ABOUT US
Our Story
Fluid Touch is a small passionate team of developers, designers and marketers that has built
stunning applications for Apple iPad.
Fluid Touch was officially founded in 2009 and have been enjoying continued success on the
App Store with its two products, Noteshelf and Daily Notes. We are also planning to release a
new app soon.
Noteshelf for iPad
Hugely popular notebook
app with ultra-realistic
handwriting experience.
Daily Notes for iOS
Full featured journal / diary
app that provides audio
recording, sketching, photo
& PDF attachment
New App for iOS
(coming soon)
A full featured note-taker
that has powerful text editing
features along with
handwriting support.
ABOUT US
Our Apps
Daily Notes
Noteshelf
ABOUT US
Our Vision and Philosophy
Our Vision: To become the leader in digital stationery products
The following philosophy serves as the guiding compass in our methods, process, over-all creation and continuing success:
HIGH QUALITY STANDARDS
CUSTOMER CENTRIC
We set ourselves to the highest standards of
We give ultimate importance to user voice.
coding, resulting in less bugs and high user
Our product roadmap is driven by our users.
satisfaction / engagement.
We provide super friendly customer service.
AUTHENTIC EXPERIENCE
CONTINUOUS RESEARCH
Create real-life app experiences, making it
Continuously study user behavior and
fun and easy for users to shift from paper
improve the user experience and overall
based products to digital.
usefulness of our apps.
ABOUT US
Achievements
Since 2010, we have gotten quite a number of accolades such as:
#1 App Store Ranking
Apple Loves Us
Highest Rated
Over Million Users
Reached #1 rank
Featured thousands of
One of the highest rated
Crossed 1,000,000++
across 60 countries
times on iTunes in
note taking app on
users worldwide and
including US, UK, Japan
section such as Best
iTunes with more than
counting
& Germany
Productivity Apps,
5,000 5-star ratings
Getting Stuff Done
ABOUT US
Raving Reviews Everywhere
Glowing feedbacks from all walks of life
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WHERE ARE WE HEADING
Our Mission
Create user-friendly, reliable and fun-to-use digital stationery*
apps that simulate the authentic real-life experience, greatly
enhanced with digital flexibility*
* digital stationery - eg. notebooks, diaries/journals, planners/organizers and sketchbooks
* digital flexibility - eg. cloud sync, audio recording, etc.
WHERE ARE WE HEADING
Future Ecosystem
We plan to create an ecosystem of cross-platform, interconnected digital stationery apps
iOS
Digital Paper
Technology*
Notebooks
Fluid Touch
Foundation
Framework*
Diaries/
Journals
INTERCONNECTED
Proprietary
Cloud Storage
*already developed for iOS
Android
Planners/
Organizers
Sketchbooks
Windows
TARGETED PERSONAS
PERSONAS
11
Our Target Audience
1.) has never used a note taking app or any digital
stationery apps but is actively looking to purchase one.
incoming
college
freshman
incoming
graduate
students
2.) not sure what are
digital stationery apps,
curious but interested
yet to purchase one
college
professors
high school
teachers
designers
frequent
traveller/
entrepreneur
stay-at-home
entrepreneurs
PERSONAS
11
Target Market
has never used any digital stationery apps before but is actively looking to purchase one
JUSTIN
basic info
senior high school student/ incoming
college freshman, dating
challenges/
pain points
adjusting to college life, budgeting,
social and romantic relationships
personal
goals
to do good in college, academically
and socially
technology
Instagram, Tumblr, Snapchat,
Youtube, Twitter, Facebook, Vine
PERSONAS
11
Target Market
has never used any digital stationery apps before but is actively looking to purchase one
MARK
basic info
incoming PhD graduate student,
single
challenges/
pain points
how to be more motivated in finishing
PhD degree, supervising students
personal
goals
loftier job title with higher salary, become
a recognised authority in their field
technology
Facebook, Youtube, Twitter,
Wordpress, Instagram
PERSONAS
11
Target Market
has never used any digital stationery apps before but is actively looking to purchase one
ROBERT
basic info
full time college professor, married
with children
challenges/
pain points
stay relevant in the university
personal
goals
tenure, familys well being
technology
Facebook, Twitter, Youtube,
Wordpress
PERSONAS
11
Target Market
has never used any digital stationery apps before but is actively looking to purchase one
MIKE
basic info
freelance website designer, married
with no kids
challenges/
pain points
business upkeep, skills improvement,
looking for clients
personal
goals
work for a major brand, to always stay
inspired
technology
Instagram, Facebook, Twitter,
Youtube, Tumblr, Wordpress
PERSONAS
11
Target Market
has never used any digital stationery apps before but is actively looking to purchase one
STEVEN
basic info
sales coach/ public speaker, married
with 1 kid
challenges/
pain points
work-life balance, improve skills, get
more clients
personal
goals
expand company
technology
Instagram, Facebook, Twitter,
Youtube, Wordpress
PERSONAS
11
Target Market
has never used any digital stationery apps before but is actively looking to purchase one
LIZA
basic info
housewife/ business blogger
challenges/
pain points
to become a better parent, budgeting,
business upkeep
personal
goals
happy/ healthy family, decent earning
business
technology
Instagram, Facebook, Twitter,
Youtube, Wordpress
PERSONAS
11
Target Market
not sure what are digital stationery apps, curious but not interested to purchase one yet
SALLY
basic info
highschool teacher, married with 2
children
challenges/
pain points
to stay relevant in their field
personal
goals
happy/ healthy family, job security
technology
Facebook, Twitter, Youtube,
Wordpress
PLANS
Wed like to hear about:
Branding Plans: research, process, development, concepts
Deliverables: identity, execution, materials
Budget
11
PLANS
11
Creative Brief
Deliver brand concepts that is in line with our vision of an eco-system of apps
Think Adobe but for digital stationery apps. Purpose is to unify all existing and future apps under an umbrella
brand. We want our current and future apps under that new brand name, to be the most downloaded Productivity
apps in the iTunes market worldwide. Kindly refer to our existing websites and other online channels for research
purposes. We have never used any traditional ads so wed like to concentrate on online ones.
Tentative Initial Requirements:
Secondary Requirements:
Name
Website
Logo
Flexible online press kit (might
Tone of Voice
frequently change depending on
Color Palette
the app releases)
Typography
Facebook/ Twitter Cover
Tagline
Signature online ads style
Letterhead
THANK YOU!
