Crisis Communication Plan
Crisis Communication Plan
Studios
Resort
Crisis
Communication
Plan
-
Pandemic
Flu
November
12,
2013
Caitlyn
Lower
-
Alexa
Gedigian
-
Michelle
George
Table of Contents
Number
Introduction
Acknowledgement
Form
Crisis
Rehearsal
Dates
Crisis
Inventory
Purpose
and
Objectives
Key
Publics
How
to
Notify
Publics
Crisis
Communications
Team
Crisis
Directory
Emergency
Personnel
&
Local
Officials
Media
Outlets
Crisis
Communications
Center
Equipment
and
Supplies
Skeletal
Fact
Sheets
Skeletal
Media
Release
Key
Messages
List
of
Prodromes
Media
Q&A
Evaluation
Forms
Page
3
4
5
6
8
9
10
11
12
13
14
17
18
19
22
23
25
26
28
Introduction
Dear
Universal
Team
Member,
Enclosed
is
our
crisis
management
plan
for
the
Universal
Orlando
Resort
in
the
event
of
an
outbreak
of
pandemic
flu.
This
is
a
detailed
plan
of
action
in
the
case
of
an
emergency
that
would
affect
the
Universal
family
and
our
valued
stakeholders
and
customers.
Please
read
and
review
this
plan.
Pandemic
flu
must
be
considered
a
serious
issue
with
tangible
consequences
to
the
employees,
staff,
park
visitors
and
guests
at
the
Universal
Orlando
Resort.
In
the
case
that
pandemic
flu
comes
to
fruition,
all
actions
delineated
in
the
plan
are
to
be
taken
immediately.
The
safety
of
our
visitors
and
staff
is
paramount.
Please
take
the
time
to
read
and
understand
your
role
in
the
event
of
pandemic
flu
on
our
property.
Your
assistance
and
participation
in
the
rehearsal
dates
are
essential
to
the
preparation
of
our
program.
Thank
you
for
your
cooperation
and
support.
Thank you,
Thomas
L.
Williams
Chairman
&
CEO
Universal
Parks
and
Resorts
Acknowledgement Form
I,
___________________________________________________________________________
(employees
full
name)
hereby
confirm
that
I
have
read
the
Crisis
Communications
Plan
and
understand
that
it
is
a
confiedntial
document
that
describes
the
conduct,
behavior
and
role
expected
of
me
as
a
Universal
employee
in
the
case
of
a
pandemic
flu
at
the
Universal
Resort.
I
hereby
confirm
that
I
will
participate
in
the
simulations
and
preparations
for
this
crisis
as
my
role
requires.
________________________________________________
Employee
signature
________________________________________________
Date
Rehearsal dates
Crisis
rehearsal
dates
will
ensue
as
follows:
The
rehearsals
will
be
held
every
six
months
on
the
first
Monday
of
the
sixth
month.
The
rehearsals
will
include
all
crisis
communication
team
members
and
emergency
team
members
that
are
available
to
participate.
The
simulation
will
begin
before
the
major
theme
parks
open
and
will
last
one
hour.
The
rehearsal
will
not
affect
any
park
visitors.
The
team
will
review
the
crisis
communication
plan
on
the
rehearsal
dates
and
will
make
any
adjustments
necessary
for
update.
This
time
will
also
be
dedicated
to
the
education
of
team
members
and
the
scheduling
of
future
rehearsal
dates.
The
crisis
must
be
reviewed
before
any
well-known
epidemic
seasons
and
during
national
and
local
epidemics.
Crisis Inventory
Threat
Likelihood
Impact
Threat Value
Pandemic Flu
16
Hurricane
12
Threats of violence
12
10
Employee Scandal
Threat
assessment
values
were
determined
by
conducting
a
news
and
media
search
of
the
most
recent
threats
to
the
Universal
Orlando
Resort.
Based
on
historical
occurrences,
a
pandemic
flu
has
a
high
likelihood
in
the
Universal
theme
parks
where
thousands
of
guests
are
within
close
proximity.
Hurricanes
(mainly
occurring
between
June
through
November)
and
threats
of
violence
(such
as
bomb
threats)
are
also
common
occurrences
that
have
the
ability
to
affect
normal
resort
operations.
Employee
scandals
are
less
common,
followed
by
death
or
injury
to
a
park
visitor
as
a
result
of
mechanical
malfunctions
as
the
least
common
threat.
As
for
impact,
death
or
injury
to
a
park
visitor
due
to
mechanical
errors
would
cause
the
most
amount
of
harm
and
media
coverage,
followed
by
a
pandemic
flu
outbreak
on
property,
a
hurricane,
threat
of
violence
and
6
employee
scandal.
Reputation
Threat
Assessment
for
Pandemic
Flu
Stakeholder
Power
Legitimacy
Willingness
Likelihood
Impact
Total
Park Visitors
10
10
100
Hotel Guests
10
10
100
Investors
10
10
100
Park
Employees
30
Hotel
Employees
30
Media
56
Local
Management
10
90
Corporate
10
10
100
Vendors
15
Sponsors
30
Orlando
Residents
12
Notifying Publics
Each
key
public
will
be
notified
through
the
most
efficient
channel
of
communication
and
notified
expediently.
All
internal
members
will
be
notified
through
various
facets,
such
as
email,
office
flyers
and
company
posts
on
the
intranet.
10
Blake Goldstein
Heather Rodriguez
In-house Attorney
blankegoldstein@universalorlando.com
407-686-9368
1000 Universal Studios Plaza
Orlando, Florida 32819-7610
407-275-3401
2749 Wild Tamarind Blvd
Orlando, FL 32828-9356
Eric Gray
Jennifer Hodges
Tracey Stockwell
11
Crisis Directory
Michael Bilyeu
Alyssa Halley
michael.bilyeu@universalorlando.com
407-686-9019
1000 Universal Studios Plaza
Orlando, Florida 32819-7610
407-851-4592
3349 International Dr.
Orlando, FL 32837-4740
alyssa.halley@universalorlando.com
407-686-9456
1000 Universal Studios Plaza
Orlando, Florida 32819-7610
407-025-9864
2103 West Drive
Orlando, FL 32828-9356
Robert Blair
Sam Liptak
robert.blair@universalorlando.com
sam.liptak@universalorlando.com
407-686-9017
1000 Universal Studios Plaza
Orlando, Florida 32819-7610
407-282- 3200
9755 Old Patina Way
Orlando, FL 32832-5823
407-686-9353
1000 Universal Studios Plaza
Orlando, Florida 32819-7610
407-010-0337
3680 Noble Avenue,
Orlando, FL 32832-5823
Albert Cohen
Nicole Mitchell
albert.cohen@universalorlando.com
407-686-9047
1000 Universal Studios Plaza
Orlando, Florida 32819-7610
407-289-8986
1143 Indian Corners,
Orlando, FL 32822-7429
nicole.mitchell@universalorlando.com
407-686-9012
1000 Universal Studios Plaza
Orlando, Florida 32819-7610
407-340-3825
8978 Colonial Apple Chase
Orlando, FL 32808-7417
Laura Collins
Bruce Wayne
Head of Security
laura.collins@universalorlando.com
407-686-9012
1000 Universal Studios Plaza
Orlando, Florida 32819-7610
407-885-4327
6414 Fallen Quay,
Orlando, FL 32839-1256
bruce.waynel@universalorlando.com
407-686-9368
1000 Universal Studios Plaza
Orlando, Florida 32819-7610
407-239-0571
5239 Indian Isle
Orlando, FL 32808-7417
Linda Franks
Thomas L. Williams
Marketing Director
linda.franks@universalorlando.com
407-686-93488
1000 Universal Studios Plaza
Orlando, Florida 32819-7610
407-501-3499
8778 Kirkman Road,
12
Orlando, FL 32837-4740
Orlando, FL 32839-1256
Vincent Hsu, MD
Orlando, FL 32804
407-252-9144
7422 Colonial Crossing
Orlando, FL 32804
Buddy Dwyer
Paul Rooney
6731 S. Kirkman Rd
Orlando, FL 32819
407-902-3358
93 Umber Spring Ridge
Orlando, FL 32819
404- 232-6348
1600 Clifton Rd
Atlanta, GA 30333
404-246-9783
6787 Wishing Heights
Atlanta, GA 30333
(407) 858-1400
6101 Lake Ellenor Drive
Orlando, FL 32809
407-980-3596
6696 Jagged Bay
Orlando, FL 32809
13
Outlet
Contact Title
Media Type
Phone
Billy Manes
bmanes@orlando
weekly.com
Orlando Weekly
Senior
Staff
Writer
Community
Newspaper
+1
(407)
377-0400
Kathy Aber
wotimes@aol.com
West
Orange
Times
Community
News
Reporter
Community
Newspaper
+1
(407)
656-2121
Chuck McClung
cmcclung@florida
today.com
Florida Today
Health
&
Medicine
Editor
Daily
Newspaper
+1
(321)
242-3776
Lee Nessel
lnessel@floridato
day.com
Florida Today
Quick
Launch
Editor
Daily
Newspaper
+1
(321)
242-3640
Ludmilla Lelis
llelis@orlandosent
inel.com
Orlando
Sentinel
County
News
Reporter
Daily
Newspaper
+1
(386)
253-0964
Jim Ross
jim.ross@starban
ner.com
Star-Banner
City Editor
Daily
Newspaper
+1
(352)
374-5093
Fred Hiers
fred.hiers@starba
nner.com
Star-Banner
News Reporter
Daily
Newspaper
+1
(352)
867-4157
Susan Carr
susan.carr@starba
nner.com
Star-Banner
Reporter
Daily
Newspaper
+1
(352)
867-4156
Derek Catron
derek.catron@ne
ws-jrnl.com
The
Daytona
Beach
News-
Journal
Assistant
Managing
Editor
Daily
Newspaper
+1
(386)
681-2289
Nick Klasne
nick.klasne@news
-jrnl.com
The
Daytona
Beach
News-
Journal
Assistant
Managing
Editor
Daily
Newspaper
+1
(386)
681-2422
Cory Lancaster
cory.lancaster@ne
ws-jrnl.com
The
Daytona
Beach
News-
Journal
Managing Editor
Daily
Newspaper
+1
(386)
681-2440
David Corder
david.corder@the
villagesmedia.com
The
Villages
Daily
Sun
Local
News
Reporter
Daily
Newspaper
+1
(352)
753-1119
ext.
9066
Livi Stanford
livi.stanford@thev
illagesmedia.com
The
Villages
Daily
Sun
Local
News
Reporter
Daily
Newspaper
+1
(352)
753-1119
14
ext.
9245
Jerry
Fallstrom
jfallstrom@orland
osentinel.com
Orlando
Sentinel
Bureau Chief
Daily
Newspaper
+1
(352)
742-5916
Eloisa Gonzalez
elogonzalez@tribu
ne.com
Orlando
Sentinel
Reporter
Daily
Newspaper
+1
(352)
742-5917
Cindy Barth
cbarth@bizjournal
s.com
Orlando
Business
Journal
Editor
Magazine
+1
(407)
241-2889
Richard Bilbao
rbilbao@bizjourna
ls.com
Orlando
Business
Journal
Staff Writer
Magazine
+1
(407)
241-2888
Desta Horner
horner@cmfmedia
.org
Heard
in
Central
Florida
Producer
News
Web
Site
+1
(407)
366-5929
Michael Weiss
michael.weiss@uc
f.edu
UCF Today
Editor
and
Assistant
Director,
Public
Relations
News
Web
Site
+1
(407)
903-8151
Kirk Healy
kirk.healy@coxinc.
com
Radio Show
+1
(407)
295-5858
ext.
4711
Big John
big@big1380.com
Host
Radio Show
+1
(386)
212-2700
Lee
big@big1380.com
Health
Talk
with
Lee
-
WELE-AM
Host
Radio Show
+1
(386)
523-1870
Robyn Austin
raustin@wloq.co
m
This
Week
In
Host
Central
Florida
-
WHKQ-FM
Radio Show
+1
(407)
647-5557
Monica Rix
monica.rix@coxin
c.com
WDBO-FM
General
Assignment
Reporter
Radio Station
+1
(407)
295-5858
Amy Green
agreen@wmfe.org
WMFE-FM
News Reporter
Radio Station
+1
(407)
273-2300
Becky Bentler
hunter@windfm.c
om
WNDD-FM
News Director
Radio Station
+1
(352)
622-9500
Monica May
monica.may@coxr
WWKA-FM
Community &
Radio Station
+1 (407)
15
adio.com
News Director
297-6397
Nicole Block
nblock@cfnews13.
com
Central
Florida
News
13
News
Assignment
Manager
Television
Network
+1
(407)
513-1313
Shawn Ricker
sricker@cfnews13
.com
Central
Florida
News
13
Planning Editor
Television
Network
+1
(407)
513-1313
wdsc@daytonasta
te.edu
WDSC-TV
Media Contact
Television
Station
+1
(386)
506-4464
Dave Elliott
wesh2news@gmai
l.com
WESH-TV
Assignment
Editor
Television
Station
+1
(407)
539-7878
Tom Hirsch
wesh2news@gmai
l.com
WESH-TV
Assignment
Editor
Television
Station
+1
(407)
539-7878
Amber Jackson
wesh2news@gmai
l.com
WESH-TV
Assignment
Editor
Television
Station
+1
(407)
539-7878
Dave Ross
wesh2news@gmai
l.com
WESH-TV
Assignment
Editor
Television
Station
+1
(407)
539-7878
Gene Saldana
gene.saladna@wft
v.com
WFTV-TV
Assignment
Editor
Television
Station
+1
(407)
509-5850
Matt Resser
matt.reeser@wftv.
com
WFTV-TV
Assignment
Editor
Television
Station
+1
(407)
822-8353
Lisa Blegen
news@wftv.com
WFTV-TV
Managing Editor
Television
Station
+1
(407)
822-8353
Raquel Giorgio
rgiorgio@wkmg.c
om
WKMG-TV
Managing Editor
Television
Station
+1
(407)
521-1323
Angel Blazquez
ablazquez@wkmg.
com
WKMG-TV
News
Executive
Producer
Television
Station
+1
(407)
521-1323
Deborah Collura
dcollura@kprc.co
m
WKMG-TV
+1
(407)
521-1323
Antonio
Velasquez-
Bernhardt
antonio.bernhardt
@foxtv.com
WOFL-TV
Managing Editor
Television
Station
+1
(407)
741-5027
Trinnette Bowers
trinnette.bowers@
foxtv.com
WOFL-TV
News
Assignment
Editor
Television
Station
+1
(407)
741-5075
Elisha Pappacoda
elisha.pappacoda
@foxtv.com
WOFL-TV
News
Assignment
Television
Station
+1
(407)
942-8009
16
Editor
Grant
Heston
grant.heston@ucf.
edu
WUCF-TV
Associate
Vice
Television
President
of
Station
Communications
&
Public
Affairs
+1
(407)
823-5988
25
laptop
computers
25
telephones
3
copiers
3
fax
machines
25
prepared
binders
for
protocol,
include
multiple
incident
report
forms
Company
vehicles/golf
carts
Paper
Pens,
pencils
Conference
room
Map/blueprints
of
Universal
Orlando
Resort
Copies
of
the
Crisis
Management
Plan
Press
Kits
18
Shrimp Co., Jimmy Buffetts Margaritaville, NASCAR Sports Grille and NBA City
20
Related URLs
Six
Phases
of
an
Influenza
Pandemic,
World
Health
Organization
http://www.illinoispandemicflu.org/flu-basics/pandemic-influenza/6-phases
Influenza
Resources,
Northern
Illinois
Public
Health
Consortium
http://www.illinoispandemicflu.org/flu-basics/influenza-resources
CDC
Resources
for
Pandemic
Flu
http://www.cdc.gov/flu/pandemic-resources/
Avian
Influenza
A
(H7N9)
Virus
(would
be
updated
for
pandemic
flu),
flu.gov
http://www.flu.gov/about_the_flu/h7n9/index.html
21
22
Key messages
Park
Visitors
Universal
Studios
and
Islands
of
Adventure
theme
parks
will
continue
to
operate
under
normal
business
hours.
All
questions
regarding
the
pandemic
flu
should
be
directed
to
the
CCCC
at
407-123-
4567.
The
Universal
Orlando
Resort
is
committed
to
the
continued
safety
of
its
visitors
and
employees.
We
are
aware
of
the
current
situation
and
are
working
closely
with
the
Center
for
Disease
Control
and
Prevention
to
keep
visitors
up-to-date.
Additional
information
and
the
latest
updates
can
be
found
on
the
home
page.
Hotel
Guests
The
Loews
Royal
Pacific
Resort,
the
Loews
Portofino
Bay
Hotel
and
the
Hard
Rock
Hotel
will
continue
to
operate
under
normal
business
hours.
Rooms
of
guests
affected
by
the
flu
have
been
properly
cleaned
and
sanitized
in
accordance
with
CDC
guidelines
and
will
remain
vacant
for
at
least
14
days
after
infection.
All
guests
looking
to
change
or
cancel
their
reservation
may
direct
their
concerns
to
the
following
entities:
Loews
Royal
Pacific
Resort:
407-503-3000
Loews
Portofino
Bay
Hotel:
407-
503-1000
23
Employees
All
unaffected
employees
should
follow
normal
operating
procedures
Should
not
answer
any
media
questions.
Any
employees
who
are
questioned
by
the
media
should
direct
inquiries
to
spokesperson
Tom
Schroder.
Our
company
cares
about
its
employees
and
is
working
closely
with
the
CDC
to
ensure
that
everyone
is
safe.
Any
employees
who
fall
ill
or
are
experiencing
flu-like
symptoms
should
report
this
information
to
their
immediate
supervisor.
Media
Universal
Orlando
Resort
aims
to
remain
transparent
in
its
handling
of
media
questions.
As
soon
as
information
becomes
available,
our
spokesperson,
Tom
Schroder,
will
share
that
information
with
all
media
outlets.
Theme
parks,
CityWalk
and
all
on-site
hotels
will
remain
open
unless
stated
otherwise
The
Universal
Orlando
Resort
is
committed
to
the
continued
safety
of
its
visitors,
guests
and
employees.
We
are
aware
of
the
current
situation
and
are
working
closely
with
the
Center
for
Disease
Control
and
Prevention
to
keep
visitors
up-to-
date.
24
List of Prodromes
Flu
season
(beginning
in
October,
peaks
in
January,
February)
Environmental
scanning
Increase
in
employees
taking
sick
days
Increase
in
health
services
used
on
the
property
Health
concerns
from
guests
Any
national
increase
in
flu
symptoms
Any
local
increase
in
flu
symptoms
Media
stories
regarding
flu
outbreaks
in
other
counties
Theme
park
and
hotel
staff
observations
of
guests
with
flu-like
symptoms
(coughing,
sneezing,
raspy
voice)
Increased
purchases
of
medical
supplies
in
on-property
stores
(including
tissues,
DayQuil,
cough
drops,
soup,
etc.)
25
Media Q/A
1.
What
have
the
parks
done
to
prevent
the
spread
of
disease?
The
safety
of
our
guests
is
of
utmost
importance.
There
are
multiple
hand-sanitizing
stations
outside
all
major
attractions,
as
well
as
located
within
each
restroom.
Restrooms
are
cleaned
every
hour,
and
all
employees
must
follow
mandatory
Florida
Department
of
Health
procedures.
During
flu
season,
we
hang
additional
posters
around
the
property
to
encourage
guests
to
continually
wash
their
hands.
We
highly
recommend
that
our
employees
get
their
annual
flu
shot
at
the
beginning
of
flu
season.
Extra
precautions
are
also
taken
to
ensure
the
sanitization
of
rides
by
wiping
down
all
seats
and
handrails.
2.
What
is
your
procedure
in
the
event
of
a
quarantine
or
forced
evacuation?
A
quarantine
has
not
been
issued
and
there
is
no
need
for
an
evacuation
at
this
time.
In
the
event
that
either
of
these
were
to
occur,
we
have
a
system
in
place
that
moves
guests
in
or
out
of
locations
in
a
safe
and
orderly
manner.
All
employees
and
staff
are
trained
to
respond
in
this
manner
in
the
case
of
either
a
quarantine
or
evacuation.
Guests
of
the
parks
and
hotels
will
be
notified
immediately
by
staff
if
either
of
these
events
become
necessary.
3.
How
many
people
have
been
affected
thus
far?
At
this
time
there
has
only
been
one
reported
case
of
infection.
We
have
contacted
the
Center
for
Disease
Control
and
Prevention
to
alert
health
officials
and
our
staff
will
monitor
any
additional
outbreaks.
4.
(If
the
affected
person
was
an
employee)
Did
he
or
she
continue
to
work
after
exhibiting
symptoms?
Universal
Orlando
Resort
policy
requires
that
employees
exhibiting
any
kind
of
cold
symptoms
take
the
remainder
of
the
day
off.
If
employees
are
out
of
work
due
to
illness
for
more
than
three
days,
they
must
have
a
doctors
note
to
return.
The
health
and
wellness
of
Universal
Orlando
Resort
employees
is
a
sincere
concern
of
the
company,
and
we
take
every
precaution
necessary
to
uphold
our
company
standards.
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