Muhammad Saqib Raza
Email: saqipak@gmail.com, Mob: +92 345 5141419
PROFILE
An enthusiastic Business Graduate (Specialization in Marketing), possessing a solid theoretical
understanding with practical workplace experience of Sales & Marketing; looking for a challenging
role to contribute towards the growth and development of an organization. Being part of the
Management Team, contribute using management concepts & skills while gaining hands on
exposure.
KEY ATTRIBUTES
Able to quickly build a rapport with management, colleagues and key strategic accounts from
varying backgrounds.
Comprehensive technical expertise in IT, Microsoft Office suite, Internet and Email and Web
Development..
Efficiently prioritizing available time and resources to complete tasks individually or as part of a
dynamic team, facilitating 100% completion of projects within time constraints.
Effective problem solving skills, quickly and accurately identifying issues and developing and
implementing innovative solutions; maintaining a “can-do” approach.
Ability to lead and to motivate the team while managing the team's conflicts.
EMPLOYMENT HISTORY
Market Development Officer
Coca Cola Beverages Pakistan Ltd
(November 2009 to Date)
Responsible to achieve the Annual and Monthly Targets for Share of Market (SOM).
Training & Development of Sales Team (On Job Training & Off-the-Job Training)
Responsible for Reporting regarding, SOM, Brand Trends & Behaviors, SWOT Analysis
along with a keen observation on Competition & Market Activities.
Manage Area Distributor and Enhance Trade Relationships
Responsible to Develop and Maintain a highly Efficient :
Coverage Plans regarding Distributor's Sales Network
Routing & Rerouting (as and when Required)
Sustain current outlets and Development of new outlets
Outlet conversion from Exclusive Competition Points to Mix or Coke Exclusive
Optimization in Resource Utilization.
Code of Conduct culture as per the CCBPL Standards
Cold Asset Merchandising as per Plan-o-Gram
Sales Executive Account Development Officer
Lakson Tobacco Company Haidri Beverages Islamabad Ltd
(An Affiliate of Philip Morris International) (Bottling Company of Pepsi Cola Intl.)
(January 2008 - October 2009) (March 2007 - January 2008)
KEY ORGANIZATIONAL INITIATIVES
Designed a MS Excel Based Secondary Sales System for Gujranwala Distribution of Lakson
Tobacco Company that enables us able to:
Observe Route wise and Salesman wise Data
Stop infiltration
Comparison of Route Sales
Salesmen Target Achievement on Daily Basis
EDUCATIONAL BACKGROUND
2005 - 2007 Master of Business Administration (Specialization in Marketing)
COMSATS Institute of Information Technology, Islamabad
C.G.P.A 3.47 / 4.00 (83% MARKS)
2000 - 2002 Bachelor in Computer Science (83% MARKS)
TRAINING & DEVELOPMENTS
SELLING & MERCHANDISING FUNDAMENTALS
Attended two days course conducted by, SOD Lakson Tobacco, that was designed to enhance the
understanding with merchandising & selling concepts
SALES EXCELLENCE
Attended one day course conducted by Training Department of Coca Cola Beverage Ltd, It was designed to
train how to achieve sales excellence.
COURSE PROJECTS
Raffle Ticket Draw
Make and implement a Marketing Plane of Raffle Ticket Draw which was a Practical of Marketing Theory and
Practice.
Iran-Pakistan-India Gas Pipe Line
A thorough study of IPI-Gas Pipeline contract between three countries and its impact on economy of
Pakistan.
AREA OF INTEREST OTHER SKILLS
Sales Management Excellent Communication and Interpersonal skills
Consumer Behavior Exceptional Leadership and Team building Skills
Brand Management Good Blend of analytical and intellectual skills.
PERSONAL DETAILS
DOB: JULY 24, 1981, CNIC # 37301-6513842-3, MARITAL STATUS: MARRIED, LANGUAGES: URDU, ENGLISH,
PUNJABI
