SECTION HEADER

The Future of
Business Collaboration
How todays hottest trendscrowdsourcing,
consumerization of IT, mobility, social media and
globalizationcreate a new landscape for modern
business collaboration.
An eBook sponsored by PGi, BrandGlue, Jive Software, Jonathan Farrington &
Associates, Plantronics Developer Connection and WorkSnug. Special introduction
by Melanie Turek, Frost & Sullivan

table of contents
Introduction: The Collaboration Shift, Frost & Sullivan..........................................................3
Chapter 1: Crowdsourcing and Social Business, Jive Software.................................................4
Chapter 2: The Consumerization of IT, Plantronics Developer Connection.......................6
Chapter 3: Mobility and the Mobile Worker, WorkSnug..............................................................8
Chapter 4: Social Media and the New Brand Advocates, BrandGlue......................................10
Chapter 5: The Globalization of Business, Jonathan Farrington & Associates...................13
Conclusion: The Future of Business CollaborationToday and Tomorrow, PGi..........15
ABOUT THE AUTHORS................................................................................................................................17
references....................................................................................................................................................19

INTRODUCTION

The Collaboration Shift

By Melanie Turek, Frost & Sullivan

One of the biggest shifts in business today is a steady

move toward a virtual workplace, in which employees
routinely work in locations that are different from
those of their colleagues, managers and direct
reportsnot to mention customers, partners
and suppliers. Whether they are working from a
remote office, home office, client site or the road,
these employees are increasingly looking for ways
to communicate with each other from a variety of
endpoints on a multitude of networks.
But thats not all. Even as these virtual workers
redefine the places where business gets done, they
are also changing how business gets done. Todays
most effective employees know its not enough to
simply connect and communicate with colleagues on
the job; more important is their ability to collaborate
with one another and their business peers. Indeed,
the next generation of workers brings a different
approach to sharing expertise in the workplace.
Social networking and other popular consumerbased collaboration sites, such as Facebook,
LinkedIn and foursquare, encourage and reward
information sharing and collaboration, making users
more inclined to share what they know and work
together on projects.
Leading-edge organizations recognize that this gives
them a rare opportunity to leverage technology
to take full advantage of a cultural shift, one that is
changing how people actually work and which has
positive ramifications for the bottom line. Executives

also are recognizing that they can realize great

benefits from working with partners and clients,
creating new products and services and generating
deeper business relationshipsimproving not
just their offerings, but also customer experience,
cost efficiencies, productivity gains and employee
satisfaction.
Feeding into this growing trend are five key business
and technology trends, all of which will be discussed
in detail in this eBook:

remote workers to find information and expertise

when they need itregardless of where they or
their colleagues are located.
Globalization is impacting every organization
by extending not just reach into new customer
bases and employee pools, but also redefining
what it means to do business in this increasingly
multicultural environment.

Potential Business Benefits

Crowdsourcing leverages the power of the

people to create and vet ideas by enabling
interested parties to come together virtually to
share what they know and weigh in on everything
from new products and services to marketing
plans and brand identity.

a Advocacy

Consumerization of IT marks a clear shift in

how technology develops and spreads: Today,
employees identify and use new products and
services in their personal lives and then look for
ways to leverage that same technology in the
workplace.

a Customer care

Mobility is the way business gets done, with

everyone from senior executives to sales and
support personnel to office-locked knowledge
workers relying on smartphones, tablets and
other mobile devices to connect.
Social Media enables deeper relationships
among far-flung employees, but it also allows

a Brand loyalty
a Competitive advantage
a Cost savings

a Employee satisfaction
a Ideation
a Marketing/Advertising
a Productivity
a Public relations
a Relationship building
a Talent acquisition
a Shortened time-to-market

One of the biggest

shifts in business today
is a steady move toward
a virtual workplace.

CHAPTER 1

Crowdsourcing
& Social Business
By Chris Morace, Chief Strategy Officer, Jive Software

Over the past 20 years, weve seen a revolution of

the individual influencing the many through the
crowdsourcing phenomenon. Powered by information
technology and social software platforms, such
as employee communities and public discussion
forums, smart businesses build connections with
their employees, consumers and social advocates to
solve problems, share ideas and collaborate on shared
projects. This phenomenon is called social business,
and its changing the future of collaboration.

McKinsey & Company

reports that social technologies
could unlock as much as
$900 billion$1.3 trillion in
annual value for enterprises
around the world.1
SM

SEE INFOGRAPHICS

According to a McKinsey & Company report, 70%

of the 4,200+ companies surveyed use social
technologies. There are still businesses that adopt
a social platform and then just sit back to wait for
the results to come rolling in. This if you build it,
they will come mentality isnt reality and, thankfully
for everyone, the age where this misconception
thrives is quickly coming to an end. Companies must
understand the cultural, technological and social
changes required to integrate the right platforms into
the organization, all while maintaining clear line of
sight into the ultimate business goals.
In recent years, Jive witnessed an evolution in the
conversation around crowdsourcing and social
technology adoption. Once a conversation driven by
software features and checkbox comparisons, we now
see a growing focus on teams using social platforms
to deliver real business value. In part, this shift in the
conversation is driven by two factors:

Factor 1: Companies have moved beyond the

hype of social business and are now applying these
technologies to increase their top line and/or lower
their costs in these four ways:
1. Remove hard dollars they can spend elsewhere.
2. Increase employee productivity which can be
repurposed in other ways.
3. Speed product time-to-market to better seize
opportunities and respond to customer needs.
4. Improve the quality of those results to improve
overall business performance.

Factor 2: Social technology value has now been

extensively proven as an across-the-enterprise
solution, rather than just departmental.
As these success stories grow, understanding of the
value of social technologies has also grown. That
maturity and clarity translate directly to evolved
market conversation and will have a resounding impact
on social business technology decisions.

CHAPTER 1

social technology means business.

THE VALUE OF

SOCIAL TECHNOLOGY1

70

CROWDSOURCING2
REVENUE GROWTH

of companies use
social technologies.
Of those companies:

25

Report improved
knowledge worker
productivity
Report improved
collaboration &
communication

65

90

Report business
value from their
investment in social
technologies

2010

215M
376M

2011

Network
with others

Work more
effectively

TOP 5 REASONS PEOPLE ENGAGE

IN SOCIAL TECHNOLOGY AT WORK3
Improve
personal
reputation

4
Feel more
connected

3
Voice

%
75
Growth

141M

2009

opinions

CHAPTER 2

The Consumerization of IT
By The Plantronics Developer Connection

Technology is accelerating at a rapid pace and bringing

the workplace along with it. Todays workforce
looksand collaboratesvery differently than it did
even three years ago. Were trading in our cubicles for
coworking spaces, file cabinets for the cloud and fax
machines for mobile apps. We are now working more
from home. Were communicating via instant message
and meeting remotely over online video. We click a
button, and were there. We are rapidly arriving in the
next era of work, where the workforce defines the
workplace, consumers drive business decisions and
brand loyalty rules them all.
As our technology choices grow, workers are
developing strong preferences around technology.
These preferences and brand loyalties translate
to workers bringing their personal devices
into the workplace, thereby creating the new
consumerization of IT.
This trend now stands the conventional corporate
information technology department on its head
as workers rely on their consumer technology
preferences more and more to get their jobs done.
Workers now bring their own devices to work, and
IT integrates the employee-owned technology into
existing business systems. This trend has become so
widespread that it spawned its own acronym, the BYOD
(Bring Your Own Device) movement.
In the BYOD world, technology serves the needs
of employees firstand the business second. This
extremely popular trend has completely infiltrated
business today, blurring the lines between personal
6

and work technology. In fact, according to a recent

Forrester Research survey, over 60% of devices
reported by knowledge workers are used for both work
and personal purposes.4
It turns out that having employees bring their
own devices to work is not a bad thing. After more
than 10 years as a trend, the consumerization of
IT movement is paying off for both workers and
businesses in big ways.5

According to a recent IDC

market study6:
Self-provisioning of mobile devices allows IT to
keep up with changes and deliver solutions that
would be financially and operationally impossible
with corporate devices.

This new work paradigm can

be especially challenging when
workers technology needs are
lumped into the old-school
thinking of yesterdays IT.
SEE INFOGRAPHICS

and office. BYOD policies and productivity-enhancing

apps have been proven to create net worker efficiency
gains and improved employee satisfaction.7
BYOD is rapidly being adopted not only for the above
reasons, but also because of the new demands which
have been put on the modern worker.

Mobile applications and employee-liable devices

reduce the demand for laptops, saving companies
significant hardware and support costs.

Working in a remote office, traveling for business and

telecommuting all present unique challenges for todays
workforce, and these situations demand
unique and flexible solutions.

IT is perceived as more progressive and a

contributor to business innovation because
employees have more freedom and satisfaction
with self-provisioned devices.

Without ways to connect outside the office walls,

such as remote access, conferencing and mobile
connectivity, todays workers are finding they just
cant get their jobs done.

While these results are significant, the real reason

that businesses have been so quick to adopt BYOD
programs is the benefit seen in worker productivity. By
giving employees the power to choose their preferred
technologies, companies empower workers to find
solutions that work for their unique needs and provide
them with a consistent user experience between home

With real-time, near-time and even off-network

connectivity available in a BYOD world, employees are
empowered to work how, when and where they want.
And with the ability to share, edit, contribute, iterate and
commentanytime, anywhere and on any device
collaboration becomes more than just an overused
buzzword. Now, collaboration really means business.

CHAPTER 2

GONE ARE THE DAYS OF BEING FORCED TO USE

COMPANY-ISSUED TECHNOLOGY.
BYOD IS GROWING RAPIDLY8
ENTERPRISE PENETRATION

COULD BRING YOUR OWN APPLICATION

(BYOA) BE RIGHT BEHIND?

HOW DO ENTERPRISES
SUPPORT BYOD?14

ANNUAL APP DOWNLOADS

2011 40%

2015 98B

2010 30

2011 8.2B

2000 10

2008 300M

11

50

10

44%

32

37%

25

10,000 apps in the Apple App Store

in 2008.12 More than 1.5 million
apps in the Apple iTunes, App Store
and Google Play in 201212,13

SM

SM

POTENTIAL BUSINESS BENEFITS

Cost savings
Customer care
Employee satisfaction
Relationship building
Productivity

Support
employeeowned
smartphones

Support
employeeowned
tablets

Support
employeeowned
laptops

CHAPTER 3

Mobility & the

Mobile Worker
By San Sharma, Editor, WorkSnug

The mobile workers

answer to the
face-to-face
conundrum is
virtual meetings
via video and voice
conferencing.
SEE INFOGRAPHICS

Mobile working is changing the way we think about

collaborationour tools and techniques, our
expectations and our limits.
The proliferation of smartphones and tablets in the
workplace empower employees to work anytime,
anywhere. For the first time, its possible for workers
outside of the typical mobile teams (like sales teams) to
work on the move, at home and outside of office hours.
There are benefits to allowing this.
In a business climate where companies cant always
offer financial incentives, mobile and flexible working
increases employee satisfaction and retention.
According to a survey by Harris Interactive, 17% of
respondents said that they would forego a salary
increase for the ability to telecommute.15 Mobile
working employees are happier and less likely to quit.16

Theyre more productive, too17.

54% of surveyed office workers believe they
would be somewhat more productive when
telecommuting.
32% said they would be even more or much more
productive telecommuting.
For businesses, offering mobile and flexible work
options also enables companies to recruit further
afield and favor skills over geography. But geography
presents a challenge to collaborationand how we

stand up to that challenge is revolutionizing how we

collaborate in business.
When its difficult to collaborate with teams on
different floors, how can we collaborate in different
cities or on different continents?
For a start, old ways of collaborating are on the way out:
email, conference rooms and long meetings are being
replaced by smarter, more social and more productive
platforms for collaboration.
Business traditionalists will argue that you cant beat
face-to-face for collaboration, and while there are
benefits in spending time together in person, it can also
lead to information overload for employees, such as
interruptions, office politics, unnecessary meetings, etc.
By 2013, 90% of all network traffic will be video. Already,
50% of mobile traffic is video, and this is set to increase
as video conferencing technology improves on mobile
devices.14 Real-time, video-enabled communication is
vital for business collaboration of the futureespecially
for mobile workers.
Video-enabled conferencing provides emotional clues
and context that are sometimes lost in a mobile working
environment. This real-time collaboration fosters
better mobile worker productivity, improved employee
satisfaction and elevated work qualityanytime,
anywhere and on any device.

CHAPTER 3

TECHNOLOGY POWERS THE MOBILE WORKER.

17

MOBILE IS THE FASTEST GROWING

TECHNOLOGY TREND. EVER.19

% Of workers say they would forego a salary

increase for the ability to telecommute15

ADOPTION OF MOBILE TECHNOLOGY

IN THE LAST DECADE HAS BEEN

67%

2X FASTER THAN
1990s INTERNET ADOPTION,
3X
FASTER
THAN
2000s SOCIAL NETWORKING ADOPTION

B
3
.
B
1 1

AND 10X FASTER THAN

1980s PC ADOPTION

Say teleworking
improves work quality17

Cost savings
Customer care

Employee satisfaction
Productivity

Say teleworking
improves productivity17

2005
2010
2015

3.5

AVG. NUMBER
OF DEVICES20

600M

MOBILES POTENTIAL BUSINESS BENEFITS

69%

PER WORKER

MOBILE WORKERS

WORLDWIDE20
64% Use a tablet device

CHAPTER 4

Social Media & the New

Brand Advocates
By Michelle Heathers, Director of Community Management, BrandGlue
Businesses are officially social: 79% of companies today
are using or planning to use social media.21 They work
hard to gain fans and followers, produce content that
keeps them engaged and hope the customer aquisition
and retention models make social media a great
marketing outlet.

What is social media?

The resounding public view is that social media means
popular social networking sites, such as Twitter,
Facebook and LinkedIn. Social media, however, is so
much moreespecially when it comes to the future of
business collaboration.
It is a marketers dream to spend dollars to reach new
people, successfully sell to them and then have those
new customers sell your products to others. Social media
plays a huge part in this type of brand collaboration, and
success lies in an untapped market: your own employees.
PGi and Jive Software, both thought leaders in this eBook,
are perfect examples of the true meaning of social media
for businesses. Utilizing Jives social business software,
PGi developed a single, cohesive corporate identity
across 25 countries and five continents through the
innovative use of internal social media.22
By sharing product innovations, project updates
and even personal stories on internal forums, blogs,
videos, pictures and social updates, PGi harnessed the
power of social media internally to create a new era of
employees: brand advocates.

10

The power of employee social

engagement
The biggest overlooked opportunity for brand advocates
is right in front of a companys nose. Employees know
the benefits of a product intimately and can promote it
well. So why dont we see more employees touting their
companys wares? Why do businesses overlook social
media as a tool to collaborate and market themselves via
their employees? Successful businesses are proving that
collaboration is going socialinside and out.
Externally, IBM is an example of a company that has
implemented public brand advocacy very successfully.
They give their image and branding over to their
employees. There are 200,000 IBM employees on
LinkedIn and over 50,000 in alumni networks on
Facebook and LinkedIn. They have an intensive employee
blogging network, with 17,000 internal blogs and
thousands of external ones. This type of social media
collaboration contributed to IBMs amazing growth in
2008, when the company claimed $100 billion in total
revenue with a 44.1% gross profit margin.23 Talk about
social media collaboration success! IBM has equipped
their employees to be their brand advocates in ways
many businesses only dream about.
Make that dream a reality at your own company. Get
employees involved as brand advocates by creating
a system so they can easily keep spreading the word,
within your company and to the world. Implement
internal and external programs, create social media
guidelines, train your brand advocates and then let them
loose. PGi and IBM did, and the resultsinside and out
have been amazing.

Social collaboration
finds its power when
businesses transform
fans and followers into
brand advocates.
SEE INFOGRAPHICS

Enterprises are embracing the power of social media.

FROM BLOCKING...

TO BUILDING

In the past, enterprises routinely

blocked external social media sites.

More recently, enterprises are embracing

social media as a way to grow business.

95%
100

77%

76%

82%

75

50%
33%

50

20%
25

200924

11

201125

25
2014
*projected

Of buyers
use social
media to
engage new
vendors26

Of buyers are
more likely to
buy when a
CEO uses
social media26

Of employees
say they trust
their company
more when
the C-level
communicates
via social media26

Of buyers
believe C-level
social
engagement
improves a
brands image26

CHAPTER 4

SECTION
CHAPTER
HEADER
4

Social employees amplify the voice of businesses.

27

12

Brand loyalty
Employee satisfaction
Ideation
Marketing/Advertising

Productivity
Public relations
Relationship building

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THE NUMBER OF SOCIAL MEDIA ASSETS

USED BY THE AVERAGE ENTERPRISE.27

25
ONLY

of businesses offer
social media training.27
Learn more about social media guidelines
and how to ignite employees for better social
collaboration and brand awareness.

CHAPTER 5

Businesses have the potential

to thrive in this new, globally
connected environment as the
costs (and subsequently, the risks)
of entering into new and emerging
markets steadily decrease.
SEE INFOGRAPHICS

The Globalization
of Business

By Jonathan Farrington, Managing Partner, Jonathan Farrington & Associates

One of the most profound effects of the Internet age is

the shrinking of our planet. Advances in computing,
Internet connectivity and mobile technology
bring people together in ways we never could have
imagined. A colleague, friend, business prospect or
complete stranger is never more than a click away. This
globalization of business and, at a more basic level,
human connections changes everything.
The possibilities presented by the instant and global
exchange of information ushered in a new era of global
trade, an era where the most sought-after commodity
is knowledge.24 Companies have unprecedented
access to talented minds across the globe, completely
changing the face of how businesses recruit and
nurture knowledge workers.29
The old way of doing business doesnt exist, and
those who cling to the past soon find themselves
out of business.
With the intensely competitive world economy and
recent global financial meltdown, businesses and
individual contributors have been challenged to adapt
to a new set of rulesor face utter failure.
These new rules are striking in contrast to the old.
Instead of hierarchical, stifling management structures,
global businesses transition to a labor force with
newfound freedom to set its own pace, with flexible
work arrangements, new wage options, incentives and

13

even ownership paths.30 These new standards mark a

vital shift in business, where individual contributions to
the whole are the true power behind the globalization
of businessnot just trade routes and supply chains.
This revolutionary, people-driven business model is a
primary driver toward the future of collaboration.
As companies tap into global talent pools, expand
supply chains or reach into entirely new customer
bases, individuals and businesses of all sizes and
scales now play in the global economy.31 The keys to
actualizing competitive superiority in this new global
market lie in nurturing talented people and connecting
those minds across the globe.
Today, every human resource in every country
must interconnect and collaborate for the overall
success of a global organization. The BYOD and
BYOA phenomena, the consumerization of IT
and the ubiquity of social media make this global
collaboration possible. Technology enables the global
workforce to collaborate in real time, facilitating nearimmediate reactions to changes in the world market
and reducing time-to-market, lowering costs and
enhancing worker productivity.
The business value for companies, whether derived
from acquiring the best talent regardless of geography
or capitalizing on new and untapped foreign markets, is
potentially unmatched.

CHAPTER 5

the world is shrinking.

32

WHICH COUNTRIES ARE THE MOST GLOBALLY CONNECTED?32

The KOF Index shows us how interconnected our

world is, measuring the percentage of political,
economic and social reliance that individual
countries have with other nations.

Belgium leads the KOF Index of Globalization at 93% political,

economic and social interconnectivity with other countries.
Afghanistan is the least reliant on other nations at only 31%.

100

82%

United Kingdom
75

93%

62%

58%

Belgium

47

77%

Greece

50

31%

Afghanistan

80% United States

25

60% Mexico
0

1990

2000

2009

POTENTIAL BUSINESS BENEFITS

OF SOCIAL COLLABORATION

14

Brand loyalty
Competitive advantage
Relationship building

Customer care
Employee satisfaction
Talent acquisition

56%

China

88% France

69%
Pakistan 52%

Japan

Cuba 51%

India 51%

61% Saudi Arabia

Kenya 48%

Singapore 84%

Brazil 59%
Australia 81%
South Africa

66%

CONCLUSION

The Future of Business

CollaborationToday
& Tomorrow
By Boland T. Jones, Founder and CEO, PGi

Business today is more global and connected than

ever before. Over the past decade, the near-universal
adoption of broadband Internet and mobile computing
technologies have created a global marketplace for
goods and services.33
The growing world market is driving intense
competition among businesses of all sizes, threatening
geographically insulated companies and compelling
businesses to evolve or face extinction. Companies are
searching for new ways to accelerate innovation and
improve their daily business processes to
succeed tomorrow.

to lay a solid foundation for

the future, Businesses are
increasingly turning to their
greatest asset: their people.
Companies are working to unlock and harness the
collective intelligence of their global employees
especially todays 600 million global knowledge
workers, an emerging labor force that is projected to
grow to over 865 million by 2016.34
With the growing size and importance of these techsavvy workers, whose main capital is knowledge, the
future of business shifts towards employees who think
for a livingsoftware engineers, lawyers, scientists,

15

marketers, architects, writers and the likeeach with

different needs that do not conform to traditional
office walls, factory floors or a 9-to-5 workday.
This expanding labor force demands innovative new
ways to stay connected and get work done from
wherever they are. With knowledge as their core
product, collaboration has never been more vital.
Forward-thinking companies are preparing themselves
for the future business landscape, beginning with the
trends outlined in this eBookcrowdsourcing, BYOD,
mobility, social media and globalization.
By driving these trendsand the accompanying
mindsetsinto the enterprise from the employee level
now, companies are not only realizing the immediate
business benefits of improved productivity, but
also cost savings, customer satisfaction and talent
acquisition. These businesses are also setting the stage
for creating a powerful value for global organizations
tomorrow: social brand advocacy, market growth,
reduced time-to-market, global ideation, crowdsourced
innovations, competitive advantage and more.
The future belongs to todays trends, and businesses
striving for long-term market success are embracing
these technologies, implementing smart employeeadvocate policies and driving corporate culture toward
the future of simple, personal and mobile collaboration.

By expanding our corporate

focus beyond the bottom line
and enabling processes and
technologies that foster true,
human connections across the
globe, the future of business
collaboration is bright indeed.

CONCLUSION

Human resources are the most valuable

asset in global business. Why?
$300 billion
The cost of lost productivity due to
employee disengagement in the U.S. alone35

3.9X
Earnings per share (EPS) growth rate of
global companies with highly engaged
and connected employees35

50%
Percentage of productivity gains from
the happiest employees36

16

Spark the future of collaboration in

your company.
Embrace crowdsourcingwith employees and
consumers

+ Unlock the power of the next big thing with

communities and online programs that facilitate
employee and crowd ideation.

Facilitate smart BYOD and BYOA practices

+ Consumerization of IT is powerful for both employee

productivity and reduced IT costs.

Enable mobility for workers and customers

+ Your employees and customers are mobile consumers.

Implement business technologies that work the way
they do: anytime, anywhere and on any device.

Foster authentic social conversationsinternally and

externally

+ Social media benefits your entire organization, from

employee morale to brand loyalty. Implement training
and guidelines to empower your business.

Connect globally in personal, meaningful ways

+ Today, people connect everywhere using technology.

Use those global connections for faster time-tomarket, employee satisfaction and market growth.

Potential Business Benefits

a Advocacy

a Employee satisfaction

a Relationship building

a Brand loyalty

a Ideation

a Talent acquisition

a Competitive advantage

a Marketing/Advertising

a Cost savings

a Productivity

a Shortened time-tomarket

a Customer care

a Public relations

ABOUT THE AUTHORS

Jonathan Farrington

San Sharma

Jonathan Farrington is a globally recognized business coach, mentor, author and sales thought
leader. He is the Managing Partner at Jonathan Farrington & Associates and CEO of Top Sales
Associates based in London and Paris.

San Sharma is a writer and marketer for tech and business products and publications,
including WorkSnug. He is editor of its blog, Mobilizera guide to mobile working in the
modern enterprise.

Michelle Heathers

Melanie Turek

Michelle Heathers is BrandGlues Content Queen. She is the funnel through which all content is
pushed out into social streams. As Director of Community Management, she maintains a close
relationship with BrandGlue clients.

Melanie Turek is a Principal Analyst at Frost & Sullivan. She is a renowned expert in unified
communications, collaboration, social networking and content-management technologies
in the enterprise. For 15 years, Melanie has worked closely with hundreds of vendors and
senior IT executives across a range of industries to track and capture the changes and
growth in the fast-moving unified communications market.

Boland T. Jones
In the mid-1980s, Boland T. Jones started his first companyAmerican Network Exchange
which provided the first alternatives to the AT&T operator service. Boland foresaw a future
in business communications applications and founded PGi in 1991. Believing in the power of
innovation to make life easier, Boland stands by the value of dreaming big ideas into realities
that shape the future and help companies do better business. He was recently awarded the 2012
Executive of the Year award by both the Stevie and Best in Biz awards, and he currently lives in
Atlanta with his wife and three children. He is an avid supporter of a variety of charitable efforts.

Christopher Morace
As Chief Strategy Officer, Chris Morace is responsible for turning Jives vision for Social
Business into tightly aligned execution across departments. Additionally, he leads Jives
thought leadership platform, analyst relations and partner ecosystem.

DISCLAIMER
PGi, BrandGlue, Jive Software, Plantronics, Jonathan Farrington & Associates and WorkSnug make no representation or warranties with respect to the accuracy or completeness of the contents of this eBook. PGi, BrandGlue,
Plantronics, Jive Software, Jonathan Farrington & Associates and WorkSnug specifically disclaim any and all express or implied warranties, including without limitation, warranties of merchantability, non-infringement, or
fitness for any particular purpose relating to the contents of this eBook. PGi, BrandGlue, Plantronics, Jive Software, Jonathan Farrington & Associates and WorkSnug shall in no event be liable for any loss of profits or any other
commercial damages, including but not limited to special, indirect, incidental, consequential, or other damages relating to the contents of this eBook or any reliance on the contents of this eBook.
Apple and iTunes are registered trademarks of Apple, Inc., registered in the U.S. and other countries.

17

Plantronics Developer Connection

The Plantronics Developer Connection (PDC) is a community built around the Contextually
Aware headset and the Spokes SDK. With the Spokes Software Development Kit, Plantronics
opens a door to developers to allow our headsets to be integrated with 3rd party developers
apps and services. Plantronics headsets do more than transit and receive audio as they use
Contextual Intelligence to deliver a better user experience that is unique in the industry. To
find out more, go to developer.plantronics.com.

SPONSORED BY
BrandGlue is a social media marketing agency that pioneered NFO (Newsfeed
Optimization), helping fan pages rank higher in the Facebook algorithm. They
manage social platforms for big brands, including Facebook, Twitter, LinkedIn,
Google+ and Pinterest. Clients: YouTube, Microsoft, Intel, Washington Redskins
and Mint.com.
@glue
facebook.com/BrandGlue
BrandGlue.com

Frost & Sullivan, the Growth Partnership Company, works in collaboration

with clients to leverage visionary innovation that addresses the global
challenges and related growth opportunities that will make or break todays
market participants. For more than 50 years, we have been developing growth
strategies for the global 1000, emerging businesses, the public sector and the
investment community.
@Frost_Sullivan
facebook.com/FrostandSullivan
Frost.com

Jive Software is the worlds leader in social business, bringing social technology
innovations to enterprises securely and at scale, changing the way work gets
done. The platform combines the power of big data, enterprise integrations
and social collaboration technologies. Millions of people at the worlds largest
companies are using Jive-powered networks internally and externally to
transform their businesses.
@JiveSoftware
facebook.com/fans.of.jive
JiveSoftware.com

18

Jonathan Farrington & Associates is a genuinely global consulting company,

delivering leading-edge sales team development solutions to all six continents
via a team of top sales experts and a network of global partners. Our primary
objective from day one has been to redefine the parameters governing
organizational growth and work with our clients to develop commercial
excellence.
@JFAssocs
jonathanfarrington.com

PGi has been a global leader in virtual meetings for over 20 years. PGis cloud-based
solutions deliver multi-point, real-time virtual collaboration using video, voice and
file sharing technologies. PGi solutions are available via desktops, tablets or mobile
devices, helping businesses worldwide be more productive, mobile and green. PGi
has a global presence in 25 countries and an established base of more than 35,000
enterprise customers, including 75% of the Fortune 100. In the last five years,
PGi has hosted nearly one billion people from 137 countries in over 200 million
meetings. For more information, visit PGi at www.pgi.com.
@PGi
facebook.com/PGiFans
PGi.com

Plantronics is a global leader in audio communications for businesses and

consumers. We have pioneered new trends in audio technology for 50 years,
creating innovative products that allow people to simply communicate.
From unified communication solutions to Bluetooth headsets, we deliver
uncompromising quality, an ideal experience and extraordinary service.
Plantronics is used by every company in the Fortune 100, as well as 911 dispatch,
air traffic control and the New York Stock Exchange.
@Plantronics
facebook.com/Plantronics
Plantronics.com

WorkSnug is a mobile app and website that connects mobile workers to laptopfriendly places around the world.
@WorkSnug
facebook.com/WorkSnug
WorkSnug.com

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