Success Story
Hi-tech logistics solutions
Challenge
In the rapidly growing Russian
computer market, Toshiba was
facing multiple logistics
challenges as it gets more and
more important for hi-tech
customers to reduce end-to-end
transit times of direct deliveries to
distribution partners in order to
remain competitive and to operate
in an effective manner.
Solution
Panalpinas solution consists in
consolidating Toshibas cargo in
Regensburg (D) and the freight is
subsequently shipped to Moscow
in Russia by overland truck route.
In addition, Panalpina was able to
offer Toshiba extensive
experience transporting hi-tech
cargo in Russia and important
value-added services for future
end-to-end logistics solutions,
such as customs clearance and
access to a track and trace
system.
Result
Productivity improvement
cost reductions by
implementing time-effective
solutions
Lean and smooth supply chains
Enhanced customer
satisfaction
Full visibility and transparency
of processes due to track and
trace system
Toshiba, headquartered in Tokyo, Japan, is a world leader and innovator in pioneering high
technology and a diversified manufacturer and marketer of advanced electronic and electrical
products spanning information and communications systems, digital consumer products,
electronic devices and components, power systems, including nuclear energy, industrial and
social infrastructure systems and home appliances. Toshiba was founded in 1875, and today
operates a global network of more than 740 companies, with 199,000 employees worldwide.
In the rapidly growing Russian computer market, Toshiba was facing multiple logistics challenges
which require short end-to-end transit times of direct deliveries to distribution partners,
management of customs clearance, transparent communication, as well as full visibility and
transparency with end-to-end web tracking. The majority of Toshibas cargo is transported by
truck from Germany to Moscow, where local distribution is effected to more than ten locations
within Russia.
The global leading high technology company chose Panalpina, which leveraged its global freight
forwarding and logistics network to implement an integrated, cost-effective solution for the
shipment of the hi-tech cargo from Germany to Russia. Panalpina had the possibility to build on
its existing and successful cooperation between Toshiba Europe and Panalpina Nuremberg,
where it was awarded the management of the total warehouse operations and kitting and packing
operations.
Panalpina first assessed Toshibas current situation and then implemented a process-orientated
approach, which facilitated a clear vision of the complete supply chain. Panalpinas solution
consists furthermore in consolidating Toshibas cargo in Regensburg, where one of Toshibas
European distribution bases is located, and the freight is subsequently shipped to Moscow by
overland truck route.
In addition, Panalpina was able to offer Toshiba extensive experience transporting hi-tech cargo
in Russia and important value-added services for future end-to-end logistics solutions.
Today Toshiba benefits from improved visibility and reduced logistics costs and this in conjunction
with enhancing its customer satisfaction and productivity. Toshibas Senior Manager, Supply
Chain Management in Europe affirms: This is a good example of how Panalpina, a strategic
global partner, has created an innovative solution based on Toshibas specific needs to ensure
effective freight management. As our logistics network evolves, Panalpina continues to focus on
productivity improvements to reduce cost, time and handling thus allowing us to increase
customer satisfaction while additionally reducing our supply chain costs.
Panalpina Management Ltd
Hi-Tech
Patrick Gth - Global Head of Industry Vertical Hi-Tech
Phone: +49 (6105) 937 796
E-mail: hitech@panalpina.com
www.panalpina.com
