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Universidad Politécnica de Cuencamé: "Forjando El Futuro de Nuestra Región"

The document summarizes a company called "HANDMADE VANITIES" which produces handmade jewelry. The company's mission is to produce and commercialize handmade jewelry for women of all ages. The company's vision is to be a solid, competitive company that can embrace both national and international markets by satisfying customer needs with quality products. The company uses natural materials like quartz, feathers, seeds and bamboo to produce necklaces, earrings, bracelets and rings. It advertises through television, internet and newspapers. The summary outlines the company's strengths, weaknesses and opportunities for growth in the market.

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0% found this document useful (0 votes)
55 views6 pages

Universidad Politécnica de Cuencamé: "Forjando El Futuro de Nuestra Región"

The document summarizes a company called "HANDMADE VANITIES" which produces handmade jewelry. The company's mission is to produce and commercialize handmade jewelry for women of all ages. The company's vision is to be a solid, competitive company that can embrace both national and international markets by satisfying customer needs with quality products. The company uses natural materials like quartz, feathers, seeds and bamboo to produce necklaces, earrings, bracelets and rings. It advertises through television, internet and newspapers. The summary outlines the company's strengths, weaknesses and opportunities for growth in the market.

Uploaded by

Ana López
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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UNIVERSIDAD POLITCNICA DE CUENCAM

Forjando el Futuro de Nuestra Regin

ENGLISH VII.
Group: 7 A
Licenciatura en Administracin y Gestin de Pequeas y Medianas Empresas.

Teacher: Rodolfo Gonzales Torres.

Unidad 4 (Taking care of business).

Evidence 2:

Summary of the company HANDA VANITIES.

Student:
Rosa Guadalupe Morales Torres. (10120001)

Cuencam, Durango, December 7 of 2015.

SUMMARY
INTRODUCTION:
In the present project we are talk about of the company of name HANDMADE
VANITIES because this is one company dedicate to the production of pieces of
jewellery for women of all the ages, does the women see more attractive, for this
reason our we will serve and satisfy a greater number of women every day offering the
best shopping experience in articles of this style.
For this reason the next information presented aspects very important for your creation
and evolution in the marketing.

DEVELOPMENT:
The companies is a principal source of economy in the world and for the reason fell new
companies as example it is show the hadmany vanities dedicated at the production and
commercialization of handmade .
The mission of this company is:

The company HANDMADE VANITIES to dedicate to the elaboration and


commercialization of jewellery of handmade type, which put on to disposition of
the society in general without distinction some, offering this way an opportune
attention to our clients.

The vision of this company is:

To be a solid, competitive company, being able to embrace the national and


international market with our products, since they are directed to the society in
general, and our best presentation letter is the quality, guarantee and benefits
that we give to our clients, satisfying its necessities.

The mission and vision is a principal quality in the company HANDMADE VANITIES
because this focused in satisfy the client's necessities.

The model and identification of the product

For the Design and jewellery production we will use the following materials:
quartz, feathers and other attractive materials.

Natural materials as seeds of different Fruits and plants, as the Bamboo and
other materials.

Our briefcase includes necklaces, earrings and bracelets which we will work
them in different materials.

All our pieces are made by hand with matter it prevails of the highest and
excellent quality.

The price of this company are:

Group of Earrings, necklace and ring.$7.00

Earrings$2.00

Necklaces$3.00

Rings$2.00

Bracelets.$ 2.00

The Price is different according to the matter it prevails used.


The product is most important in the company because is a principal element for the
offering the products.
The product will be given in:

Cardboard boxes in recycled paper

Plastic tapes

In which will consist the code of bars of each article.

The resources are:

Technician. - The company Handmade Vanities, it has a great program


technician, since it is putting it into practice in different moments.

Technological. - Our company, doesn't have great technology, since it is


producing articles of handmade type, in a manual way.

Professional. - All the people that we plan to work in the company, are aware that
we don't have the enough knowledge in what is handmade jewellery, but we are
willing to learn.

Our products are focus for this clients:

The clients or possible clients of our company, will be sensitive before the prices
of our producers, since it is not only, but we can affirm that it is of great quality
and exclusive, since we have decided to elaborate a product that is attractive and
to each client's pleasure.
The suppliers are:

As company that is devoted to the elaboration and jewellery commercialization,


we become before our clients, suppliers of the product already before mentioned,
the main objective is the elaboration and jewellery commercialization, having as
end to obtain earnings as well as the one of expanding our non-alone market at
national level but also in an international way.
The suppliers is a element principal in the company because They have the

best raw material for products.


PUBLICITY
Is a element important for this company because products are made available through
different media television, internet, newspaper, etc.

We will use like half of publicity the internet and the television.

And the company the principal internal factors are:

STRENGTHS:
Acceptance of the society for low costs.
I work planned.
Easiness to adapt to the change.
Good handling of the resources.

WEAKNESSES:
There is not plan for the covering in other
places of the country.
Competitiveness in the market.
Economic uncertainty and indebtedness.

In the same way the company has very External Quality Important factors to be taken
into account as they are:

OPPORTUNITIES
To generate employment.
Agreement among companies.

Corruption.
There is not incentive of growth on the

Growth and profitability.


Position inside the international market.

part of the Government.


Few investments
The creation of products substitutes.

CONCLUTION:

THREATS

This PyME have one administration very important in all aspects, for example in the
various designs are with different models that permit satisfy the law of the offer and the
demand.
For this reason we have created this company dedicate to satisfy their clients.
The company when having an administration motivational, had been able to incentive
the workers to act in an effective way and efficiently committing to 100% with the
organization to contribute with the achievement of the objectives, and this way to obtain
an excellent administration for the good acting of the company.

BIBLIOGRAFA:
Barranco, M. (30 de Noviembre de 2015). Mariana Barranco. Obtenido de
www.marianabarranco.com

JANDS. (30 de Noviembre de 2015). JANDS. Obtenido de www.jands.mx

Oaxaca., A. d. (30 de Noviembre de 2015). Artesanias de Oaxaca. Obtenido de


www.aretsaniasdeoaxaca.com

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