EVENTFAQS Newsletter
November 2009
Indias Platform for Events
and Experiential Marketing
www.eventfaqs.com
Multiplexes
activation haven?
Evolved categories enhanced
jury expectations
Cover Final_EF_Nov09.indd 1
12/9/2009 8:12:54 PM
November 2009
www.eventfaqs.com
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Edit_EF_Nov09.indd 3
Its all happening here
All personal meetings are destined to take place; professional meetings need to be planned.
This idea, which gained momentum at MaxiMICE 2009, brought to the fore one of the
primary ways of doing business - networking. Since time immemorial, peoples literary and
oratory skills have gained prominence and these skills have been instrumental in creating
history. The same goes for business - great speakers with great ideas have often made
the mark in taking the company by leaps and bounds, and this old-school way of doing
business will not die any time soon. So be it meetings, which need detailed planning,
whatever objective it may have, it is essential that the discipline of a system of meetings
and discussions be maintained to optimise results.
An extension of this idea of meetings are those that are taken outside the office - be it for
a motivational purpose or simply to award the best performers. A short change in environ
has always been favourable to the development of the humane race, and the science
of human behaviour has in essence led to the evolution of what we now know as the
meetings, incentives, conferences and exhibitions (MICE) industry. And thus, at the recent
MaxiMICE conference hosted by EVENTFAQS in partnership with Tourism Australia, the
essence of planning a MICE programme down to every detail to bring in the desired results,
was unanimously acquiesced.
When it comes to results as the de facto motto of any initiative within a company, the briefs
given to any kind of agency thus has to fulfill in bringing home to the client the desired
and expected results. There is no dearth of ideas, but the challenge lies in executing the
ideas into ground realities. But when the ideas move from the storyboard to the ground
successfully, and then bring in the desired results of high visibility or sales, then surely, the
purpose of the creative communication has been successful. And this exactly is the premise
of the WOW Awards, which debuted in 2009, wherein several of its winners went on to win
at Promotional Marketing Awards of Asia (PMAA) and other international award festivals
for promotions and experiential marketing. If agencies were to enter work in international
award shows for the pure play event management business, perhaps well find the best of
India shining there too.
So it is the time for sending in entries for WOW Awards 2010, which adds to the furtive
reverie of agencies, which are already pulling up their socks to the festive season. This year
Mumbai was witness to the Bandra festival which is an initiative by Fountainhead Events and
Promotions, and it surely managed to get a community together to celebrate a geography
of eclectic interests. As this year also draws to an end and agencies scamper to get their
clients noticed in every feasible way, it is not unusual that multiplexes - the new haven for
luxury film viewing - are the most sought-after sites for activations by brands. This year was
also another breakthrough year for those who work in the realm of ideas - TED was here
in India and 1,000 delegates did not miss the chance to be enthralled by the speakers from
diverse backgrounds.
The industry is growing and ideas anew are being generated each day. But how many will
really make it to meeting their objectives? WOW Awards 2010 is the benchmark to look
out for.
edit@eventfaqs.com
12/9/2009 7:33:22 PM
05
November 2009
Contents
Event Briefs
08
09
11
13
15
MICE
Promo Power
Radio Active
Sport Rush
Industry Watch
MaxiMICE 2009:
Budgets, innovations and new experiences for a wow factor
17
TED experience comes
alive in India
26
Celebrate Bandra
Buzz, bling, bang!
28
WOW 2010:
Evolved categories enhanced
jury expectations
31
Multiplexes - activation
haven?
35
When brands enter into the lives of kids
Nina Elavia Jaipuria, Senior VP and GM,
40
Nick India
Glimpses
22
43
45
46
44
Content_EF_Nov09.indd 5
12/9/2009 5:19:18 PM
November 2009
November
Jazz Utsav 2009 held in 3 cities this year
The 31st edition of Jazz Utsav
was held across three Indian
cities: Bengaluru, Mumbai and
Delhi on November 21 and 22.
This year, the festival featured
bands from Belgium, Britain,
Canada, Germany, Norway
and Poland, as well as from
India. The event was managed
and promoted by RSJ Events.
Publicis Groupe combines
PR and event divisions to
create MS&L Group
HEADLINES
7
Publicis Groupe has announced the launch of MS&L Group,
a strategic initiative designed to strengthen its PR and events
offer. The agency has combined MS&L Worldwide, Publicis
Consultants and Publicis Events to form the new network. This
global entity will be headed by Olivier Fleurot as CEO of MS&L
Group.
Wizcraft to manage opening and closing
ceremonies of CWG 2010
The opening and closing
ceremonies
of
the
Commonwealth Games, to be
held at Delhis Jawaharlal Nehru
Stadium in October 2010 will
be handled by Wizcraft. The
agency bagged this account
through a tender.
Two Indian agencies win SITE Crystals
Site International Conference Crystal Awards, took place on
October 31 at Aruba. Mumbai-based Designer Incentives
shared the award for Most Effective Use of a Motivational
Experience for an External Business Solution with Master
Events, while Creative Travel India shared the award for
Exceptional Motivational Travel Programme with Duo
Turismo Sao Paulo.
Bellset creates the Lamborgini driving experience
Sunburn 2009 pre-event tours in 10 cities
PDM has announced the line-up
of performances for its annual
property with Nikhil Chinappa,
Sunburn Festival scheduled from
December 27-29 in Goa. The event
will be promoted through events
in 10 cities during November and
December, featuring Indian bands
and international DJs.
Headline_EF_NOVEMBER09.indd 7
Luxury car brand Lamborghini
decided to go the on-ground
route by creating race-day experiences for its potential consumers, by taking them down
for an exclusive spin on the
Chennai racing tracks. The activity was conceptualised and
managed by Bellset Entertainment.
12/9/2009 5:39:43 PM
Event Brief
November 2009
08
MICE
Conceptions Events manage EFV Rally as pre-cursor to EFV Conference in Delhi
he Environmentally Friendly Vehicle
(EFV) Conference is a bi-annual international conference, under the aegis
of the World Forum for Harmonisation
of vehicles. This year, the event was
organised in Delhi on November 23
and 24. To kickstart this event, it was
decided to conduct a vehicle rally encompassing all types of environmentally-friendly vehicles currently available,
which will also soon come to India. The
earlier three EFV conferences were held in Tokyo in 2003, Birmingham in 2005 and Dresden in 2007.
Medifest 2009 to focus on infection
control
antage Trade
Fairs Pvt. Ltd
is organising the
fourth edition of
Medifest, an international medical
and healthcare technology trade event. Spanning across three days,
Medifest 2009 will be held from December 11-13 at Pragati Maidan
in New Delhi. Around 150 Indian and international exhibitors are
expected at the event.
The main objective behind Medifest is to bring together all those
related with the medical and healthcare sector under one roof, and
provide the health, wellness and pharma sector with an opportunity
to pick and choose from the best of the technology and products
world over. The event will facilitate transaction of significant volume
of exports and domestic orders, said Roohit Madan, CEO, Vantage
Trade Fairs.
Eighteen vehicles, ranging from electric two-wheelers to CNG mini-trucks,
were flagged off from India Gate, jointly by Arun Yadav, Minister of State for
Heavy Industries and Public Enterprises,
and Shiela Dixit, Chief Minister of Delhi.
The rally was sponsored by JK Tyres,
claimed to be Indias only manufacturer
of eco-friendly tyres.
Conceptions Events and Entertainment
was appointed to handle this prestigious event by the organisers
of the rally.
EIBTM 2009 in Barcelona attracts over
31 Indian participants
IBTM, promoted as the
global event for the
meetings and incentive industry since 1988, was held
at Fira Gran Via in Barcelona, Spain, from December
1-3. This year, the event registered more than 31 participants from India. The annual event held in Barcelona each year
comprises educational and networking events, and parties. EIBTM
is a property owned and managed by Reed Travel Exhibitions (RTE).
Mandy Torrens, Exhibitions Director, EIBTM, said, EIBTM is the only
global event for the meetings and incentives industry that has its
visitor attendance independently verified by ABC audit. It has seen
a total attendance increase by over 31 per cent over the last two
years, reaching 8,131 visitors.
Two Indian agencies make a mark at Site Falcon Exhibitions to manage 3-city road
International Conference Crystal Awards show in India for InfoCommAsia 2010
his year, two Indian agencies
grabbed eyeballs at the prestigious Site International Conference Crystal Awards, that took
place on October 31 at Aruba.
Mumbai-based Designer Incentives shared the award for Most Effective Use of a Motivational
Experience for an External Business Solution with Master Events, to
design and execute a reward recognition programme to incentivise
managers of a major supermarket chain, to increase product sales.
The main objective of the reward programme was to motivate
participants to continue their strong sales efforts.
On the other hand, Creative Travel India shared the award for Exceptional Motivational Travel Programme with Duo Turismo Sao Paulo.
The programme had to tap into the current Brazilian fascination
with India to produce a mesmerising, inspiring trip that enhanced
the return on investment of the client Chocolates Garoto, one of
the largest and most respected food companies in Brazil and a
subsidiary of Nestle. This year, Crystal Awards were given in seven
categories instead of the 15 given in 2008.
he InfoCommAsia India road show will feature a delegation of
international manufacturers of professional AV communications
technology. Some of the professional AV system manufacturers and
suppliers such as Extron, Da-Lite, Jupiter Systems, projectiondesign,
Wolfvision, Kramer, Creator, Beyerdynamic, Abtus, Arclite, Barix and
Communication Specialties are participating in the show.
InfoCommAsia 2010 has appointed Falcon Exhibitions to handle
these road shows in the country. It will be held at Hotel Hyatt Regency in Mumbai on January 14 and 15, Hotel Lalit in New Delhi
on January 18, and Hotel Le Meridien in Bengaluru on January 20.
Visitors to the India road show will also be invited to attend the
InfoComm Asia event, which will be held in Hong Kong from November 17-19, 2010.
For latest updates on events and on-ground promotions from across India, log on to www.eventfaqs.com
Mice.indd 14
12/9/2009 1:57:24 PM
November 2009
Promo Power
Parle-G to visit schools across 10 cities for third edition of Parle-G Super Gamer
arle-G has launched the third edition of Parle G Super Gamer, in association with Zapak. The contest will be promoted
through a school contact programme and will culminate with
regional rounds at Zapak Gameplexes. All activities surrounding
this contest will be handled by Zapak Live, the in-house events
and activation arm of Zapak.
Pravin Kulkarni, GM-Marketing, Parle Products, said, In this fastchanging world, children are more exposed to the technical advances around them. With Parle-G Super Gamer, we intend to
connect to this ever-evolving generation of genius kids. We will
have school contact programmes across 10 cities, as well as an
on-air campaign for Parle-G Super Gamer.
White Leaf Entertainment takes shikanji
flavour of LMN to Delhiites
hite Leaf Entertainment recently managed a sampling
and sales promotion for Parle Agros
LMN, in Delhi. The activation was first
carried out in the summer month of
August for three weeks, followed by
a similar one again in October. The
activation was aimed at pushing
LMNs new shikanji flavour among
the Delhiites, and thus propel the
overall sales of LMN.
According to Raviprakash Singh, Production Supervisor, White Leaf Entertainment, the activation was
carried out in 56 locations across the Capital. We had our promoters at key locations across the city, mostly at prominent shops and
malls. They offered a shikanji masala, which was supposed to be
mixed with LMN. The activation generated a good response, with a
sales conversion rate of 70 per cent almost daily, he said.
Kidstuff urges people to blow balloons at
malls for Reliance Consumer Finance
udra Max recently carried
out a BTL campaign
for Reliance Consumer Finance, which
was spread over four
months. The objective
of the Live Big campaign was a mix of
brand awareness and lead generation for the brand. Mudra Maxs
promotional marketing division Kidstuff managed the on-ground
activations for the campaign, while its OOH division Primesite managed the campaign across seven major cities.
Rahul Karwa, Mumbai Head, Kidstuff, informed that the agency
translated the campaign on-ground through interactive mall activations across Mumbai, Delhi, Chandigarh, Hyderabad, Bengaluru,
Pune and Ahmedabad. We used malls to communicate with the
audience in a fun, non-intrusive way. An enjoyable contest that
asked people to blow a balloon as big as they could without bursting it, also brought the brand idea alive, Karwa said.
Event Brief
09
Jagran Solutions brings alive Windows
icons on-ground
agran Solutions brought
to life the familiar icons
of Microsoft Windows for
an on-ground promotional
campaign to announce
the launch of its Windows
Mobile 6.5 and Windows 7
operating systems in India.
The campaign was spread
across three cities in the
initial phase, and two more
cities were added later. The
agency bagged the mandate following a multi-agency pitch.
The activation involved promoters dressed as popular Microsoft
Windows Icons walking and interacting with people at malls. Ambika Sharma, National Head, Jagran Solutions, said that the activation was meant to translate the new international TVC of Microsoft
on ground.
Gillette gets women to wage war against
mens lazy stubble
lashing down the
price of its premium
Mach 3 Turbo razor
from Rs 315 to Rs 125,
Gillette has launched a
Shave India Movement
- Women Against Lazy
Stubble (WALS). The
movement is aimed at
targetting like-minded young urban women who believe that it is
about time that men groom themselves, and begin the same by not
sporting a stubble. The movement was launched at a press conference in Mumbai by TIC India, with Bollywood actresses Minissha
Lamba, Neha Dhupia and Mugdha Godse voicing their displeasure
over men with stubble.
Sonali Dhawan, P&G-Beauty and Grooming, P&G India, said that
WALS began as a small movement on networking website Facebook, when Gillette came across a group of women who had
formed WALS online. The WALS community will be an on-going
campaign against the ugly stubble, she said.
For latest updates on events and on-ground promotions from across India, log on to www.eventfaqs.com
Promo Power Brief_EF_Nov09.indd 9
12/9/2009 7:35:12 PM
November 2009
Radio Active
Mirchi Activation manages Dabur Gulabari Miss Fresh Face 2009 in Uttar Pradesh
abur
has
partnered with
Mirchi Activation in
Uttar Pradesh for
the second edition
of the model hunt
Dabur
Gulabari
Miss Fresh Face of
UP 2009. This is the
second consecutive year that the Radio Mirchis brand solutions
team is partnering with Dabur for this unique initiative in UP. Other
than UP, the model hunt is also being conducted in West Bengal,
Delhi, the North East and Andhra Pradesh. The lucky winner of
Dabur Gulabari Miss Fresh Face of UP 2009 will get a year long
modelling contract with Dabur Gulabari and Rs 50,000 in cash.
Preeti Nayyar, AVP, Mirchi Activation, said that the experience
with the first edition of the contest helped in giving an insight
into the psyche of girls from UP. We understood that the girls
are bubbling with ambitions and dreams. All they needed was
the right platform and this contest was just that for them. So
other than promotions on just TV and radio, this year we have
also used a colourful canter that will travel across nine cities of
UP - Noida, Ghaziabad, Meerut, Agra, Kanpur, Lucknow, Gorakhpur, Allahabad and Varanasi, to cover 26 colleges and youth
hot-spots for registration, she said.
Event Brief
11
Fever FM creates 10-feet high radio studio My FM urges listeners to steal through
Laakhon Ki Chori initiative
in shape of Pepsi My Can
ever FM has recently joined
hands with Pepsi to launch an
innovative activity titled Pepsi My
Show My Way, wherein a 10-feet
high radio studio was created in
the shape of Pepsi My Can. The
five-day activity was held at different venues across Delhi. Fever
RJs hosted their shows live from
within this unique studio.
Neeraj Chaturvedi, National Marketing Head, Fever FM, said, Fever FM has a large audience base which is attractive to clients, and
we are well-equipped to handle large-scale events and activities
for our clients, thereby providing a complete solution for them. The
Pepsi My Show My Way concept goes well with our audience and
is a perfect example of radio providing a 360-degree solution to
clients. We will also be taking this initiative to Mumbai very soon.
y FM recently
urged its listeners to steal cash from
safe boxes kept at a
mall. Through the initiative Laakhon Ki Chori,
the radio player invited participants from
Chandigarh out in the
open to crack the
code of a safe loaded
with money. The radio
player took the initiative to other cities as well. The week-long activity commenced on
November 22.
Harrish M Bhatia, COO, My FM-Synergy Media Entertainment, said,
We have planned this activity to mark the beginning of the festive
season as people get in the groove of celebrations.
ISKCON Food Relief Foundation, Red FM Big FM Delhi to collect woollens for the
joins hands for School=Lunch campaign harsh winter for the underprivileged
SKCON Food Relief
Foundation and Red
FM joined hands to
promote the midday
meal and education
programme
managed by the former
through the new
School=Lunch campaign. RJ Mallishka of
Red FM promoted the
campaign on-air, while it was promoted on-ground by ISKCON,
through a canter activity. The campaign culminated into an onground event on November 14 at High Street Phoenix in Mumbai.
Seema Ansari from ISKCON Food Relief Foundation informed, The
campaign was to build awareness and a donation drive, as an attempt to sensitise every Mumbaikar towards the midday meal and
education programme. It aimed at achieving its objective of feeding many more children and keeping them in school, she added. All
the on-ground activities and events were managed by the in-house
team at ISKCON.
ig FM Delhi
joined
hands
with the NGO
Goonj to launch a
warm-clothes collection drive for the
needy. The drive,
aptly titled DariyaDilli and in line with World Kindness Week, was
meant to engage the people of Delhi through various touchpoints
and helping them reach out to the needy. The radio station will
also collect money, with a Re 1 Collection Drive, aligning with this
campaign.
The station activated various touchpoints through which people
contributed their clothing and blankets. The station engaged several
corporate houses, malls and markets to render support for the noble initiative. Big FM also gave away I am a Dariyadil badge in exchange of Re 1, to collect money for the cause. On the grand finale
on November 28, the longest clothesline in the city was created
with all the clothes contributed by Delhiites during the campaign.
The station also strived to create a Limca Record by setting up the
longest clothesline through the activity.
For latest updates on events and on-ground promotions from across India, log on to www.eventfaqs.com
Radio Active Brief_EF_Nov09.indd15 15
12/9/2009 7:36:12 PM
November 2009
Sport Rush
Commonwealth Games Delhi 2010 gets Rs 84 cr for opening and closing ceremonies
he opening and closing ceremonies for Commonwealth Games Delhi 2010 has received
a boost, with the Sports Ministry allocating Rs
84 crore for the same. In a written response to
a question by Member of Parliament Vilas Muttemwar, Pratik Prakashbapu Patil, Youth Affairs and
Sports, Ministry of State, informed Lok Sabha on
November 24 that the concept and theme for the
opening ceremony of the Commonwealth Games
Delhi, 2010, had been finalised.
earmarked for the two ceremonies in the budget
of the Organising Committee, CWG-Delhi, 2010.
The Commonwealth Games Federation (CGF)
has advised that the programme for the opening and closing ceremonies needs to be finalised
early, he further stated.
The Minister further informed the Lower House
that the operation details were being developed
by the OC. Approximately Rs 84 crore has been
The OC has also mandated Wizcraft Promotions and Events to manage the opening and
closing ceremonies.
The opening ceremony is scheduled to be held
on October 3, 2010, and the closing ceremony
on October 14, 2010.
Event Brief
13
DNA Networks partners McDowells for 187 corporates across 7 cities participate
Freestyle Friendzy across 21 cities
for Kingfisher 5s Football tournament
ollowing Futsal Friendzy in 2008,
McDowells Celebration has come
up with Freestyle Friendzy this year.
An aggressive format of football that
involves the expression of dribbling
and other jugglery skills, the activity is
travelling to 21 cities and will culminate
with the finale in Kolkata on December
18. DNA Networks, which managed
Futsal Friendzy edition in 2008, will be
managing this years activity as well.
PT
Sports
Management
managed to get 187 corporate
teams across seven cities for the
ninth annual edition of Kingfisher
National Corporate 5s Football
tournament. The tournament has
been sponsored and co-owned
by Kingfisher in its last six editions.
This year, it covered Bengaluru,
Hyderabad,
Chennai,
Pune,
Mumbai, Kolkata and Delhi.
Freestyle football is catching up as a rage among football
aficionados across the world. We have yet again taken the lead
to bring this innovative precursor to routine football to thousands
of football fans in India. Never before has the country witnessed
such a massive showcase of international football talent and hunt
for Indian amateur freestylers, said Mathew Xavier, Business Head,
United Spirits Ltd, which owns the McDowells Celebrations brand.
Deepa Inguva, Manager-Marketing
and Communications, SPT Sports
Management, said, The scale of the tournament has definitely
been growing each year. While the quality of participation has also
increased, the number of sponsors have also gone up as compared
to last year. For the next edition, we intend to scale it up further by
covering even more cities.
Indian Grand Prix gets back on track;
scheduled to be held in October 2011
Invents Worldwide manage series of
launch events for PDPL
ollowing the teasers
provided by Formula
One teams by showcasing
their cars at malls, and
recently on the BandraWorli Sealink in Mumbai,
the
Indian
racing
community might be able
to witness an actual F1 race
on Indian soil by October
2011. According to a PTI
report, event promoters
JPSK Sports have managed to remove all obstacles impending
the construction of the race track near Delhi.
Sameer Gaur, MD, JPSK Sports, disclosed, There will be no
problem whatsoever. Its premature to disclose the details and
when time comes, well share everything. But we can tell you
that God has been kind enough. The construction work for the
race track is in full swing and it will definitely be ready before
2011.
he Pune District Cricket
Association has initiated a
Pune District Premiere League
(PDPL), and an auction process
for the players was held on
November 4. The launch
ceremony of PDPL was held on
November 10, and the tournament kicked off on November 13.
Invents Worldwide was appointed to handle the press meets as
well as the launch events following a pitch process.
The PDPL T20 tournament will feature Parwati Peshwas, Pimpri
Panthers, Chakan Royals, Camp Warriors, Baramati Powers and
Ambegaon Tigers. Sixty players from Pune city and Pune taluka, in
the age group of 18-35, went under the hammer, out of which only
48 were auctioned.
Amit Enterprises has come board as the title sponsor. Other sponsors
include O Hotel, Netsurf, Radio Mirchi, Icc Cable, Sanjeevan Hospital,
Mansi Beverages, Taal - Lets fight AIDS Together.
For latest updates on events and on-ground promotions from across India, log on to www.eventfaqs.com
Sports Rush Brief_EF_Nov09.indd 13
12/9/2009 7:36:45 PM
November 2009
Industry Watch
PDM announces arts and music Passion Fest in Goa from February 12 to 14
ollowing close on the heels of the
electronic music and dance festival
property Sunburn, PDM has announced
its plans for Passion Fest. The three-day
event, scheduled to be held in Goa from
February 12-14, 2010, will be a multi-genre
arts, music and lifestyle event and will
feature national and international artistes
across genres, performing on multiple stages.
Manuj Agarwal, COO, PDM India, informed that the idea behind
launching this new property was positioned more towards the
lounge genre of music. Since we have Sunburn in the electronic
Moving on from PDM, Sanjay Kacker
launches Touchwood Activa
oving on from
PDM India a
couple of months
ago where he served as COO (North and East), Sanjay Kacker has
turned an entrepreneur by launching Touchwood Activa. Kacker
worked with PDM for around 14 years before launching this new
venture.
The new agency aims to serve clients across verticals like live
events, corporate parties, conferences and seminars, celebrity and
wedding management. The Delhi-based agency is planning to set
shops in Mumbai and Chennai as well.
Kacker informed that they have been handling several projects for
different clients. He said, We have worked with Microsoft, Intel,
Toshiba, HCL, Aircel and Belkin, among others, for various events
and activations.
music genre, the idea was to cover the
other genres of music and tap the audience for lounge music. Indian talent is
superfluous in this genre which doesnt
fit in Sunburn, and there is a need to
showcase these along with international
artistes on an Indian platform, he said.
Event Brief
15
Agarwal added that Passion Fest would have multiple stages and
performances, and would include live house music, and perhaps
vocals too, if the right kind of artistes were found. There will also
be a large area to house live painters, sculptors or other artistes
from across the world, he added.
Bellset creates the Lamborghini driving
experience on Chennai race track
uxury car brand
Lamborghini decided to go the on-ground
route by creating raceday experiences for its
potential consumers,
by taking them down
for an exclusive spin
on the Chennai racing
tracks. Conceptualised
and managed by Bellset Entertainment, the idea was to engage
potential consumers by giving them a Lamborghini experience, by
driving along with racing experts from the car manufacturer.
The by invitation event, held from November 11-16 at the Sri Perumbadur race track in Chennai, culminated with an evening open for
the media to interact with the car manufacturer, on the last day.
Publicis Groupe combines PR and event Showspace manages fifth edition of
divisions to create MS&L Group
November Fest for The Hindu
ublicis
Groupe
has
announced
the launch of MS&L
Group, a strategic
initiative
designed
to strengthen its PR
and events offer. The
agency has combined MS&L Worldwide, Publicis Consultants and
Publicis Events to form the new network. This global entity will be
headed by Olivier Fleurot as CEO of MS&L Group. He will report
to Maurice Lvy, Chairman and CEO, Publicis Groupe, and is also a
member of the P12, the executive committee of Publicis Groupe. In
that capacity, Fleurot will champion the development of all PR and
event activities.
The objective of the new MS&L Group is to offer best of breed in
PR, corporate or events communications to our clients. Our goal is
to take maximum advantage of the great individual assets we have,
and to build a premier network in this field, said Lvy.
MS&L Group employs more than 2,500 people operating in 50 countries and offers PR, corporate and financial communications, reputation management, public affairs, social media, digital and live events
management.
he Hindu Friday Review
November
Festival took place from
November 17-22, 2009,
at the Music Academy
in Chennai. The event,
since inception five years
ago, has been handled by
Showspace. The property
owned by The Hindu is also marketed by the newspaper brand.
Bose Corporation has been the presenting sponsor for the past
couple of years now.
Pointing out that the festival was held in November and thus acted
as a curtain raiser for the famous music season of Chennai, Hariharan, Director, Showspace, said, As before, this years fest brings
genres of music to Chennai that are novel and interesting. We focus on promoting this as a pre-cursor to the annual music season
and stay away from the Carnatic classical music that the season
will offer.
According to Hariharan, the annual ticketed event runs a fullhouse every year. This year too, we already have received a lot
of bookings, with two shows already sold out, he informed.
For latest updates on events and on-ground promotions from across India, log on to www.eventfaqs.com
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