Most companies depend on natural resources and their activities can
significantly impact the environment. Hence WWF works with
companies to:
help them change the way they do business
reduce their environmental footprint
encourage change and innovative solutions
WWF does so by:
Engaging companies through partnerships
Working with companies and their supply chains to transform
markets of key global commodities
Promoting
environmental
awareness
and
responsible
environmental practice among the stakeholders
For instance, WWF engages the forest related industry through its
Global Forest & Trade Network (GFTN), comprising more than 260
companies, and manages approximately 21.1 million hectares of
credibly certified forests and 5.1 million hectares in progress to
certification. GFTN is responsible for 14% of the global total of the
Forest Stewardship Council (FSC) certified forest area and sells $64
billion in forest product annually - an estimated 18% of the global total
of forest products traded per year. GFTN was established to aid
corporations in implementing responsible forest management and
sourcing forest products from responsibly managed forests
o Public Sector
WWF focuses on firming ties with partners including national
governments and regional bodies responsible for integrating
environment in national and regional development priorities, as well as
bilateral, regional and multilateral International Financial Institutions
providing financing for these endeavors. WWF helps ensure that such
organizations prioritize conservation in both policy and in practice.
One successful instance involves the Russian government acting to
protect critically endangered whales. Companies seeking oil extraction
rights to a newly available concession off Russias Sakhalin Island will
not be permitted to conduct activities while Western gray whales are
present. The seasonal restriction, imposed by the Russian government,
requires developers to carry out activities only from late November to
late May, when the whales are away from their summer feeding
grounds around the island.
Challenges and Recommendations
Political
a) While WWF aims to be non-party political, it faces criticisms for receiving
a significant percentage of its funding from government sources (17%) and