Globe Telecom

Globe is a telecom company. They connect people by providing broadband and fixed line
services. For many years, they were focused on achieving their goal to beat their competition
and become number one. They are now the number brand in the market and their revenues and
market share are at their highest point ever. From being a challenger, Globe is now recognized as
the leader in the telecom industry. Now that the company has won the battle, they need a new
purpose a bigger purpose that is infinite and goes beyond.
VISION
We see a Philippines where families dreams come true, businesses flourish, and the nation is
admired.
The Philippines is a country full of potentials, but also full of problems and needs that the
company can help solve. Only half of the Filipinos have access to the internet. Only 1 out of 10
Filipino homes have broadband at homes. Globe believes that it is not just about access but also
the number of issues that can be solved by connecting Filipinos to the internet. Only 1 out of 4
Filipinos have access to financial institutions. Only 1 out of 5 Filipinos graduate from high
school. There are only 5 doctors for every 10,000 Filipinos. Globe believes that more than any
Filipino company, they have the power to truly make a difference and improve the lives of many
Filipinos. Filipinos do not have a lot of choices. Many do not have the opportunities to uplift
their lives. And even if the internet is being revolutionized around the world, many are still not
able to enjoy the fruits of this technology. Globes vision is inspired by these things. Globes
culture is always to impact the world, not just the globe around the company. Globe doesnt only
look forward to improving the company, but also to making the Philippines and the world a
better place to live in.
Globe aspires for every Filipinos to have the chance to improve their quality of life by
being connected. Globe aspires a Philippines where access to quality education, financial
services, and healthcare are now within everyones reach through the internet; where big and
small businesses have the ability to innovate and become world class. Globe aspires for the
Philippines to rise up beyond its problems and live out its potential as a strong and proud nation.
To achieve these things, the company came up with this mission:

MISSION
We create wonderful experiences for people to have choices, overcome challenges, and
discover new ways to enjoy life.
Globe believes that customers want the power of choice the power to improve their
lives. The company offers a choice to enjoy world class and affordable entertainment, the choice
to customize their prepaid plans and promos to suit their personal requirements, the choice to
bank and have financial transactions using their mobile phones, and the choice to have access to
medical services in just a few clicks. As a result, the company helps people overcome challenges
and discover new ways to enjoy life. Same as its vision, Globes mission focuses on its
customers and improving the nation more than the company itself.
PURPOSE
In everything we do, we treat people right to create a globe of good.
Globe treat people right by giving them wonderful experiences and services, by giving
them more choices and opportunities. The company believes that by treating people right, they
can also make a positive impact in the lives of their people and by doing this; they believe that
they can make the world better by creating a globe of good. Globes purpose is inspiring. It
energizes and gives work meaning. Their purpose is outward looking and bigger than the globe
and their internal ambitions. It aims to impact the greater world around the company.
CORE VALUES
We put customers first
We value people and together we make the difference
We act with integrity
We care like an owner
We keep things simple
We move fast, we are better, everyday
Globe employees put customers first. They know them deeply and treat them the way
they want to be treated. They deliver what they promise to them. They value people and together

they make the difference. Globe cares. Together with their teams, they collaborate and plan
together. They back each other up and trust each other. They act with integrity. They always do
the right thing no matter what. They say what they mean and do what they say. They care like an
owner. They think what is best for globe and their customers. When they see a problem, they fix
it and they dont waste because every peso counts. They keep things simple. They are focused
and they get rid of unnecessary steps. They move fast, they are better, everyday. They focus on
actions over words. They stay humble and hungry to improve, everyday.
As a result of living out their purpose, they believe that they continue to perpetuate the
circle of happiness; where employees feel empowered to treat people right and find meaning in
their work. As their employees treat their customers right, their customers feel happy because
they feel special and valued. As their customers feel happier, their business will naturally grow
and make their shareholders happy, too, as they feel confident and rewarded. This creates a never
ending circle of happiness for everyone. This is the Globe story. It begins with Globes vision of
a Philippines where families dream come true, businesses flourish, and the nation is admired. It
defines their mission to create wonderful experiences for people to have choices, overcome
challenges, and discover new ways to enjoy life. And it explains their purpose which is to treat
people right to create a globe of good.
Being part of Globe Telecom, people must recognize that they have the responsibility to
treat people right and create a globe of good. This is Globes passion. They desire to contribute
and be part of something bigger, something meaningful, and something that will make a
difference in the country and in its people. Its about Globes purpose and it starts with its
employees. Globe encourages their employees to find their own personal purpose and how it
connects with the companys purpose because Globe believes that a truly purpose driven
company is lead by purpose driven people.

Globe Telecom has for its Corporate Social Responsibility the Build a Better Philippines:
A Strong, Resilient Nation for Every Filipino.
Project Wonderful
Project Wonderful was established after Super Typhoon Haiyan (Local Name: Yolanda)
struck the Philippines. It is the companys holistic response to nation-building that aims to
provide long-term impact to typhoon-devastated areas through three pillars: shelter for the
homeless, education for school children, and livelihood opportunities. They have done this in
collaboration with various humanitarian organizations using funds from individual and corporate
donors both from local and international.
Project Wonderful is underpinned by values of volunteerism, hope, perseverance, and the
belief that even in the toughest of times, Filipinos can rely on each other and collectively rise
above challenges. Filipinos and people from all over the world volunteered time and resources to
help the typhoon victims get back on their feet again.
With Project Wonderful, the company helped bring its vision of a wonderful Philippines
closer to reality. They did so through their own network of partners and stakeholders, mostly
international brands working together to elevate their culture of service into something more
meaningful.
Rebuilding homes, rebuilding lives
Tattoo Broadband took the lead in rebuilding homes in the typhoon-stricken areas after
Super Typhoon Haiyan struck the Philippines. In Barangay Tambulilid, Ormoc City, Leyte,
Tattoo provided 203 houses in partnership with Gawad Kalinga to establish a Tattoo GK Village.
The company extended a P15 million grant to GK for home construction including P2.5 million
for livelihood assistance. Separately, they also provided logistical support for another partner,
Habitat for Humanity, to deliver shelter repair kits to 6,000 typhoon-affected homes in Guiuan,
Eastern Samar.
Along with 50 of their employees, Singtel and Optus also deployed 22 employee
volunteers to extend assistance to the residence of Tambulilid. In four days, they took part in
constructing houses and providing resources like buckets, wheelbarrows, and other tools. They

also provided a sewing machine to add to the community's livelihood and books for rebuilding
Tambulilid elementary school's library. An education grant was also given to deserving students
through GK's child sponsorship program.
Apart from Ormoc, Singtel also adopted a GK Village in Madridejos, Bantayan Island in
Northern Cebu. Singtel gave P2.5 million to build 20 houses through its employee donation
drive. It also donated P1.75 million to provide food and water at the height of the Haiyan relief
operations which benefited almost 9,000 people in the affected areas. In addition, Singtel
donated satellite phones as part of their communication assistance to the typhoon victims.
A wonderful future for our youth through education
Education also plays an integral role in Project Wonderful. They helped foster this by
taking an active role in rebuilding school buildings, and encouraging children to stay in school
through sports and education programs. They did these with support of Globe Prepaid, which has
education as its main advocacy pillar.
Globe created wonderful experiences for children in typhoon-stricken provinces on
mobile vans called Classroom on the Go. These are Globe Store caravans that were turned into
mobile learning centers for students while their schools were being rebuilt. The vans are
equipped with educational materials that would help students get back on track with their studies
and encourage them to stay in school. To augment the severe classroom shortage, Globe
deployed 70 tent classrooms in these areas.
Achieving lasting recovery though a sustainable livelihood
Globe helps provide long-term and sustainable support to communities through
livelihood projects. The Globe-DSWD Autoload Max (AMAX) Retailer program provides
additional income opportunities for sari-sari store owners by making them airtime load retailers.
The stores were chosen through the endorsement of the Department of Social Welfare and
Development (DSWD) under its Sustainable Livelihood Program. In all, Globe helped jumpstart
the livelihood of 880 AMAX retailers in Haiyan affected areas.

Globe invited US television actor Gabriel Macht to lend a hand in Project Wonderful. He
attended the ceremonial rebuilding of sari-sari stores that were granted AMAX prepaid load
businesses. As an international ambassador, Macht helped bring the project to a global audience.
While Project Wonderful made a huge impact in rebuilding the nation and rebuilding the
lives of millions of Filipinos, it had deep underlying benefits to the organization as a whole.
Globe provided free load credits to consumers, calamity loans to employees, and credit extension
to retailers, just to name a few. In return, this helped the Prepaid business grow its average daily
reloads by 19 percent and TM by 11 percent as of September 2014 compared to pre-Haiyan
levels, thus proving once again that positive actions indeed help create positive returns. Aside
from the business returns, Globes internal organization now has a heightened awareness of the
impact of social responsibility to its consumers. More business units within Globe are readily
adopting CSR programs to make product offerings more meaningful to its customers.
So with each house built and each life changed through Globe Telecom's innovative
solutions and its culture of service, the company helped the nation struggling to recover from a
disaster become more wonderful than ever before.
Project Wonderful is far from being complete. Globe advocates sustainable development
practices to change the country for the better, and 2014 was just the beginning.