GAYLE BONO
gayle.bono@.utexas.edu, 713-851-5946
EDUCATION
The University of Texas at Austin, McCombs School of Business, GPA: 3.53
May 2017
B.B.A. Marketing
University of New Haven, Barcelona, Spain, Business & European Studies (4 courses)
January May 2016
Universitat Pompeu Fabra, Barcelona, Spain, (1 course)
January May 2016
PROFESSIONAL EXPERIENCE
Allied Integrated Marketing, Houston, TX, Publicity & Promotions Intern
May August 2016
Developed promotional strategies and social media plans for new films and live streaming events
in the Houston market
Determined target demographics, conducted market research, and selected events to attend to
promote clients
Built awareness and buzz for film screenings, interviewed attendees to get feedback, generated
summary reports
Created visuals and compelling content for Instagram, initiated social media games and contests
to engage audiences
Fundify, LLC, Austin, TX, Marketing Intern
June August 2015
Only marketing intern hired for start-up that created platform for connecting start-ups with
investors and advisors
Researched and analyzed 15+ competitors in the market to create a unique social media strategy
for the company
Developed social media content calendar, developed daily content, executed posts on LinkedIn,
FB and Twitter
Developed online sales funnel flowcharts, determined touch points, and created email content to
further the conversations between investors and entrepreneurs
Nordstrom, Houston, TX, Visual Design & Sales Associate
July August 2014
Maximized sales opportunities for lingerie and active wear by creating visual appealing displays,
changed frequently
Communicated honestly and made recommendations regarding merchandise style and fit to build
clients confidence
Successfully worked with team of 4-5 to create best in class customer experience based on client
feedback and goals
Langford Market, Houston, TX, Sales Associate
June July 2014
Listened well to interpret customer preferences to ensure purchases matched their needs
Established meaningful relationships with customers in order to strengthen Langford Market brand
and reputation
Consistently achieved daily sales goals set by store manager, worked collaboratively on a sales
team of 3-4 people
Abientot, Houston, TX, Sales Associate
June August 2013
Designed visual displays for mannequins and tables to creatively showcase the stores unique
merchandise
Trusted to create purchase orders and process sales transactions including cash, credit card, and
personal checks
Made product and gift recommendations based on the customers style, budget and needs
LEADERSHIP ACTIVITIES
BBA Womens Council, Active Member
September 2015 December 2015
Engaged in learning opportunities with speakers that focused on work-style, effective communication,
and advocacy
Collaborated with a personal mentor throughout the semester to gain insight and advice on different
career paths
Chi Omega Sorority, Active Member
August 2013 Present
Promote Make-A-Wish Foundation fundraiser utilizing social media to raise awareness for event, funds,
and attendees
Organized four pledge class networking dinners for 40+ young women to share experiences and grow
in friendship
SKILLS
Technical: MS Office (extensive use), Hootsuite, Photoshop
Business: Marketing, Sales, Social Media Marketing, Client Service, Account Management, Promotions,
Content Creation
Personal Interests: Entertainment, Food, Fashion (styling), Pro Sports Fan, Music (current), World
Travel
Work Eligibility: Eligible to work in the U.S., with no restriction
