Northwest University, Budapest & Prague, May 10 - May 19, 2016
Tue, May 10, 2016
afternoon
arrive Budapest
day 1
arrive Budapest
air
meet ISP Program Manager at the airport
transfer to hotel
bus transfer
check-in
late afternoon
evening
cultural event: guided tour of Budapest
discover one of Europe's most beautiful cities as you visit Budapest's
architectural gems such as Hero Square, the amazing Parliament, the
Royal Castle and the famous Fisherman's Bastion and Citadel
bus transfer/boat
welcome dinner cruise
return to hotel
Wed, May 11, 2016
bus transfer
economic & business environment
breakfast
morning
bus/walk
day 2
hotel
orientation talk by ISP Program Manager
conference room
visit: overview of Hungary's economy & business environment
e.g. Embassy of the United States of America
management presentation, discussion
conference room
lunch on your own
afternoon
case study: (Group A) creative approaches to break established habits
and entice the Hungarian consumer
e.g. Ogilvy
management presentation, case study, discussion
2 x bus half day
visit: (Group B) creative approaches to break established habits and
entice the Hungarian consumer
e.g. J. Walter Thompson (JWT) Budapest
management presentation, case study, discussion
evening
free to relax
OR
optional cultural event: TRAP Budapest
break the routine as you and your team race against time to find
hidden objects and hints and combine them to solve mysteries and
puzzles. All of this with only one goal: to escape!
Northwest University, Budapest & Prague, May 10 - May 19, 2016
1/5
sts pay individually
1/29/2016
Thu, May 12, 2016
local market specifics
day 3
breakfast
morning
hotel
visit: localising a global brand
e.g. Pepsi-Cola Company Hungary (F Rt.)
management presentation, discussion
bus full day
lunch on your own
afternoon
networking event: start-up scene; networking with local
entrepreneurs
e.g. iCatapult
management presentation, discussion
free for sightseeing & shopping
recommendations: Great Market Hall
visit the Great Market Hall at the Pest end of Liberty Bridge to combine
shopping with sightseeing. A great place to stroll even in cold rainy
weather. It is favored not only by tourists but many locals do their
everyday shopping there too.
Fri, May 13, 2016
behind the scenes of the automotive industry
breakfast
morning
day 4
hotel
cultural event: tour of the high-tech Mercedes-Benz car factory
take a look behind the scenes and see how the cars are being made in
line with customers' orders by means of cutting-edge technologies;
during your visit to the production halls you will experience in person
how Mercedes-Benz CLA and B-class cars are born, along with a third
model, the CLA Shooting Brake, which will be introduced to the market
in 2015
bus transfer
lunch on your own
afternoon
free to relax
OR
optional cultural event: Szechenyi Baths
head to Budapest's largest spa complex to relax and enjoy the hot
springs that have attracted people to Budapest since the late 1800's
Northwest University, Budapest & Prague, May 10 - May 19, 2016
2/5
sts pay individually
1/29/2016
Sat, May 14, 2016
"pit stop in Vienna"
day 5
breakfast
morning
hotel
check out, transfer to Vienna (duration approx. 3 hrs.)
bus full day
arrive Vienna
lunch on your own
afternoon
evening
cultural event: guided tour of Vienna
discover Vienna's greatest sights and hidden gems including
Ringstrasse, Imperial Palace & City Hall; your expert guide will treat you
to Austria's capital and show you the city as the locals see it
walk
transfer to Prague (duration approx. 4 hrs.)
arrive Prague, check-in
free to relax
Sun, May 15, 2016
welcome to Czech Republic
breakfast
morning
day 6
hotel
cultural event: Scavenger Hunt - discover the secrets of Prague
overcome fun team challenges, uncover hidden locations throughout
the city, compete against time and other teams and explore Prague in a
unique way
public transport/walk
lunch on your own
3:30 PM - 6:00 PM
cultural event: half-day trip to the concentration camp in Terezin
discover the chilling history of the notorious feudal fortress of Terezin,
converted into a Nazi concentration camp for Jewish prisoners during
WWII; a truly educational and moving experience (museum included)
bus half day
rest of the day at leisure
Northwest University, Budapest & Prague, May 10 - May 19, 2016
3/5
1/29/2016
Mon, May 16, 2016
local vs. global
day 7
breakfast
morning
hotel
visit: (Group A) Czech entrepreneurship: a success story
e.g. Manufaktura
management presentation, discussion, tour of facilities
2 x bus half day
visit: (Group B) Czech entrepreneurship: a success story
e.g. Tlust Leatherworks
management presentation, discussion, tour of facilities
lunch on your own
afternoon
visit: a new dawn - reigniting growth in CEE
e.g. Computer Sciences Corporation (CSC)
management presentation, discussion
bus half day
rest of the day at leisure
OR
optional cultural event: guided tour of Prague Castle
this tour of Prague Castle, the largest coherent castle complex in the
world, will take you through the centuries of the Old Royal Palace, St.
George's Basilica and Prague's ancient symbol, St. Vitus Cathedral
Tue, May 17, 2016
future outlook
day 8
breakfast
morning
sts pay individually
hotel
visit: (Group A) traditional industry under pressure of global
competition
e.g. Crystal Bohemia
management presentation, discussion, tour of facilities
2 x bus full day
visit: (Group B) traditional industry under pressure of global
competition
e.g. Glasstar Nenacovice
presentation, discussion, tour of facilities
lunch on your own
afternoon
visit: (Group A) from grassroots to global business - the key to success
e.g. AVG Technologies
management presentation, discussion
visit: (Group B) from grassroots to global business - the key to success
e.g. CyberGym Europe
management presentation, discussion
rest of the day at leisure
Northwest University, Budapest & Prague, May 10 - May 19, 2016
4/5
1/29/2016
Wed, May 18, 2016
a taste of local culture
day 9
breakfast
morning
hotel
cultural event: trip to Kutna Hora and its Ossuary
visit the city of Kutna Hora, which grew rich in medieval times thanks to
silver deposits, and see its expensive structures - St. Barbara Cathedral,
thehistoric center and the Italian Court. The Ossuary Chapel of Kutna
Hora is one of the most famous sights in the Czech Republic; decorated
entirely by bones of 40,000 human bodies, it has been a reminder of
the transience of life since the late 18th century
bus/walk
lunch on your own
transfer to Prague (duration approx. 1 hr. 30 mins.)
late afternoon
5:00 PM - 9:00 PM
free for sightseeing and shopping
cultural event: cooking class - farewell dinner
get in teams and learn how to make the best of Czech cuisine from
starter to dessert, then enjoy a 3-course dinner prepared by your
colleagues!
return to hotel
Thu, May 19, 2016
hotel
depart for USA
day 10
breakfast
morning
public
transport/restaurant
hotel
check out, transfer to the airport
bus transfer
depart for USA
air
Northwest University, Budapest & Prague, May 10 - May 19, 2016
5/5
1/29/2016
