Glocalization-The McD and KFC Way ?
Over the last few days I have been witnessing huge hoardings put out by McDonald's promoting
their newest additions to their menu. So that made me curious to research a bit on whether
these burgers are available on their global menu. The answer was a big No. Whether these
items would ever find a place in their menu outside India - I doubt.
This actually shows how these MNCs need to adapt to local conditions in different countries.
The example highlights the actual level of localisation that needs to be thought out by these
companies. The Mc AlooTikki one of the most famous burger is actually Indian. Due to a large
number of vegetarians in India. McDonalds had no choice but to launch vegetarian menu and
they launched it. That became so successful that they are launching the burger in other
countries too now. The Indianised menu is not just restricted to McDonald but to every large
fast-food MNC chain operating in the country. Also McDonalds introduced Home Delivery
Concept for India. Still the concept is restricted just to countries like Singapore, India and
Pakistan. Similar ?
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Glocalization-The McD and KFC Way ?
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The
what
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About
the
Author
:their
The
author
is
amenu
consultant
in
athe
Marketing
Research
Firm.
Views
are
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