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Competitors Advantage of Coca Cola: Aamir Rafiq

Coca-Cola has several competitive advantages over other cola drinks, including their secret recipe that many argue tastes better, their ability to continuously develop new products and reinvent old ones as they currently offer over 400 brands worldwide, and their comprehensive global distribution system that makes Coke accessible even in remote areas, helping them achieve high profit margins due to low production costs.

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Aamir Rafiq
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26 views1 page

Competitors Advantage of Coca Cola: Aamir Rafiq

Coca-Cola has several competitive advantages over other cola drinks, including their secret recipe that many argue tastes better, their ability to continuously develop new products and reinvent old ones as they currently offer over 400 brands worldwide, and their comprehensive global distribution system that makes Coke accessible even in remote areas, helping them achieve high profit margins due to low production costs.

Uploaded by

Aamir Rafiq
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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October 15, 2016

[AAMIR RAFIQ]

Competitors Advantage of Coca Cola

1. The secret recipe for Coca-Cola, which arguably tastes better than other cola drinks.
2. Their ability to continue developing new products and re-inventing old ones. Coca
Cola currently offers over 400 brands in 200 markets worldwide.
3. The worlds most comprehensive distribution system has made Coca-Cola accessible
to billions of people worldwide. Coca-Cola is often available in ample supply to
people in areas where other consumer goods companies would never consider
delivering their products. The African continent is an excellent example; its fairly
common to see a small shop selling cold Coke in the middle of nowhere.
4. Coca-Colas production techniques are so well developed that it costs a fraction of the
selling price to manufacture their product, resulting in high profit margins.

Professional Practice Assignment

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