A STUDY ON CUSTOMER SATISFACTION AT TAMILNADU

ASBESTOS SHEETS LTD

By

VIGNESH.G
(Regd. No.21108631113)
Of

RAJALAKSHMI ENGINEERING COLLEGE

A SUMMER PROJECT REPORT

Submitted to the
FACULTY OF MANAGEMENT SCIENCE

In partial fulfillment of the requirements

For the award of the degree

of

MASTER OF BUSINESS ADMINISTRATION

JULY 2009
 BONAFIDE CERTIFICATE

This is to Certify that this project report titled “A STUDY ON

CUSTOMER SATISFACTION AT TAMILNADU ASBESTOS
SHEETS LTD” in a bonafide record of the work done by Mr.G.VIGNESH
and submitted in partial fulfillment of the requirements of the award of the
Master’s Degree in Business Administration of the Rajalakshmi
Engineering College, Chennai.

Head of the Department Faculty Guide

Date: Date:
 ACKNOWLEDGEMENT

I express my gratefulness to Almighty whose Divine Grace has

helped me to prepare this project report. I record my gratitude to my Parents
for having extended their warm support in all ways at all times.

I owe my sincere thanks to Dr.S.Renganarayanan, Principal, for the

consideration and patronage. I am very grateful to our honorable Director
Mr.P.S.Pandyan and Dean Mr.S.Sankar for their moral support and
encouragement during the entire course of project.

I am very grateful to my faculty guide Mr.K.Sampathkumar for his

valuable suggestions and proper guidance during the course of project.

I am very thankful to Mr.Nagarajan, HR and Personnel Department in

TAMILNADU ASBESTOS LTD for granting me permission to pursue my
project in their respected organization.

I would also like to send my thanks to all marketing staff members

for imparting us the various functions carried out under their concerned
department. I also take this opportunity to thank all other staff members and
non staff for their kind cooperation.

(G.VIGNESH)
 DECLARATION

I here by that this dissertain entitled “A STUDY ON CUSTOMER

SATISFACTION AT TAMILNADU ASBESTOS SHEETS LTD”
submitted to Rajalakshmi Engineering College, Thandalam, Chennai
affiliated to Anna University, Chennai during the academic year 2009-2010,
is my original work and it is not formed the basis for the award of any
degree, diploma associated ship, fellowship or any other similar titles.

Place: Chennai

Date: G.VIGNESH
INTRODUCTION
 MARKETING

Definition:

1. Marketing has social and managerial process by which

individuals and groups obtained what they need and want to
creating, offering and exchanging product of value with others

2. According to American marketing association

“Marketing is the process of planning and executing the

conception, pricing, promotion, and distribution of ideas, goods,
services to create exchanges that satisfy individual and
organizational goals.”

Simple Marketing System:

Communication

Goods/services

Industry Market

(a collection of sellers) (a collection of buyer)

Money

Information
OBJECTIVES OF MARKETING:

1. To apply modern marketing polices intelligently.

2. To develop the marketing field.

3. To develop guiding polices and their implementation for a good

result.

4. To suggest selection by studying the problem relating to marketing.

5. To review existing marketing function.

6. To take appropriate action.

7. To find sources for further information concerning the market

problems.

Marketing channels

To reach a target market, the marketer uses three kinds of marketing

channels

They are:

1. Communication channels

2. Distribution channels

3. Selling channels
 OBJECTIVES

Primary objective

To evaluate the satisfaction level of arasu asbestos sheets among the

customers.

Secondary objective

To know the awareness of arasu asbestos sheets among the public.

To suggest measures to increase the brand awareness.

To know the opinion of customers on various aspects of arasu asbestos

sheets.
 RESEARCH METHODOLOGY

INTRODUCTION

Research methodology is a way to solve the research problem

systematically. It may be understood are science of studying how researcher
is done scientifically.
RESEARCH DESIGN

The research design in the basic frame work which provide

guideline for the rest of research process. It is a map of blue print according
according to which the research is to be conducted. The research design
specifies the method for data collection and data analysis of the research
project.
The research design adopted for the project is the cross section
studies which is, under the descriptive research.

DETERMINATION OF SAMPLE SIZE:

There are two basic approaches to determine the sample size namely

 Practical approach
 Statistical approach
The practical approach was adopted to determine the sample size of
the study the sample size is 50.
DATA COLLECTION:

The basic forms of data collection in

 Questionnaire Method
The questionnaire method was administered in this project. A non –
disguised structured Questionnaire with closed ended questions
constituting of dichotomous questions rating scales and multiple choice
questions have been used.

DATA ANALYSIS AND INTERPRETATION:

The collected data has been analyzed with the help of tables
and graphs, frequency and percentage tables were formulated for the
response of all questions. The tabulated data is graphically represented
with the help of pie graphs.

STATISTICAL TOOLS AND ANALYSIS:

After analyzing the data, the necessary tool used:

 Percentage analysis
SOURCES OF DATA:

PRIMARY DATA :

The primary source of data is collected from the respondents.

SECONDARY DATA :
Secondary data were collected from various sources like company
profile, internet and soon.
RESEARCH APPROACH :

SURVEY METHOD :

It is mostly used by the of primary data collection in this research

the purpose of survey research is to facilitate understanding of some aspect
of behaviour of the retailer being survey.

SAMPLE SIZE :

The study was conducted in the virudhunagar district the whole

universe population is taken as a sample the total population is 50
customers.
LIMITATIONS OF THE STUDY:

 The Sample size is 50 only.

 Due to biased answers from the respondents 100 % accuracy
may not be possible.
 This research is based purely on descriptive study.
 The willingness and the attitude of the respondent to give details at
once was a constraint.
 The project was time bound and hence the survey was based on the
convenience sampling.
PROFILES
INDUSTRY PROFILE
 INDUSTRY PROFILE

Turner Brothers were the first to manufacture asbestos in the year

1880 just by employing five people. By 1900, fifty people were employed.
By 1910, that number had grown to three hundred. By the inter war period,
the company ( then known Turner & Newall ) became a top 100 UK
company with annual profit exceeding ₤1 million.
Asbestos has been used for more than 2000 years. It was named by
the Ancient Greeks, its name meaning “inextinguishable”. The Greeks also
noted its harmful biological effects. Even though the greek geographer
strabo and the roman naturalist pliny the elder both observed the “ the
sickness of the lungs ”in the slaves that wove asbestos into cloth, they were
in such awe of asbestos seemingly magical properties that they ignored the
symptom.

USAGE OF ASBESTOS

Use of asbestos declined the middle ages, yet some say that
Charlemagne had asbestos table cloths. Asbestos use was brought back in
the 1700s, but did not become popular until the industrial revolution during
the late 1800s. it then began to be used as insulation for steam pipes,
turbines, boilers , ovens, and other high temperature products.
Asbestos has become a very real asset in the home. Although it is
originally a mineral substance, it is nevertheless of a fibrous nature, and can
therefore be woven into fabrics and formed into boards. Its greatest virtue
lies in the fact that it is fire proof, and as it is bad conductor of hest, it has
great value in many household uses.

Asbestos Tablemats are also very popular as a means of preventing

hot plates and dishes instead of cloths. The asbestos mats can be obtained
with charming embroidered or otherwise decorated, slips covers.

Asbestos Tiles such as are used for roofing purposes, are

exceptionally useful in kitchen, as a hot dish or saucepan can be placed on
them without the fear of marketing or burning the tables. When the weather
is frosty the tragedy of frozen pipes can be avoided by binding the exposed
parts with asbestos cord. This prevents the heat from escaping, and equally
prevents the frost from affecting the pipes. An asbestos device of great
utility is the fibre-blower. This is just a sheet of asbestos mounted on a wire,
which refuses to burn up, and as it is fireproof it can be safely left in the
position until a cheerful blaze has appeared.

It is a good plan to have a sheet of asbestos in the house as a

safeguard against fire. If is spread across the hearth, flying sparks cannot
ignite the carpet or rug. If a spark does at any time start a fire it can be
prevented from spreading by throwing the asbestos cloth on the burning
material. Asbestos can also be bought in the loose fibrous form, and is
excellent for temporarily repairing leaking gas and water pipes. For this
purpose the asbestos fiber should be mixed to a thick paste with water glass,
spread over the holes or weak spot in the pipes and bound over the cloths.
COMPANY PROFILE
 COMPANY PROFILE

Alangulam cement factory has commenced its commercial production

dated 19.06.1970 with the production capacity of 4 lakhs tones cements. It
is full owned by Tamilnadu State Government and controlled by
Tamilnadu Industrial Development Corporation (TIDCO).

Later in 1976,11th February it started functioning separately in the name of

(TANCEM) Tamilnadu Cements Corporation with an authorized share
capital of Rs.18 Crores.

UNITS OF TANCEM

To proudly say TANCEM has five units, viz

1. Alangulam Cements (1976), Alangulam, Virudhunagar District.

2. Ariyalur Cements (1976), Ariyalur , Ariyalur District.

3. Tamilnadu Asbestos Cements (1981), Alangulam, Virudhunagar District.

4. Tamilnadu Pressure Pipe (1984), Mayannur, Karur District.

5. Tancem Store Ware Pipes Factory (1989), virudhachalam, Cuddalore

District.
TANCEM, as its expansion and conversion activities, has set up Asbestos
sheet unit at Alangulam.

Name of the company : TamilNadu Asbestos

Date & Year of commencement : The company commenced its

commercial production on 1st oct,
1981.

Location : The plant has been located at

Alangulam, which is 20km away
from both Sivakasi and Rajapalayam
in Virudhunagar District.

Reason for choosing this location : Tamilnadu government has set

up this plant in this backward area
mainly to provide employment
opportunities for the people residing
over here and to improve the standard
of living these people.

Form of ownership : Tamilnadu asbestos plant is a

government based company.

Licensed capacity : The plant has obtained the industrial

license from government of India for
 producing 36000 tones of asbestos
sheet per annum.

Initial investment : This plant has been put up with a

project outlay of Rs 2.70 crores in a
industrially backward area.

Raising of funds : This plant was financed partially by

way of equity contribution from
TamilNadu Industrial Development
Corporation (TIDCO) and the balance
is loan from financial institution like
IDBI and IFCI.

Working hours : 8.00 am to 4.00 pm

No of employees in the beginning : 290

No of employees at present : 225

Types of Asbestos sheets produced : This plant produces two types of

asbestos sheets, that is corrugated
and plan sheets ranging from 1 to 3
metres length and standard width of
1.05 metres and thickness of 6mm.
PRODUCT PROFILE
 PRODUCT PROFILE

Tamilnadu Asbestos offered two types of asbestos. They are

• Corrugation sheets

• Plain sheets

It offered one molding accessories which is useful for cutting the asbestos.

TAMILNADU ASBESTOS

Corrugation sheets Plain sheets

Tamilnadu Asbestos manufactures the corrugation sheets with

6mm thickness. Corrugation sheets are available with the length 3, 2.75,
2.50, 2.25, 2, 1.75 and 1.5.

The company manufactures the plain sheets with 4mm thickness.

Plain sheets are available with the length of 8, 6, 4, 2ft.

Accessories : Serrated Adjustable ridges (AR10)

North light curve (AR9)

Ridge final (AR11)

Module accessories are useful for connecting the asbestos.

BRAND NAME

Brand is used to distinguish the product of one firm from other.

Tamilnadu asbestos in order to identify itself with the customers has branded
their products as ARASU.

COMPANY LOGO:

WE STRENGTHEN FAMILY BONDS

COMPETITORS:

here are several competitors for Tamilnadu asbestos which are as

follows:

1. Ramco

2. Everest

3. Visaka

4. Malabar

5. Charminar

6. Roofit

7. Swasthick

PRICE :

Pricing refers to the process of fixing the rate for a product or service.
At most care should be given while fixing the price for a product as they
determine the volume of sales and amount of profit.

In Tamilnadu asbestos, for every 4 to 5 districts, there is one field

officer who will regularly report about the prevailing and the competitors
price to the corporate office at Chennai.

The price fixed by the corporate officers, Chennai after taking into
account various factors such as market conditions as reported by field
officers, buyers preference and keeping in mind the affordability of common
public etc.

“ARASU” Asbestos sheets is always sold in the market at a very

reasonable price. Being the government company welfare of the people is
the primary objective and not the profit and the hence they fix the price that
is Rs 4 or Rs 5 less than their competitors.

Fixation of price consists of 2 types:

Free on road price

Free on road price is fixed on bases expenses from factory to the end
user or customer where in even freight charges are also included.

Ex-work price

This price is fixed for the product form factory to their depot from
where the customers will purchase their product. These prices vary from
region to region.

PRICE DETAILS :

S.No Region Price(Rs)per metre

1 Madurai 118.5
2 Trichy 117
3 Salem 117
4 Chennai 122
5 Pondicherry 114
6 Punnalur 119
7 palakkad 119
 The following prices are charged in Tamilnadu asbestos in various
regions :

These price are not constant and tend to change as per market conditions as
well as the competitors price.

DISCOUNTS

Tamilnadu asbestos also offer various discounts based on the tones

purchased. The discount rates provided varies from company to company.
The following page shows the discount details in various regions.

Sheets intones Madurai Salem&Trichy Chennai

11-50 Rs0.75 Rs1.50 Rs1.00
51-200 Rs1.50 Rs1.50 Rs1.00
>200 Rs2.50 Rs1.50 Rs1.00

The company sells its products only on cash basis and no credit is allowed.

PROMOTION

In order to boost the sales the company undertakes various

promotional activities such as giving shirts, bags, etc. with company logo on
it. The company also gives a new stockiest during occasions so that they can
give it to their regular customers as well as others to attract them.

ADVERTISEMENT
 Advertising is any paid form of non-personal presentation or
promotion of ideas, goods or services by an identified sponsor.

Earlier the company gave an advertisement through Sun TV, Raj TV.
Dinamalar, Dinathanthi etc. At present the company does not give any kind
of advertisements.

SALES :
Arasu asbestos sheets are marketed in Tamilnadu, Kerela,
Pondicherry through the network of stockists.
Corrugated sheets are move faster than the plain sheets. The highest sales
takes place in madurai and as follows.

Madurai 1
Salem 2
Trichy 3
Chennai 4

PLACE :

Place or distribution refers to the delivery of the product to the end

users.

CHANNELS OF DISTRIBUTION:

The company sells its products through its dealers.

Manufacturer --- Dealer --- Sub Dealer --- End Customer

TRANSPORTATION:

The company transports or delivers their product from the

manufacturing unit to the depot or end customer with the help of road
transport corporation. There are totally 5 authorized transport contractors.
They are as follows :

• Sri Srinivasa Road Transporters

• Jeeva Transporters

• Purushothaman Transporters

• Sri Vignesh Transport Company

• National Truck Movers

These contractors at the initial stage they have to deposit an amount of

3lakhs. That is 2lakhs DD and 1lakh as bank guarantee.
 DATA ANALYSIS
AND
INTERPRETATION

DATA ANALYSIS

Table no:1
Table showing the awareness of Arasu Asbestos Sheets

Particulars No of Respondents Percentage

Yes 50 100%

No 0 0%

Total 50 100%

It is inferred that 100% of the respondents are aware about Arasu asbestos
sheets.
Chart no:1
Chart showing the awareness of Arasu Asbestos Sheets

100%yes

yes
no

Table no:2

Table showing that period of awareness of Arasu Asbestos Sheets

 Particulars No of Respondents Percentage
Few months 0 0

1 year 8 16

2 years 15 30

3 years and above 27 54

Total 50 100%

It is inferred that 54% of the respondents are aware of arasu

asbestos sheets more than 3years&above and 30% of respondents are of
2years and 16% of people are aware about arasu asbestos sheets.

Chart no:2
Chart showing that period of awareness of Arasu Asbestos Sheets

54% 16% fewmonths

30%
1year
2years
3years & above

Table no:3
Table showing that sources of awareness of Arasu Asbestos Sheets

Particulars No of Respondents Percentage

Friends 15 30

Relatives 13 25

Neighbors 7 15

Others 15 30

Total 50 100%

It is inferred that 30 % of the respondents said they are know about

this sheet through their relatives and others.
Chart no:3
Chart showing that how they know about arasu asbestos sheets

30% 30%
friends
relatives
15% 25% neighbors
others

Table no:4

Table showing that earlier purchaser of this brand

 Particulars No of Respondents Percentage
Yes 35 70

No 15 30

Total 50 100%

It is inferred that 70% of the respondents are purchased this brand

earlier.
Chart no:4
Chart showing the earlier purchaser of the arasu asbestos sheets

30%

yes
70% no

Table no:5

Table showing that the times of repeated purchase

 Particulars No of Respondents Percentage
18 51
1 Time
2 Times 2 6

3 Times 5 14

4 Times and above 10 29

Total 35 100%

It is inferred that 50% of the respondents are purchased one time

and 7% of the respondents are purchased 2times and 14% of respondents are
purchased 3times and 29% of the respondents are purchased more than
4times.
Chart no:4
Chart showing the repeated purchaser of the arasu asbestos sheets

29%
1time
51% 2times
14%
6% 3times
4&above

Table no:5
Table showing that the factors level of Arasu Asbestos Sheets
 Particulars No of Respondents Percentage
Quality 16 32

Cost 5 10

Government brand 23 46

Warranty 3 6

Discounts 3 6

Total 50 100%

It is inferred that 46% of peoples are said the brand name is influence
that to buy the product &32% of peoples are said the product quality is
influence that to buy the product.
Chart no:5
Chart showing the factors level which is influence to buy the Arasu
Asbestos Sheets by the customers

6% 6%
32%
quality
46%
cost
10% govt brand
warranty
discounts

Table no:6
Table showing the attributes factors level of AAS
Table showing that attributes which influence AAS
 Particulars No of Respondents Percentage
Price 7 14

Brand name 20 40

Quality 20 40

Warranty -- --

Discounts -- --

Availability 3 6

Total 50 100%

It is inferred that 40% of people give 1st preference to the brand name
and quality of the product.

Chart no:6
Chart showing the factors level which is influence to buythe arasu
asbestos sheets by the cstomers

5% 15%
price
40% brand name

40% quality
warranty
discounts
availabilty

Table no:6

Table showing that type of sheets preferred by customer

 Particulars No of Respondents Percentage
corrugated sheets 40 80

plain sheets 10 20

Total 50 100%

20%

80% corrugated
plain

It is inferred that 80% of the people prefer the corrugated sheets and
remaining peoples are prefer plain sheets.

Table no:7
Table showing after effects while using asbestos sheets

Particulars No of Respondents Percentage

Yes 10 20

No 40 80

Total 50 100%

20%

80%
yes
no

 It is inferred that 20% of the people said they are having some health
problems while using this asbestos sheets.

Table no:8

Table showing dealer explain clearly about arasu asbestos sheets

 Particulars No of Respondents Percentage
Yes 32 64

No 18 36

Total 50 100%

36%

64%
yes
no

 It is inferred that 36% of the peoples are said the dealers are not
clearly explain about the arasu asbestos sheets.

Table no:9

Table showing the Quality level of arasu asbestos sheet

 Particulars No of Respondents Percentage
V.Good 10 20

Good 28 56

Neutral 7 14

Not Bad 5 10

Bad 0 0

Total 50 100

10% 20%
14%
vgood
good
56%
neutral
notbad
bad

 It is inferred that 56% of respondents are feel that the quality

level of arasu asbestos sheets is good.

Table no:10

Table showing the price level of arasu asbestos sheet

Particulars No of Respondents Percentage

V.High 2 4
 High 10 20

Neutral 23 46

Low 15 30

V.low 0 0

Total 50 100

4%
30% 20% vhigh
high
46% neutral
low
vlow

 It is inferred that 46% of respondents are feel that the price level
of arasu asbestos sheets is neutral.

Table no:11

Table showing satisfaction level of arasu asbestos sheets

 Particulars No of Respondents Percentage
Yes 45 90

No 5 10

Total 50 100%

10%

90%
yes
no

 It is inferred that 90% of respondents are satisfied with arasu

asbestos sheets & 10% of respondents are not satisfied.

Table no: 12

Table showing customers opinions again arasu asbestos sheets

 Particulars No of Respondents Percentage
Yes 40 80

No 10 20

Total 50 100%

20%

80%
yes
no

 It is inferred that 80% of respondents are said once again they will
prefer arasu asbestos sheets.

Table no: 13

Table showing brand recommended by the dealer

Particulars No of Respondents Percentage

Arasu 13 65
 Ramco 6 30

Visaka 1 5

Everest 0 0

Others 0 0

Total 20 100

5%
30% arasu
65% ramco
visaka
everest
others

 It if inferred that the respondents are said 65% of the dealers only
recommended the arasu asbestos sheets to the customers.
Table no:14

Table showing recommendation level of the arasu asbestos sheets

 Particulars No of Respondents Percentage
Yes 38 76

No 12 24

Total 50 100%

24%

76% yes
no

 It is inferred that 76% of respondents are said they recommend this

brand to others.
 FINDINGS
AND
SUGGESTIONS
 FINDINGS

• It is inferred that 100% of the respondents are aware about Arasu

asbestos sheets.

• It is seems that 54% of the respondents are aware of arasu asbestos

sheets more than 3 years & above and 30% of respondents are 2
years and 16% of people are aware of 1 year .
• It is observed that 30 % of the respondents said they are know
about this sheet through their relatives and others.
• It is inferred that 70% of the respondents are purchased this brand
earlier.
• It is inferred that 50% of the respondents are purchased one time
and 7% of the respondents are purchased 2times and 14% of
respondents are purchased 3times and 29% of the respondents are
purchased more than 4times.
• It is inferred that 46% of peoples are said the brand name is influence
that to buy the product &32% of peoples are said the product quality
is influence that to buy the product.

• It is inferred that 40% of people give 1st preference to the brand name
and quality of the product.

• It is inferred that 80% of the people prefer the corrugated sheets and
remaining peoples are prefer plain sheets.

• It is inferred that 20% of the people said they are having some health
problems while using this asbestos sheets.
• It is inferred that 36% of the peoples are said the dealers are not
clearly explain about the arasu asbestos sheets.

• It is inferred that 56% of respondents are feel that the quality

level of arasu asbestos sheets is good.

• It is inferred that 46% of respondents are feel that the price level
of arasu asbestos sheets is neutral.

• It is inferred that 90% of respondents are satisfied with arasu

asbestos sheets & 10% of respondents are not satisfied.

• It is inferred that 80% of respondents are said once again they will
prefer arasu asbestos sheets.

• It if inferred that the respondents are said 65% of the dealers only
recommended the arasu asbestos sheets to the customers.

• It is inferred that 76% of respondents are said they recommend this

brand to others.
 SUGGESTIONS AND RECOMMENDATION

• Arasu asbestos sheets company has to spent considerable amount

towards advertisement on a TV, print media, posters etc.

• The company needs to enhance their relationship with the dealers.

• The arasu asbestos sheets company should maintain their old

customers by giving a commissions, discounts etc.

• Some of the consumers feel the asbestos sheets is bad to health so the
company made a new type of asbestos sheets which is not affect to the
health.

• Company gives tips to the customers how to reduce the hotness when
we are using the asbestos sheets simultaneously the company make a
research how to decrease the level of chemicals in a asbestos sheets.

• The company should produce more number of corrugated sheets.

• The company increase the production level and reduce the wastage
level of the product in a production time.

• Many of the peoples focus on the quality so the company maintain its
product quality.
 QUESTIONNAIRE
Dear Respondent,
I am vignesh. G pursuing my 1st year M.B.A (2nd semester) from

RAJALAKSHMI ENGINEERING COLLEGE, Chennai. As a part of my

curriculum, I am doing a summer project on “A STUDY ON CONSUMER

SATISFACTION AT TAMILNADU ASBESTOS SHEETS

So I need your kind co-operation for filling this questionnaire

format.

Questionnaire:
Name of the respondent :
Gender : ﾐ Male ﾐ Female
Occupation :
Area of residence :
1. i. Are you aware of arasu asbestos sheets?
a. yes b. no
ii. If yes how long do you know about this brand?
a. few months b.1 year c.2 years d.3 years and above
2. Through whom you know about arasu asbestos sheets?
 a. friends b. relatives c. neighbors d. others
3. i.Have you purchased this brand earlier?
a.. yes b. no
ii. If yes how many times?
a. 1 time b.2 times c.3 times d. 4 times and above
4. Which of the following factor influences you to buy this brand?
a. quality b. cost c. government brand d. warranty e. discounts
5. Rank the attributes which influence you to buy this brand
ATTRIBUTES RANK
PRICE
BRAND NAME
QUALITY
WARRANTY
DISCOUNTS
AVAILABILITY

6. Which type of sheets do you prefer?

a. corrugated sheets b. plain sheets
7. Why do you prefer this type of asbestos sheets?
………………………………………………
8. If the market price is on the higher side then what will be your choice?
………………………………………………
9. i. Do you have any after effects while using these asbestos sheets
a. yes b. no
ii. If yes what type of problems do you face?
 ……………………………………………….
10. Does the dealer explain clearly about arasu asbestos sheets and its
various ranges ?
a. yes b. no
11. i. Which type of advertisement attracts you the most?
a. TV b. print media c. pamplet d. display in retail outlet
ii. Which TV channel do you prefer?
a. Sun b. Kalaingar c. Vijay d. Raj e. Jaya
12. The Quality level of arasu asbestos sheet is -------------------------
a. v.good b. good c. neutral d. notbad e. bad
13. The price level of arasu asbestos sheet is ------------------------------
a) v.high b)high c) neutral d) low e) v.low
14.i. Are you satisfied with arasu asbestos sheets?
a. yes b. no
ii. If yes mark the overall level of your satisfaction
a) v.high b)high c) neutral d) low e) v.low
15. If you are in need of asbestos sheets once again, will you prefer arasu
asbestos sheets?
a) yes b) no
16.Which type of brand is recommended by the dealer?
a. arasu b. ramco c. visaka d. everest e.others
17. Will you recommend this arasu asbestos sheets to others?
a. yes b. no
18.Any other Suggestions------------------
BIBLIOGRAPH
 BIBLIOGRAPHY

REFERENCE BOOKS

Research methods for business - umasekaran

(fourth edition)

Marketing Management - Philip kotler &

(13th edition) Kevin lane keller

WEBSITES

www. Wikipedia.com

www.google.com

www.hakia.com

www.tamilnadu asbestos .org