Scribd
Upload
307 views2 pages

Croma: India's Electronics Haven

Croma is an Indian electronics retail chain with over 20 stores across major cities. It offers nearly 6,000 products from 180 brands of appliances, electronics, and cell phones starting at affordable price points. Customers can easily find and compare products across different brands in the store's clean, interactive displays. Sales staff are trained to answer questions and help customers make choices. Croma focuses on building relationships through festivals, offers, and technical classes to educate customers. The stores also offer free servicing of old appliances, even if not purchased from Croma.

Uploaded by

Akshay Mahurkar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
307 views2 pages

Croma: India's Electronics Haven

Croma is an Indian electronics retail chain with over 20 stores across major cities. It offers nearly 6,000 products from 180 brands of appliances, electronics, and cell phones starting at affordable price points. Customers can easily find and compare products across different brands in the store's clean, interactive displays. Sales staff are trained to answer questions and help customers make choices. Croma focuses on building relationships through festivals, offers, and technical classes to educate customers. The stores also offer free servicing of old appliances, even if not purchased from Croma.

Uploaded by

Akshay Mahurkar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 2

ctronic

is like entering an ele


visit to a Croma store
6,000
e. Croma sells nearly
version of Alibabas cav
ands and
d appliances of 180 br
electronic products an
1,800 and go
cell phones start at Rs

ets
dg
bu
all
fit
to
at prices
iced from Rs2,500
As; microwaves are pr
up to Rs38,000 for PD
to Rs16,000.
derlines the design
e help you buy un
Cromas tagline w
clean, open layouts
nce of the store. With
and customer experie
ily find what they are
ys, customers can eas
and interactive displa
ands check
are features across br
looking for and comp
sound or try out
for colour, clarity and
programmes on TVs
. The sales staff is
t are wi-fi connected
features on laptops tha
rs make choices.
eries and help custome
trained to answer qu
relationships and
used effort on building
The store puts in a foc
ts festivals and
rs. A 52-week plan plo
engaging with custome
cial discounts are
attractive offers and spe
holidays during which
sses to inform
. There are technical cla
run to induce walk-ins
There is also a gadget
features and benefits.
people about product
old appliance for
ople can bring in any
check facility where pe
oma store.
se not bought at a Cr
free servicing, even tho

th the local
ta credo of working wi
In keeping with the Ta
ployment for the
lieves in generating em
community, Croma be
banner is put up
h new store opens, a
local people. Before eac
its go through
s from the locals. Recru
inviting job application
as part of
and dramatics classes
English language, yoga
to keep the staff s
a continuous process
induction. Training is
up-to-date.
technical knowledge
ing 35-40 new stores
expansion plans involv
Croma has ambitious
the coming year. By
and mall stores in
a mix of standalone
stores across India
pes to have close to 60
March 2009 Croma ho
a presence in tier-II
e moving on to build
in major metros, befor
ar, etc.
, Chandigarh, Jalandh
cities such as Amritsar

are very price


Indian consumers
us; they want
and brand-conscio
od price. They
good deals at a go
cause it is value
come to Croma be
a Tata enterprise,
for money and its
and may let me
thinking that the br
s wont.
down, but the Tata
initi Retail
Ajit Joshi, CEO, Inf

Fact file
The beginning: Launched in October 2006, Croma is Indias
first country-wide chain of consumer electronics and durables.
It is managed by Infiniti Retail, a 100 per cent subsidiary of
Tata Sons. Croma receives technical and strategic sourcing
support from Woolworths India, a subsidiary of Woolworths,
the Australian retail giant.
The store: The large format stores offer products in eight
categories large appliances, home entertainment, small
appliances, computers and peripherals, communication, music
and movies, imaging and gaming software. Customers get to
make choices from a large range and more brands in electronic
products and appliances, and white goods.
The spread: Currently there are 21 stores in six cities
(Ahmedabad, Bangalore, Mumbai, New Delhi, Pune and Surat).

You might also like