IndustryProject/IndustryOrientationModule

1. For Those students who are preparing for Placement Process during this semester:

Students are directed to choose the three preferred sectors where they would like to make their
professional career. And subsequently has to select three companies pertaining to each sector (i.e.
total Study of nine companies) and cof/ect the information as per the foffowing guidefines.
Prepare a report, and power point presentation for Final viva of this project

GUIDELINES FOR COLLECTION OF INFORMATION FROM

COMPAHIBS : A. About the Company:

1 Name of the organization”

Sector Classification (e.g. Retail Pharma. Insurance & Banking, Telecom,

FMCG, Engineering, Automobile, etc.)

Registered Office and Head Office Locations (Address, telephone, telex, fax, email,
etc.) Constitution of the company

Type of organization: i e. Pubic Ltd/Pvt. Ltd /Registered under Company Act. etc.

• Shareholding Structure: Local public/private %, Local Institutional %, Foreign

public / private %. Foreign Institutional %

• Board Members/Ownership structure Collaborations and affiliations:

(Financial,Technical, Marketing, etc.) Company size ;

Current Capitalization

Number of employees (globally)

Current annual turnover

Rating/standing within its sector

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Geographical Reach: Branch and7 or distributors' Locations at home and overseas, if

any, | etc-.

Organization's History: Year of

establishment Constitution at the
time of establishment Size at the time
of establishment Growth history

Factors contributing to the growth Specific achievements (hallmarks since

9. establishment) Organization Structure: Top Management, Management Hierarchy,
Divisions/Departments, type of structure (Linear, hierarchical, Matrix, etc.)

10. Company web-site/s: Structure, user friendliness, extent of info available, what
additional
information is advisable, etc.

11. Public Relation strategies.

B. About Products Portfolio:
 Product Groups and products range in each product group Flagship product's

Product portfolio constitution (What is the % of total sales for each product
group or product) Their Technical Specifications/ Unique features

Types of wa nan tics/guarantees provided for each product Scope of such

warranties, i.e., free replacement, warranty for parts only, etc.

Their comparative advantages (or disadvantages) over competitors* products

market rating, etc

Product Life-cycle history

7.
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About After-Sales Scenario:

1- To identify customer service patterns and procedures during warranty Period t after

warranty period.

To study set policy of the Organization for servicing of products: e.g. area wise bifurcation
J spare parts wise bifurcation / product wise bifurcation etc

Allotment of service calls

No. of Service Centers

No. of Service Engineers/Staff

Spare Parts Management

Annual Maintenance Contract pattern (If applicable)

About Human Resource Management:

1. Recruitment Policy and procedures:

Is it done in-house. or through any authorized consultant? How are job openings
advertised?

• What is the recruitment procedure?

• How are prospective employees tor various positions assessed? I Any other relevant
information.

2. Induction/orientation pattern, initial training period's etc

3. How are the employees educated about the company's HR Policies and procedures?

4. Details of the nature and scope of Performance Appraisal and Management System/s in place

5. Features of Industrial Relations Management and procedures

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6. Training & Development:

How training needs are identified Nature and

scope of in-house training Who carries out in-
house training? How is it done?

Nature and scope of external training, who qualifies for such training, and how is such
training programme designed and implemented

How is th© Effectiveness of Training Programme measured?

What other facilities/opportunities exist for employee development?

Details of HR Welfare facilities and programmes.

Is there a programme for Employee Satisfaction Measurement, and if yes, how is it designed
and Implemented?

10. Any other relevant information

About Supply Chain Management:

1. Diversity of suppliers and their locations

2. To study Logistics & Materials Management system of the organization

• Inward

• In-company

• Outward

• Reverse

3. The nature, scope and implementation of Vendor Development initiatives/programmes

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4. The nature, scope and implementation pattern of Supplier Relationship Management

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3. Progress Report:
as per thefolk»wing:-detailed

Every Saturday, submit a progress report, in not more than descriptionofatleastone

1000words

a) Updated study undertaken on the sector taken for study.

b) It is suggested that the time allotted be taken to submit the

company every week based on the guidelines.

c) Marks shall be awarded for each submission.

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Writing the final Reports:

The report shall be written as per the following standard pattern:

> Chapter 1- Introduction - Discussion on the study- objectives and Research methodology

(1000words)

> Chapter 2 - Sector Profile - Discussion about the sectors based on guidelines given. (4000
words)

> Chapters - Analysis - Discussion about the sectoral analysis. (2000 words)

> C hapter 4 - Learning Expe rie nee

> Discussion on learning from tie study (1000words)

> b) The report shall be typed with V 5" spacing. Times New Roman, 12 Font size with 1"

Margin.

*- The report shall be submitted in soft copy MS Word format However, one hard bound copy
carrying the certificate of the Institute shall be submitted nhich shall be signed by the
internal supervisor and Director (or future use by the participants.

> The total word limit shall be 8000words.

Bibliography:

Textbooks referred :(example)

Chandana, Prasanne. 'Project Management1. Tata McGrawHfll (2002) Journals referred:

(example)

MR ABC... (write Author name here) Customer relationship issues- case study of I CI CI Bank
-"journal by Customer Behavior 'pp87-89 (Vol 111,4,2007)

Websites/pages visited:
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http: protocol: date visited: webpage visited.

Schedule to Remember:

Activity Last Date of Submission by Student

Collect industry internship Project Upto I4lh Jan, 2010

Guidelines

Start the Project 15th Jan. 2010

Project Duration 15tn Jan - f5£h April, 20T0

Final Project Submission Between 15th - 20th April, 2010

Schedule of Viva 2nd to 5th May, 2Q'1Q

NOte 1
ptlVrflWZkly £rogress reP°n'10 respective co-ordinator. Pleaser refer the notice board tor any
change

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H. About Finance:

1. To study Balance Sheets of last three years and to find out the following:

• Capital structure

• Turnover

• Various Financial ratios

• Nat worth of the company

• Scrip value -
Ste.

2. Turnover variations

3. Number of days of debtors, creditors, inventories, etc.

4. Financiers: Bankers, other institutional financiers, ate.

5. Accounting and audit systems

6. Investment patterns

7. Other relevant financial information

I. About Research & Development:

1. Product R&D activities

2. Technology/manufacturing facility R& D Activities

3. Systems development
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J. About 17 Infrastructure:

1. Nature and scope of existing IT Structure/system

2. Extant of its current usage

3. IT infrastructure development and needs identified/under implementation

K. About Plans for the Future:

1. Plans for technology up gradation

2. Plans for NRD

3. Horizontal and Vertical Expansion plans in respect of:

• Operations (expansion at the same locations, new projects, establishment of

facilities elsewhere, acquisitions and mergers)

• Joint Ventures/Collaborations/Affiliations

• Product Portfolio

4. Planned Market Growth Strategics

5. Planned Strategies fordevelopmentof CompetitiveAdvantage

6. Otherfutu re plans
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2. Thoso who have joined companies on JOB with prior permission from director of the
institute:

a) Those students who have taken employment shall submit the detailed profile of the
respective company in which they have pined as per above guidelines.

b) They are also directed to study at least about 3 competitors and compare the
company's performance.

c) They arc also directed to submit a certificate from their immediate supervisor
certifying the

study.

<*) Prepare a detailed report as per the guideline, and power point presentation
for Final Vive.
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C. About Marketing Strategies and Sales;

1. Nature, scope and frequency of Market Research

1. How is market research conducted ? (by in house staff, external agencies, desk research, field
studies, etc)

2. Product strategies

2. Customer targeting strategies: Industrial, consumer, hybrid, domestic, overseas,

regional/geographical, demographic, etc.

5. Customer reach strategies:

Advertising and Promotion strategies

j Study of various product brochures and company literatures of the organization with a view to
gain an insight into the ways to develop product brochures and company literature, and
identify where there is room for improvement (Report to cover a detailed write up on these
aspects)

Whether Direct Marketing /through retailers /distributors, etc. (Channels of Marketing used
fordrfferentproduets of the company)

No. and locations of Sales offices, dealers, distributors, channel partners, etc. • Innovative
ways to expand customer reach and sales

6. Export marketing strategies and arrangements, if any

7. Customer/client base: Industrial, consumer, hybrid, domestic, overseas, regional / geographical,

demographic, eXz.

8. Customer/client buying behaviours

9. Current sales patterns: Domestic, overseas, geographical variations, seasonal variations, etc

10.Competition status

11. Sales/Turnover sensitivity factors

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12.Marketing/Sales Staff: Numbers, Locations, operating patterns (sales office, field sales,
telemarketing, cold-calling, etc.)

13.What type of training is being provided to sales staff? (In-house, external, scope, depth.

etc.)

14. Sales staff remuneration/motivation e.g. performance base remuneration, commissions,

bonuses, awards, etc.

D. About Clientele/Customer satisfactions and

Relationships:

Does the company have Customer Process Management system, and if yes, how is it implemented? If
not, would the company benefit by implementing such a programme, and how? 1. Does the
company have Customer Relationship Management programme, and if yes,

how is it implemented? If not, would the company benefit by implementing such a

programme, arid how?

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2. Does the company have Customer Experience Management system, and if yes, how is it
implemented? If not would the company benefit by implementing such a programme,
and how?
3. 4.
Does the company have Customer Satisfaction Measurement system. Does the
company have Customer Experience Management system, and if yes, how is it
Implemented? If not, would the company benefit by implementing such a programme,
and how?
5.
Does the company have Customer Loyalty Programme, and if yes. how is it
implemented? If not, would the company benefit by implementing such a programme,
end how?
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