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Bibliography: Books: Books

This document contains a bibliography and questionnaire related to Airtel, an Indian telecommunications company. The bibliography lists 13 books and 4 web links related to topics like Airtel's shareholding patterns, mergers and acquisitions, branding, advertising, and the telecommunications industry. The questionnaire contains 16 multiple-choice questions about a customer's awareness of and satisfaction with Airtel's products and services. It asks about advertising exposure, factors influencing purchase decisions, perceptions of quality, price, and status of Airtel relative to competitors.

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Pramod Kumar
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135 views4 pages

Bibliography: Books: Books

This document contains a bibliography and questionnaire related to Airtel, an Indian telecommunications company. The bibliography lists 13 books and 4 web links related to topics like Airtel's shareholding patterns, mergers and acquisitions, branding, advertising, and the telecommunications industry. The questionnaire contains 16 multiple-choice questions about a customer's awareness of and satisfaction with Airtel's products and services. It asks about advertising exposure, factors influencing purchase decisions, perceptions of quality, price, and status of Airtel relative to competitors.

Uploaded by

Pramod Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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BIBLIOGRAPHY

BOOKS:
BOOKS:

"Shareholding Pattern | Bharti Airtel". Airtel.in. Retrieved 28 June 2012.


"Shareholding Pattern as of Dec 2011| Bharti Airtel" (PDF). Retrieved 28 June 2012.
"Telecom Subscription data, June 2015" (PDF). TRAI. Retrieved 30 October 2015.
"Airtel becomes third largest globally". NDTV. 30 June 2015.
"HDFC Bank named India's most valuable brand in BrandZ ranking".
Joji Thomas Philip (15 October 2012). "Bharti Airtel may merge India & Africa operations by mid

2013 Economic Times". Economictimes.indiatimes.com. Retrieved 29 October 2012.


"Business.in.com". Business.in.com. Retrieved 23 August 2010.
"HBR- Telecom's Competitive Solution: Outsourcing?". blogs.hbr.org. Retrieved 9 May 2012.
Arens, William, and Michael Weigold. Contemporary Advertising: And Integrated Marketing

Communications (2012)
Bittlingmayer, George (2008). "Advertising". In David R. Henderson (ed.). Concise Encyclopedia of
Economics (2nd ed.). Indianapolis: Library of Economics and Liberty. ISBN 978-0865976658.

OCLC 237794267.
Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing

Communications Perspective (10th ed. 2014)


Biocca, Frank. Television and Political Advertising: Volume I: Psychological Processes (Routledge,
2013).

Web links:

http://www.airtel.in/

http://www.mbaskool.com/brandguide/telecom-service-providers/500-airtel.html

https://en.wikipedia.org/wiki/Bharti_Airtel

http://www.airtel.com/airteltalk/

ANNEXURE
QUESTIONNAIRE FOR THE SURVEY

Customer name:- Mr/Mrs/Miss

Address: -

Contact no: - .
Age :

Q. 1 Where have you seen the ads of the Airtel Product?


a) TV

b) News papers

c) Magazines

d) Others

Q. 2 Are you aware of the advertisement of brands other than Airtel Product?
a) Yes

b) No

Q.3. What influences you in the advertisement?


a) Model

b) Contents

c) Product feature

d) Overall

Q. 4. If you come across an advertisement of new brand - do you?


a) try it

b) Inquire about it

c) ignore it

Q. 5. What makes Airtel Product No. 1 Brand in India?


a) Sales

b) Customer Satisfaction

c) Price

d) All of the above

Q6. What is your perception about Airtel Product?


a) Best

b) Good

c) Ordinary

d) No Comments

e) Poor

f) Worst

g) Poorest
Q. 7. What is the standard of products in Airtel Product?
a) Excellent

b) Better

c) Good

d) No Comments

e) Poor

f) Worst

g) Poorest
Q.8.: On the basis of price and feature comparison, is Airtel Product economical?
a) Extremely Agreed

b) Highly Agreed

c) Agree

d) No Comments

e) Disagreed
Q. 9. What is the Status of Airtel Product?
a) Excellent

b) Better

c) Good

d) No Comments

e) Poor

f) Worst

g) Poorest
Q.10. Do you use Airtel Product?
a) Yes

b) No

Q.11. Do you think Airtel Product are more Quality & beneficial than others?
a) Yes

b) No

Q.12. Why do you use Airtel Product?


a) Good price
c) Easily available

b) Better Quality
d) Diversified categories of product

Q. 13. How many years have you been using Airtel Product?
a) 1-2 yrs

b) 2-3 yrs

c) 3-4 yrs

d) More than 4 years

Q. 14. What is the selling scale System of Airtel Product?


a) Excellent

b) Good

c) Fair

d) Poor

e) Very Poor
Q. 15. Which factor is most liked by you?
a) Pricing

b) Advertisement

c) Quality

d) Stylish

Q. 16. Is there any complain from customer? If yes then why?


a) Price

b) Product

c) Quality

d) Other

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