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Case 3

CASE SSTUDY

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shanumanuranu
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650 views2 pages

Case 3

CASE SSTUDY

Uploaded by

shanumanuranu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Anushka and Devyani were two students studying a beautician course in a city college. They hailed from Madurai a metropolitan city and Uttangadi an upcoming village near by Madurai respectively. ‘They became good friends during the course of their education. Anushka hailed from an upper middle class family with her parents in influential Government jobs. Devyani hailed from a lower middle class family with her parents depending on farming their livelihood. They both shared a long ambition to become successful in their life working independently. They both were intelligent and were creative compared to others and both- were infent on stalling a beauty clinic in their own respective places. Anushka was against the idea of Devyani starting her clinic in a village. She felt that people in a village will have a lesser awareness towards beauty and moreover their ability to pay was in her village a question mark, She had a strong view that villagers always depended on nature for their beauty needs and they would have reluctance for the use of these artificial beauty techniques. But Devyani was strong in her view that she will succeed as a beautician in her own village rather than any other place. Identify what factors might influence the choice of location. Questions (a) What are the reasons for difference in views on establishing beauty clinic in respective places? (b) Explain the factors that influence the choice of location to start business.

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