Research Paper
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E- ISSN - 2349-6746
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COMPARATIVE STUDY OF MOBILE PHONE: NOKIA AND SAMSUNG
Dr.Suryakant Lasune
Assistant Professor,Lala Lajpatrai College of Commerce and Economics,Mahalaxmi, Mumbai.
Abstract
The cellular telephone (commonly mobile phone or cell phone or hand phone) is a long range portable
electronic device used for mobile communication. In addition to the standard voice function of a telephone,
current mobile phones can support many additional services such assessor text messaging, email, switching for
access to the Internet, &MMS for sending and receiving photos and video. Most current mobile phones connect
to a Cellular network of base stations, which is in turn interconnected to the public switched telephone
networks phones. Cellular telephone is also defined as a type of short-waveanalogor digital telecommunication
in which a subscriber has a wireless connection from a mobile telephone to a relatively nearby transmitter. The
transmitter's span of coverage is called a cell. Generally, cellular telephone service is available in urban areas
and along major highways. As the cellular telephone user moves from one cell or area of coverage to another
telephone is effectively passed on to the local cell transmitter. A cellular telephone is not be confused with a
codeless telephones. This research paper focus on the comparative study on Nokia and Samsung.
Introduction
According to prof. Philip Kotler, Marketing research is the systematic design, collection, analysis and reporting
of the data and finding relevant to specific marketing situation facing the company. Marketing is restless,
changing dynamic field. Since 1920 many important and dramatic changes have taken place in marketing,
thousands of new products including those of entries of new industries such as automobiles, electronics and
computer, textiles, walk product etc. have prepared in the market. The market orientations have changed from
production to market.
Research Objectives
The subject matter for this research Project is to study the consumer behavior towards the NOKIA & SAMSUNG
mobiles. This project consists of different objectives. They are as follows:
1. To know about the consumer preference level associated with NOKIA & SAMSUNG mobiles.
2. To find out the customer satisfaction towards NOKIA & SAMSUNG
3. To know which advertisement media puts more impact on the buying decision of customer.
Research Instrument
Questionnaire: A Questionnaire is prepared and use to collect the information. The majority of questions are
close ended. Questionnaire is distributed to people to know about their preferences, quality, demand etc. this is
one of the easiest method of collecting information.
Collection of the Information
The data collection phase of the marketing research is most expensive and most error prone process. There can be
error some respondent can give biased or dishonest answer from collection of information. The researcher
personally goes to customer to collect the reliable data. Here all knowledge of the researcher about that field
comes to test the ingenuity of the research.
Here we got the experience of working professionally and independently on the road which gives some taste of
practical marketing. We also got a lot exposure about the market. The present study undertake is descriptive in
nature and in this study questioning people with regular expertise in that are being used.
International Journal of Management and Social Science Research Review, Vol.1, Issue.6, Dec - 2014 Page 105
Research Paper
Impact Factor 0.348
IJMSRR
E- ISSN - 2349-6746
ISSN -2349-6738
Limitations of Research
Every study, no matter how well it is conducted, has some limitations. This is why it does not seem reasonable to
use the words "prove" and "disprove" with respect to research findings. It is always possible that future research
may cast doubt on the validity of any hypothesis or the conclusions from a study.
The research was subjected to following limitations,
The survey cannot be termed 100% accurate due to lack of time.
The lack of candidates of respondent towards answering the Questionnaire in few cases may have reduced
the accuracy of survey to some extent.
There is more measure to check out whether the information provided by the consumer is correct or not.
Review of Literature
Link:Smartmoney.com: Techs mart: The Bizarre World of Cellphone Makers.Motorola(NYSE:MOT)versus
Nokia(NYSE:NOK). While the Finnish phone maker has updated its handset portfolio at the high end to compete
better with Motorola's super-successful Razor phone, the refresh has been less than inspired. ..."[Nokia's] highend phones are small, but they're boxy. Motorola's high-end [models] are thin and slick." ...Motorola went for the
wow effect, creating got to-have-it phones. Now, Nokia is playing catch-up. "It all comes down to innovation and
product development," says Hoffman. "Right now, Motorola is head and shoulders above Nokia in
creating products that consumers desire. Nokia has maintained their market share, but theyre using price and
marketing dollars as the weapon." ...Surely the the RAZR was a brilliant move...Something as simple as naming a
phone Razor has created enormous buzz for the company, says Kelleher.
Introduction of Nokia
Nokia Corporation (OMX: NOK1V, NYSE: NOK, FWB: NOA3) is a Finnish multinational communications
corporation that is headquartered in Keilaniemi, Espoo, a city neighboring Finland's capital Helsinki. Nokia
manufactures mobile electronic devices, mostly mobile telephones and other devices related to communications,
and in converging Internet and communications industries, with 130,000 employees in 120 countries, sales in
more than 150 countries and global annual revenue of over 38 billion and operating loss of 1 billion as of 2011.
It was the world's largest manufacturer of mobile phones in 2011, with global device market share of 23% in the
second quarter. Nokia produces mobile devices for every major market segment and protocol, including GSM,
CDMA, and W-CDMA (UMTS). Nokia offers Internet services such as applications, games, music, maps, media
and messaging through its Ovi platform. Nokia's joint venture with Siemens, Nokia Siemens Networks produces
telecommunications network equipment, solutions and services. Nokia also provides free-of-charge digital map
information and navigation services through its wholly owned subsidiary.
Nokia is a public limited-liability company listed on the Helsinki, Frankfurt, and New York stock exchanges, and
plays a very large role in the economy of Finland, accounting for about a third of the market capitalization of the
Helsinki Stock Exchange (OMX Helsinki) in 2007.
The Nokia brand, valued at $25 billion, is listed as the 14th most valuable global brand in the Interbrand/Business
Week Best Global Brands list of 2011. It is the 14th ranked brand corporation in Europe (as of 2011), the 8th most
admirable Network and Other Communications Equipment company worldwide in Fortune's World's Most
Admired Companies list of 2011, and the world's 143th largest company as measured by revenue in Fortune
Global 500 list of 2011. In July 2010, Nokia reported a drop in profits by 40%, which turned into an operating
loss of 487 million in Q2 2011. In the global Smartphone rivalry, Nokia held the 3rd place in 2Q2011, trailing
behind Samsung and Apple.
On 11 February 2011 Nokia announced a partnership with Microsoft; all Nokia smart phones introduced since
then were to run under Microsoft's Windows Phone (WP) operating system. On 26 October 2011 Nokia unveiled
its first Windows Phone handsets, the WP7.5 Lumia 710 and 800. The Nokia House, Nokia's head office located
International Journal of Management and Social Science Research Review, Vol.1, Issue.6, Dec - 2014 Page 106
Research Paper
Impact Factor 0.348
IJMSRR
E- ISSN - 2349-6746
ISSN -2349-6738
by the Gulf of Finland in Keilaniemi, Espoo, was constructed between 1995 and 1997. It is the workplace of more
than 1,000 Nokia employees.
Future of Nokia
By the year 2012 a quarter of all content will be user-generated and passed between friends, rather than being
created and distributed by today's media brands, according to interviews with "trend-setting consumers. The
Future Laboratory spoke to 9000 consumers on behalf of Nokia, all of whom are described as "active users of
technology" and thus can be trusted to tell us what the world's going to look like. As Nokia's Vice President,
Multimedia, Mark Selby describes it thus:"We think it will work something like this; someone shares video
footage they shot on their mobile device from a night out with a friend, that friend takes that footage and adds an
MP3 file - the soundtrack of the evening - then passes it to another friend. That friend edits the footage by adding
some photographs and passes it onto another friend and so on."All of which will be done on their mobile phone,
obviously. Driving users to prefer content mashed up by friends, as opposed to professionally- produced, are four
trends which The Future Laboratory and Nokia have identified through their research. Immersive Living reflects
the way people are always on-line, while Geek Culture is a reflection of how everyone wants high-tech toys these
days - at least, all the people interviewed for this studys technology for girls - apparently not just technology for
boys painted pink and Localism sees users taking pride in content produced by their locality. All in all it's
remarkable how closely this research matches Nokia's ideal vision of the future. Consumers using mobile phones
to create and mash up content, taking power away from the media brands and placing it in the hands of those
running the portals and controlling the mobile user experience.
Introduction of Samsung
Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul.
It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and
are the largest South Korean chaebol. Notable Samsung industrial subsidiaries include Samsung Electronics (the
world's largest information technology company measured by 2011 revenues), Samsung Heavy Industries (the
world's second-largest shipbuilder measured by 2010 revenues), and Samsung Engineering and Samsung C&T
(respectively the world's 35th- and 72nd-largest construction companies). Other notable subsidiaries include
Samsung Life Insurance (the world's 14th-largest insurance company), Samsung Everland (the oldest theme park
in South Korea) and Cheil Worldwide (the world's 19th-largest advertising agency measured by 2010 revenues).
Samsung produces around a fifth of South Korea's total exports and its revenues are larger than many countries'
GDP; in 2006, it would have been the world's 35th-largest economy. The company has a powerful influence on
South Korea's economic development, politics, media and culture, and has been a major driving force behind the
"Miracle on the Han River".
Samsung Telecommunications
Samsung Telecommunications is one of five business units within Samsung Electronics, belonging to the
Samsung Group, and consists of the Mobile Communications Division, Telecommunication Systems Division,
Computer Division, MP3 Business Team, Mobile Solution Centre and Telecommunication R&D Centre.
Telecommunication Business produces a full spectrum of products from mobiles and other mobile devices such as
MP3 players and laptop computers to telecommunication network infrastructure. Headquarters is located in
Suwon, South Korea.
In 2007 Samsung Telecommunication Business reported over 40% growth and became the second largest mobile
device manufacturer in the world. Its market share was 14% in Q4 2007, growing up form 11.3% in Q4 2006. At
the end of November 2011, Samsung sold more than 300 million mobile devices and set still in second after
Nokia with 300.6 million mobile devices sold in the first three quarter of 2011.
International Journal of Management and Social Science Research Review, Vol.1, Issue.6, Dec - 2014 Page 107
Research Paper
Impact Factor 0.348
IJMSRR
E- ISSN - 2349-6746
ISSN -2349-6738
Samsung Vision
Samsung India's Vision entails helping people improve the quality of their lives by providing them with superior
quality, state-of-the-art technology products at the right time and the right price. But beyond its role as a purveyor
of quality products in India, Samsung seeks to contribute to the economic growth of the country though its export
commitments and large scale production facilities generating secured employment for hundreds of Indian people.
At Samsung, we strive to contribute to the development of the electronics and components industry in India by
enhancing the knowledge levels of our workforce through the introduction of our advanced management systems
and production know-how in our manufacturing facilities by introducing our Indian vendors to our world class
quality systems and helping them in improving them in their own quality systems and production processes and
setting benchmarks for the industry both in terms of after sales service for our products, quality systems and
management techniques at our facilities or our products themselves. At Samsung, we believe in returning to the
community some of the profits we earn from it, through the social causes we espouse. We view ourselves not as
an MNC operating in India, but as an 'Indian Company' operating here, conforming to the laws of the country and
committed to working for the Indian community. We want and to be seen as the 'Most Respected' Indian
Company.
Analysis & Interpretation
Which model is best?
Answer
No. of people
Nokia
55
Samsung
45
Interpretation: Out of 100 respondents 55 says Nokia mobile phones are best while 45 were says Samsung.
Why do you prefer Nokia or Samsung?
Answer
No : of people
Feature
42
Look
18
Quality
35
Price
15
Interpretation: Out of 100 respondent 42 prefer their mobiles for features, 18 prefer look, 35 prefer their mobile
quality & 15 prefer their price in the market.
Which provide you better touch?
Answer
No: of people
Nokia
51
Samsung
49
Interpretation: Out of 100 respondent 51 says Nokia touch is better while 49 says Samsung.
Which among has more features?
Answer
No: of people
Nokia
51
Samsung
49
Interpretation: Out of 100 respondent 51 says Nokia has more features rather than Samsung.
Are you satisfied with price of Nokia or Samsung?
Answer
No: of people
Yes
48
No
52
Interpretation: Out of 100 respondent 48 respondents are satisfied with their particular mobile while only 42
were not satisfied.
International Journal of Management and Social Science Research Review, Vol.1, Issue.6, Dec - 2014 Page 108
Research Paper
Impact Factor 0.348
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E- ISSN - 2349-6746
ISSN -2349-6738
Which among these provide you better after sale?
Answer
No: of people
Nokia
54
Samsung
46
Interpretation: Out of 100 respondents 54 says Nokia provides better service after sale while only 46 says
Samsung.
What will more prefer in NOKIA LUMIA 800 or SAMAUNG NOTE?
Answer
No: of people
Lumia price less than Samsung NOTE
34
Look
54
Weight
12
Interpretation: Out of 100 respondent 34 prefer Nokia Lumia 800 because their price less than Samsung Note,
while 54 prefer their models because of their Look, & 12 respondents prefer their models for weight.
Which provide good battery back-up?
Answer
No: of people
Nokia
72
Samsung
28
Interpretation: Out of 100 respondent 72 says Nokia provides better battery back-up while 28 says Samsung.
Which provide more accessories with it?
Answer
No: of people
Nokia
53
Samsung
47
Interpretation: Out of 100 respondent 53 says Nokia provide more accessories with it while only 47 says
Samsung provide more accessories with it.
Which would you prefer business point of view?
Answer
No: of people
Nokia
52
Samsung
48
Interpretation: Out of 100 respondent 52 says Nokia handsets best business point of view while only 48 says
Samsung mobiles business point of view.
Which among these have more models and design?
Answer
No: of people
Nokia
51
Samsung
49
Interpretation: Out of 100 respondents 51 says Nokia gives more models & designs while other 49 respondents
in favors of Samsung.
Which gives better camera celerity?
Answer
No: of people
Nokia
42
Samsung
58
Interpretation: Out of 100 respondents 42 says Nokia gives better camera celerity while only 58 respondents
Samsung gives better camera celerity.
Which give more GPRS speed?
Answer
No: of people
Nokia
58
Samsung
42
Interpretation: Out of 100 respondents 58 says Nokia give more GPRS speed while other 42 in favors of
Samsung.
International Journal of Management and Social Science Research Review, Vol.1, Issue.6, Dec - 2014 Page 109
Research Paper
Impact Factor 0.348
IJMSRR
E- ISSN - 2349-6746
ISSN -2349-6738
Which cell companies have better sound quality?
Answer
No: of people
Nokia
59
Samsung
41
Interpretation: Out of 100 respondents 59 say Nokia have better sound quality & other 41 says Samsung provide
better sound.
Which company provides best dual sim phones?
Answer
No: of people
Nokia
15
Samsung
79
Others
6
Interpretation: Out of 100 respondent 79 in favors of Samsung & 15 say Nokia provides better dual sim phones
& only 6 in their favors of other companies.
Which company provides better 3G/WI-Fi services?
Answer
No: of people
Nokia
60
Samsung
40
Interpretation: Out of 100 respondents 60 says Nokia provides better 3G/Wi-Fi services while only 40 in the
favors of Samsung.
Which model is comfort caring?
Answer
No: of people
Nokia
67
Samsung
33
Interpretation: Out of 100 respondents 67 says Nokia mobiles are comfort caring while only 33 says Samsung
mobiles are comfort caring.
Which companies provide more models with touch & keypad?
Answer
No: of people
Nokia
45
Samsung
55
Interpretation: Out of 100 respondents 55 says Samsung provide more models with touch & keypad while 45
says Nokia provide more models with touch & keypad.
Which company provides better flap phones?
Answer
No: people
Nokia
70
Samsung
30
Interpretation: Out of 100 respondent 70 says Nokia provide better Flap phones while 30 says Samsung provide
better flap phones.
Which companies provide more service sale counter nearby?
Answer
No; of people
Nokia
69
Samsung
31
Interpretation: Out of 100 respondent 69 says Nokia provide more service sale counter nearby while only 31 in
the favors of Samsung.
Which company has more cell memory storage?
Answer
Nokia
Samsung
Other
No: of people
68
29
3
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Research Paper
Impact Factor 0.348
IJMSRR
E- ISSN - 2349-6746
ISSN -2349-6738
Interpretation: Out of 100 respondents 68 says Nokia mobiles has more memory storage & 29 respondents says
Samsung mobiles while only 3 respondents in favors of others.
Which company have technical maintain & additional (like long life)?
Answer
No: of people
Nokia
65
Samsung
35
Interpretation: Out of 100 respondents 65 in the favors of Nokia & only 35 in favors of Samsung.
Which are reasons for using LUMIA 800 or SAMSUNG NOTE?
Answer
No: of people
Wap
21
Just to talk it
18
Download files
13
GPRS function
12
Receive mails
20
Others
16
Interpretation: Out of 100 respondents 21 says they using their mobile models reason because of good wap
service , 18 using just to talk it , 13 using for download files , 12 in the favor of GPRS function , 20 says they
using their mobile models because their handsets have receiving the mails , 16 respondents in the favors of
Others.
Why do you like brand you choose?
Answer
No: of people
Function
26
Advertisement
20
Brand name
19
Quality
19
Price
14
Appearance
02
Interpretation: Out of 100 respondents 26 like their brand because of their functions , 20 respondents choose
their brand because of Advertisement , 19 in the favors of Brand name , 19 in the favors of quality , 14 in the
favors of Price , & only 2 like respondents like their brand because of Appearances.
What kind of model do you prefer?
Answer
No: of people
Slim
33
Thick
25
Light
14
Medium
11
Large
11
Heavy
06
Interpretation: Out of 100 respondents 33 says they prefer Slim models , 25 prefer thick handsets , 14
respondents prefer light mobiles , 11 prefer medium , 11 prefer large handsets & only 6 respondents says they
prefer Heavy mobiles.
Conclusion
Working on Nokia & Samsung project gave me a opportunity to apply my skills and knowledge, which We had
gained previously. It gave us a opportunity to see working an organization. It was an amazing experience with
learning all the way, which help us to brush up our knowledge.
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Research Paper
Impact Factor 0.348
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E- ISSN - 2349-6746
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Finding of the Study
1. Few years back mobile phones were not common among the consumer. But with the mobile revolution
now we can find almost every consumer with mobile phone.
2. Most of the consumer prefers NOKIA then SAMSUNG and least prefer other.
3. Mostly the consumers are satisfied with the services provided by the different mobile companies.
4. Maximum numbers of respondents were attracted towards the price & battery and the least like the style
and memory.
5. Maximum number of consumer is loyal to their particular service providers and they were using their
mobile since 1 to2 years.
References
1. Marketing research G.C.Beri
2. Research Methodology C.R.Kothari
3. Principal of Marketing Philip Kotler.
4. Aggrawal, A.N.(1994). Indian Economy Problems of Development and Planning, New Delhi, Wishwa
Prakashan.
5. Ahmed N (1987) Problems and Management of Small Scale and Cottage Industries, New Delhi, Deep and
Deep Publications.
6. Bidani S.N. Mitra P.K. (1982, 83 & 88) Industrial Sickness: Identification & Rehabilitation, New Delhi,
Vision Book.
7. Desai, Vasant (1972) Sickness in Small Scale Industries Organization and Management of SSI, Bombay,
Himalaya Publications.
International Journal of Management and Social Science Research Review, Vol.1, Issue.6, Dec - 2014 Page 112
