A

RESEARCH SYNOPSIS
ON

SCOPE OF E-MARKETING
- A STUDY OF PEOPLE E-AWARENESS

SUBMITTED FOR THE PATIAL FULFILLMENT TOWARDS THE AWARD THE DEGREE
IN MASTER OF BUSINESS ADMINISTRATION OF UTTAR PRADESH TECHNICAL
UNIVERSITY, LUCKNOW ,UTTAR PRADESH.

SUBMITTED BY
STUDENT NAME SANDEEP ADHANA
ROLL NO. 1313370109
UNDER THE GUIDANCE OF
Ms. NEHA KATIYAR
(Faculty, MBA Department)
DEPARTMENT OF
STUDUES
NOIDA INSTITUTE OF
TECHNOLOGY

MANAGEMENT
ENGINEERING AND
GREATER NOIDA (13)

TABLE OF CONTENTS

Sl. No.
1
2
3
4
5
6

Topic
Introduction
Review of Literature
Objective
Research Methodology
Conclusion
Bibliography

Page. No.

INTRODUCTION

Electronic marketing is rapidly transforming the way hospitality and travel organizations conduct
business. Electronic marketing is normally associated with Internet marketing. Internet
marketing captures data which feeds into the firms database; the database is used to generate
profiles and lists, which enable the firm to have effective direct marketing campaigns; and two of
the media for direct marketing are the Internet using e-mails and CD-ROMs with hyperlinks to
the Internet. Underlying electronic business are two phenomena: digitalization and connectivity.
Digitalization consists of converting text, data, sounds, and image into a stream of bits that can
be dispatched at incredible speeds from location to another. Connectivity involves building
networks and expresses the fact that much of the Worlds business is carried over networks
connecting people and companies. These networks are called intranets when they connect people
within a company; extranets when they connect a company with its suppliers and customers; and
the Internet when they connect users to an amazingly large information superhighway.

How Electronic Marketing will Change Marketing

Marketi

Traditional Marketing

Cyber Marketing

ng
Activity
Advertisi

Prepare

ng

voice

print,
copy

standard

video,

or

Design extensive information and put it on

use

the companys Web page; CD brochures

vehicles

linked to your site; distribution of public

and

media

such as television, radio,

newspapers,
magazines.
very

limited

and
Usually

only

information

can be presented.

relations information over the Internet.

Customer

Provide service five days a

Provide seven-day, twenty-four-hours service

Service

week, eight hours a day in

response;

the store or over the phone

solutions; allow customers to co produce their

in response to customer

customer service; access to frequent guest

calls:; provide on-site visits.

diner and flyer information over the Internet.

Phoning

Selling

send

phone,

fax,

or

e-mail

or

visiting

Videoconferencing with prospect; showing the

and

customers

product on the computer screen; enabling

and demonstrating product

customers to purchase their own hospitality

physically or by projective

and travel products.

prospects

equipment.
Marketin

Use

of

interviews,

research

and

individual
focus

mailed

surveys.

or

Use

of

newsgroups

of

conversation

and

groups,

interviewing,

phones

e-mail questionnaires; access to focus groups

over the Internet.

Three Basic Principles of Electronic Marketing

1. Build and actively manage a customer database. In this era of scarce customers, companies need to
capture the names of and as much useful information as possible about potentially valuable prospects
and customers. A rich customer database can provide the company with a strong competitive
advantage. The company can search and rate different groups and individuals for their probability of
responding to a given offer or highly tailored offers. A database permits a company's targeting to be
super efficient.

2. Develop a clear concept on how the company should take advantage of the Internet. A
company can develop a presence on the Internet in at least seven ways. The company can use
the Internet to do research, provide information, run discussion forums, provide training,
carry on on-line buying and selling (i.e., e-commerce), provide on-line auctioning or
exchanging, and even deliver "bits" to customers.

3.

Be easily accessible and quick in responding to customer calls. Customers have high and
rising expectations about how quickly and adequately they should receive answers to
questions and complaints sent in by phone or e-mail. Make sure the Internet user can
communicate directly with the company on-line. People like to be able to communicate with

other people. One advantage of the Internet is that we can communicate automatically. The
computer can be programmed to book reservations, select and confirm seat assignments on
airlines, and send confirmations of reservations, changes in flight plans and other information
to the customer or per sportive customer.

Review of Literature
Time is money. And probably the quickest way to save time and create business, thereby generating
income, is through e-commerce. The success of e-commerce has led to its implementation in many
important business sectors. The ability to conduct critical back office transactions in a fast, secure and
reliable way has become as major part of the manufacturing, retail and transportation industries. It is
rapidly being adopted in other vertical market sectors.

Electronic commerce is a big picture phenomenon destined to change business habits in more
than one way. Driven by the Internet (also called Internet Commerce'), electronics commerce is
rapidly emerging as an entirely new method to conduct business and interact with suppliers,
partners, and clients. Applying all elements of this new model brings new dimensions of speed
efficiency, spontaneity, interactivity, pervasiveness, and cost reduction. Jay M. Tenenbaurn,
chairman and founder of Commerce Net defines electronic commerce as "the opportunity for
companies to electronically exchange information and services that are important to business. Ecommerce includes the creation of an open marketplace. " Randall Whiting, president and CEO
of CommerceNet states that "E-Commerce is about a global electronic marketplace that enables
all members of a value chain to interact spontaneously for mutual benefits. It provides an
environment where customers are empowered to control the buying process more effectively,
receiving and accessing personalized information.

It provides a platform for complete

relationship management not just a one time transaction."

TYPES OF ECOMMERCE
The two main forms of e-commerce are EDI and Internet-based e-commerce. Internet commerce
largely consists of web-based e-commerce. Today, EDI features and technologies differ from
those offered by Internet commerce, but these differences win become less pronounced as
Internet commerce matures and as traditional EDI utilizes new Internet-based technology.

Electronic Data Interchange (EDI) Historically, the main form of e-commerce has been EDI. EDI

is a form of program-to-program communication that lets business applications in different

organizations exchange information automatically to process a business transaction.

EDI typically has the following characteristics:

Direct application-to-application exchange of information

Well-defined, tightly specified message formats and industry standards

Store-and-forward massaging to transport messages through an intermediary over a

VAN

Batch oriented rather than messages operation

Internet Commerce
Internet commerce revolves managing and conducts a business transaction using the Internet.
Web commerce, a subset of Internet commerce, goes beyond using the Internet as a transport
mechanism and presupposes that participants have web access. Typically, the web browser is
used as a software client for interactive access to a web server implementing e-commerce.
Currently, web-based e-commerce is the most widely used form of Internet commerce.
Components of the transaction may include catalog display, ordering, order fulfillment payment
processing and back-end integration. Internet commerce embraces all stages in the trading cycle,
from information exchange and relationship building negotiation and contract agreements to
transactions and fulfillment logistics.
ELECTRONIC DATA INTERCHANGE AND THE WEB (EDI and the WEB)
Sender and Receiver

Computer-to-Computer

Person-to-Computer

Business relationship

Established business

Established or brand new

partner relationship

relationship

Transaction volume

High

Low to moderate

Regularity

Regular replenishment

Irregular or adhoc

Primary hub use

Purchase orders to

Open selling to distributors

suppliers
EDI and Web work together

Transmit shipping data

OBJECTIVE

View inventory and shipping

To identify the market, product and make an in depth comparison of the same on
certain parameters, which will be defined in the due course of the proposal.

To ascertain potential market and competition.

Ascertain the consumer preferences and satisfaction factor.

To highlight the perception of the consumers for the internet.

Gather useful information and provide a critical analysis through the use of various
techniques.

RESEARCH METHODOLOGY

We carried out the research using a combination of primary and secondary data. Thus we design
our research on a combination basis of
Exploratory Research design
Descriptive Research design
QUALITATIVE METHODS: Focus Groups
QUANTITATIVE METHODS: Surveys
Data Collection: The whole research based on primary data as well as secondary data.
Primary Data: Primary data collected through the questionnaire from the various users & nonusers of Internet
Secondary Data: Secondary data collected through the magazines, newspapers, shopkeepers
catalogue and the advertisement.
STEPS IN SAMPLING PROCESS
To solve my research problem, a census of all the consumer of music system in Delhi & NCR is
taken
SAMPLE SIZE:

Round about 100 correspondents.

It is based on the convenient sampling.

Reasons for selecting convenient sampling.

Time constraint

Resource constraint

Cost constraint

CONCLUSION
The Internet has been developing at an exponential pace over the past 4-5 years. Its difficult to
estimate the number of users connected to the Net, but there are figures that suggest an
audience of over 75 million users. Since the technology is so fast, it is difficult to predict where it
will go.
At the moment, you need a computer to connect to the Internet. Network computers were hailed
as the new way of accessing the Internet. These have not taken off as predicted. Instead the next
development is from television manufacturers who are providing new TV sets that can access the
Internet and allow the viewer to browse the web or send e-mails. Internet service on Cellular
(Mobile) phone will also increase its popularity.
For ultimate portability, several companies are working on ways to include e-mail displays on
public phone kiosks that will let anyone connect to their mailbox and read or send messages
across the Internet. In similar move, many communication companies have been working on a
network of satellites in orbit around the world that will allow you to carry a personal digital
assistant (PDA) in your pocket and receive e-mail messages anywhere in the world such as PDA
by Nokia
Beside these technological changes there is a tremendous shift in the inclination of the public
towards Internet. More and more people are willing to use it for varying purposes. It has started
taking shape conducive to business requirements. To start with, it was unregulated and unruly.
Now, slowly, the larger software companies are bringing business features and securities to the
Internet so that business can work securely on it and trust it as an efficient business tool.