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Far Eastern University: Celebrity Endorsers To The Buying Behavior of FEU Students" As Course

This document is a letter from Mary Rose Eblahan of Far Eastern University requesting respondents to complete a questionnaire about the effects of local celebrity endorsers on the buying behavior of FEU students. The letter provides context for a marketing research project and thanks potential respondents for their cooperation. It is accompanied by a two-part questionnaire that collects demographic information and asks respondents to indicate their level of agreement with various statements regarding celebrity endorsements and their influence on consumer purchase decisions.

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Malou Eblahan
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116 views4 pages

Far Eastern University: Celebrity Endorsers To The Buying Behavior of FEU Students" As Course

This document is a letter from Mary Rose Eblahan of Far Eastern University requesting respondents to complete a questionnaire about the effects of local celebrity endorsers on the buying behavior of FEU students. The letter provides context for a marketing research project and thanks potential respondents for their cooperation. It is accompanied by a two-part questionnaire that collects demographic information and asks respondents to indicate their level of agreement with various statements regarding celebrity endorsements and their influence on consumer purchase decisions.

Uploaded by

Malou Eblahan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 4

Far Eastern University

Nicanor Reyes St., Recto, Manila

Dear Respondents,
Good day! We are conducting a research entitled The Effects of Local
Celebrity Endorsers to the Buying Behavior of FEU Students as course
requirements for BSBA major in Marketing Management.
We are truly grateful for your assistance and support in this particular
research endeavor. Thank you very much for your cooperation.
Yours truly,
Eblahan, Mary Rose

Instruction: Please complete the entire questionnaire by marking the space given
below.
Name (Optional) : _________________________________________
Part I : Demographic
1. Gender
__Male
__ Female
2. Age
__ Below 16 yrs. Old
__19-20 yrs. Old
__ 16-17 yrs. Old
__21 yrs. Old and above
Old
3. Institute
__ IAS
__IABF
__IE
__IN
__ITHM
__IARFA __IE
__IN
4. Course
_______________________

__18-19 yrs.
__ IL
__ IL

Part II: Questionnaire Proper


5. What means of advertisement persuades you the most to purchase a product?
__Television
__ Radio
__ Newspaper
__Magazine
__ Internet
6. What do you value the most when purchasing a product?
__Price of the product
__Celebrity Endorsement
__Quality of the product
__Value of Money
Strongl
y
Agree
1
1
Celebrity endorsers have the advantage of getting the
attention of the customers regardless of the product
type.
2
Celebrities are only effective in popularizing brands.
3
Characteristics of celebrities are directly related to
the product image.
4
Not all celebrities are effective in increasing the sales
of an endorsed product.
5
Celebrity endorsers are the main reason why
customers buy a product.

Agree

Neither

Disagre
e
4

Strongly
Disagre
e
5

6
Celebrities do not use the products that they endorse
in real life.

7
The likeability of a celebrity endorser is an
influential factor when making a purchase decision.
8
Celebrity endorsers who post products on social
media do not help attract people in buying the
product.
9

1
0

Celebrity endorsers do not inspire consumers to buy


the product.

Celebrities are effective endorsers because they are


what many people aspire to be like

11
Celebrity endorsers create a big impact regarding the
products image.
1
2

1
3

1
4

1
5

Celebrity endorsers do not affect the consumers


decision to buy products.

Celebrity appearance on an endorsement means that


the products they support are all good to use.

Celebrities negative traits create a negative impact


on the product that he or she is endorsing.
Products that are presented by celebrity endorses
through social media will make people more
convinced to try the product.

1
6

1
7

1
8

1
9

2
0

Celebrity endorsers create a negative image to the


product.

Celebrities decrease the authenticity of the products


that they endorse.

Celebrities are not trustworthy when it comes to the


quality of their advertised product since they only
endorse for the sake of earning money.
Celebrity endorsements are not that effective in
increasing the sales of the product.

Celebrity endorsements are only a waste of money


for companies.

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