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Mobilinkfinal 123

Mobilink is a joint venture between ORASCOM and MOTOROLA that launched mobile services in Pakistan in 1994. It was one of the first cellular providers in Pakistan and saw great growth initially due to its GSM technology edge. Over time, competition increased with new entrants like Ufone. Mobilink has achieved ISO quality certification and implemented a full intelligent network platform. It provides nationwide coverage and international roaming in over 100 countries through partnerships with other operators. Mobilink offers both prepaid and postpaid options to customers and focuses on developing its employees. A SWOT analysis identifies its strengths in coverage, marketing, and market leadership position but also weaknesses in service quality and older technology.

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Ijaz Malik
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72 views9 pages

Mobilinkfinal 123

Mobilink is a joint venture between ORASCOM and MOTOROLA that launched mobile services in Pakistan in 1994. It was one of the first cellular providers in Pakistan and saw great growth initially due to its GSM technology edge. Over time, competition increased with new entrants like Ufone. Mobilink has achieved ISO quality certification and implemented a full intelligent network platform. It provides nationwide coverage and international roaming in over 100 countries through partnerships with other operators. Mobilink offers both prepaid and postpaid options to customers and focuses on developing its employees. A SWOT analysis identifies its strengths in coverage, marketing, and market leadership position but also weaknesses in service quality and older technology.

Uploaded by

Ijaz Malik
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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GROUP MEMBERS:

Mobilink is the trademark of PMCL (Pakistan Mobile Communication Pvt.


Limited) and is a joint venture between ORASCOM and MOTOROLA. It launched
its services in Pakistan (Lahore) in August 1994.

When Mobilink started its business, INSTAPHONE and PAKTEL were


already in business. In the start due to GSM technological edge Mobilink growth were
really superior. In year 2001 Ufone entered in the market. The competition and CPP
agreement among the landline and cellular operators convert the competition in new
style.

ACHIEVEMENTS:

• ISO 9002 Quality Management System Certification for Billing and


Engineering Departments.

• Implementation of a full Intelligent Network (IN) platform from Siemens for


the Prepaid platform.

• Biggest Call Center in Pakistan, which is there to assist the customers 24


hours.

2
• Once the only cellular service in Pakistan to provide coverage on the M2
Motorway.

• Bilateral roaming agreement signed with more than 250 operators around the
world to have true roaming service operational in over 100 countries of the
world.

• MOBILINK GSM’S Short Message Service Center allows Vehicle Tracking


and Fleet Management services that are being provided by Tracker (Pvt.) Ltd.,
under the brand name of C-Track, a company licensed by Pakistan Telecom
Authority, (PTA).

Tracker currently operators from Karachi but can provide these facilities at all those
locations where GSM coverage is available.

3
PRODUCT LINES

Mobilink is dealing in
• Handsets
• Airtime Selling

The main product line is Airtime selling i.e. the cellular operations. Mobilink
has two kinds of products for Airtime Selling.

1. Prepaid Packages (Jazz)


2. Postpaid Packages (Indigo)

4
Mobilink is being divided into several departments i.e. Marketing, Sales,
Finance, HR, Admin & Public Relations, Engineering and Govt. Relations.

This distribution helps Mobilink to better perform its functions and efficiently
deliver its services to its customers. It also helps to maintain its position as a leader
and increase its customer base.

At Mobilink, the belief is that ‘Our people are our greatest asset.’ They take
great pride in acknowledging the contribution each one of the salesmen makes.

• Mobilink focus on People Development and for that they ensure:

• Staff Mobilink with world class Professionals and ensure that the right
systems are in place to encourage them to develop to their full potential.

• Create a collaborative and mutually supportive work environment that


encourages people to grow.

• Build a team of professionals who deliver expertise by participating in


business decisions.

• Develop Performance Management and reward systems underlying our


Business strategy.

5
President

Vice President

Sales Department Marketing


Department

Finance Department Human Resource

Admin & PR Engg. & Opr.


Department Department

Govt. Relations
Department

6
7
”

SWOT ANALYSIS

STRENGTHS:

• New Management
• Coverage
• Employees
• Marketing Strategy
• Availability
• Market Leader

WEAKNESSES:

• Service Quality.
• Old Computer.

OPPORTUNITIES:
• New Technology
• Latest Services
• Free Roaming
• Call Rates

THREATS:
• New Mobile Companies

8
A

• New Launch of Ufone Connection


the proje
us was
CONCLUSION project
From this study we conclude that Mobilink

confiden
and the
us, when
about the
met qu
working
9 cordial,

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