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Manual VM Standards: Fashion

This document provides standards and rules for visual merchandising and arranging goods in Reserved and Reserved Kids stores. It outlines 10 golden rules for correctly working with goods, such as maintaining cleanliness, tidiness, proper lighting, clear communication tracks for customers, and ensuring sizes, availability, ironing, and replenishment of goods. The manual teaches visual merchandising techniques to influence customers, strengthen the brand image, and increase sales effectiveness through aesthetically arranging goods and creative presentation based on science, experience, and imagination.

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Diana Diana
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130 views4 pages

Manual VM Standards: Fashion

This document provides standards and rules for visual merchandising and arranging goods in Reserved and Reserved Kids stores. It outlines 10 golden rules for correctly working with goods, such as maintaining cleanliness, tidiness, proper lighting, clear communication tracks for customers, and ensuring sizes, availability, ironing, and replenishment of goods. The manual teaches visual merchandising techniques to influence customers, strengthen the brand image, and increase sales effectiveness through aesthetically arranging goods and creative presentation based on science, experience, and imagination.

Uploaded by

Diana Diana
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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MANUAL

VM STANDARDS

I don,t
do fashion.

I am
fASHION.
- Coco Chanel

CONTENT

INTRODUCTION
Features of the manual
Visual Merchendising

I CHAPTER
Rules of Woman and Man zones arrangement

II CHAPTER
Rules of Accessories zone arrangement

III CHAPTER
Rules of Underwear zone arrangement

IV CHAPTER
Rules of Kids zone arrangement

V CHAPTER
Rules of Shop-window arrangement

VI CHAPTER
Technical wall arrangement - step by step

VII CHAPTER
How to change price correctly

VIII CHAPTER
Rules of adding alarms

MANUAL - VM STANDARDS
For all shop-assistance in Reserved and Reserved Kids stores.
Here you can find main rules of goods exposition.
FEATURES OF THE MANUAL:
- Information: help you to lear rules that take effect in Reseved and Reserved Kids stores.
- rules: show you rules and principies that you should use during daily work with goods in the store
- teach: help you to make a decision.

Additional part of the manual are instructions. Here you can find
correct way of goods exposition based on standards.

Example of correct way of materials storage:

VISUAL MERCHANDISING:
Visual Merchandidngs idea is to influence to clients, create visual impression.
Main aim of Visual Merchandising is the best goods exposition in the store and make clear
communication tracks. At the same time thanks Visual Merchandising technics brand makes
more known and strength on the market; clients have positive associations with brand.

VM definition:
- its an art.of goods exposition, that try to increase easthetic, make stronger brand image,
and increase sales effectiveness
,
- its a kind of non-verbal communication that influence to client to make correct decision
- it means searching of new ideas for goods presentation based on information from science,
experience and imagination.
.

10 golden rules
HAW TO WORK CORRECTLY WITH GOODS IN RESERVED STORES

1. CLEANLINESS.
All shop-assistance should take care of cleanliness in the store.

2. TIDINESS.
Hight level of aesthetic in the store.

3. LIGHTING.
Put lights correctly after each changes.

4. CLEAR COMMUNICATION TRACKS.


Furniture should be placed that way to make clients space to do shopping.

5. GRAPHIC MATERIALS/PRICE TAGS.


Graphic materials should be used according to specifications, price tags and broken plexi
should be checked systematically.

6. SEASONALITY.
Goods should be arranged according actual sale period.

7. SIZES.
Goods in piles and colour blocks should be available in full size order - from the smallest to the biggest.

8. AVAILABILITY.
Goods on top fronts and on mannequins should be available for clients.

9. IRONING AND INTERESTING ELEMENTS.


Goods on mannequins and on sale area should be ironed, all interesting elements should be shown.

10. REPLANISHMENT.
Constant, even level of stocking - special attention should be given to HIT models.

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