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Jeep vs. Scion: Audience Insights

The Jeep website aims to attract outdoor enthusiasts by featuring images of Jeeps in various terrains and promoting the brand's reputation for off-road capability. It encourages visitors to envision themselves conquering any environment with a Jeep. In contrast, the Scion website targets younger audiences interested in car modification, racing, and techno music through an interactive format with music, videos, and customizable features. It highlights Scion's racing divisions to appeal to those attracted to speed and customization. Both websites effectively promote their brands and aim to turn visitors into new owners.

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139 views1 page

Jeep vs. Scion: Audience Insights

The Jeep website aims to attract outdoor enthusiasts by featuring images of Jeeps in various terrains and promoting the brand's reputation for off-road capability. It encourages visitors to envision themselves conquering any environment with a Jeep. In contrast, the Scion website targets younger audiences interested in car modification, racing, and techno music through an interactive format with music, videos, and customizable features. It highlights Scion's racing divisions to appeal to those attracted to speed and customization. Both websites effectively promote their brands and aim to turn visitors into new owners.

Uploaded by

smcardenas
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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MEMORANDUM

To: Hector Carbajal


From: Team 1
Sarah Cárdenas

Lilian Lara

Maria Llamas

Abraham Ornelas

Subject: Team Exercise #1 pg. 59

Date: 3/1/2010

Jeep, the registered trademark of Chrysler, carries the reputation of providing the most
popular off-road experience. The website itself says it all. The home page offers a sort of first-
hand look at what could be expected. Jeep is intended to pursue a general genre of readers. From
several aspects of the home page, it is clearly intended for those that enjoy the outdoors. Each
image presented has the various styles of Jeeps looking over a catalogue of assorted terrains. It
leads the reader to assume that with the help of a Jeep, they themselves are capable to withstand
any and every possible environment, from beaches to mountains. Its intended reader’s interests
and values are simply the pleasure of pursuing an off road experience and hauling a rough image.
The site is also interactive which allows the information needed easy to access and simple to
understand. Once the readers fall in love with a Jeep and the future outdoors adventures, the site
provides comprehensive instructions on how to become an owner as soon as possible.

Scion, the official trademark of Toyota, is intended for a fairly different spectrum of readers.
Upon asking several individuals what they think of when they hear Scion, the majority of them
said descriptive words like ‘speed’, ‘race’, and ‘custom’. Details from the Scion webpage say
that Scion is intended for a younger audience. An audience comprised of young people will be
more attracted to the subculture represented in the website like techno music scene, car racing,
and car modification. Also, Scion tries to appeal to young audience by making the website
interactive, assuming young people will spend more time on it and go back to it repeatedly if
they are given something new to do every time they visit it. This way, readers can convey what
they found on the website to other people they know who share their interests and refer them it.
The homepage opens up with a very intriguing car sequence in the background of the provided
text. The website is a lot more interactive given that it provides a great deal of options from
music play lists to background colors and videos. The Scion homepage exhibits a showcase of
cars through visually appealing methods making it difficult to steer away from. While Jeep has
an emphasis on outdoor terrain, Scion focuses on the fact that they hold racing divisions. The
homepage has a distinct link to additional web pages that offer information based exclusively on
that.

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