Online Dating for Seniors Team : Wrinkled kisses
Junyoung, Diba, Paolo, Shlomo, Stelios
Online Dating for Seniors | Design Analysis, Spring, 2010
This is Susan
Online Dating for Seniors | Design Analysis, Spring, 2010
She is a senior (72)
Online Dating for Seniors | Design Analysis, Spring, 2010
She is considering dating again
Online Dating for Seniors | Design Analysis, Spring, 2010
She is one of the many American
seniors who are single
Online Dating for Seniors | Design Analysis, Spring, 2010
She is among the growing population who is now divorced
Divorced Rate
Percent% Divorced rate
12
10
10.8%
8
0
1940 1950 1960 1970 1980 1990 2000
Year
Online Dating for Seniors | Design Analysis, Spring, 2010
Susan is also of a population likely that live longer
Life expectancy
80
77.5
75
70
65
60
1940 1950 1960 1970 1980 1990 2000
Online Dating for Seniors | Design Analysis, Spring, 2010
Only a few of Susan’s friends are comfortable with using internet
% of people on-line
100%
90%
80%
70%
68%
60%
%
50% 55% 57%
40%
30%
20% 26%
17%
10%
55-59 60-64 65-69 70-75 76+
Age
Online Dating for Seniors | Design Analysis, Spring, 2010
The dating pool is larger but it is hard for them to connect
Online Dating for Seniors | Design Analysis, Spring, 2010
Susan doesn’t view dating the way
that younger people do.
Online Dating for Seniors | Design Analysis, Spring, 2010
Kelly (31) Coming from Dating Values Relationship / Technology literacy View of the future
Partner intent
An era of divorse explosion More active for more years Looking for “good” time/ Technology savvy “Things will work out”
partner from same age
Neuclear family Started in an era of more group Absolutely necessary More dependent in peers,
liberated relationships likes being part of a pack
Better educational Op- Marriage not in the im- Adapts swiftly to change
portunities Dating as a process of mediate radar screen Archetypical family not a
self affirmation, prefers The newer the better, priority
Affluent Society driver’s seat Sexual drive sronger/ fashionably following
“who knows about the trends
Less stressed in finding future”
dates(more people avaial-
able Frequently opportunistic,
have fun and “who knows”
Online Dating for Seniors | Design Analysis, Spring, 2010
Kelly (31) Coming from Dating Values Relationship / Technology literacy View of the future
Partner intent
An era of divorse
More active for more years Looking for “good” time/ Technology savvy “Things will work
partner from same age
explosion Started in an era of more group Absolutely necessary out”
liberated relationships
More dependent in peers,
Neuclear family
Dating as a process of
Sexual drive Adapts swiftly to likes being part of a pack
Better educational self affirmation, prefers stronger change
Opportunities driver’s seat Archetypical family not a
Frequently opportunistic, The newer the better, priority
have fun and “who knows” fashionably following
Affluent Society Less stressed trends
in finding dates
(more people
avaialable)
Online Dating for Seniors | Design Analysis, Spring, 2010
Kelly (31) Coming from Dating Values Relationship / Technology literacy View of the future
Partner intent
An era of divorse explosion More active for more years Looking for “good” time/ Technology savvy “Things will work out”
partner from same age
Neuclear family Started in an era of more group Absolutely necessary More dependent in peers,
liberated relationships likes being part of a pack
Better educational Op- Marriage not in the im- Adapts swiftly to change
portunities Dating as a process of mediate radar screen Archetypical family not a
self affirmation, prefers The newer the better, priority
Affluent Society driver’s seat Sexual drive sronger/ fashionably following
“who knows about the trends
Less stressed in finding future”
dates(more people avaial-
able Frequently opportunistic,
have fun and “who knows”
Susan (71)
Raised in an era of low Dating related to a Long term relationship Low tech everyday routine Enjoy life now
divorce rates relationship(more formal)
Marriage always in the Necessary “evil”? Need of dependency, but
Extended families/high Started in an era of more radar screen more self-conscious
value parental control Slow adoption of change
Sexual drive Family value strong but
Lower educational A process of self- (camouflaged”) More significant as not realistic
opportunities for women integration(finding my a means to preserve
other half) Less opportunistic memories
Societal volatility
liked the co-drives seat Enjoy good life and sincere Indifferent to tends
(less initiative) communication
Less people in the group
dating
Online Dating for Seniors | Design Analysis, Spring, 2010
kelly (31) Coming from Dating Values Relationship / Technology literacy View of the future
Partner intent
An era of divorse explosion More active for more years Looking for “good” time/ Technology savvy “Things will work out”
partner from same age
Neuclear family Started in an era of more group Absolutely necessary More dependent in peers,
liberated relationships likes being part of a pack
Better educational Op- Marriage not in the im- Adapts swiftly to change
portunities Dating as a process of mediate radar screen Archetypical family not a
self affirmation, prefers The newer the better, priority
Affluent Society driver’s seat Sexual drive sronger/ fashionably following
“who knows about the trends
Less stressed in finding future”
dates(more people avaial-
able Frequently opportunistic,
have fun and “who knows”
Susan (71)
Raised in an era Dating related to a Long term relationship Low tech everyday routine Enjoy life now
realtionship(more formal)
of low divorce Marriage always in the Necessary “evil”?
rates Started in an era of more radar screen Need of depen-
parental control
Slow adoption of dency, but more
Extended families/high Less opportunistic
value A process of self- change selfconcious
integration(finding my Enjoy good life and sincere
other half) communication Family value strong but
Lower educational More significant as
not realistic
opportunities for women a means to preserve
Believes man Connect through memories
Societal volatility
should take commonactivities Indifferent to tends
initiative
Less people in the group
daitng
Online Dating for Seniors | Design Analysis, Spring, 2010
Despite appearances, even senior dating websites
do not really consider Susan’s lifestyle
Online Dating for Seniors | Design Analysis, Spring, 2010
Uncomfortable with Lives in an Belongs to a large
Has memory trouble strange/unfamiliar independent living Polish community
neighborhoods facility
About Susan...
Retired for many Very religious
Cannot drive Has a fixed income years. Has a lot of member of church
free time group
Has some vision Had five Talks on the phone Very sentimental
impairment grandchildren who a lot Likes to reminisce
are dear to her
Online Dating for Seniors | Design Analysis, Spring, 2010
Uncomfortable with Lives in an Belongs to a large
Has memory trouble strange/unfamiliar independent living Polish community
neighborhoods facility
Handicaps Living arrangements Social
Retired for many Very religious
Cannot drive Has a fixed income years. Has a lot of member of church
free time group
Has some vision Had five Talks on the phone Very sentimental
impairment grandchildren who Valued
a lot connection Likes to reminisce
are dear to her
Online Dating for Seniors | Design Analysis, Spring, 2010
Uncomfortable with Lives in an Belongs to a large
Has memory trouble strange/unfamiliar independent living Polish community
neighborhoods facility
Do not Do not
consider leverage
Do not Retired for many Very religious
Cannot drive Has a fixed income years. Has a lot of member of church
accommodate free time group
Has some vision Had five Talks on the phone Very sentimental
impairment grandchildren who Do not
a lot care about Likes to reminisce
are dear to her
Online Dating for Seniors | Design Analysis, Spring, 2010
What if these help to define
the site features
Online Dating for Seniors | Design Analysis, Spring, 2010
Internet / Dating
Online Dating for Seniors | Design Analysis, Spring, 2010
Technology +
High
video Chatting
close account
blogging
Q&A
Paypal
Email
payment Upload Image
grooming finding website chatting
committing to relationshaip
qualifying flirting getting a phone number
Talking on the phone writing Profile Love letter
being introduced kissing
being set up
Dating - checking out Online service chat
going out to dinner
speed date asking on a date Dating +
small talk forum one night stand
online chat talking to stranger
detail searching
evaluating person
instant Messaging
24/7 service
flirting
magazine
Initial browsing
Technology -
Online Dating for Seniors | Design Analysis, Spring, 2010
Technology
High
video Chatting
close account
blogging
Q&A
Paypal
Email
payment Upload Image
grooming finding website chatting
committing to relationshaip
qualifying flirting getting a phone number
Talking on the phone writing Profile Love letter
being introduced kissing
being set up
Dating checking out Online service chat speed date asking on a date
small talk going out to dinner one night stand
forum
online chat talking to stranger
detail searching
evaluating person
24/7 service instant Messaging
flirting
magazine
Initial browsing
Online Dating for Seniors | Design Analysis, Spring, 2010
Technology +
Email
kissing
Dating - Dating +
Technology -
Online Dating for Seniors | Design Analysis, Spring, 2010
Technology +
Current top 10 dating sites
PrimeSingles.net DatingForSeniors.com
ExecutiveSeniorDating.com
FiftyAlready.com AgeMatch.com
SeniorMatch.com
SilverSingles.com
12MeetSenior.com SeniorDateFinder.com
SeniorFriendFinder.com
Dating - Dating +
Technology -
Online Dating for Seniors | Design Analysis, Spring, 2010
Technology +
Mac Daddy
Single Surfer
“The internet is my new
“I understand windows, I only
single’s bar”
wish I understood women“
Dating - Dating +
Lonely Technophobe Analog Lover
“I haven’t been kissed since “I like the old fashioned way”
last time I saw a computer
(1972)”
Technology -
Online Dating for Seniors | Design Analysis, Spring, 2010
Technology +
Jack
Dating - Dating +
Susan
Technology -
Online Dating for Seniors | Design Analysis, Spring, 2010
comfort with tech
comfort with dating
Online Dating for Seniors | Design Analysis, Spring, 2010
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Barriers to comfort with dating
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Online Dating for Seniors | Design Analysis, Spring, 2010
Barriers to comfort
with technology
Physical and mental disabilities
Can’t buy equipment
Web is not set up for seniors
Sensitivity of privacy
Computer illiteracy
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Fear of trying new things
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Barriers to comfort with dating
Online Dating for Seniors | Design Analysis, Spring, 2010
step3
What if we could break
down the process?
step2
step1
step1 step2 step3
Online Dating for Seniors | Design Analysis, Spring, 2010
Current dating websites
PrimeSingles.net DatingForSeniors.com
ExecutiveSeniorDating.com
FiftyAlready.com AgeMatch.com
SeniorMatch.com
SilverSingles.com
12MeetSenior.com SeniorDateFinder.com
SeniorFriendFinder.com
What if sites worked
the other way around?
Online Dating for Seniors | Design Analysis, Spring, 2010
Current experience map
People Object environment Messages Services
Too idealised, Mainstream screen/ Highly automated Find a date “theme” Singularly oriente
personas, model-like keypad/mouse and impersonal, around the dating
Attraction looking, too perfect overpopulated with game
hard selling messages
Lengthy and unclear Mainstream screen/ Lengthy, highly Lifetime “experience” Highly streamlined,
in direction, looks like keypad/mouse structured, form and over presented too
Entry sites r interested in fomat unfamiliar early
capturing user data
Email and photo Mainstream In dating site, too Strictly date Mostly around
intensive, highly streamlined matching profiles,
screen/ keypad/ related
Engagement dependent features remote communication
mouse
Impersonal Mainstream screen/ Difficult to navigate the Even after exiting more Not user service
and completely keypad/mouse solution through the hard selling messages oriented
exit unassisted site reappear
Limited and Faceless, Mainstream screen/ Limited extension Limited f none Very limited if any
same loop as when in keypad/mouse related proactive
only thorugh dating
extension entry communication
site
Online Dating for Seniors | Design Analysis, Spring, 2010
Experience map (ideal for Susan)
People Object environment Messages Services
Closer to an average Combination of more More “inviting” Get back to enjoiying More around
real persona physical elements/ life sharing
Attraction bigger in size friendlier
physical interface
experiences
Simple and more Simpler screen shots, Simpler, more Will help u with Less confusing,
transparent less overload direct and gradually gradually introducing
getting back in the
Entry collecting info
process
Letter format, Phone, interface
Less complex, closer More extended (more Would like to extend
telephone better adopted to to her more imminent activities related) the virtual towards
Engagement visually impaired friends and famiily more “real life” 1-1
individuals envieronments communication
Someone to talk to Phone call One step exit Respect for privacy Simple, respect my
privacy
exit
More content relateing Maybe TV, phone Outside site Limited and targeted One stop shop for
to her interests environmnet, social to her interests outside keeping update
extension groups dating
Online Dating for Seniors | Design Analysis, Spring, 2010
Technology +
Dating - Dating +
Technology -
Online Dating for Seniors | Design Analysis, Spring, 2010
