6.
0 Recommendation and Conclusion
6.1 Food recommendation
In group assignment understanding Organiztional Behaviour, our group choose the DKSH
companies, we want to approaches with our propose of DKSH. DKSHs Business Unit
Consumer Goods is Asias leading Market Expansion Services provider with focus on fast
moving consumer goods, food services, luxury goods, as well as fashion and lifestyle products
and hair and skin cosmetics. For international and local companies we offer comprehensive
Market Expansion Services to increase their brand awareness and value as well as their market
share. Our expertise and broad local knowledge allow us to feel the markets pulse and respond
quickly to constantly changing trends in the areas of sourcing, marketing, logistics, or aftersales-services.
What DKSH can do for you
We are one of Malaysia's leading consumer goods marketing and high-volume supply chain
experts. We specialize in fast moving consumer goods, consumer durables, food services,
luxury goods, and lifestyle products
The Business Unit has earned an enviable reputation for its ability to create markets, build
brands, and increase brand equity. It is renowned for delivering complex supply chain
management solutions and its in-depth knowledge of consumer products and local market
needs.
6.1 Luxury and life style
Luxury & Lifestyle is a Business Segment of DKSHs Business Unit Consumer Goods, which
provides Market Expansion Services for Western high-end and lifestyle watches, accessories
and apparel, and household luxury goods across Asia. We have a proven track record in
building great brands across Asia thanks to our ability to combine a deep expertise in luxury
goods with the sophisticated market-smarts to make it happen.
DKSH Luxury & Lifestyle (Malaysia) Sdn Bhd
DKSH Luxury & Lifestyle (M) Sdn Bhd, formerly known as Desco Luxury Malaysia Sdn Bhd,
was incorporated in 1990 as a wholly owned subsidiary of Desco de Schulthess Ltd. Following
DKSHs acquisition of the Desco Asia Pacific Holding business in 2008, DKSH integrated the
company under the Luxury & Lifestyle Business Segment. We continue to distribute the
following brands: Bovet, Davidoff, Glycine, Maurice Lacroix, Salvatore Ferragamo and West
End. At DKSH Luxury & Lifestyle (M) Sdn Bhd, we manage the brands independently of one
another, recognizing their individuality and uniqueness.
What DKSH can do for you
DKSHs services include brand building, marketing, advertising, business strategy development,
sales, distribution and after-sales services, always customized to suppliers needs. In parallel
with its wholesale operations, DKSH operates retail outlets, either as flagship stores, shop-inshop units or as multi-brand boutiques, which offer a wide range of international branded luxury
products.
6.3 Health care
DKSH's Business Unit Healthcare is the leading partner for healthcare companies seeking to
grow their business in Asia.
With our marketing and sales capabilities and understanding supported by regulatory affairs,
customer care centers, state-of-the-art GMP-compliant distribution centers and leading-edge IT
infrastructure, we offer a wide range of Market Expansion Services from product registration,
marketing, sales to quality distribution. Products available through DKSH include ethical
pharmaceuticals, over-the-counter (OTC) and consumer health as well as medial devices are
delivered to multiple professional healthcare outlets.
Our strong position in Malaysia healthcare industry is the result of a variety of factors - our
commitment to quality management, the confidence that our business partners and customers
have in our people, operations, leading-edge IT servies and business solutions, our market
coverage and reach, the capability to commercialize our partners' business, and our innovative
customer service centers. We continuously strive to become an ever better integrated service
provider and to consistently deliver excellence to our stakeholders.
We are a ISO 9001:2000 and ISO 13485:2003 certified organization.
What DKSH can do for you
Leading partner for healthcare companies seeking to grow their business in Asia
With products from more than 69 international and local healthcare companies, we cover
around 10,000 customers, including doctors' clinics, retail pharmacies, Chinese medical halls,
private hospitals, government hospitals and institutions, supermarkets, mini markets and
selected wholesalers.
We offer you a strong marketing and sales team, specialized in commercializing our partners'
business in ethical pharmaceuticals, health supplements, skincare, medical nutrition, medical
devices, and optical products. Our sales force is equipped with mobile handheld devices
running our Electronic Territorial Management System
Conclusion
Our group has run over the investigation for 2 week, and most of our time is just to
investigate this company how they doing their management. DKSH is the Hypermarket that
provides Market Expansion Services for Western high-end and lifestyle watches, accessories
and apparel, and household luxury goods across Asia. DKSHs Business Unit Consumer Goods
is Asias leading Market Expansion Services provider with focus on fast moving consumer
goods, food services, luxury goods, as well as fashion and lifestyle products and hair and skin
cosmetics. For international and local companies we offer comprehensive Market Expansion
Services to increase their brand awareness and value as well as their market share. The
company offers any combination of sourcing, marketing, sales, distribution and after-salesservices and is organized into four Business Units: Consumer Goods (including the Business
Segment Luxury & Lifestyle), Healthcare, Performance Materials and Technology. Its core
business is supporting other companies to grow their business in new or existing markets. The
DKSH company is sure the most successful company around the world, they have many branch
around the world also around the Asia country. Our group have analysis this company and we
are sure that our investigation will do help other people to improve their self to build a good and
successful company in the world as they are known what they need to improve their self. I hope
this company will continue their successful for the long period time.
