Bulls Real
Estate, Hiranandani Constructions, Hubtown Ltd,
Kalpataru, Kanakia Spaces, Lodha Group, Nirmal
Lifestyle, Rajesh Lifespaces, Rustomjee, RNA Corp,
Vikram Buildwell, Shree Naman Group, Dosti
Realty Ltd., Gundecha and Jaypee Homes participated in
the Exhibition
Leading Housing Finance Institution (HFIs) such as
HDFC Ltd., banks such as State Bank of India,
HDFC, Union Bank of India, Axis Bank, ICICI Bank
Home Loans, Punjab National Bank and Canara
Bank also took part in this Exhibition
Exhibition inaugurated by Chief Guest, Shri Sachin Ahir,
Hon ble Minister of State Housing, Slum
Improvement, Repairs & Re-Constructions, Urban Land
Ceiling, Industries, Mines, Social Justice,
De-Addiction Activities & Environment
Shri Sachin Ahir announced during the event that the
state government will soon declare a new
cluster policy , as per which the government will dem
arcate the cluster of buildings to be redeveloped and
then invite builders
A TRULY WORLD-CLASS EXHIBITION SPREAD OVER 26,500 SQ. M. HAVING PARTICIPATION
BY OVER 150 LEADING DEVELOPERS
THE BIG LEAP AT THE
MCHI-CREDAI PROPERTY EXPO
OCT 2013
1000+ STRONG MEMBERSHIP OF LEADING DEVELOPERS
1,00,000+ FOOTFALLS
MCHI-CREDAI HOMEXPERTS TRAINED FEMALE STAFF WHICH IS WELL-VERSED WITH EVERY ASPECT
OF THE EXPO TO MAKE THE VISITORS EXPERIENCE TOTALLY HASSLE-FREE
DESIGN YOUR HOME - A NEVER SEEN BEFORE TOUCH SCREEN DRIVEN INTERACTIVE PANEL WHERE
VISITORS CAN DESIGN THEIR HOUSE AND SHARE IT THROUGH SOCIAL MEDIA AND IGNITE CONVERSATIONS
INTERACTIVE WORKSHOPS TO FAMILIARIZE VISITORS WITH HOME-BUYING SOLUTIONS LIKE VAASTU,
FENG SHUI, LEGAL ADVICE AND MORE
RFID VISITOR CARDS FOR EASY DATA COLLECTION AND RECORDING OF FOOTFALLS
CELEBRITY PRESENCE AT GRAND INAUGURATION
SPECIALLY COMMISSIONED ART INSTALLATION MADE FROM WASTE MATERIAL
AND SCRAP REFLECTING THE THEME OF THE EXPO
LAUNCH OF MCHI-CREDAI S CSR INITIATIVE MUMBAI. MAKE IT CLEAN. AIMED AT ENCOURAGING
MUMBAIKARS TO DO THEIR BIT FOR THEIR CITY
SPECIALLY CREATED PROMOTIONAL AD FILM CAPTURING THE THEME OF THE EXPO
TO BE RELEASED TWO WEEKS PRIOR TO THE EXPO
MOBILE LED HOARDING FOR MAXIMISING BRANDING
A FIRST TIME EVER MCHI-CREDAI MOBILE APP FOR THE CONSUMERS GIVING THEM INFORMATION ON
ALL MEMBER PROJECTS AT THEIR FINGER TIPS
INTEGRATED MARKETING CAMPAIGN AND MULTIMEDIA EXPOSURE
15 DAY POST-EVENT VIRTUAL PROPERTY EXPO
APART FROM THE ABOVE, THE FOLLOWING WILL ENHANCE VISITOR EXPERIENCE
Dry Cafeterias Spread Throughout The Expo
Special Kids Zone To Keep The Children Occupied And Entertained
Bigger Conference Facility
Grand Awards Night And Conferences To Discuss The Way Ahead For The Realty Market
Larger Registration Area
Introducing International F&B Brands For The First Time At The Expo
Landscaping, Faade, Ambience On Par With The Biggest Global Expos
Comfortable Aisle Space For Easier Movement
TELEVISION
RADIO
To reach the target audiences in Mumbai,
EMAILERS
Potential visitors will be sent a specially designed
WEBSITE
Bringing the latest from the event
coverage in key news-channels
MCHI to tie up with a premier radio channel
electronic direct mail showcasing various features
on the MCHI website, capturing
from onsite event reaching out
airing interesting ad-jingles and interviews
of the MCHI- CREDAI Property Expo 2013
database and connecting partners
with specific call to action
with prospects.
Ensuring comprehensive
to millions across the
subcontinent.
during drive-time to ensure maximum
listenership. Interesting ad-jingles and interviews
during drive-time to ensure maximum
listenership.
PRESS/ MEDIA RELATIONS
PR Agency to ensure 360 degree
public relations campaign to reach
out to media across Mumbai and the
Maharashtra region via news
channels, print, radio and online
networks.
SOCIAL MEDIA OUTREACH
Leveraging social media's presence in everyone's
life, getting the eyeballs, triggering talkability
around the event, reaching out to the target
audience and establishing a direct connect
through Facebook, Twitter and Pinterest and
their extensive database.
PRINT ADVERTISING
Advertorials and advertisement
campaign in print newspapers to
deliver key messages.
SMS BROADCAST
TELEMARKETING
Regular updates will be done
A dedicated tele-calling team will be appointed
through SMS blast on upcoming
for audience generation. The team will
events and highlights of the Expo
comprise of well-trained industry professionals
to the target audience.
who will take care of complete coordination
end to end.
OUTDOOR
Hoardings in highvisibility areas across
the city
MULTIPLEX ACTIVATION
Tie-up with a major multiplex chain for
MAGAZINE
Write-ups in leading realty
activations like slide inserts during movie
and lifestyle publications.
intervals, standee branding,
branding on the ticket jackets amongst others.
*Plus applicable taxes
150
150
15X10
15X10
150
150
15X10
Towards Bandra
150
150
P13
150
10X6
15X10
15X10
150
15X10
150
150
15X10
15X10
15X10
150
150
150
150
15X10
15X10
15X10
15X10
15X10
Towards Kurla
MCHI-CREDAI
STALL ALLOCATION BOOKINGS
To be a part of the draw, stall bookings for the 22nd MEGA
SHOW, along with a cheque of 50% amount of the preferred stall,
will be accepted in favour of MCHI TRUST EXHIBITION , till
30th August, 2013, 5 p.m. at the MCHI CREDAI Office, New
Marine Lines, Mumbai.
Stalls will be allocated on the basis of DRAW OF LOTS
the list of Companies who have applied for the draw.
from
In case a concerned participant seeks time to decide on the
allocation at the time of MCHI CREDAI s call, then the draw
token number priority will be relegated to the next number in the
category, progressively, at the get together function itself.
The Stall Rates Application Form for the Draw and the Exhibition
Layout Plan are enclosed for your ready reference and action.
General Points to Note:
Stall size will not be altered (decreased or increased)
in any of the sections on the demand of any
exhibitor, after allocation
If necessary, participants can take two adjacent
(attached) stalls together (if available) to increase
their stall size
You can avail of a uniform height upto 3.9 mtrs for
Platinum & Gold Sections and 2.5 mtrs for all
stalls in Silver Section
No additional stall height will be permissible
Booking for maximum stall sq. mts. will be given preference in the
draw in respective Categories.
FIRST DRAW OF LOTS FOR PREMIERE PATRON : GRAND
PLATINUM
SECOND DRAW OF LOTS FOR PATRON : PLATINUM
THIRD DRAW OF LOTS FOR PREMIUM : GOLD
FOURTH DRAW OF LOTS FOR SECTION A
: SILVER A
FIFTH DRAW OF LOTS FOR SECTION B
: SILVER B
SIXTH DRAW OF LOTS FOR SECTION C
: SILVER C
Please note: If the number of participants for any stall size category
is more. (for example in second slot of draw, where only 16 stalls
are available) if we receive 20 requests then all 20 applications will
be put in the common draw & after the 16th draw is done, the balance
4applications would be given preference of choosing stalls ahead of
third draw.
Please note: If any developer does not want to choose from the
available stalls in the said category then his application will be
considered in the next lot as a common entry without preference.
Payment terms:
50% amount of preferred stall, to be sent in advance to the
MCHI-CREDAI office on or before 30th August, 2013, along
with application for draw (till 5pm).
50% (Balance amount of the selected stall and applicable tax)
on or before 30th September, 2013.
A Service Tax of 12.36% will be levied on the cost.
All cheques to be drawn in favour of MCHI Trust Exhibition
payable in Mumbai.
A receipt for the payment received will be sent in due course.
Participants will have to adhere to this restriction
very strictly
For effectiveness of Air Conditioning it will not be
allowed to create false ceiling over your
stalls or any covering on top of your stalls. The stalls
will have to be open to the ceiling on the top
No stall possession will be given without full 100%
payment, IOD or CC or NA & TP Documents along
with MCHI Assurance letter
Project without IOD or CC or NA & TP Documents will be
displayed as UPCOMING PROJECTS and NO
SALE of such projects will be allowed at Exhibition
Booking payment for October 2013 Show will not be
adjusted in any of our future shows. In case of
cancellation of participation, advance money paid will be
forfeited
The allocation of the stall will be completed on 30th August
2013, at the draw function, post which we will be marketing
the stall to others in the industry. It will be open on first
come-first-serve basis
Please note that your presence at the function on 30th August 2013 is a must. It
will also help you to network and interact with your co-participants from the
industry. In case of a no - show from your organization, your stall selection will
be at MCHI-CREDAI s discretion and will be given from the balance stalls
available after the draw.
We look forward to the privilege of welcoming your participation in the 22nd
MEGA SHOW PROPERTY 2013, BKC and welcoming you at the function on 30th
MCHI-CREDAI
EXHIBITION COMMITTEE
2013-2014
MCHI-CREDAI
MANAGING COMMITTEE
2013-2014
PRESIDENT
Vimal Shah
I.A.S. (Retd.)
CHAIRMAN
Bandish Ajmera
IMMEDIATE
PAST
PRESIDENT
Paras Gundecha
ADVISORY
CHAIRPERSON
Manju Yagnik
PRESIDENTELECT
Dharmesh Jain
HON. JOINT
SECRETARIES
Harish Patel
Ashok Mohanani
Sandeep Runwal
Bandish Ajmera
EXHIBITION
COMMITTEE
2013-2014
ADVISORY
CHAIRMAN
J. S. Augustine
CO
CHAIRPERSONS
Pratik Patel
Tejas Vyas
COORDINATOR
VICE
PRESIDENTS
Mayur Shah
Nayan Shah
Deepak Goradia
Boman Irani
HON.
SECRETARY
Nainesh Shah
JOINT
TREASURERS
Lakshman Bhagtani
Mukesh Patel
COORDINATORS
Rasesh Kanakia
Jagdish Ahuja
Pujit Aggarwal
Parag Munot
HON.
TREASURER
Sukhraj Nahar
CEO
S. Shahzad Hussain
COMMITTEE
MEMBERS
Sujal Shroff
