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The Customers' Market Conditions Must Follow To The Corporation's Overall Objective and Mission Statement

British Airways is the largest airline in the United Kingdom, formed through the merger of two major London-based airlines and two smaller carriers. It operates major long haul fleets around the world. While once very successful, British Airways has faced increased competition from budget carriers like EasyJet and Ryanair since the 1980s, and Ryanair in particular has utilized strategies to overtake British Airways in passenger numbers, especially on short-haul routes in Europe.

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35 views1 page

The Customers' Market Conditions Must Follow To The Corporation's Overall Objective and Mission Statement

British Airways is the largest airline in the United Kingdom, formed through the merger of two major London-based airlines and two smaller carriers. It operates major long haul fleets around the world. While once very successful, British Airways has faced increased competition from budget carriers like EasyJet and Ryanair since the 1980s, and Ryanair in particular has utilized strategies to overtake British Airways in passenger numbers, especially on short-haul routes in Europe.

Uploaded by

fdasefgawet
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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the customers market conditions must follow to the corporations overall objective and mission

statement.

British Airways (BA) is the nation's flag carrier airline of United Kingdom, and it's
the biggest airlines in its fleet size, international destinations, and international
flights. BA was formed by merging two major London-based airlines British
Overseas Airlines Corporation (BOAC) and British European Airlines (BEA), and
two smaller airlines, which made it as biggest Airlines, which was privatised
during 1987 and floated its shares in London Stock Exchange. British Airways is
a major client of Boeing and Airbus, which operates major long haul fleets and
most expensive and biggest fleets in the world. Till 1984 it was very successful,
after which Virgin Atlantic has shared its market and eventually the entry of new
budgets airlines including EasyJet and Ryanair has taken it completely down.
Ryanair on the other hand has entered the aviation market to compete with
others including British Airways since 1985. Ryanair operates Boeing 737-800
across 850 routes in Europe and Morocco and gained as the third largest airlines
in Europe in terms of passengers' number, which was gained in terms of
passenger numbers. The short haul airlines, Ryanair over take its rival Long Haul
airlines, British Airways, by using its strategies to increase the passenger
numbers.

HIGH QUALITY CUSTOMER


SERVICE

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